Good Customer Relations—You Need To Cut The Script And Just Be Human!

Podcast episode (YouTube) hosted by Mark J. Podolsky with cohost Scott Todd and guest Doug Sandler. Doug, a 30+ year entrepreneur who started as a mobile DJ, describes how he systemized a large events business (sales team, DJs, technicians, contractors), then reinvented his career into speaking, consulting and podcasting. Major themes: simple systems and automation for operations; human-first customer relations (the "Nice Guy" approach); practical communication tactics (return calls/emails, be on time, reach out regularly); using a podcast and book to expand reach; lightweight tech stack examples (Wufoo, MailChimp, Salesforce) and relationship tools (Cloze). The episode includes actionable guidance: the "Nice Guy 30" (return calls, return emails, be on time, stop over-promising, reach out twice daily to dormant contacts) and dispute-resolution tips (ask reps to put down script and talk human-to-human; escalate with social media if needed). Tone is conversational, candid, and pragmatic.
Chapters
Hey, it's Mark Podolski, the Land Geek with your favorite niche real estate website, www.thelandgeek.com. and before we talk to today's guest, I have to properly introduce my co host, Six Sigma. You know him, you love him. Scott Todd from Scott todd.net landmodo.com and most importantly, if you're not automating your Craigslist postings and your Facebook postings, you need to go to postingdomination.com TheLand Geek Scott Todd. How are you?
Mark?
I am great.
How are you?
I'm great, I'm great. I just want to remind all the listeners, today's podcast is sponsored by posting domination.com thelandgeek because look, we can always make more money. We can't get more time. Are you ready for today's guest? Scott?
I am, yeah. I can't wait.
Yeah, I mean our guest is a big deal and he's got a big podcast. But let's talk about Doug Sandler. Because Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book Nice Guys Finished first is a number one ranked Amazon best seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations. Don't let the Mr. Nice Guy tag fool you. Doug has entered into many high level negotiations and is anything but a pushover. Doug has been titled by a leading social media marketing company in the top 100 of social media thought influencers to follow. Doug Sandler, how are you?
I'm doing great, thanks Mark. And you read the intro just as my mom had written it.
So well appreciated, my friend.
Thank you very much.
Yeah, I spoke to your mom about a half hour ago and she said look, really, you know, really make Doug sound like a big deal. And you are a big deal, Doug.
So you got her out of the hospital then, is that right?
No, I'm just kidding.
There, I got, I know I got.
Something from Scott and finally I was trying to get Scott to do something.
Well, you also got out of Mark too because he had just taken a drink of coffee right when you said that and I think he almost like spit it out all over the place.
Yeah, yeah, yeah, I was gonna, I was gonna say something more cruel like, well, how did you, how did you reach her?
He's been dead for a week.
So I was going to say that, but I wasn't going to go there, Mark. So Scott, thank you for laughing at my joke. No worries.
So Doug Sandler, 30 years of business experience as entrepreneur, business owner in those 30 years, right when you first started, kind of walk us through, like, the journey and the evolution of Doug Sandler, if you will.
Yeah, I was a complete jerk. I mean, in the beginning, totally what you shouldn't be. I was that full of ego guy. I've grown up in the entertainment world. I started out as a mobile DJ and have grown up in that entire world for the last 30 years, Mark. I will. And Scott, I will probably tell you that no one else has ever been a guest on your show that has been the host of 2000 Bar & Bat mitzvahs, have.
They?
No. Well, good. Well, I hold that esteemed position, so I did that. But a few years ago, so I built my entire business an entertainer. And then I started a DJ business and we became the number one DJ company in the. That is a huge bottle of.
Water that you're drinking, Mark. You got a lot of fluids going into you, Scott. Is this pretty normal for. Is this normal for.
Him? I haven't seen it. So I think you really got him with your mother.
Thing. This is a lot. Hey, did Mark, when I came.
On the show, when you invited me on, did you know that this whole show was just going to be a complete.
Shittery. Did you know.
That? You know, it's funny because when I talk to your mom, she's like, be careful because Doug's gonna get you at some point. And I said, well, how can I throw him off? She's like, just drink a huge bottle of water and keep drinking.
Coffee. That would be it. Well, when I left your mom this morning, though, Mark, what she said.
Was, all right, now you went too far, Doug. Now the line's been.
Crossed. All right.
Mark. Mark, why don't you. Why don't you just start the treadmill desk now and start walking and really throw them.
Off? Do you have one of those, Mark? Do you have one of.
Those? Of course. Since the new smoking is.
It. Hey, you know, it's funny you say that, because one of the. Dr. Kim. Do you know Dr. Kim? No, no, Dr. Kim is definitely sitting as the new smoking kind of lady. And she does her job and I'll help you land her as a guest for the show. She would be a good one, too, because you're actually the living proof that sitting is the new smoking, since you have one of those treadmill desks anyway. 30 years building a business as a mobile DJ about five years ago at.
Four. He's moving.
Now. I got him. We got.
Him. You got the hum going.
Too. Yeah, I Gotta get a quieter.
Treadmill. Yeah, you really.
Do. I'm doing everything I can to throw Doug off.
Scott. Or a more unidirectional.
Microphone. I think that would be the two ways to.
Go. Can you hear it? I mean, most people can't hear.
It. You know, I have not seen a Radio Shack mic in quite some.
Time, so you actually are pulling it off nicely. Oh, geez. So five years ago, I decided.
To go through this career reinvention after 30 years of building my business as a mobile entertainer. And I discovered one thing quickly, that whenever you reinvent your career, you got to go way back to the beginning. So you bring up your humble beginnings, and it has been actually a very fun reinvention, the process of doing it. My mobile DJ business has financed the entire ride. And finally, over the last year or so, since we've had this podcast and got some great guests, the podcast has become, like, the center of everything that I'm doing. So over 30 years, it's just. I built a business just on the good business principles of being an honest guy, telling the truth, returning my phone calls, all the things that, you know, you need to do in order to be good in any business. So that's really, in a nutshell, exactly what I've.
Done. Scott. So, you know, as far as, like, an entrepreneurial journey, I think, you know, Doug's in. Doug's got an interesting background because, you know, I think being a mobile DJ has a lot of different components to it. Right, because you're dealing with somebody very emotional.
Right? Oh.
Totally. You.
Know. Well, you mean the client, not me. I mean, I'm rather emotional.
Too. No, no, the client. The client. Because it's almost like. Yeah, it's almost like wedding planning. Right? I.
Mean.
Right. You know, you're talking about a very emotional client. What are the largest expenses they're going to make? Talk about their children. Right? And now you're responsible for making this night, in and of itself, one of the greatest nights of these people's.
Lives. Well, and it comes down to it's not just delivering the service, which is you have to be a good entertainer on game day. You can't just be that. You got to be a guy that returns to phone calls. You have to be a handholder in the process of the planning. You have to be a budget analyst. You have to do what you. All of your operations. You have to make outgoing marketing calls. You have to develop your accounting plan, everything as a solopreneur, as a guy that's run this company, everything that goes into any business that's out there. It just happens to be the mobile DJ business. And then you have to actually deliver the product too. So working on your business, working in your business, all of that.
Stuff. Right, right. So how do you, how do you manage that as far as, like, if we get to the nitty gritty, the systems and the processes and how many employees do you have and how do you, how do you make that all run.
Smoothly? Everything has to be systemized. If it's not systemized, then you're just going to fall flat on your face. So everything from the intake sheet of a client when they first call in to the sales process and the sales cycle, and helping your salespeople understand the process that they have to go through as well. We have a handful of sales guys that actually sell all of the services. We have about a dozen guys that are actually delivering the product on event day, meaning they're DJing. We have a whole bunch of ancillary staff. We have party motivators, we have staff that's setting up lighting. We have crew, we have tech, we have actual DJs that are running the music. We have MCs that are out there as well. All of these people fall into this big category of, you know, independent contractors for us, and some of them are full time, full time wagers. So for us, everything has to be put into a system. And that's kind of how we've done it over the last 30 years.
Wow. So, like, how have you leveraged technology to build these systems? Like, what technologies are using, you know, how are you communicating with this team? How are you keeping everybody on the same.
Page? Very simple stuff. Okay. So things like text messages have become, you know, brides and grooms. They don't want to talk to us anymore, they want to text us. They don't want to actually have a conversation with us in the planning process. They do. But it gets to that point. So really what it comes down to is we're using Wufoo forms. Some very, very inexpensive, very simple, very easy to change forms. I use a mailchimp customer relationship or a mailchimp automation tool for my email newsletter, Salesforce as my customer relationship management tool program. So a whole bunch of different things that all come together, but really what it all comes down to. Scott, I think it really is interesting. The more technology has changed everything, the more basic it really has to become. Meaning is still all about building good relationships with people and telling them and showing them and proving to them that you actually care about what's going to happen? It's not just I'm going to show up and play four hours of music on event.
Day. And then how are you measuring, I mean, like I was thinking about this the other day. How are you measuring your, like, your customer satisfaction? How are you looking at that after the sale? Are you doing anything with like Net Promoter score? Are you doing anything with metrics that score that or how do you know you succeeded in their.
Minds? Well, the way that we know. And again, I think Net Promoter is great. You know, what is the probability of you actually picking up the phone and telling a friend or calling us and telling us how great a job that we did. But I think what it comes down to is how much is our phone ringing on Monday morning when we go out there and do a great job on Saturday night. That's the true indicator. Whether it's a recession, a time that the economy is in recession, or whether people are spending money left and right. The only thing that we see is a change in what's happened over the last 10 years, let's say, is the amount of time that is between the contract period and the job is played. So where it used to be a year and a half, two, almost three years, right now I have a handful of bookings in 2020, believe it or not. But the reality of it is that while it used to be a two or two and a half year or maybe even a three year lead time, right now it's three to six months. So for us, we need to actually understand that forecasting, we can't go out two years anymore. So it's almost as though the agency that represents me and the company that represents the company that I own, they've been around since 1967, their phone rings so many times. They understand, they see the trends. I wish I could say I have a great automated tool like Net Promoter that will help us, but just so far that's just not something that we've needed to.
Do. So the question is, why write the book? Why do the podcast when you have this probably is a very massively successful business that I know it's competitive, but you are not going to get disrupted by technology. And that's amazing, right? How many businesses can you say, well, Amazon might be able to take us over one day? Like, Amazon is not going to get into DJ business.
Right? Yeah. I think the problem was that as a guy, you know, I go back to a meeting that I had with my financial planner back in March of 2013 and literally the meeting was, hey, Doug, you're 47 years old at the time. You're 47 years old. Look behind you. Who is your closest competition? And at 47 years old, my closest competition was a guy that was probably 25 years old. So I had outlasted pretty much anybody that had ever been in this career. Not ever, but for the most part, in this particular market, I had reached the top of my market, and I had probably been there for 15 years. So he just said to me, I don't know what it is, but just be looking for potential opportunity that's going to come down the road. And it didn't happen until August of that year. So that was six months, five or six months later when I met a guy named Ryan Estes at a conference for the national association for Catering Executives. I actually saw Ryan speaking on stage about this topic of change and change management. I don't even so much remember if it was the message that he was presenting, other than the aside from the way that he was presenting the message, I think. And I just had him on my podcast recently. It's going to air very soon. I think it was probably my sprint from the very back of the room to the front of the room that told him, this guy is not excited about my message. He's going to ask me about how to become a professional speaker. Because at that particular moment In August of 2013, I realized that what has happened in March of 2013 when my finances planner said, look out for an opportunity, that was the opportunity I wanted. And the opportunity was, how do I change? How do I reinvent myself from this mobile DJ guy who's doing great, but I don't want to be there in 10 years. I look at the guys that have been doing what I do. I'm 52 years old. I don't want to be that guy in 60, 65 years old. I don't want to be still running equipment from job to job. And I don't even necessarily want to manage the business. I would love to have somebody take over this business for me. So for me, I wanted to make the turn to be a professional speaker. In order to be a professional speaker, you really should have a book. In order to have a book, you really need to have a book coach. A whole series of things came to be the podcast being one of them as well, because it was just a way for me to promote my message through a different channel. What I have found over the last two years and 350some odd episodes of doing the nice guys on Business is actually that the hub of my entire business, this reinvention of my career really is about my podcast. It's a way to get more speaking engagements, it's a way to get more consulting services, it's a way to sell more online training, it's a way to sell more books, all of these things. And it's a way to network, as you know, I mean, look, I would never have met you. You weren't going to pick up the phone and call a total shithead like me just to say hi, you know, for me, I wanted to pick up the phone and say, hey, I'd love to be on your show. And, you know, and somehow we connected, and that's exactly what happened. So for me, it's all about the connections that this business have made for me over the last five.
Years. Yeah, it's so true. I mean, you know, and Scott, you probably agree, the podcast, there's something very special, there's something very intimate about, you know, somebody spending, you know, 15, 30, 45, two hours listening to you talk with interesting people. And there's nothing like it. In a way, it's very different than, you know, somebody clicking on a Facebook ad. Well, and also get their.
Attention. Also, you know, a guy like Gary Vaynerchuk or Arianna Huffington or Dan Harris, who have all been guests on my show, they were not going to pick up the phone and talk to me. But when you say to their agent, hey, I have a show that has X amount of people that could listen to it, all of a sudden the attention, the little antenna go up and they're like, hey, this could be a possibility. Whether Gary V. Did it as a, as a favor to somebody, I have no idea. But I know I got him for 20 minutes on the show. And for me, that that was what it was all about. And the guys like Gary Vee and the Arianna Huffingtons and the Dan Harris's and the Ron Klain's of the world and the big names, the celebs, those are not really the ones that are building your business. Those are the ones that are getting you a little bit of notoriety. But the guys that are the best, they're the fans that listen to my show, that come on my show, that everybody else that hears the show wants. They wanted to hear the daily struggles. They don't want to hear the I rose above it all so that I became a billionaire. They want to hear I got my head in the shitter right now and I'm trying to figure out how to get it out of here. And I don't know, I'm going through this struggle. That's what my audience wants to hear. I don't know if yours wants to hear that, but that's what mine wants to.
Hear. Yeah, I mean, I think, you know, our audience, Scott, wants to hear about passive income and systems and automation, but they also want to hear about how other entrepreneurs like Doug build their business and really extract out. I really think our, our podcast, Scott, is about extracting out success from very different walks of life, from lots of different entrepreneurs. And every podcast, I feel like I learned something new. What do you think.
Scott? Yeah, I think that, like, for me, for me, the podcast that I used to, when I would listen to this podcast, what I always liked was I like the success stories. I like to hear what people were doing. That's changed for me a little bit because like you, I pull nuggets out from each one of them. Little things that maybe I didn't know or maybe I knew and I just wasn't doing. And so I would pull these nuggets out and every week I literally take action on something that we uncover on this podcast. So it's really good because if you just look at how other people are having success or where they're succeeding or like, you know, where Doug is talking about building systems and keeping them simple. If you just think about that one piece now, go execute on that in your business this week. Now you're taking the best from all these people and hopefully helping to grow your business.
Faster. Yeah, I love the fact that he's branded himself the Nice Guy.
Podcast.
Right. So Doug, kind of walk us through that. Why the Nice Guy.
Right? Well, let's see. On chapter one of my book, Garry Shandling, I quoted him, he says, if you don't think nice guys finish first, then you don't know where the finish line is. And I can remember growing up, every time I go out that door is that little six year old with my blanket. I called it my wubby, my shmata in my pocket. My mom used to say, dougie, be nice. You know, that was it, that was it. Easy words, easy words. So those words, dougie, be nice have stuck with me my entire life. And, you know, it kind of is. It's a challenge sometimes when you're labeled as nice in according to the definition that most people have of nice. Most people think that nice in business is a pushover or it's a guy that's easy to negotiate with or it's a yes man or nice is a badge of weakness. I look at it just the other way. You know, I look at, as I show more empathy, I show more sympathy, I have more perspective on things. I understand what's going on in people's worlds. You know, it's. I catch people doing something right as opposed to doing something wrong. Those are the things that I've led my entire business life on. And I feel like that's the way that you. That we all should be, really. Unless I'm the one that's got it wrong, I don't.
Know. No, I agree. And I can see how in today's world where we're so connected, but in a way we're not connected anymore because instead of picking up that phone and saying, hey, how are you doing? Which is technically a very nice kind of value add thing to do, it's super easy to shoot out a quick email or a text, right? So when you define nice and we extrapolate that out into the value add, you teach people how to do and also for your own customers, what does that really encapsulate? What does that.
Mean? So the subtitle of the book, which is Nice guys finish first. Better relationships, Better business. That's really the intent of what being nice is all about. It's all about building better relationships. It's about making stronger connections. It's about being more personal with the connections that you have. It's all about better relationships, which equates a better business. Now, that could be inside an organization and outside an organization as well. It does not have to mean that you're just nice to people that you want something from. It can be about how to be a good leader. Well, you can be a good leader by being a nice leader. Being a leader that again, catches people doing something right. That's my challenge to people that are out there in the course of their day. Instead of being so critical of people, try to catch people doing something right, Encourage them, try to help them understand that failure is a part of the game here and it's just a part of everyday life. Teaching people that to be empathetic, to be sympathetic, to show some level of patience with other people. It's just always amazing to me. You're running down the road and you see how many people are in a hurry and laying on that horn thinking that they're in this anonymous state, called their car, that they can't be seen flipping the bird to somebody else. It's not about getting where. Just focus. Be a little bit more mindful of your daily activities. And I'm not a woo woo mindful person. I'm a meditator. But I'm not like, this is the only way to be. This is so esoteric. It's just about life and relationships and building better relationships to build a better.
Business. Yeah, it's so true. Scott, when's the last time you yelled at.
Somebody?
Today? All right, all right, so walk us through the.
Yelling. Okay, so I was. This is gonna sound bad because you can't get the whole.
Story. I mean, I could talk for.
30 minutes as to the why, but. Okay, here's what.
Happened. All right, Give us the Cliff Notes for.
Why. I sold something on ebay. I had a piece of electronics that I sold for $185 on eBay. I pack it up, I ship it. $30 to ship it. And the guy who bought it on received it on Saturday. He tried to register it with the company. And this company has a policy that says, hey, you, as long as it's registered to someone else, you can't register it. So would have to unregister it first. Which I didn't know anything about that. So anyway, they called you sold your iPhone. They call me and they're like, hey, did you sell this? And I'm like, I did sell it. They're like, okay, you got to unregistered. I'm like, I don't know how to do that. They're like, got to log into our website. I'm like, okay, let me do it while I'm on the phone with you. I can't get into your website. It's not working. Here's my email address. That's weird. Okay, no problem. We have the customer on the other line that you sold to. We'll just take care of it today. I said, okay, great. Thank you so much. Have a great day. Well, last night at like 9 o', clock, I get an email from the. The guy that bought it saying, hey, look, they won't let me register it. They won't, they won't call me back. And if I can't get it registered, then I got to re center back to you. So I'm a little agitated, right? This should have been done on Saturday. This company should have done this on Saturday. And I get, I call up the company today. I get him on the phone first thing this morning, and the guy tells me that he needs to speak to the guy who's in. Who's the current owner now. And I'm like, why? Why do you need to do that? If I'm the one that has to unregister it, then just unregister. What is the problem? And basically he said. I mean, he was acting like I was a criminal here. And then he's like. I'm like, what do you need from the guy? He's like, this. The serial number. I'm like, I got the serial number. I'll give it to you. So I'm giving it to him, and all of a sudden he cut me off. Like, I'm starting to give it to him. He cuts me off, and I'm like, dude, just give me a manager. I'm agitated. I just want to talk to a.
Manager. This should have been done on.
Saturday. I feel like you're being aggressive here in terms of attacking, like I stole something or I'm a criminal here. What is the.
Problem? This is really nice, Scott. I don't. I don't.
Know. Then he tells me that there's no manager available. And I'm like, how is there no manager available? He's like, well, they're busy. I said, how are they? Too busy. Too busy to talk to a customer? They're too busy? Yeah, they're too busy. Great. What's that manager's manager's name? Well, that. His name is Doug. Great. Put Doug on the phone. Doug can't. Doug's not available either. So wait a minute. You're telling me these managers are too busy to talk to a customer who has a problem? Yep, that's right. And I'm like, this is the most ridiculous system I've ever heard of. It should have. If I sell something, why should I have to unregister it? So it escalated a little bit. Needless to say. Guess what? I think it's done. Now. I had to yell to get the guy's attention, but I think it's.
Done. Yeah. So I don't know, Doug, how would you handle that in a nice guy sort of.
Situation? I. You know, I've had to diffuse many situations on the phone before with credit card companies or my cable company. And I think the line that works best for me, and if there is one line, that it comes down to whatever the guy's name is. John. Hey, John, can you do me a favor for the next 60 seconds, can you just put down your script and your policies and procedures, and can you just talk to me as a human being for a moment? And oftentimes that line is enough that you can just get a. All you really need is just a little bit of space between their policies and their human being. Because this is not how they talk to their kids and this isn't how they talk to their boss. This is how they talk to a customer on the phone because they're trying to fill out check marks that are on the box. So oftentimes that's the way. The second thing that works for me is I go to social media and for me it's all, you know, with a. I don't have a huge Twitter following, but 30 some odd thousand is enough to create a little bit of a splash. If I create enough of a splash, they pay attention. And so one of those two ways usually gets the attention that I.
Need. See, that's my nugget for the day. His name is Matt, Matt, Matt G. Would you just take 60 seconds, put away the policies and procedures and just talk to me like a real human.
Being? Right? And if you say that, if you say that in a, in a non offensive, non whatever, you know, authoritative, aggressive. Thank you. Non aggressive way, I think that oftentimes that will, that will do it. And because what you're trying to do is you're trying to get them to appeal to the human side of you rather than the human side of them. Talk to, talk to me. Human being to human being. And that has worked in many cases for me to get through.
Things. You know, Mark, I had a situation when I was, I don't know, it was like I was like a mid manager, I was a director. And there was a guy that was just. The guy was always rude to people in the region staff, the region office. He's always, always rude. And one day he basically. We had planned a training session and at the very last minute, I mean, we had put people down there, they were there the very last minute. He basically said, I'm not sending my people to this training. This is ridiculous. And I'm like, we've already spent the money. You got to do it. So I go to my boss at the time who's a vp and I'm like, I can't believe this.
Guy. This guy's.
Ridiculous. He's like. And so what'd you.
Say? I told him what I.
Said. He's like, next time why don't you ask him, hey, Mark, how many times do you want to pay for this training? Just once or multiple times because you've already paid for it this time. Why not just send the people? And I'm like, that's genius. This is genius. Right? Like, just ask a question. How many times you want to pay for this training? And you know, I've used that piece so many times it's not even.
Funny.
Right. The 60 seconds will be used.
Too. Yeah, I'm definitely putting the 60 seconds. So that was a great tip of the week. But now, Doug, we're going to put you on the spot and we're going to ask you for your tip of the week. A website, a resource, a book, something actionable where the art of passive income listeners can go right now, improve their businesses, improve their lives. I think your mentorship has been fantastic, awesome. But now we're going to ask you for one more little piece of Doug Sandler.
Wisdom. All right, so I got it here, Mark Scott. I got it. This is the one that's going to put all of your listeners on easy street. Are you ready? Okay. I have a program 100% free, so I'm not even gonna ask for any money. And so if you want to put it on your website, you can ask for money, but I don't want.
Any.
Okay. It's a program called the nice guy 30. 30 days to be a nicer Person. Here's the rocket science that's behind it. And this is, this is by far the easiest thing, but the most challenging thing that one person could possibly ever try to do. For the next 30 days, I want you to accomplish the following tasks. One, return all your phone calls. The only exception is you don't have to return telemarketing calls. Number two, return all your emails again, except for spam. Don't have to return spam, but return all of your emails, answering every question in the email. So for 30 days, return your calls, return your emails. Three, be on time every time. Every time. That means an 11 o' clock appointment starts at 11.
O'.
Clock. It doesn't start at 11:30, doesn't start at 11:15. Respect other people's time on time every time. Okay, next one, stop over promising and under delivering. So, exceed every expectation. So return phone calls, return emails on time every time. Exceed expectations. The fifth one, the one that will put you apart from everybody, including your competition. Reach out twice a day to people that you have not communicated with in the 30 in the last 30 days. And all I want you to do is say to them, hope you're having a great day. And if you're sending a text message or an email, hope you're having a great day. Xoxo. And that is the end of it. You do that. I wrote a blog for Huffington Post probably about two years ago. It was the most read post that I've ever written. 24 seconds that will change your life. Two text messages a day. All it's doing is it's, it's. It's strengthening those thin threads of relationships, trying to build them into strong cores. So those five things, if they do it properly, will by far set them apart in any business that they do, whether it's real estate, investing, insurance, DJ business, return your calls, emails, be on time, stop over promising and under delivering, and reach out five times, two times a day to people in your.
Life. Yeah, you know, it's so funny because it's such a great tip, and we had Peter Shankman on our podcast as well. I don't think it's come out yet, but he's like, it's so easy to differentiate yourself today. Just these little things no one's doing. If you just do these little things, these five things no one's doing, you're gonna differentiate yourself. Scott, Todd, what's your tip of the.
Week? All right, Mark, check this out. It's median.
Tech. Median tech. Let me check it.
Out. Check it.
Out. Now, what's cool about median tech is it's one is for the Mac, but two, what's really cool is that you link in web services like Google Analytics or, you know, Stripe, for example, or any. Any of these other web platforms. And basically what it allows you to do is it allows you to bring in metrics of your data very quickly and easily so that you get a grasp of what's going on. You can play with your business data, you can have fun with it, you can analyze it, you can geek out on it, and hopefully you'll learn more about your business in doing.
So. This is so geeky. I love it. I'm downloading it now. Can I get on the App Store or should I just download.
It? I don't know. I think you just download.
It. Okay, done and done. All right, Median tech. I'm downloading now. My. Okay, I've got two tips of the week. My first tip is to sort of help you automate what Doug just said. I found a new app, and you're gonna love this. It's called and it's free. At least The. The simple version is free. They got a pro version. It's not. But I'm really enjoying it because what it does, it looks at your contacts and it says, you know, are these a customer? They kind of like, kind of differentiates, like, you know, who's who and then reminds you, hey, you haven't talked to this person in 30 days. Why don't you touch base and it automates it so, you know, it kind of helps. You just say, hey, here's my. Here are my important relationships. You haven't talked to this person in 28 days. Why don't you reach out? And then automates how to reach out to them. It's called C O C L O Z E Close app. I don't know if I'm sure it's for Android too, but C L O Z E Relationship management inbox and contacts in one app. C L O Z E. My second tip of the week is learn more about how to be a freaking nice guy Doug Sandler.com and definitely subscribe to the Nice Guy podcast because.
Somehow.
You know, comparisons of Thief and happiness. But like, I looked at Doug's podcast and his guests, I'm like, wait a second. How's he getting these guests? How does he get your V? Doug's like, I hustle. So now I'm like, I'm not hustling hard enough. So now I'm gonna have to, after the podcast, like, Doug, introduce me. Get me, get me Ariana Huffington, get me Gary.
Vee. They still won't return my calls.
Anymore. So, yeah, of.
Course. One and done, man. One and done. I'm happy to give you their info, but the one and.
Done. Amazing. Amazing. So learn more about Doug. Check out the podcast, the Nice guy podcast. Doug Sandler.com Doug Sandler. Are we.
Good? Yeah, man, I'm.
Good. Well, I thought this was great. Scott, are we.
Good? We are.
Mark. Look, I'm gonna remind the listeners the only way we're gonna get the quality of guests like a Doug Sandler to come on this podcast is if you do us three little favors. You gotta subscribe, you gotta rate, and you gotta review the podcast. Send us a screenshot of your review to supporthelandgeek.com supporthelandgeek.com, gonna send you for free the $97 passive income launch kit. It's that simple. Subscribe, rate, and view the podcast, and then a guy like Doug Sandler will come back. It's easy. All right, again, just remind everybody, today's podcast is sponsored by posting domination.com TheLandgeek start automating those Craigslist Facebook postings. All right, you ready, Scott? Let's go, Mark. One, two.
Three. Let freedom.
Ring. Oh, Doug, we got him. We got him at the.
End. We only do it to make Doug.
Laugh. That was horrible. You guys weren't even together. You got to be together on it. If you're going to do it, can't you, like, put yourself some background music or do something? I mean, Jesus.
Mark, come on.
Man. You know, only. Only a guy who's been in, like, entertainment business and DJ business would.
Be. He's the only guy that's.
Complained. That fucking sucked. I mean, come on, let's work out. Let's work out something else. Hold on a second. Can we put some music.
Behind? Like, give us the.
Music. Give us your.
Best. There's the.
Beat. We'll do it.
Again. We'll do it.
Again. I couldn't even come up with a beat. If I see if life depended.
On it for me right now. But how about if I just count you off and then you guys do it with some level of.
Enthusiasm? You can even see each other and you weren't.
Together. It's like that missed high five.
Right? Awkward.
Geeky. That was as wide as a high five could possibly be. All right, so Scott's like, well, yeah, that's true. I probably am that.
Guy. I gotta go call your.
Mom. Are you.
Ready? One more.
Time. So what are we.
Saying? It's let freedom.
Ring. You count us.
Down. I'm in with you. I'm.
In. Three of.
Us. No, it's going to be 1, 2, 3, let freedom ring. All right, here we go. That's it. One, two.
Three. Let freedom.
Ring. Oh, you guys.
Suck. Let's try it one more.
Time. We'll do.
It. That's it. That's it. All.
Right. Should we try it one more.
Time? Scott, can you just let your. Let your enthusiasm out? Have you? How enthusiastic. Have you. Scott, hold on a second. I'm going to pull on.
You. Scott doesn't drink.
Caffeine. But wait a.
Second. I got Diet.
Coke. What are you talking about? I'm going to pull on Scott the same thing I pull on the customer service people that I have a tough time with. Scott, for the next 60 seconds, actually, for the next 10 seconds, can you just pretend for a second there is no camera on you and you have just won the lottery and all is amazing and this world is wonderful. We're just gonna do. It's gonna be boom, boom, boom. Let it ring. Okay, let's go. Are you ready? Here we go. And Mark, you just gotta do it, too, because I'm not sure what's gonna take to excite you on the freaking.
Treadmill. All right, here we go. On the count of.
Three. One, two.
Three. Okay, that's about as good as we're gonna get. All right. Thank you listeners, let me apologize. Hopefully, hopefully, you'll listen to the next podcast Good by yourself. Mark, leave us a comment. If you're like, just scrap. Let freedom.
Ring. He's gonna say, who the fuck keeps.
Trying? Even though.
Right? You know what's funny is, like, you know, having the podcast, the Nice guy podcast. Doug ain't so nice. No, he's been.
Rough. That's the beauty of.
It. It's like his hidden agenda. Doug, you know, revenge is gonna be sweet. You're gonna have Scott. Scott and I want to be on your.
Podcast. I was just about to say to you guys, and we'll do this after. Can I, Can I. Can I. Can I speak honestly? Are you ready for this? You were pitched to come on my show. You know this. No, do you know this? You were pitched to come on my show, and I looked at your bio. I'm like, I don't want to talk about that. Now that I've been on your.
Show, I'm like, these guys are.
Legit. You're a good guy. I like Scott. I actually like Scott in spite of the fact that he just doesn't let his face know that he's happy. Scott.
Smile. There you.
Go. Right?
Right. I want you to come on my.
Show. This would be the best.
Thing. But if I thought that you guys were going to be this enthusiastic, I totally would have had you on a long time ago. I didn't.
Realize. Hey, we're good. Awesome. Awesome. We'd love to come on because, you know, I know nobody wakes up and thinks themselves. Boy, I'd love to learn about Raw Land, but the way that we do it is pretty cool. And you really like the model.
Doug? Honestly, I like the model. I like what you guys are all about. I just didn't realize this doesn't come through in an email from somebody. So for me, it was. That was the reality of it. I just sent you the link so that you guys can get on the show. You're in. You're.
In. Awesome. Andrew Warner said the same thing to us from Mixergy, and he's like, I would never have you guys on or on the podcast. And one of. One of his buddies was like, recommended me. And then he's like, okay, fine. And at the end, he's like, oh, I'm so glad. And now I, you know, I talked to Andrew probably once a month. Awesome. Well, thanks, Doug. Scott, thank you. And we'll see every next.
Time. Take care.
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