How to Attract the Perfect Client Using Behavioral Neurology & Brand Strategy

Hey, it's Mark Pinolski, the land geek with your favorite digit real estate website, thelangic.com and on this week's Art of Passive Income podcast. Wouldn't it be great if you could really narrow down your language and attract the perfect client because you know exactly what message you need to craft? Well, my guest today is going to help us do that. He is Michael leibowitz from mind magnetizer.com. if you're not familiar with Michael, he's on a mission to show business owners how to stop being overlooked and start attracting their ideal customers and clients. By combining behavior, neurology and brand strategy, Michael has helped dozens of business leaders find their unique, resonant message without the trial and error. Michael Leibowitz, welcome.

Hey, Mark, I'm really happy to be here. I've been looking forward to this ever since we first had our chat and you said, come on my podcast. I'm like, can't wait. I picked the earliest date available.

I'm really excited to dive deep into the Magnetic Mind studio of Michael Leibowitz. But before we go into this deep dive, let's just rewind the tape. And how did you become the Mind Magnetizer? Like, how did you even get into this business?

Yeah, this is actually my second career. Okay. My first was industrial design, and that I. I was doing that for, like, good 23 years. But around 2008 or so, I discovered something called neuro Linguistic programming, also known as nlp, which sparked my interest. And so I found a school locally that teaches it. Turns out, I didn't know at the time, but it turns out it's one of the best institutions to learn this methodology in the country. And I was hooked from the beginning. I went, I call it my first adult growth spurt because I was in my mid-40s at the time where I just devoured it. I spent two years learning it and another seven years being a volunteer training assistant at the same school on weekends and such like that, which is when I really got good at it. But along the way, I learned a whole bunch of other modalities because you meet people who are like, who come to that world coming from where they come from, which is a different thing. We're like, what's that? Like, let me go explore that. So I had a good 10 year period from 2008-18 of just learning all this kind of stuff. And then I noticed because of it, I had an epiphany of, oh, my gosh, this is how brands work in our neurology. Yeah, pick Your metaphor. A lightning flash, a light bulb, whatever. So having zero experience in public speaking, my first thought was, I'm gonna give a talk about this stuff. Why not? So I did. And that snowballed into people saying, hey, how can we work with you? Well, I, I have this other business. It's not related to this, but I took a chance. I said, well, I'm developing a workshop now. Great, we want in. So I developed a workshop, worked out fantastic. The results were amazing with my first client. And that's how this started. Kind of like just saying yes to the next thing.

Yeah.

And eventually I liked doing this work so much more than my other business, which after 23 years, I started to get a little bored with. I just did a hard pivot one day, and now I do this and getting better and better and better at it and refining it. Every day I go with every client, I learn something new and we have a great time.

Okay. I'm a land investor, and I'm having a hard time attracting the right land buyer for my, my raw under land. Okay, how, how can you help me? What questions would you ask of me?

Yeah. Okay. So the way our brain works, there are two. Let's use. We're going to use a metaphor of the, of how the brain works, because the neurons and stuff, it just gets too complicated. So we'll just use a metaphor. We have what I'm going to call the human brain and then the critter brain. Human brains do pretty much what we think a human brain is going to do, like all the higher level functions. It's the critter brain, though, that's really got something to say about a yes or a no. And the creative brain just does two things, emotions and survival. Okay, so let me just summarize the whole thing. Each part of the brain needs to have a question answered in order to feel good about whatever you're offering them. So the first one's a little bit easier, but not quite. It's the human brain. Here's the question that you need to answer for your audience is what is the main outcome they get in this case, from the land? Okay, so what is the main outcome they get? Now, outcomes are different than the thing that you deliver. Right. The person who said it best has a quote, says, people don't want a quarter inch drill. What they want is a quarter inch hole. Okay. Right. So you have to paint a picture for your audience of what is the outcome one gets from having this land. So if you know you're selling to speculators well, the outcome obviously is something related to speculation, but if you're talking to a developer, the outcome has to be related to their world. What's. But what's the main outcome you get from this land? Right now, there's lots of land and all land will, generally speaking, offer the same outcome. Right now you're going to craft your own. The reason why they're going to buy the land from you, though, has to do with the critter brain. And the critter brain just wants to know one thing to make it feel comfortable with you, because that's all. It's doing a yes or no evaluation of you. Are you, are you survivable or not? Right. Quite literally to this part of the brain, it doesn't have access to real, not real. So survival's on the line and all it wants to know is, do we share the same beliefs? We feel good and comfortable and quite literally safe around people who share our similar belief systems. Right. It's not that you have to believe the same thing, it's just that you have to believe the same way. So ask yourself a question. If you're selling this piece of land is what's important to me about land to you, not your customer, to you, it's your belief. Right? Right. What's important to me about land, how come this was so interesting to me now? You might say, well, it's the money, fine, but there's lots of ways to make a lot of money in the world, right. Get an. Invent a time machine, go back to 2015 and buy a bunch of Bitcoin. Okay, you made money, Right? Right. How come land, what's interesting or important to you about land, tap into that. And if you tell people that, if you tell people what you believe about this land, about what it means to you as a piece of land or as a piece of speculation or as the development opportunity, like, and you say, hey, I believe X, Y and Z is true. The ones who are already aligned with that way of thinking, this part of the brain will activate. And they're like, I don't know, there's just something about this Mark guy I really trust. Literally describing to you the neurology of trust. It's actually a survival and safety calculation in the brain.

Right.

So what this is for a landowner, I don't know, because it's going to be unique to you, but this is the structure of that communication, Right?

Structure is, number one, what is the outcome.

Yeah.

They're going to get from investing in the land. And number two, what do I believe is so great about this land?

Yeah. And I'm going to make something up on the spot right now. Yeah. Right. Okay. So a colleague of mine was just mentioning recently that one of her dreams is to create a friends community that she can retire to. Like, everyone shares. And it's a. It's a. It's an intentional community, I think the name of it is. But those require land of some kind to build, like five, six homes on. Right. So if that's the type of person, you know, you want to sell to, just because, you know, you're interested in that too, you could sell to those people and say, hey, this piece of land is fantastic for creating that lifelong dream of an intentional community. You have. You got the camaraderie, the thing, whatever the outcomes are of that thing. Right. And then you can follow it up or. Or flip it. Start with the belief and tell people what you believe to be true about an intentional community like this. Be on the forefront of a revolution in how Gen X retires. Right. It's a belief. I believe this is a revolution in how Generation X is going to retire. That we need to support each other because our children are here and there and everywhere. We can come together and create these communities and have. And enjoy life and love and all these things that are important. This land is perfect for that activity, that space that whatever you're creating, you paint that picture with a belief in an outcome. Holy. Pardon my language, holy crap. But you're going to get some people going. Tell me more about this land. I want to develop an intentional community. Right. Or you get some entrepreneurial person going, like, intentional communities. What a great idea. That resonates with me. I'm young, though. I don't need one, but I could develop one. Right? Right. And I can sell the units to a bunch of friends who want to buy into it. Right. So there's so many ways this can go with a clear belief and a clear outcome of what you want to do to sell that piece of land.

It's so good.

Okay.

So, Michael, when you're working with your clients and they're coming to you, what are the biggest mistakes that you see they're making out of the gate? So we can just avoid them.

Yeah. So the biggest mistake every business owner or business communicator makes, except for the trained professionals, is you see it all the time in networking meetings. Hey, Mark, nice to meet you. Tell me what you do. Right, Right. You say something like, I'm the land geek. I show people how to buy and sell land and create a passive income stream. Okay, that's all right. That's usually how people start. Here's what I do. Or in your website, hey, we do this right. Here's some features and benefits about it and who's here it's for. And these are all great things to communicate. Unfortunately, they talk to the wrong part of the brain. They talk to the part of the brain, the human brain, that in the neurology of how someone determines to say yes to you, that actually happens secondarily to another important piece. And the only part that that part of the brain plays is to justify a decision. So there we are, giving our audience a bunch of information of how to justify a decision, but hardly anything at all about how to make the decision in the first place. And the way we do that is by understanding you share the same beliefs as I do. So the big mistake that a lot of businesses make is they are not a not aware of the belief system operating in this business and they're not communicating it yet. That is the one thing that makes people say, I trust you.

Okay, so interesting. So interesting. Can you give me an example where you had a client and they were doing all the things that we're all doing and then you shifted it?

Yeah.

What were the results of that case study?

A, this happens all the time. B, one in particular, one of my greatest success stories that yielded a 5x boost in clients in six months. Five times the clients they started with when they came to me after six months. Which represents probably about a million and a half to $2 million of business in six months. So this company does data analytics. Okay, boring to most people. Well, especially to their audience, which has no understanding of what data analytics is in the first place. They don't know how it works in their world. Why would even matter? What use is it, this company? Here's the setup. They know their audience needs it, but their audience doesn't. And they're right about that assumption. Their audience does need it. It's a multi year program. So it's a three year program. Each year is in the six figures somewhere of investment. There's no ROI until somewhere in the middle of year two. Right. So you're spending all this time and money a year and a half with zero roi. Just belief, all right? And commitment. And this company hasn't been around a year and a half yet to show proof like, hey, we did it. Trust us, we did it for them. We can do it for you. Okay, sell it. Well, you can imagine their sales were Low. Right. Okay. So they hired a marketing agency. The marketing agency goes, I have no idea how to communicate this. You need to talk to Michael. So I come in. So we do the work together. And here's what we ended up with is, so they're saying, hey, we do data analytics. And if you looked at what said on the old website, it was literally a word, a technical word salad. Right. By improving blah, blah, blah, we can boost exponential this and that is you, you get your eyes hurt halfway through type of thing. No one understood it. But what we, the main belief in this business is that the, the industry, their target industry is changing and is changing fast. And, and a lot of if you don't adapt to that change, you're going to get left behind. That's the notice how none of that has anything to do with data analytics.

Right.

It's just a belief about the industry and the problem they see and it needs to be addressed. Like, listen everybody, we see it, this industry is changing fast and you got to keep up or this 30 year business that your grandpa started, this 80 year business, the big boys are coming for your lunch. We see it, we've done the analysis, we're here to help. So by changing that message from, hey, we do data analytics, you get all these benefits from it. And the benefits really technical and such like that. I was like, what's a, what's a that? Right, right. No, no, you're going to get more clients. Well, everyone's promising me more clients. Right. It's like, why you. They come out with this belief that what it does is the belief forces. And this is how beliefs work. When you state them as a message, it forces the receiver's brain to say yes or no to it, to reject or accept it. And once they accept it, you just got the first most important yes, they're on board now. And if they reject it, you know, early, because that's never going to be a sale. Right, right. So you know, early and you can exit how, however gracefully you want. Right, right, right. So there they are doing the cold calls and they were saying, hey, can we chat? Yeah. So I represent this company and I want to have a chat. We're seeing this. Are you seeing the same thing? Like that's like the opener, like conversationally, right. Saying, yeah, I guess I am like, yeah, maybe we should have a conversation because we're addressing that now that we also reframed data analytics. You say those two words and it's like, what the hell is that? That sounds like technical stuff. I don't know what that is. So we got that out of there and said, so the outcome is not. We analyze your data. That's a thing. The real outcome is we give you a plan to survive and thrive using facts, not intuition. That's how we reframed data analytics. No, no, no, it's not. Forget data analytics. This is all about having facts, not intuition. Got it. Understood. So that was the new message. And that's what within six months they were. Lots of people were saying, yes, that, that is something I can say yes to. Now they're still doing the same work. We just reframed how they talk about it. Yeah.

So we were talking before the podcast about the, the feelings that we have of sales.

Yes.

Because now that I've got my marketing down, where I'm going to be talking to the critter brain, I'm going to discussing an outcome. Now I actually have to engage in the conversation with my interested prospect that I've attracted. Yeah, walk us through that process.

Yeah. Okay, so this all came out because I, I have like four or five new theories a year on something I notice in human behavior and how we use language or how we do the things of business that we do. So this one came out about, about a year and change ago where I noticed in some people who are uncomfortable with sales. What's going on there?

And, and I would say that most people are uncomfortable.

Yes.

With sales.

Yeah, absolutely. And it occurred to me that everyone's loading up either guilt or innocence in a sale. Now here's how this works. I know. Like what, what's that all about? Let me, let me, let me break it down for you. Generally speaking, when we give, we feel innocent. When we ask or take, we feel guilty, generally speaking. Right, Right. So a sale is an ask. Right. You ask for a sale. It's a taking, so to speak in when you're feeling this way. Well, that loads up for a lot of people, a lot of guilt. Now we don't, we don't recognize it as guilt. We just know sales are icky. Right. This is what's going on. The guilty feelings come up. And so now that, now this feeling is in the relationship, right. It's going to come out either in your language, it's going to come out in your nonverbal communication, something's going to happen, the other person's going to pick it up and you know what's going to happen since you're sending out signals of guilt saying, hey, this situation feels really bad. Well, the person on the other End of you goes, okay, I agree with you. This situation feels really bad. That's just a terrible sale. Right, Right. So what do we do to compensate for that is I call it. We toss innocent bombs. We carpet bomb the territory with innocent bombs, trying to blast away the guilt. And what that looks like is a whole bunch of little Gibbs. Oh, and I'll give you this. Oh, and you're going to get this. Oh, and this and this and this and this. Overwhelming the prospect. So not only is there the guilt underneath, there's all these really uncomfortable bombs of innocence, of give that are just confusing. And so now we have this soup of just mess.

Right.

And it's really difficult to complete a sale when that's going on. So the real craft of sales is, was all good salespeople have done is they've completely removed the perception of guilt or innocence out of the thing altogether. And everyone does it.

How do they do that?

Well, everyone does it their own way. Now, there's. There's organizations that will train you how to do sales, right? Like there's Sandler and a bunch of others. But just understand that anyone saying, hey, I'm going to show you how to be a good salesperson. I'm going to show you the techniques. I'm going to show you a good portion of those techniques are going to be, this is how you mitigate the guilt. But here's where people go wrong, is that they don't understand that it's a guilty feeling. So they try the things, but they try it with the guilty feeling still in there. Right. How come this isn't working for me? What a waste of money. Your program stinks right now. So now that you know this is what's going on, you can recognize, oh, this, that they're training me is meant to get me out of applying this guilty feeling here. Now that I know that's the purpose, I can judge whether it's working or not and make adjustments to make it work for you. So I'm not a sales professional. I don't know those techniques. So however they show up, I do know the one common one is, no, no, no, you're not making a sale. You're just coming to a mutually beneficial agreement. Just perceive it that way. You're just coming to an agreement. Okay, well, a lot of people will try that, but still load the guilt up. So just understand that by holding that frame, it's meant to not let guilt show up. So you can add that into your. How you understand it. And you're going to Be much more successful at it. Yeah.

It's so interesting because now that you've mentioned it to me, I see it even in my own business where we want to keep loading up the value and we think, oh, we're loading up the value. But in essence, we could be overwhelming the customer.

You could be overwhelming them. Now it's totally okay to load up the value as long as you're doing it to be valuable, not as a way to compensate for the bad feelings you have.

Yeah, yeah, yeah.

Okay. Right. And the value you load up should be intentional. Right. So let's go back to our earlier example of. Let's say you decide, you know what. I, I want to sell to someone who wants a intentional community. They're going to pay top dollar for this. Right. So you found the right piece of land. It's near healthcare. It's got all the things, whatever. It's got that, that, you know, it's got. Well, you can totally load up the, the value as long as it relates to the outcomes that people who are looking for intentional communities want. But if you're loading up value just because, you know, it's like, and my cousin will come with a U Haul and take, you know, it's like, like what? Right? It's disconnected and, and it's just because you don't want to feel guilty, that's what ruins a sale.

Yeah. It's so interesting. So good. So, Michael, when, when people come to you and because you are an expert in language, in neurology, and they're trying to craft you that they're, they're not even, Are they even able to, to craft, like, the problem to you? So how do you, how do you get, how do you get to the. The core issue of. Yeah, my messaging is not resonating with my ideal customer.

Yeah. Well, I, I have a whole program and we, we work the program and it fills in the gap, the blanks. And, you know, it works for individuals and with teams. But I will give away the biggest, most important question I ask so that for those of you in the audience who feel like I want to DIY this myself, I'm going to give you the, the stuff you need right now. Okay. The first question I ask is not the real question. The first question is, describe your business to me. Tell me, tell me what it is. And they usually come out with stuff, Right. And I'm just looking for keywords and what words they use. But here's the real question, and let's say you just said, hey, yeah, I, I I teach people how to buy and sell land and, and create passive income. Great. Then I would ask you, so, Mark, what's important to you about creating passive income? Right. Notice I didn't know. I'm not talking about land anymore.

Yeah, yeah, right.

And when you ask the question what's important to you, what's going to come out is a belief. Now, the first thing you say may not be a belief. Right. Because the system kind of doesn't want to reveal those too quickly. Right. But you know, there's that famous Simon Sinek TED Talk about what? You know, start with why.

Start with why. Sure.

The direction is correct, but the question is way off base.

Okay.

Because if you ask yourself what's my why? Without going into the details, it, it forces the critter brain, in this case to give you a bunch of false positives. And there's a whole mechanism why that works. The way around that is to change the question to the one I just gave you. What's important to you about this work that you do? Fill in that blank, Right? Yeah. Well, it's just something that's important to me. So there could be many of them, but I guarantee eventually what comes out is a closely held belief. And the second you notice yourself saying, well, I want my customers to pause, stop. This isn't about them. This is your belief system. So I would ask you in this thought experiment, what's important to you about passive income? And you'd answer that, we'd explore that. And then I'd rewind and it's like, great, what is it about land? Of all the ways to make a passive income, what's important to you about doing it with land? Especially the way that you do it. And then you'd answer that question, but because I asked it, what's important to you about this? You're going to give me some beliefs right now this is very difficult to do on yourself. I got to say. It's kind of like doing therapy on yourself. Like, you know, it's like you can give it a try, but the results aren't spectacular.

Right, right.

So something I hear from my clients a lot is that going, once we reveal it, they'll say some version of, I've always felt this was there. It was just on the tip of my tongue. I just couldn't feel, figure out what it was. I'm like, yeah, because you need someone else on the outside to see what you can't. Right, right. It's the old classic saying, you can't read the label from inside the bottle.

Yeah, that's right.

That's right.

Now I'm looking at your website. It says you made it all the way here. Good. I like people who like to learn new things and have a drive to succeed. If you're reading this, I suspect that's you.

Yeah.

And that's exactly what you're talking about.

Yes. So what you saw there is an example of what I call belonging traits. Every business has a set of belonging traits. I usually think, like, finding five of them is usually good in my business. My belonging traits that define my audience. It defines myself and my audience. Right. There's that like we're like each other is people who like to learn new things. Right. They're curious that way. They are driven to succeed. They have a high degree of empathy because you need to be able to have that sort of introspection to be able to do this work and understanding of others. They are what I call intellectually creative, which means they can take two different ideas and combine them into a new idea. We've all experienced people who can do that.

Sure.

And so those are. Those are four of them. I, I don't know if I have a fifth, but all of my clients share those. They would describe themselves the same way in a belonging trait. If you could say I'm the kind of person who. What comes after it is a belonging trait. I'm the kind of person who likes to learn new things. I'm the kind of person who is empathetic. I'm Right. That type of stuff. Right. So to signal I'm very deliberate. Hey, if you made it this far and then did at the end intentionally of the website.

Right.

And I designed the website to really resonate with someone who likes to learn new things. So you learn a lot on the website, just scrolling through it and by the time you get there, I'm saying like, hey, if you're here, you're probably these two belonging traits. Right, Right. As a reward, here's a couple of free things to download. Right. One is the neurology of yes. And the other one is the five big brand mistakes. And they kind of like do what they say. You're going to learn about the neurology behind getting a yes. And you're going to learn about the five big brand mistakes.

Right.

And it's just a way of signaling that, like, kind like, hey, we think like alike. I have a feeling, therefore you're going to really enjoy these free offers.

But, you know, but just to play devil's advocate.

Yeah.

Why not come out of the box and hit my survival instinct and.

Oh, I do that at the top.

Yeah, you do that. Okay, let me hit me at the top here.

So you see? I do. I see.

So create a message that can't be ignored.

Outcome, outcome, main outcome.

Every business that has one powerful message that makes people say yes, is that one.

Okay.

It's if it's elusive. But once you have it, though, people don't want your thing, they want your thing.

And that's the belief. Create a message that can't be ignored as the outcome. Right. Every business has that one powerful message that makes people say, yes, that's a belief.

But my. My thing would be from a survival would be, are you. Are you missing the mark with your messaging and are you losing out on customers?

Another great way to frame it. Ignored. Yeah.

So there's so many ways by survival.

Yeah. Right. So, okay, so survival is not just. It's not survival as in if I don't solve this problem, my business won't survive. It's not that kind of survival. Okay. It's more of a tribal survival. Right.

Ah.

Okay. So, yeah, it's. It's the. It's the survival of self. Right. We just want to know, are you survivable? And people who share our same beliefs, we code as survivable, and those who don't, we code as a potential threat to survival.

I see.

So by signaling beliefs, you are saying to people who believe the same way, hey, we're really alike, you and I. And this part of the brain goes, oh, that means you're not going to eat my face off. Okay.

Okay.

I can trust you and what you're saying.

Got it.

Got it.

Okay, that's. I. I love the distinction. Well, Michael, I could spend all day talking to you about same, your. Your genius and, and your messaging, but we are at that point in the podcast where I'm going to ask you for one more gem of wisdom. A tip of the week, a website, a resource, a book.

Yeah.

Actionable for the art of passive income listeners to go improve their businesses, improve their lives. But before you do that, I have to give a shout out to our sponsor.

Oh, yes.

Fight school. Learn how the next 16 weeks can transform your life. Go up that mountain of land, investing safely, quickly, efficiently with our team of land investing experts and start building that passive income without any renters, rehabs, renovations, or roads. If you're like me and you're ambitiously lazy, this might be the business for you. Learn more. Go to landgeek.com training and schedule a call with one of our land investing experts, landgeek.com forward slash training. Michael, you see what I did there with the.

Yep.

The messaging. I love it.

Yeah, no, yeah, I like your messaging. You have a good. You have a good message. What's not in there is a belief. Okay.

So I, I believe.

Yeah.

That passive income.

Once you're.

Once your passive income exceeds your fixed expenses and you're working because you want to, not because you have to, you can go and live your best life because you have the time.

There it is. Yeah. Your best life. Yeah. Is when your passive income exceeds your expenses. Yeah. Let me show you how to get there.

There it is.

Here's. Now here's why. Land. No. Renters. No. Right. All the in the ass stuff. Right?

Yeah. Tell me where to send the check. Absolutely.

All right, so, Michael, what is your tip here? And this is tailor made for your audience because they're. They're entrepreneurs, they're. They're learning, and they're developing their skill. Right. This is a great frame of understanding. Okay. Everything is in draft form. Whatever you're working on, whatever you're doing it, everything is a draft. If you perceive everything you're working on as it's just the next draft that you're working on, a. It lets off all the pressure. Oh, my God, I got to get this right. Nope, you're just on the next draft of it. Okay. Learn what you learn and then make the next draft. But a lot of people get stuck on. If I'm not at 10 out of 10 right now, I'm doing something wrong. Right. And they get stuck and they. They don't do it. They load up all the feelings, whatever. No, everything. No matter how successful you are, no matter how many mountains you've climbed, everything is in draft form. It's just the next draft. Go make the next one. If you want to change something that.

Is so powerful and such a. A beautiful way to give yourself permission to continue to be creative and productive and not get stuck. And it reminds me of a joke I like to tell about myself, which is I'm like Lil Wayne in the sense that I create so much content that some of it's even good.

Yeah.

Right. Like, and the listeners podcast, like, not every podcast is great, but I make enough of them.

Yeah.

And using that draft philosophy, it doesn't have. This doesn't have to be a masterpiece where when it's done, I'm like, oh, no, I can't publish that. No, it's just a draft. In the next draft.

It's just a draft. And I'll bet you your interviews are much better now than they were than like episode number one.

Oh, Michael. It was unlistenable. I can't even listen to it. It's amazing that anybody even.

Yeah. It was just the first draft.

It was so bad.

And so for all of your listeners who are starting their entrepreneurial journey with land, or maybe you're somewhere in the middle, you're just on your next draft, whether it's number one or 20 or 50, whatever it is, it's the next draft. Sometimes drafts last years, sometimes they need to be changed right away. It's just the next draft.

Yeah. I've been working on the Same book since 2015. Yeah. It's just draft after draft after draft.

Exactly.

Because I'm so different than what I was.

Yeah.

In. In 2015.

But I have this.

This idea.

Yeah.

And. Yeah.

It's such a powerful frame.

Such a powerful frame.

You keep that entrepreneurial momentum, that business. You're owning your business. It's the most powerful frame I've come across for being a business owner. Yeah.

Well, if you are looking to create a message that can't be ignored, go to my tip of the week, which is going to be mind magnetizer.com for those of you that can't spell. I will have a link in the show notes so you can just click on it and learn more from Michael and his messaging genius. Michael, this is so great. I hope to have you back. It was a pleasure to talk about and thank you so much. I want to thank the listeners and remind you that the only way that I'm going to get Michael Leibit to come back. Do three little favors. Follow rate, Review the podcast. Send a screenshot of that review. SupportLangIt.com I'm going to send you for free a signed copy of Dirt Rich. And if you already have Dirt Rich, Dirt Rich too, which is just come out. So check it out. Michael, are we good?

We are fantastic. This has been thoroughly enjoyable. I really had fun talking with you today.

Awesome.

Awesome.

I want to thank the listeners and you know, as we always end it, let freedom ring. Thanks, everybody.

Excellent.

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