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In this short explainer, The Art of Crypto outlines how Mastercoin launched the very first initial coin offering (ICO) in 2013, raising over 5,000 Bitcoins (about $500,000 at the time). The video highlights that Mastercoin’s pioneering ICO inspired a wave of similar fundraisers, culminating in the 2017 ICO boom. It also notes that Mastercoin’s token has since lost more than 99% of its value, using this outcome as a cautionary reminder to conduct thorough due diligence before investing in new projects, and to be skeptical of offers that seem too good to be true.






