This is a YouTube video titled "What's the difference between social media marketing and email marketing? #shorts" containing a discussion between two speakers about the value of building an email list versus focusing solely on social media followers, emphasizing engagement and direct communication with subscribers. The content was created in July 2022 and focuses on marketing strategies.
So I just want to address this, this elephant that's often in the room, which is why do people obsess over social media followers? But they often neglect building their email.
List right now, especially with, like, influencers and content creators. Even business owners sometimes get stuck in that loop of like, they need more followers, but I don't know what they're chasing after. Everybody wants to be somewhat Hollywood, even if they don't need to be. And the reality of that is, is if they took that energy and put it into, yes, they're social, but also with their email and their sms, then things will go a lot smoother for them because that same thousand people on an email list, like a different thousand people, I should say, on the email list, that's a thousand potential engaged subscribers versus 100 engaged followers. It's a completely different end result. Those people really want to hear from you on your email list. And I think the difference, as I'm talking, I'm just realizing the people on your email list want to hear from you. The people on social media, they just want to watch you. So I don't need people to just watch me. I need people that want to hear from me, you know, on the regular and then reach out to me and want to speak to me more and stuff like that. Right. So yes, we have DMS on social, but the DMs isn't doing what it needs to do.