The only unique thing about your business #shorts

We're taking your questions today and here's the next one. What is unique about your business? I'm going to say nothing. Nothing is unique because most great ideas have been taken, right? And if you have a very unique idea, sometimes that can be confusing to people, right? So nothing about my business is unique. I help entrepreneurs and solopreneurs build their brand and revenue through a few tactics. But the thing that's unique is my personality, just like you, right? So my personality is I'm someone who likes to work out. I have a bunch of kids. I'm stoic xyz, right? Your unique differentiator should be your personality that you can build a mode around. But if you say your unique differentiator is some kind of feature benefit, you lose, right? So what's unique about you use that for your personal brand. That's how you grow your business and that's how you get paid for who you are, not just what you do.