Good Customer Relations—You Need To Cut The Script And Just Be Human!

19 Jun 2017 · 38 min
37:40

Podcast episode (YouTube) hosted by Mark J. Podolsky with cohost Scott Todd and guest Doug Sandler. Doug, a 30+ year entrepreneur who started as a mobile DJ, describes how he systemized a large events business (sales team, DJs, technicians, contractors), then reinvented his career into speaking, consulting and podcasting. Major themes: simple systems and automation for operations; human-first customer relations (the "Nice Guy" approach); practical communication tactics (return calls/emails, be on time, reach out regularly); using a podcast and book to expand reach; lightweight tech stack examples (Wufoo, MailChimp, Salesforce) and relationship tools (Cloze). The episode includes actionable guidance: the "Nice Guy 30" (return calls, return emails, be on time, stop over-promising, reach out twice daily to dormant contacts) and dispute-resolution tips (ask reps to put down script and talk human-to-human; escalate with social media if needed). Tone is conversational, candid, and pragmatic.

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