Coffee Talk- How Bob made over $150k on one mailing
2 Dec 2013 · 2 min

2:04
Mark J. Podolsky tells how his student Bob Anderson spent $1,000 on a direct-mail campaign and expects to net over $150,000 by selling at 80% of retail. Bob mailed roughly 800 to 1,000 offers and analyzed comparable sales to land the deal.
Questions this video answers
About $1,000.
Approximately 800 good offers (he estimates about 1,000 total offers, ~800 that didn't come back).
Net net over $150,000 if sold at 80% of retail.
80% of retail.
December 2, 2013.










