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In this brief video, Jim Rees explains that every leader creates two parallel cultures: the one they verbally endorse and the one they implicitly allow through tolerated behavior. He argues that visible values on walls are meaningless if poor conduct is ignored, because employees quickly emulate what they see being permitted. Avoiding difficult conversations signals that such issues are acceptable, while leaders who own their mistakes model accountability. Rees urges leaders to reflect on the behaviors they are unintentionally permitting today and suggests the EI Mastery Programme as a tool for building cultures people genuinely want to join.

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