Mark J. Podolsky argues shipping fast beats perfection. A winery CEO paid $600 for the best failure, which led to screw-top premium wines. Apply the same to raw-land marketing: send offers and neighbor letters now, not when they're perfect.
Questions this video answers
iPhone.
$600.
Using a screw top instead of a cork for premium wines (at Plum winery).
www.thelandgeek.com.
The Passive Income Blueprint (free download).
Chapters
Hey, it's Mark Podolski, the land Geek from thelandgeek.com let's have another virtual cup of coffee together. It's been a while since I've done some of these videos. I'm trying something new. I'm actually doing this video on my iPhone instead of my video camera, only for speed. Just to get this thing going quick, quick, quick. So anyways, in the spirit of quick, I want to talk about a strategy where fast eats slow. Fast eats slow. And I'll give an example. I was just reading a book about the CEO wine company Gavin Newsom, and what he noticed was his team was moving real slowly. They were kind of perfectionistic. And so what he did was he offered $600 to the best failure. If you had the best failure, the best idea that failed, you'd get $600. So what happened? Tons of innovation, tons of creativity, and a culture of celebrating speed and failure. What happened was this winery Plum became the most innovative winery in its industry. They came up with the screw top instead of a cork for super premium wines. So when you're in the land business, I want you to think speed, speed, speed. Get those offers out. They don't have to be perfect. Get those neighbor letters out. They don't need to be perfect. When you start building your list instead of marketing, obviously it's better. Just throw stuff out there, get it done, and ship and not worry about perfection. Speed eats slow. Sell. Celebrate your failures, learn from them and move on. If you want more tips, tricks, techniques on how to make an incredible income actively or passively? Actively and passively buying and selling raw land, go to www.thelandgeek.com. download for free the Passive Income Blueprint. Get the e book how to avoid the three Fatal Land Buying Mistakes. And of course, always get the informative and engaging Land Geek podcast delivered each week to your email inbox. This is Mark Podolski, the laying geek. Thanks again for having another virtual cup of coffee with me. I'll see you next time.