Why Doing Customer Research Is Worthwhile #shorts

A lot of the time with the work that I do with my clients, they are averse to it because of the time it takes. In all reality, they just want to. They have these ideas, they just want to execute on them. They want to make the money, and they want to kind of just get it done, basically. Social listening does take time. It does take effort to ask the right questions, find the right spaces, and to actually thoughtfully revise either your product offering or your service offering, whatever it might be. It's. It takes a lot of time. And so most often when I, a new client comes to me and I'm like, we're going to do audience research and audience outreach, they're like, do I have to? And I'm like, I mean, you don't have to if you don't want to. But in reality, if we actually take this time now, while we're together, to really figure out how people are talking about you, what they're asking for, why they even need it, we can use that in all of your messaging, on your social media content, your website, how you format your services. It impacts so much.