2:04

Mark J. Podolsky tells how his student Bob Anderson spent $1,000 on a direct-mail campaign and expects to net over $150,000 by selling at 80% of retail. Bob mailed roughly 800 to 1,000 offers and analyzed comparable sales to land the deal.

Questions this video answers

About $1,000.

Approximately 800 good offers (he estimates about 1,000 total offers, ~800 that didn't come back).

Net net over $150,000 if sold at 80% of retail.

80% of retail.

December 2, 2013.

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