This is a YouTube video titled "Why You Should Join TikTok #shorts" created on July 4, 2022, providing advice on leveraging TikTok for organic audience growth by repurposing written content into visual stories and videos. The speaker discusses the effectiveness of TikTok as a platform for reaching new audiences and building a content funnel through TikTok, Instagram, and newsletters.
I encourage all of my clients and students to get on TikTok right now because it's so easy to reach a wide audience right now. It's like the organic growth that's available to people, new creators, is just like. It's astronomical. And it's not going to be like that for that much longer. So I would say one way that you can really repurpose your content and work smarter, not harder, be writing, you know, as you do for LinkedIn or Instagram or for your blog or newsletter, and take that written word, those written stories, and turn them into visual stories, turn them into videos that you can repurpose on TikTok. And that is a great way to reach a new audience right now. And what I'm finding in my model is that people are finding me first and foremost on TikTok, then they're going to my Instagram, and then they're signing up for my newsletter. So that's kind of the funnel. And what a great feature that TikTok offers is, you know, they have the ability for you to plug YouTube and Instagram embedded in your TikTok bio.