Why you should share your failures #shorts

Your struggles, hard moments, and failures are the foundation for real connection. And I cannot tell you how many founders miss it. They just miss an opportunity to connect because they are so focused on showing just like the shiny social media highlights, or the award reel, or the accolade reel, or the fancy job that they used to have. Again, no one cares. You think about when someone goes to the about page. When someone goes to the about page of your website, they've already know about you. They've heard about you through social, through a newsletter or referral. They actually want to go deeper with you. So it's an opportunity to connect. So if you're not showcasing a struggle or sharing something deeper, you're missing it.