Does Sex Sell?

Hey, it's Mark Podolski, the lane Geek with thelanegeek.com let's have another virtual cup of coffee together. So I was reading an interesting study about marketing and it turns out this whole time I'm thinking that sex sells, right? We always think sex sells. A cliche. Sex sells. Well, it turns out it doesn't sell. There was a study done and there were two ads. One showing a very bland ad, one showing very racy ads. What happens is when we see the racy ads, yeah, they garner more attention, but we don't recognize the logos. We don't even listen to the marketing messages versus the bland ads. So you're probably saying to yourself, well, how do you explain GoDaddy's success with the Super Bowl? Well, GoDaddy was successful with their racy ads because of the controversy with it. So they got a lot of publicity because of the controversy with the sexual content of their ads. So if you're thinking about creating a sexual ad for your land or for your website to garner more attention, that could work. But if you think they're going to pay attention to your logo or to your brand or to your message, they're most likely not going to. It can be distracting. So just remember that if you want more tips, tricks, techniques on how to make an incredible income actively and Passively, go to www.thelanegeek.com and download for free the Passive Income Blueprint. Get the ebook how to Avoid the three Fatal Land Buying Mistakes. And of course, get the always interesting and informative and engaging podcast delivered each week to your email inbox. This is Mark Podolski, the Land Geek. Thanks for having a virtual cup of coffee with me. See you next time.