Short YouTube monologue by Mark J. Podolsky (The Land Geek) advising business owners to identify their company’s competitive advantage before spending money on marketing. He gives concrete differentiation examples — premium customer service (Nordstrom-style), lowest-price/financing (Walmart-style), simplifying purchase contracts — notes the competitive set is small ("maybe 50 players"), and closes with CTAs to download the Passive Income Blueprint, an ebook about land-buying mistakes, subscribe to the Land Geek podcast, and attend a local boot camp (Nov 7–8 in Phoenix/Scottsdale).
Questions this video answers
November 7 and 8 (year not specified in the chunk).
The Passive Income Blueprint (free download).
Chapters
Hey, it's Mark Podolski, the lane Geek.
With thelanggeek.com let's have another virtual cup of coffee together.
So I want you to think before you spend a dime on any type of marketing or ad buy, what is my company's competitive advantage in the marketplace?
Right?
So it may be that you give.
The best service and you're going to.
Take your buyers out to the property and you're going to provide them a survey. You're going to give them the full.
Nordstrom customer service experience. Maybe your competitive advantage is that you're.
More like Walmart and you've got the cheapest prices, the easiest financing terms. Maybe your competitive advantage is going to be that you are going to be the simplest way to buy land. You don't have really complicated contracts. So these are all different ways that I want you to think about. Where can I come up with a competitive advantage in the marketplace? Where can I differentiate myself from the.
Rest of the competitors out there? Just between you and me, there's not that much competition, so it's not going to be something where you're going to be spending weeks or months trying to figure out where you can position your company to differentiate yourself from thousands of players. We're Talking about maybe 50 players at the most.
So there you go.
Think about your advantages and I'll see you next time for another virtual cup of coffee.
Anyways, if you want to learn more, go to www.thelandgeek.com and download for free the Passive Income Blueprint, get the E book how to Avoid the Three Failures With Lay Buying Mistakes, and of course, get the always informative and engaging Land Geek podcast delivered each week to your email inbox. And if you are local, if you're in Phoenix or Scottsdale, come to the November 7th and 8th boot camp. Check out landconvention.com where you can buy.
