This is a YouTube video titled "Why I posted content I hate" containing a monologue by Terry Rice recorded on March 3, 2023. In the video, Terry reflects on a LinkedIn post he disliked but posted intentionally to experiment with engagement tactics and authenticity in content creation.
I recently put up a LinkedIn post that I hated from the start. I'll explain what the post was, why I hated it, and why I did it. Anyways, so the post was one of those things where you put up, where you're like, hey, I have this valuable guide for you. If you comment paid below, I'll send it to you. So why do people do that? Well, the goal is to get more comments on your post because the more comments you get, the more people see it in the newsfeed. Because it tells LinkedIn, hey, this is good content. People are commenting on it. Unfortunately, that feels really corny to me. It feels really corny. If I have this viable content or whatever, I, I should just give you the link to it or say, hey, go to my website. That's the way I think, because I'm a rational human. But unfortunately, if you want to game the system, that's one way to do it. I did it to see if it worked first of all. And did it, eh? Kind of, to be honest. But I didn't like the way it feels. So next time someone asks me, hey, Terry, how can I get more views on my content? I can say, look, here's one way to do it, which I hate, but if you want, you can try it. So why did I put up the post? Because as an expert, you have to be authentic. You, you have to learn it, live it, and then teach it. Even if that involves putting up a crappy post on LinkedIn. At least that way you can speak from your experience as opposed to your opinion, and that's how you build more authentic connections with your audience.