Everything You Need To Know About Automating Your Business

Hey, it's Mark Podolski, the Land Geek with your favorite niche real estate website, www.thelandgeek.com. and today's podcast, we found a woman after, like, just warms the cockles of our own geeky automating marketing hearts. But before we talk to our guests, I'd be remiss when improperly introduced my co host, Six Sigma. You know him, you love him. Scott Todd from Landmodo.com and look, Scott Todd.net. but if you're not automating your Craigslist and your Facebook postings, posting domination.com thelandgeek and if you're not posting your properties on landmodo.com I don't know what's going on. Scott Todd, how are you?

That's a workout, Mark. I just gave you, like, a mental workout with all the stuff that you had to like for my intro. That's hard.

Look, I love it. I also want to just remind all the listeners, today's podcast is sponsored by GeekPay IO, another way to automate getting paid. So our guest is, like, going to have to check that out as well. Are you ready to talk to our guest?

Yeah, I am. Oh, I thought you were asking me. I'm like, I'm jumping in.

You can jump in. Let Don Mars jump in@MarsMarketing.com if you don't know who Don is, she is a. Let's just say she's like an automation, you know, master for marketing. So she helps you automate so you earn more while working less. She's like the Ari Meisel of marketing. Right? Is that a good. Is that a good term?

Sure, yeah, whatever. Whatever works for you guys. I love the. What did you say? Warms the cockles of our marketing hearts. Yeah, I love that.

So, I mean, dawn, like, what's. What is your. Your sort of marketing automation philosophy? Because I was just reading a Post about the 10 things every entrepreneur should be automating. And it really was. Was great. And one of the things that. That struck me was that I'm not doing is automating the. The Cart abandonment series. When people go to check out and then they don't check out, and I don't think I've got that automated.

That's kind of a big one. That's a big one. You can recover up to. What do they say? Like, up to 30% of lost sales. I don't have my. I don't have my stats right in front of me, but I think it's about 30% of lost sales that you can recover. So yeah, it's a good one. My philosophy when it comes to automation really is automate everything that you can. If there's something that you find yourself doing repetitively in your business, there's a good chance that you, you could automate that in some way, shape or form. Right. Like the, the card abandon series that we use is like if people are coming to your website with the intention to buy and then you're not kind of prompting them, you're really, you're missing out. Right. If you. What's something else that would be like a daily task, I think about like just following up with a client after a podcast. Right. Or after. If you have a guest on your podcast and you don't have an automated follow up, then probably something to implement.

Right now I do have that.

I kind of figured you would. Yeah, we will see.

Right? Right. Yeah, Absolutely. So let's go, you know, back in time and kind of how this, how you got started in all this and how you started your own marketing business and how the automation piece of it sort of made you different than everyone else.

Hmm. Well, you know what, I really didn't mean to get into this industry. I started off in network marketing, which is interesting because I listened to your last guest, Dana, and she, she was talking about having done either a direct selling or a network marketing opportunity. And I think a lot of entrepreneurs that I know start that way. And what was happening is that when my business really started to take off, I was doing handwritten notes for everyone who purchased from me. It got to be really tedious. And I thought, okay, well, there are a couple ways I can do this. I can either hire somebody else to do these handwritten notes for me, or I can find a solution to automate. And there happened to be a company called Send Out Cards, which is another network marketing thing. And a lot of people use it, especially in real estate. And real estate agents love it. But I was able to automate that process using send out cards. And so it made me look like a rock star, but it didn't take up my time anymore. And that's when I kind of. That was the first time I got really like, oh, this is kind of cool. What else can I automate to save myself time? And the rest, they say, is history.

All right, so Scott, Todd has a litmus test for what he chooses to automate or delegate or eliminate. So Scott, you want to share with Don what your litmus test is? You're on mute.

That's so weird. This Microphone just goes right off the mute sometimes. So basically what I do is, is like, I know it's time to automate something or to delegate something when I can't stand to do it anymore. Like, if I'm like, if I do this one more time, I am going to like, completely wig out, freak out, and like, quit my business and go get a day job. That's not gonna happen. But, like, that's the. That's like it. Like, that's how I know it's time. Like, it's time to give this thing away. But, you know, how do you do it? Like, how do you know what to automate next? I think a lot of people, they struggle with, like, automation or delegation because, you know, like, they look at it and they're like, man, there's just so much to do. How do you do it? Like, how do you, how do you start and build your pieces out?

Well, I think now it's kind of second nature to me if I see, if I even think for a second that something I do is going to be done on more than one occasion, I'll just build the system to handle it. But, you know, just like what you said, if you're doing something repetitively, let's say that you're doing something that takes 15 minutes twice a week. If you can save yourself 30 minutes a week, you got to think about that over the course of an entire year. 30 minutes times 52. You guys will have to do the math for me because I'm not going to do it on air, but it's a lot of time, right? And it's these little things. It's kind of like, did you guys read the slight edge or know the slight edge principle, where it's just these little, these little changes over time that make the biggest difference. And like, if you can be automating a 15 minute task this week, and then next week you automate something else that saves you 15 minutes a day. And next week you automate something else that saves you 15 minutes a day. You can really compress your work week. And I think as entrepreneurs, none of us had this vision or dream that we would be working 60 to 80 hours a week, which is what essentially happens. So if we can like kind of pull back a little bit on that, it's just like a very, very freeing thing to get that time back.

So one of, one of the things, I'm sorry, Mark. One of the things that I, like, started doing and I'm like. And it's funny that you mentioned, like, it just becomes second nature to you is I really got on this kick. Like, I only want, like, if I didn't. Okay, so if somebody's email came in and I didn't open it, you know, like, the tendency is like, just to hit it and then like, like delete or just archive it or whatever. And yeah, you're like, okay, it's not a big deal. Or I could unsubscribe, but I don't want to unsubscribe because I might go back to it. I'm like, you know what? I never, ever, ever open this person's emails. So what am I doing? So then I started creating filters around everything, right? So then when something's in my email box and I'm on my phone, I'm like, oh, delete. No, no, no, I don't want to delete it yet because I want to go home and create a filter so that I have to do it again, right? So then you start to get on this kick and like, you're saying, like, everything. It builds a snowball because then you're like, automate, filter, get rid of it. I don't want to see it. It's amazing what these little steps can do for you.

Yeah, you start to see it in everything. You know, a perfect example of something that I wasn't automating is that, like, I do some affiliate marketing and I have a giveaway. Like, if somebody buys a certain product from me, I give a bonus. And so what I was having to do at first was somebody would email me and then I would email them back with, you know, with their login information to get this bonus, which was an online course. And I was like, you know, this doesn't even make sense. So what I did is I set it up so that now that when somebody contacts me and says I purchased this product, then I check a little box in my CRM and that automatically creates their membership account and then sends them the email that says, congratulations on buying this product. I'm so excited. I know you're going to love it, and here's your bonus. Instead of writing that email every time. And so maybe it's only saving me, what, five, ten minutes. But if you're selling a lot of affiliate products, that five or ten minutes per person is a massive time saver. And it's just one of those things where until you start really thinking about where you can kind of compress time and where you can automate your life, those are things that are just going to weigh you down or you're going to be paying someone else to do it, which is cool. Like, creating jobs is great. I've got a great assistant, and I'm sure you guys do, too. But some stuff is better left to technology.

So, dawn, like, I remember when I first started, right, And I was so busy working in the business, learning the business, you know, doing, doing, doing. I never was able, or at least I felt like I was never able to step back and look at what I was doing and even was take enough time to even be intentional about. Okay, here's something I can automate. Here's a process I can make. Here's a system I can make. I mean, it took me years to do this. So what's your recommendation for somebody that is just sort of overwhelmed, you know, in the learning curve of it and just doing it, doing it, doing it. Like, how do they. How do they step back and start looking at it with this eye of what can I, you know, automate?

That is an excellent question. And I would say, particularly if you're in that overwhelm phase where your business is really starting to snowball and you. And you're like, you know, grasping for, wait, how can I make this easier on myself? I would say go into retreat. And I know that when you're overwhelmed, that seems crazy, but if you can just retreat for two or three days where you're like, okay, this is business planning. I'm going into business planning mode. Maybe talk to somebody who does automation or who does, you know, process mapping. I think that that's a really important thing, is to have your systems mapped out or bring on your team. Like, if you've got people, if you've got a really good assistant, or if you've got people around you who you can kind of get into a mastermind with and really take a solid look at what could be systemized in your business. I would totally recommend it, like, two or three days, because you really. It's the type of thing where if you give it attention, it'll pay off. It's kind of like that, I'm gonna mess this up. It's like, there's four quadrants. There's. Where there's important but not urgent. Do you know what I'm talking about?

Yeah, absolutely.

Yeah, I'll mess it up.

Yeah. It's got, you know, like, this is a Rory Vaden. Yeah, right. Yeah, it's important. The urgent. The urgent. Yeah, yeah. And everybody's working on urgent, urgent, urgent. They never get to the important.

Yeah. So this is a task that I would say is extremely important, but not urgent. And that's why it tends to get pushed off. I know for years and years in my business, I pushed off knowing that I needed to have a really good nurturing sequence for my leads. And I recommend to people that they have at least 45 days follow up to start off with and up to six months, because, like, people aren't making a buying decision until month three to six sometimes. And I knew this, I knew the statistics, but at my own business, right, the cobbler's kid has no shoes, that whole thing. Yeah. So it took me a long time because it was important, but it wasn't urgent. I was too busy serving clients and building systems for other people and building courses and that kind of thing. So I put it off. And then finally I was like, you know what? This requires attention. This requires retreat. I'm part of a mastermind. So we took off. We went to Arizona, actually mapped out an entire year of systems and then implemented. And so, like, the best thing you can do to take yourself out of overwhelm, I personally believe, is getting a really solid plan and then executing. Either executing yourself or hiring somebody to execute it for you.

Okay, so what do you do if you have a. Like a friend like Scott Todd that, you know, gives you a shiny object every day? So, like, I'll talk to Scott, and, like, next thing you know, I'm chasing Hazel. Right? Like, and, you know, my first instinct is, uh, oh, like, now I've got, you know, fomo. I got this fear of missing out. And Scott's, you know, desktop is pristine, and I'm a complete chaotic mess. But then next thing you know, like, I'm working on that shiny object as opposed to the important things in my business. So, Scott, I mean, you've shiny object syndrome.

First. First, for the record, you're not chasing Hazel is an app. You're not out chasing some woman named Hazel. Okay, like that.

Yeah.

Very good.

Clear the record. Right? It's an app that helps clean up your desk.

Yeah. If my wife is listening, Right? Yeah.

Hey, I'm covering. See how I got your back, Mark?

I always have your back.

Okay, so I think that Mark, I mean, like, I'm always, like, playing with, like, new apps, right? Like, even my tip of the week today is one that I'm playing with because I don't want to, like, you know, I don't want to settle and I don't want. I don't want to discount something because, you know, well, the way I did it back in the day I do want to keep, like, learning and leaning into things because think that that's the only way that you can kind of stay in tune. But look, you know, like I always say, even in flight school or any coaching mark, like, I always say, like, don't let technology stand in your way, right? Like, if you can't figure out the technology or if the technology becomes kind of a burden to you or it gets in your way, put it to the side and come back to it after. Like, there's no rush to technology. You know, I think that's a mistake that a lot of people make is they're like, oh, I got to learn Hazel, and I got to learn accounting through the accounting system, and I got to learn this. Like, you don't have to learn anything. I mean, like, paper and pencil is still very adequate to do any job that you need.

But you say that Dawn's head's gonna explode.

No, it's not. Because she doesn't want technology to stand in someone's way either. I know she doesn't.

I don't. But I do. But I do. No, I really don't. No. I tend to agree. I think all of us, especially with the Internet, we've all got entrepreneurial add to some extent, right? Like the shiny object thing. I don't know anybody who's immune to that. I mean, you have to be a special type of person. It's kind of like knowing when to put your toys away, I guess. I don't know. Like, I will sometimes go off on a tangent for a week, like. Like, it'll be a full week where I'm just like, oh, I'm, like, diving into something new. There's a new app or something. Like, I recently somebody introduced me to the Robinhood investing app, and I, like, I'm not an investor. I'm very risk averse. And. And so I was like, okay, I'm gonna do this. And I dove into it, and I got into some high volatility stocks, and I was, like, down a complete rabbit hole for a minute. And then I was like, what am I doing? Stop it. And I stopped. I just got out of it. None of us are immune. None of us are immune to that stuff.

Well, I mean, don't you have, like, a rule that says, okay, I'm gonna go. I'm gonna. I'm gonna try it like. Like, I know on your website, like, you're a big entreport fan versus say, maybe lead pages or click funnels or, you know, some other type of Automation app, right?

Yeah.

So do you have some type of like rule that says I will work on this for X amount of time before I say, okay, I'm going to jump ship and go into something that suits me better?

I don't, I wouldn't say that I have a rule, but I do use the Pomodoro method, like with a countdown timer that kind of like I have a constant countdown timer going and I have a list of things. Like I've got this really cute, like it's a very girly planner. Not on purpose, it's the only one that had this layout. But it's like an open face. It doesn't have not a book, it's a flip planner. And so it's always open in front of me. So if I get off task and I can feel myself going down like the Facebook rabbit hole, for example, I can look down at my planner and I've also got like, every 25 minutes I have an alarm going off that says, hey, wake up. Like, have you been doing your work? Is it time for a break? And so, so that has really helped. But I still, I'm not immune. I still end up on tangents. We all do. It's just a matter of being able to kind of like rein yourself in.

All right, what's, what's like the worst advice you see or hear given in, you know, the marketing automation world?

Worst advice, I think, I don't know if you guys would agree with this, but I see sometimes when people are getting started, the recommendation is to use like cheap or free automation tools. And, and people really gravitate towards that because a lot of entrepreneurs are starting out and they're on a shoestring budget and there's nothing wrong with that. There are lots of low cost options that are awesome, but you look at some of the free options and they're like, oh, sweet. I can, I can send email with this. Yeah, you can send email, but it's not an autoresponder. It's not going to actually do the job for you. You're gonna have to log in and do that yourself. Like, if the tools that you're not paying for aren't doing you any good, if they're not saving you time, they're not making you money, then they're not good for your business. And I see that that advice like, oh, get this free, this free autoresponder. No, don't, don't get the free autoresponder because it doesn't have the functionality you need. You're going to have to pay a little bit of money. No matter where you are, you have to come up with a little bit of budget. And I think, I think people who perpetuate that idea that you can do everything for free really do a disservice because I just don't think you can get the same results.

Scott Todd, what's, what's, what do you see in the, the automation game right now that, that, that makes you crazy?

I think, I think the fact that people don't, like, they don't sit down and plan ahead, right? Like, they don't sit down and try to solve a problem with it. Like, they, they kind of get that shiny object syndrome, right? Like, it's easy to look at all these ways to automate things, but at the end of the day, you have to have an understanding of what problem you're trying to achieve.

Okay?

Like, what problem are you trying to solve? Because only then can you apply the appropriate strategy or the tool. So I think that what happens is like, Hazel, for example. You know, we'll go back and pick on Hazel. I love Hazel, but it was because I had a pain point. I had an issue that I was trying to solve, which was the fact that I hated these files always on my desktop and there was no way of cleaning or I might go and I might, you know, put something in the trash bin and then the trash bin fills up and then I have no room. And so I was like, okay, this is ridiculous. There has to be a way. The downloads folder, that's my biggest pet peeve too, is my, like, my downloads folder. I download all this stuff, I never go back in and use it, and then it just sits there. I basically said, hey, Hazel, if I haven't touched this folder in 30 days or file in 30 days, just chuck it, throw it in the garbage, I don't need it. And then every, every seven days, if I haven't moved something out of the trash in seven days, it's gone. Like, I don't need it. So if you're not having a defined purpose for trying to solve a problem, you know, applying all these tools or looking all these tools is not going to solve you, solve anything for you. It's going to waste your time. I think that's what a lot of people try to do. And then they, then they get frustrated. They're like, I don't understand it. Well, you don't understand it because you're not entering it, in my opinion, with a defined, you know, problem that you're trying to solve.

Yeah, yeah. I mean, I totally get. So. So Don, can you like, if you go back, right, and if you could say, okay, I started my business 2010, what. What advice would you give your. Your new self that was starting out, you know, back in 2010?

Hmm, that is a good question. I think probably to have a little bit more patience and to not like this is a little like, woo, woo, but to live in the now a little bit more. I feel like in the beginning of my business I was really on the grind and, you know, I was working like 12, 14 hours a day because I thought that that's what it took to be successful was to be grinding all the time. And I think that it was really at the detriment of other parts of my life. Like, my health suffered, my relationships suffered. And so if I could give myself some advice, it would be like, you know, shut down at 8 o', clock, hang out with your family, go for a walk with your dog, do those things. Because now is just as important as that idea of success that you have. That's a year or two years down the road.

Yeah, it's so true, isn't it? Where we just, you know, we want it now, now, now. And you know, I love that Tony. What's that Tony Robbins quote, Scott?

The. The success lease clues.

No, I think it's. I think you overestimate what you can do in a year, but you underestimate what you can do in five years.

Yeah. Or your lifetime. Your lifetime.

Or your lifetime or something like that.

Oh, I haven't heard that one. That's a good one.

See, Don Archetto are the passive income podcast now.

I was already glad about that. I was already happy.

So. So what one thing would you most like to change about your own business or improve on in your. On your own business right now?

Well, you know, it's. It's always a work in progress. Wouldn't you guys agree? It's never like you're never done. There's always something to work on. You guys feel like that?

Yeah, I feel like that. Like, I feel like that with like my life. Like, it never gets easier. Like, I woke up this morning, I'm like, my workout never gets easier. Like the business, it just like, it just. More problems just get created. Like Scott and I are always joking. Like new problems, hopefully better problems, but they're just all like, they never end.

No, they never. I think they never end. And I think as much as the things that I was really excited to do was to really get serious about Automating my own business and having a really long, beautiful follow up process that really walked people through a journey and that I was really seeing, segmenting my list on purpose and all that stuff. And so that's a constant work in progress. I'm always finding new ways to do that. I think right now one of the things that I'm trying to be better at is like actually spending the time to sit down, like what I was talking about earlier, like go into retreat with my own business, map it out and then implement and also letting go of some of the implementation because I've got some really fabulous people on my team now who are like, they are just as good, if not better than I am at ontraport and with marketing tools. So sometimes it's like just being able to let go of some of those things, like I don't have to do it all myself. That's like a personal development thing, I think, more so than improving my business.

No, I mean, absolutely. Scott, how difficult was it for you to let go at certain parts of your business?

No, again, because I think like, you know, I'm always letting go of the stuff that I don't like or I don't like anymore or I don't want to do anymore. It becomes a lot easier when you do that as opposed to letting go of the stuff that is really core to you. You know, Mark, on this podcast I've talked about the guy that does the car dealership and he always ends the ads with, it's huge. He's the Kia dealership, the largest Kia dealership in North America, I think. And here he is, he's on these ads and he's doing the advertising. And I was reading about it, he's based in New York, but he flies into Florida like once a month to do his ads. So he's here and he records all his ads over the course of a few days. They're recording like 30, 40 different ads. He, he fly, he does. He visits his locations and he flies back out and then they play the ads the whole month long. So, you know, I think like, okay, what is his. What is, what is it that he's really good at? Or what is it that he really enjoys about his business? It obviously is the ads, the creating the ads. Otherwise he wouldn't do it. Right. So I'm sure if someone went to him and said, hey, you got to stop doing these ads, that would be really hard for him to give up. But because it's core to him, it's in that core Circle as opposed to, you know, like, maybe he doesn't like the accounting. He doesn't even talk about the accounting other than looking at the financial statements. That's gonna be stuff that's like, man, I'm so glad I hire an accountant to go do that for me. So if you just keep the stuff that's core to you that you're enjoying and get rid of the stuff that's not. I think it. I think it's an easy progress.

Dawn, is there anything we shouldn't be automating?

Yeah, I think you can. You can automate relationships to a certain extent, but I think that there's no substitute for actually getting on the phone with people or, you know, if you're local to your clients or your audience, than to get in front of them. I think there's no substitute for that. And stuff like this, like when you guys asked me to do the podcast and come on video with you, I feel like there's no substitute for that face to face connection. It's so much better than being on the phone. I get you to, like. I get to see. See you go for your morning walk, for example. That's fun. And it's just nice to be face to face with people. And so I would never automate that bit. I still get on the phone with all my clients.

Okay, that's great advice. I think sometimes I get so caught up in maximizing my time that I'll lose sight of that, that ultimately it's about the relationship and. And that just doesn't scale. I can't automate that right now. What I can automate is like, my calendar. Right. So, you know, I use acuity. I'm actually going to go do Book Like a Boss. Is there a calendar app you like better than another?

I love acuity. I love it.

You do? Okay, check out Book Like a Boss. I think it might be competing shiny objects. We're getting geeky.

We're getting geeky. I can do that. I can go there with you.

All right. Yeah. So let's get geeky now. Scott, you ready to get geeky? I am. Let's go. All right. I mean, we don't do this normally with. With all our guests, but since it's, you know, dawn is like the marketing wizard. Right. You know what? I'm almost afraid to even start going down this road.

I'm the geekiest of the geeky. You can do this. And I like, yeah, but I'm afraid.

It'S gonna ruin my whole week. Like, I'm just Gonna be going down.

All these rabbit holes maybe. And as long as it's not so geeky that it's not like you're not able to visualize it on a podcast. Because like, you know, sometimes you listen to a podcast and you really need to be sitting down in front of you. Like you'd need a screen share to visualize that. Let's not do that. But I'm totally happy to talk tech.

All right, let's do it. Alright, so we're at that point now. We're going to ask you for your tip of the week. I'm going to ask you for your five favorite marketing automation tips as of this recording.

Oh my gosh, you are totally putting me on the spot here. Marketing automation tips. First of all, I absolutely adore ontraport. If your business is sort of in a growth phase, I think that it is absolutely, bar none, the best software there is.

Better than infusionsoft. We had some infusionsoft guys on.

I think infusionsoft is great. But I think that if you are a person who enjoys being inside of your own system and being able to manage it yourself and you don't find yourself to be particularly geeky and you don't love technology, then you will much prefer ontraport. It's much easier user interface, I will say that for it. Okay, four more, four more. I think one of the top, my number one tip would be to get a 45 day follow up series in place. Now a lot of people buy an autoresponder or they get a, you know, a mail system and they write that first email and they're like, okay, and now what? And there's just like, that is just like terrible for your business, right? That you give something great and then you don't follow up. The fortune is totally in the follow up. And so getting a 45 day follow up in place is key. That's only six emails. One email a week. Six emails, you're good to go.

All right.

It's not that much. And you can hire someone to write them if you need to. If you hate writing fiverr.com let me think now, when email marketing, this is an email marketing tip. Always leave your audience on a cliffhanger. So always leave like a PS in tomorrow's email or in next week's email. I'm gonna share this juicy, amazing tip that you will step over your mother to get. Make sure you come back right? So something that keeps them opening your emails and that can actually typically email rates, open rates go down over time. You can actually keep your open rates very steady if you use that technique.

All right, I'm going into my autoresponder right now, and I'm start editing. All right, sorry.

Okay.

So my add, but. Okay, I am still listening.

No.

Scott, are you off to the races now?

Not yet.

Are you doing that in your autoresponder?

No, but I will.

I'm gonna do it right now. I'm actually gonna take Dawn's words, step over your mother for this next tip.

I don't know if I would say that. I probably wouldn't. I feel like it's a little bit too harsh, but you guys might be able to manage that in your own series. Next thing is the card abandon. I really believe that you can definitely add some cash to your bottom line by doing that. So if you've got people have that buying intent, you want to make sure that you're actually taking them to a checkout page. It's not people that see your sales page. That's annoying. If you go to a sales page and start getting hammered with emails, but if you actually click the buy button and you are taken to a page where you can buy something, that's when you can start following up. And all the big companies are doing that now. Like, Amazon does that. How many times have you gone shopping for a product at Amazon, put it in your cart, and then got an email that's like, it's still waiting for you. Come on back. Right. So big companies are doing it. It works. There's been a lot of market research on it. How many tips am I at now?

You got one more.

Oh, I feel like I need to really do pull something good out here.

How about a favorite book?

Oh, that I can totally give you.

Okay.

It's the most boring book in the entire universe, but it will change your life. So it's called Work the System, and I wish I had it in front of me.

Okay, do I have to get it in. In print, or can I get it on Audible?

That's the kind of book I think you would probably do better if you had both. I usually get the Audible version of the books that I buy for my Kindle, or if this one is cool as a print version, though. Okay. I think so. It's Work the System, the Simple Mechanics of Making More and Working Less by Sam Carpenter. Really amazing if you're. If you're thinking, like, I'd love to automate my business, but I really don't know where to start, and I don't really Understand how that would improve my bottom line. If you're not already convinced. This book will not only convince you, it will explain how to. How to systemize and how to scale. And it's beautiful. You'll be bored. The first half is very boring. I like Sam, buddy, but. But if you can get through it, you will love it. It will change. It will change your life.

All right, all right. I just checked out. Okay. As you were giving the tips, I just went into my autoresponder and into Amazon. How about that for.

Fast action?

Not being present, but that. See, and that's what we do here. We take massive action, right? I don't think about it. I just do it. Scott, what have you done? Scott's probably completed his autoresponder series as you're talking.

Well, I didn't complete it. I'll take my. I've already delegated all these tasks, Mark, to a VA to do them for me. So, you know, while you're doing the work, I'm got somebody else doing it for me.

You just dropped the mic.

That's what I do, man. That's how I know that.

And I think that's great. I actually enjoy writing, so that part I want to. I actually want to do for myself.

See, that's your core, right? Like, that's something that you enjoy.

Yeah, but, Don, would you make the argument, like, even though I enjoy it, I'm not growing as an entrepreneur if I'm actually writing the PS Cliffhangers, I.

Think you could argue for or against that. Like, I have a lot of people who come to me or, like, who don't love writing, and they just. They're like, can you please just give me some templates? And so we can. We can do that. But unlike you, my core is writing. I like writing my own emails. And so it's really hard for me to delegate that. So if you love it, like, why don't. Why would you delegate the stuff that you love?

And that's where. I know that's where I have a problem.

Unless, of course, that it's, like, eating into your family life and your, like, whole life around you is falling apart because you're like, no, I just want to write all the time. I think that that's becomes a bit of an issue where you could then outsource it, and there are lots of really good copywriters out there.

No, yeah, absolutely. I mean, I just feel like nobody's going to care about that autoresponder series. Like, there's certain core parts of the business, that no one's going to care as much about it than I will. And so those things, I feel like as much as I probably would want to delegate it, I think that the soul of it needs to come through. Like, my geeky soul kind of needs to come through. But, yeah, you're probably right. Like, you know, I don't know. I struggle.

I would keep it. You know, I really, really feel that your writing, the power of the written word, really can't be understated. You really have the opportunity to touch people and to move people and to change hearts and minds. That's. That's really at the core of writing. And so if you love writing, then don't give it up. I will say that if you don't love writing, you're gonna hire a copywriter. Are you gonna buy templates? Because there's lots of good copywriters and lots of great templates. Make sure that you don't just let it become like an extraneous. Like, you don't look at it. Because if you let someone else write for you and if the voice isn't right, it's so awful. There was. A couple of years ago, there was a big launch of the. Basically these email templates, and a whole bunch of people started using them, and it. Some of it was very harsh language, and there was a particular subject line that went around, and it was just like, ugh, like yucky. And every time I saw it, I was like, did you guys even read this before you sent it? Because there's no way on earth that if you had read through this and you, like, care about your audience and like them that you would send them this email. It's awful. So just, like, having a little bit of thought process behind it, like, thinking through, does this sound like me? I think that's important.

I agree. Scott, Todd, what's your tip of the week?

Mark, I've got a. I've got an app for you to check out. It's gfeed Co letter. G Feed. Feed Co. It's pretty cool because it ties in. You download the app, you log into your Google Gmail, and guess what?

It.

It treats all your email like a feed. Like, you can just scroll up, take action, delete, do whatever, all by scrolling as opposed to going message by message. It's like a Facebook kind of a feel.

Oh, done and done.

I just downloaded it, so now I need G Feed. And Hazel was the other one, right?

Yeah. G Feed and Hazel.

Okay.

Oh, I've got one for you, Dawn.

Yeah. Let's have. Let's have the tip of the week.

Well, my tip of the week is gonna be your site, but just for you. I'm not listening. You can look at this or not airtable.com airtable. Airtable. It's if in Zapier. If you're not using Zapier every day.

Oh, you know, my second love behind ontraport.

Yeah, Zapier. See, there you go. And then I did find a great site that. That will take your blog post and make it a video automated. And that's called. And it's free. Lumen5l u m e n5.com and for what we do, you know, if you got a. If you got it, let's say you make a land listing, right? Well, then it'll automatically create this video that you can put on Facebook. And, you know, video killed the radio star.

That's cool. That's actually really cool because there's some very expensive paid software that does that. So if that's free.

Free L U M E N the number five dot com. And then my tip of the week is learn more about how you can automate so you earn more while working less. And Don's got a free Facebook group, which I just joined. Marsmarketing.com M A double R S marketing dot com. We'll have a link to her site. You know, are you ready to save 10 to 20 hours per week? Click here to register. I'm going to register because I'm ready to save some time. Because, look, at the end of the day, we can always make more money. We can't get more time. And that's what it's all about, right?

Agreed.

All right, so, Scott, Todd, are we good? We're good. Mark, Don, Mars, are we good?

So good. Thank you guys so much for having me on. I love your show and this has been so much fun.

Thank you so much. I want to thank the listeners. And look, the only way, the only way we're gonna get the quality of guests like adon Mars from marsmarketing.com is if you do us three little favors. Super easy. Takes two minutes, but it really helps us a lot. You've got to subscribe, you got a rate, and you've got to review the podcast. Send us a screenshot of your review to support@thelangic.com, we're sending you for free the $97 passive income launch kit so you can start automating your passive income, which is pretty geeky. All right, Scott, you want to lead us out. Are we even going to do this?

Oh, I think we retired it, Mark.

Let's retire. All right. Let's just have a ring. All right, thanks, everybody.