Marketing coach Seth Czerepak talks with Terry Rice about sales copywriting and growing a business from six to seven figures. They cover practical strategies for scaling and share what actually works in marketing, beyond the usual advice.
So if you were to follow your prospect throughout their entire day like you were filming a documentary, think about the times during their day when they run into the problem that you're going to help them solve. And what does that experience look like? What are they saying to themselves? What's the internal dialogue?
If you've ever struggled to express how you help people and why they should buy from you, then stick around. You're just 30 minutes away from learning how to create content that converts. This is the Launch your business podcast because we know starting a business is challenging, but it doesn't have to be confusing. Each week we'll give you the tactical advice and the necessary tools to scale your business without feeling burnt out. I'm Terry Rice, business development consultant and staff writer here at Entrepreneur Magazine. Let's dive in. I've written close to 100 articles for Entrepreneur Magazine and as you may know, I used to be a digital marketing expert. So naturally you might assume that I'm good at writing sales copy on websites and ads. I am horrible. Seriously, back when I worked at Facebook, that's the one thing I refused to do because I just wasn't good at it and had no desire to be good at it either. And I think it's because I'm so pragmatic and stoic. I don't intuitively put as much emotion or even psychology into my content. I'm kind of just a robot that wants to help people at times. But unfortunately, if you don't have good copy, your business will struggle even if you are able to help people. And that's why I work with a sales copywriting expert for my programs. His name is Seth Cherapack, AKA the Red Neo. Seth is the Head Marketing Coach at More Capital and that's a mastermind I belong to and the world's premier expert on sales funnel copywriting. His professional experience spans multiple decades and includes founding a private music studio, building and managing two sales call centers, 13 years as a freelance direct response copywriter, and over 30,000 hours of one on one business coaching. Seth has helped hundreds of entrepreneurs become six figure earners and dozens more break the seven figure a year mark. His signature copywriting framework, the Anti Fragile Sales System, has been endorsed by direct response marketing legend Dan S. Kennedy and is the topic of his upcoming book of the same name, the antifragile sales system that's coming out in January of 2024. So right now you're about to get access to Seth just like I do and we'll discuss the fastest way you can Take your business from six to seven figures. Common mistakes entrepreneurs make on their websites and how to fix them and how to make a stronger connection with your audience that leads them to make a purchase. Seth, how's it going today?
Awesome. How you doing? Terry?
Good. And I'm looking forward to this conversation because you've helped me out so much with my copywriting and my marketing and, and I just want to share you with the audience. So, so I'm glad that you're here today.
Very good to be here.
Well, so let's just start with the basics. What do you do? What's your, what's your background?
My background is I started writing copy before I knew what writing copy was back when I was a music teacher and just trying to get people into my music studio. And so I did that to put myself through college writing ads for my music studio. And I didn't learn what copywriting was until many years later. But I used my copywriting skills to build call centers out in the corporate world by creating scripts, appointment setting scripts, sales scripts that were set records in the companies that I was in selling high ticket products. And then after I'd been doing that for a while, I figured out that there was a.
