How To Move Your Land Business Forward

Protesting topic, protest.

I like what you were getting to. We sort of. We sort of started talking about it. You brought up a great point based upon some things I was saying, and then we sort of sidetracked. But things that distract you, I think that's a great topic. I mean, how do you lose focus in this business? How do you. How do you put yourself sort of. Maybe I'm not gonna say in the wrong state of mind, but how can you. Yeah, how can you put the focus on the wrong things? How can you. I'll tell you, there are days where I have gotten in front of the computer and felt absolutely insanely productive and incredible. And there are days where I would just feel defeated, you know. You know, I'm talking about growing in this business. And the reason those days happen where I felt defeated is that I got caught up in the actual intricacies a little. The little tasks, right? And if you start to put out little fires and little tasks and answer all these emails, you don't get the sense of accomplishment. You don't get the sense of moving your business forward. You get up and you delegate to your team. And I was joking at the beginning of the call that I, you know, I get on to my bumblebee on the computer in the morning and I talk to my team. But it's true. I do. I have a notebook. I keep a list of things, Systems, right. Things that are important that we want to improve. And I'll just go to my executive assistant, I'll make some. We'll have a little talk in the morning and let her execute. I fight the urge to go in and just put out the fire myself. I know I can do it. I know I'm capable. I know we're all on this call, capable of doing every part of the business. But, you know, that's not going to move our business forward, Right. That's not going to bring higher levels of productivity. So I keep trying to, you know, have that mindset of the. Of the manager, right. The. Of the entrepreneur and stay outside the box. I don't mind getting my hands dirty and going in when it's needed. But I think that for me. So along what you were saying, Scott, one of the factors that can limit you, one of the distractions, is to get caught doing the little things, right? Because they're so easy to do, aren't they? I'm just going to put that ad up. I'm just going to create that ad copy. I'm just going to. Whatever. Whatever it is that takes. You Only a few minutes of your time, but you do that one after another and then you add into that, letting the email dictate your day. It's a recipe for feeling just unaccomplished. Right? So I think that's one thing, Scott. I think that's a. You were really hitting on a good thing there. Because this is real. This is real. This can happen to all of us. How do you keep yourself away from that? That's important. So how do you feel about that?

Oh, I totally agree. You feel unaccomplished and overwhelmed.

Yeah. How you feel horrible feeling, right?

Yeah.

Those are two of the worst feelings.

That, by the way, is any job. You have a corporate job, if you sit in front of a computer, if I don't care whether you're an accountant or you're a sales guy or whatever, like if you let you let the minutiae control you, you're never going to get your job done.

Right.

Especially true in land, though, because, you know, we gravitate towards what we like. I like spreadsheets. I'll gravitate towards the spreadsheet all day long. I enjoy it. But every hour I'm running a spreadsheet, trying to make it look good and do fun calculations and all this other stuff. That's an hour. I'm not actually doing my job. It's an hour I'm not selling land. Not to say that it's not worth it, but probably not worth it.

It's interesting that I feel more productive the days that I force myself to do other things aside from land, Right? Because then if I say to myself, well, I got eight hours today, I'm just gonna spend it doing land. Right? I could find a million little things to do. We all could. Right? But if I do other things that bring joy, spend time with the family, read a little bit, do a little Eric Peterson guitar. I can't play the guitar. That's just a joke. But you do these other things and you limit the time that you have available. This is a sort of interesting thing, right? We create time with our business, but then we want to fill that time. And do we fill that time with little things that. Or do we fill that time with like productive? Like, okay, doing what we love. Because remember, we're doing this to create time to do things we love. So spend time doing those things and then the little bit of time we want to dedicate to the business. Are we doing high end actions? Are we doing systems? Are we looking at our processes? Are we educating our team how to think, like, we do things like that. So it's kind of cool.

Good stuff. We have some comments.

Hold on a second.

Oh, no. Jeremy Pierce says shiny objects. Yes. I think those are. Those are distractions for everybody. Stay focused in my counties. Don't go exploring. Matt Forbes, how many of us do. How many of us are guilty of having done that in the past?

So bad. Honestly. So bad. I mean, that's a rabbit hole that you can go down for days, for weeks, and in the end, would you do. Would you find. I mean, yeah, there are. There are some serious rabbit holes in this business, but exploring new counties is definitely one of them. And I'm super guilty.

Yeah. Exploring new counties when you're already making money in one county. We feel like we need to spread out to different ones. I mean, you know, Keith Forshay is walking. I gotta hand it to Keith. I know that. That guy, he's like, laser focused on one county for sure. Maybe. Maybe he's branched out now to a couple. Couple counties. But listen, you need one area to get this going. Be consistent in that area. Mail that area, market that area. Keep it simple. Don't get distracted by all these different areas, right?