Easy To Buy Difficult To Sell—How Are You Showing Up In The Market?

28 Dec 2018 · 38 min
38:22

A Land Geek roundtable (YouTube/podcast) led by Mark J. Podolsky with panelists Scott Bossman, Eric Peterson, Aaron Bearland, Mimi Schmidt, Tate Litchfield, and Scott Todd discussing why land is ‘easy to buy but difficult to sell.’ Panelists identify causes (insufficient marketing reps, lack of inventory, poor property selection, weak follow-up), recommend actions (post more ads across platforms, pre-market properties, build buyers lists, tailor ads to buyer avatars, offer irresistible terms), and share practical tips and a ‘tip of the week’.

Chapters

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