Terry RiceCreator of The R³ Method™ | Transformation Coach | Keynote Speaker

Protecting Your Business w/Yasmine Salem #shorts #entrepreneurship #entrepreneur

Name: Protecting Your Business w/Yasmine Salem #shorts #entrepreneurship #entrepreneur
Uploaded: 2023-10-10T14:24:01Z
Channel: Terry Rice
Description: This is a YouTube video titled "Protecting Your Business w/Yasmine Salem #shorts #entrepreneurship #entrepreneur" containing a monologue or talk from…

10 Oct 2023

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This is a YouTube video titled "Protecting Your Business w/Yasmine Salem #shorts #entrepreneurship #entrepreneur" containing a monologue or talk from October 10, 2023, discussing the importance of intellectual property assets in business value, emphasizing brand, copyrights, patents, and trademarks over physical assets.

I would bet money if you're already doing business and selling services and marketing online, you have intellectual property assets. And I think it's over 90% of a business's value is derived from and is based on their intellectual property assets. So it's not about, you know, the physical inventory or equipment or brick and mortar or having, you know, a storefront or anything, or a physical office. It's not about that. You know, it's about the brand that you're building. It's about the assets that you're creating in terms of copyright assets, patent assets, trademark assets.