Why you should stop building your personal brand. #shorts

Personal brand. Tell you a quick story here. I was recently talking to a prospect who was struggling, not getting leads, not making any money, not getting new clients. And I said, well, what are you doing to get leads? And he said, all the regular stuff. Oh, I'm posting on LinkedIn, I'm doing this stuff on Instagram. I. I write blogs, xyz. And I said, okay, that's cool. When's the last time you actually reached out to someone and said, please pay me money for my services? They couldn't answer. And I'm bringing this up because a lot of people exhaust themselves building their personal brand, right? All these videos, all this content, xyz. But you're actually hoping someone sees the content. You're hoping they like you. You're hoping they reach out to you and want to work with you. But hope is not a strategy. You have to be proactive. You have to reach out to people and say, look, here's all the stuff I've done in the past. I'm legit. You have this problem. I want to help you with it. Would you like to talk? That's how you do biz dev, and that's how you grow. So if you're low on revenue or leads, stop doing personal branding and start doing biz dev. That's how you make money faster.