How To Set Our 2024 Goals for the Land Business with Team Land Geek

Hey, it's Mark Podolski, the land geek with favorite niche real estate website, thelangeek.com and this podcast is going to be devoted to how we set our goals for 2024. So stay tuned for that. But now we got to talk about who's on the podcast. For this roundtable podcast, we have almost all the usual suspects. We've got Dude Buddy, the Nightcap OG Scott Bossman in the Hizzle. Scott, how are you?

Great, Mark.

Good to be here.

Good to see you. We've got Landon, AI Harris, the aquatic investor. Landon, how are things?

Things are great, Mark. No complaints.

Good to see you. We've got your better half, Taria, putting in the reps. Harris, Sharia, how are.

You?

Good to see you. Good to see you. We've got our newest roundtable member showing up. Herc Parc. We don't have a nickname for you yet, but we will. I'm a little.

I'm a little scared, but, you know, I know this is.

This is.

That's the. The right of initiation. I am good, Mark. Thank you.

Good to see you. Good to see you. Eric, the Technician Peterson, sans ribs. Eric, how are things?

Things are good. Good to see you, Mark. Good to see everyone else.

Awesome. And last but not least, I love it when you call me Big Papa. Tate. Litchfield. Sin City Tate, how's life?

Busy as ever, but happy to be on the podcast today.

Yeah. How are the Vegas Knights doing?

We're good. Very, very good. Know we're living up to the. The. The reputation of being a Stanley cup championship team, so we're playing well.

So when you have a year like that in 2023, that team's got to set big goals for 2024. So this round Table podcast is going to be our last podcast of the year. We're going to talk about how we think about 2023 and the goals and how we set our goals for 2024. And, you know, it's such a pleasure to have Dude Buddy lead us off with how he starts his 2024 goals.

All right, awesome. So the past few years, what I do this time of year is I.

Wait, is it me? Okay, now I can hear you, Scott. Can you. Can you go back and say that again?

Yeah, yeah. So. So I have a habit the last few years of I look back first to go forward, Right. So I'm going to look at my number. I'm going to look where I was a year ago with certain things in my business. You know, how many properties did we acquire last year? How Much Pathman income did we gain, right? How many cash deals did we do? All that stuff. Personally, where was I a year ago with, you know, with working out, where I'm at, where am I now? And that's going to help me develop for the coming year. I want to see improvement in all those areas, right? I want to see continuous personal improvement in my life and relationships, so. And I want to see business improvement. So I look at metrics, I look at, you know, there's some quantity and quality stuff that we look at year to year. But I try. What's interesting is when I look back at where I was a year ago, it gives me good perspective and helps me feel that I've really accomplished a lot. You know, if I look at my passive income today compared to where it was January 1st last year and see that it's grown this amount, like, wow, that was a really good year. It wasn't quite as good as I wanted it to be. Then we tweak for the next year and really focus maybe on an area that. That didn't gain so much ground. That makes sense.

Totally makes sense. Totally makes sense. You know, I know, I know land is like, am I next? But no, we're. We're mixing it up. Kirk Par. How do you think about your 2024 goals?

Yeah, you know, for me, it's a big one this time of year. My birthday is this time of year. So it's, you know, wrapping up the, Wrapping up the year, looking forward, then wrapping up the year as, you know, being alive and looking forward. And it's interesting for me, compared to you guys, obviously, I'm much newer in the business, so, you know, a lot of my goals, I do the same thing looking back and first of all, appreciating how far I've come, because there's no doubt that I'm not where I want to be. All right. But. Because where I want to be is way bigger than where I am now. But I want to make sure that as I am creating my goals, that I am also appreciating the journey and appreciating where I'm at, because we have made. We've made progress. Now, for me, I really am, from a business perspective, I am looking to solidify the business more and build more structure into the business. Right. So as opposed to going strictly for growth, I'm actually really going for a lot more for maintenance, stability, and, and, and streamlining. So. And I know that if I streamline my business, I streamline my processes, I, I knock out Some inconsistencies and take myself out of the business more and more. I'm going to get that growth. And so that's where I'm really at. Like, I'm really looking at going from a. From a toddler and crawling to, you know, walking with confidence.

Fantastic. Yeah. I love the way you approach that, Landon. AI Harris, how about you? How are you going to set your 2024 goals?

So, like Scott and like Kirk, we're looking at the same things. We're reviewing a lot of the metrics that we had from last year, taking account for some of the goals that we had decided we wanted. And how close did we get? Did we miss them? What were we doing with those? And that goes with business and personal. I mean, we're. We're doing both of those, so really looking into those. But one of the things that we. We. And we steadily do it. I mean, it's consistent, like we're doing swim lanes. I mean, it's. It's one of those things you got to see where you are and what's missing and what holes need to be filled and what can we do better in. So we're. We're doing that since doing swim lanes, but then following that up. I always like to hit the ground running. So December is more of the month where it's foundational, like, setting everything up, because come January 1st, I want to be already moving forward, taking care of every little aspect that we had decided that we kind of wanted to move forward with. So it's more of like, this is the prep month. This is the Prep Month for 2024. So that's more of the big, big picture of it for us.

Yeah. I mean, Terea is shaking her head because, you know, you two do this together. Is there. Is there anything you want to add to that as well? And, you know, we were just at dinner and, you know, Landon, no offense, but I know when it comes to the execution of it, it's probably Sharia who's gonna get to the. The nitty details of it.

I like to direct.

He's my supervisor.

So.

Yes. So we. We sit down typically the day after Christmas. The month we're talking about it, but generally the 26th, we disconnect completely. And where we celebrate sometimes go away. Last couple years, it's been Tahoe, where we just go up and talk about what we've done and things we want to accomplish, and then, yes, this is where the spreadsheets come into play, the airtables come into play. So I begin formulating A strategy for implementing and if we didn't sell as much as we wanted to last year, how do we increase sales next year and what were our expenses? We like to look a lot at like our expenses and what's next necessary moving into the next year. So same thing Landon said. We just kind of put it in motion to have it kicked off in January, unless it's something like, oh no, we need to do that immediately. But other than that, we plan for, we meet with our team and kind of give them the vision that we're going to set forth for next year and so kind of a get everybody excited and then hit the ground running.

I love it. I love it. Eric the technician I, I can imagine that you take a very systematic approach to your goal setting. Perhaps, you know, maybe some air table sheets.

Yeah.

So I think, yeah, first of all, I mean everybody, what everybody has said is, is spot on.

Right.

I mean, those are all things that, that most of us are doing and I hope the listeners are also doing as they look forward to the next year, I just might add. You know, I think to, to elaborate on the comment about looking back to, to plan ahead, right? Take, take the time to appreciate where you've come from, right? I mean, what, what have you created at this point, Even if it's $100 a month in passive income that you're at today, like, you didn't have that before you started this and obviously, you know, you have the tool set now to continue to grow that. So appreciate that because there's a lot of value in that. Right? Like, yeah, it's also important to set goals for future plans and where you want to be. But don't miss the fact that you got to where you are at this point in time. And I think on that very topic, the book the Gap and the Gain by Dan Sullivan is a great resource to kind of help you reframe some of that and again, just appreciate where you've come from and what you've achieved thus far. And then, you know, I think beyond that, I think about, you know, what's next in terms of the year ahead? What, not so much. I mean, certainly it's important to think about how many properties do I want to acquire, how many properties do I want to sell, you know, what pass income, do I want to be at all those things? I mean, those are, in my opinion, those are kind of obvious. Right? But, but what's next in terms of technology, in terms of, you know, marketing trends and things of that nature and what changes should we be thinking about or testing in our business to see where we can go next. Right. Whether that's, you know, exploring a new platform or a different type of technology, or an incorporating something additional into what you're already doing in marketing. There's, there's all sorts of options. Right. But paying attention to the culture and, and trends and things like that, I would say are also important.

Is there going to be a landopia bot for 2024?

Nah, not yet, no. I think we're looking at a few different directions outside of the AI world, but I guess the last thing that hasn't been mentioned, surprisingly, is the 12 week year. Right. Like, that's how we run the coaching program. It's all based on the theme of the 12 week year. So as we're thinking about those goals, we're not just looking at the next 12 months, we're looking at the next 12 weeks times four. Right. As we approach that new year. So that's what I would add.

Absolutely, absolutely. To finish it off, the cherry on top of goal setting in the last podcast of 2023, the Big Papa Tate Litchfield.

Wow.

Hard to add much more than that. I mean, that's why it's terrible to go last.

Yeah, like, like, like, dude, buddy was like, why am I going first? No, going last is the worst.

Look, I'll say this. I echo what every one of my good friends mentioned about goal setting. I think the biggest mistake you can make when it comes to goal setting is not setting any goals. I think that's a mistake that people often make. They want to make improvements in their lives, but they never put pen to paper.

Right.

And any change, no matter how small it is, takes a starting point. And for most of us, that start point is January 1st. When we implement a new strategy, when we decide we're going to tackle a new pain point, when we're going to go after a new county or increase our marketing or improve something. But it started days and weeks before that with sitting down in a quiet room, reflecting on what we've done and then looking at where we want to be, visualizing our future and asking ourselves, how do I make this a reality? So setting goals is something that is cliche. I hate that it's an, you know, people run around with your New Year's resolutions. I don't set New Year's resolutions. I don't like to do that. These are 12 week year goals that we implement and then we hold ourselves accountable. That's the other thing that I'd say about setting Goals is when you achieve those goals. Celebrate. If you fail, welcome to the club. Hold yourself accountable. Ask yourself why. Ask yourself how you can improve. And the last thing that I'd add on goals is dream big, people, big. Don't limit yourself by, well, last year we grew by this much, so next year we're going to grow by a little bit more than that. Now blow it up. Go big, try hard. You're going to learn something, right? I don't know. That's my thoughts on goals.

Yeah, no, I really love what everybody said and you know, Eric even mentioned like, you know, this is a great time to appreciate your team and bonus your team and express gratitude to your team because, look, this is a team effort and if you're just new the land business, it's okay you're in a land job, but that's not the goal. Ultimately, you want a land business that grows without you doing anything. Essentially, you want to build that passive income machine so you can work when you want, where you want and with whom you want. And I think it's, it's great to also look back at your year and look at where did your energy go? Were you doing something that wasn't in your zone of genius? And if you were, well, that's a good place to start to delegate and outsource and so that you can spend that time doing what only you uniquely are capable of, of doing the best of doing. And in the beginning, it might just be, you might be best at learning this, right, and getting your reps in, but getting your reps in with the idea and the goal of, okay, I don't love due diligence, but now I know it enough to get out of it. I don't love intake, but now I know it enough to get out of it. And you know, to Tate's point, right, dream big, dream really big and have but with flexibility and know that, you know, things change, technology changes, the market changes and your goals will change and it's okay right into, you know, enjoy the journey and look back and see how far you've come. I, I know I'm guilty of this. I think we're all guilty of it, where we look back at our year and we think we could have done so much more instead of looking and saying, oh my gosh, look what I accomplished. Because if you think back to what you're doing now, to what you were doing, you know, a year, two, five, 10 years ago, if you're like me, if you told me what, if you told me 20 years ago, I'd be where I am now with my time, energy, money. I, I'd be like, oh, my gosh, I've got life licked. Do I personally feel like I have life licked? Absolutely not. I want to do more, I want to grow even more. But it's so important, especially this year time of year, to reflect and go back. So I'm glad that we, we, we, you know, went and talked about it and I hope you are getting some good tidbits, dear listener, pearls of wisdom to go with momentum in to 2024. But that being said, we've got our tip of the week, Landon. I know Landon's like, wait, Kirk's new now on the round table. Should Kirk be doing the, the tip of the week? But I didn't know Kirk was going to be on until the last minute. So Kirk, if you have a tip of the week, give Landon the break. But if not, we still gotta tap land on his broad shoulder.

I mean, I could always give a tip because, you know, I've been, I've been piling them up ever since I joined the landing community. So I got like hundreds, I got a backlog.

All right, well, you got it.

Okay, well, actually, I'll give the tip that, that, that I gave you, Mark, the, the prompt engineer. So my brother in law, brilliant guy, gave me this tip. He's really deep into AI and there is a prompt that you can use with chat GTP that actually helps you engineer a better prompt. So it creates this conversation back and forth with you and the AI where you give it your initial prompt, then you give it some context, a little bit, and it can really be a terrible prompt. And by the time you're done, it will, it will ask you questions so you can give it better context. It will rewrite the prompt for you and then it will rate the prompt itself and ask you if you want to keep going. And you can just keep going for as long as you want. I, I, and I think I told you this. So I recently got married and I actually used this prompt to, for us to write our wedding vows. And I thought, ah, you know, it's.

Not really going to work.

By the time I was done, Kurt and I, like, had tears. We couldn't wait to say it to each other. So it really, really does work for, you know, whether it's something that you're trying to engineer or whether it's something that's emotional close for you, like the, the AI is really powerful and there are ways that you can use it to leverage its power to make it even more powerful for you. And this. This prompt for a prompt is. Is one of those ways.

Yeah. So I've, I've played with the prompt. I absolutely love it. It's is a. It is a really cool prompt. It's long and so, you know, we'll. We'll have a link to it in, in the show notes, but I highly recommend everyone play with it. If, if you just want the easy button on prompt engineering, there's the chat GPT plugins, and you could just go prompt engineer. But this one, I think, is. Is way better because you are having a dialogue and a back and forth with your AI overlord. So it's very geeky.

Very.

Okay, we're still the overlord, but I'm just saying I'm always very nice to the AI just in case you have to be.

You don't know where the AI is going to be and what it's going to do in 10 years. You better be nice. It's memory is longer than ours.

Exactly. Exactly. Well, I want to thank the listeners. Just a little reminder. Today's podcast was sponsored by flight school. Go to landgeek.com forward/training schedule a call and learn how to start building that passive income without renters, rehabs, renovations, or rodents. If you're getting value, please rate, review, and follow the podcast. Follow, rate, review the podcast, and send a screenshot of that review. Supportgeek.com and we will actually be sending you an audiobook, the Dirt Rich Audiobook, for free. So if you're listening to a podcast, we figure you'll listen to an audiobook. There you go. So please do it. It really helps, and it'll motivate Kirk to keep giving out amazing geeky tips of the week. And Landon will be saying a huge sigh of relief that he won't have to do it every week. So. Great. All right, are we good? We ready to do this? 1, 2, 3.

Let's let freedom ring.

All right, I've got. I've got a quick ethical question for you guys. Based on Kirk's thing, you're writing a very heartfelt, you know, say, birthday card, anniversary card, right? Is it not heartfelt if you're using AI to help you? That's correct.

It's not heartfelt.

I wouldn't want Landon to tell me.

Let me take that back.

I mean, Kirk, honestly, like, when you told me, like, you guys wrote your vows with AI, I thought it was like, the coolest, geekiest thing. And. And you're like, like, here's a stream of, like, I could imagine, like, if I wrote, you know, someone's card like. Like that they'd be like, wait, did you write that? Or did. Hey, I.

Well, what's amazing about it is that, like, you give it everything, right? So I had to give it. I gave it our history. I gave it the tone that I was looking for. I gave it the context of our relationship. I gave it the context of. Of how I wanted the vials to sound. So all of the raw material came from me, and I decided. And then we went through several iterations, right? And Corinne was there with him. We actually, like, we sat and looked at it together. And when it came out, it's like, oh, my God, this is amazing. This is. This is way more heartfelt than I could write.

And I'm not bad.

I got pretty good. I mean, I got.

I got. I got.

I got married. So, you know.

No, no, no. I'm just curious. Like.

Like.

Like, dude, buddy, Aaron writes you a card for your birthday, and it's clear AI wrote it. I mean.

She would never do that. She's. She's so good at that stuff, the cards and whatnot. Like, she does not need to sit down at a computer. I need to sit down at a computer. But she would. She would appreciate the fact if I'm on a weekly AI card schedule, she would appreciate that. And it's like, if Kurt. Oh, she would definitely appreciate it. So I think as long as you are sitting down at the computer and you are giving it your feelings, your input, what you desire to come out of this thing, right? It's partly your voice. It's not like. It's like, it might even be better than those cards that you get. You go to Hallmark, right, And you pick up the long narrative card saying, oh, you're so amazing. Because. Because of this, that and the other thing, the AI stuff might even be a little bit more unique to your situation. So I kind of like it.

Look, look, Tate's. Tate is actually rethinking his position on this now.

Think about this. We who now, how, as much as we can, great presidents who've given great speeches didn't write their speeches.

Yeah, I was also going to say didn't. Didn't some guy, somebody, get in trouble on the Internet because he messed up? And then he wrote an apology, and it was just AI generated apology. He just, like, went to AI and said, hey, I need to write an apology note. And somebody copied it and put it into some sort of filter. And it was like, hey, Chat GPT wrote this. You're not really sorry. I think I agree with Scott Bosman here. Like, if I were to, it would go a long way. I think I'd be okay as long as I took the time. It's the thought that counts, right?

Like, that's it is, I think. Yeah. I think to Scott's point. Yeah. And Kirk's point. Like, if you're giving it the raw material and Scott's like, look, I mean, look, I used to go to Hallmark all the time. I actually, you know, write my own cards now and just because I like to do it. But back in the day, it was, you know, I would spend time like, like a. Quite a bit of time going through the. Just trying to find the perfect card. And when you find it, even though it's not your writing, it's that effort, I think that counts for sure. So, Sony, if you're listening to this, Eric is probably going to be cool with a, you know, a really nice Chat GPT Christmas card, as long as it, you know, it mentions tonal peloton grilling, you know, being a dad, you know, being handy around the house, and of course, you know, being an. An amazing, you know, land investor. That's probably number one. And then number two would be great. Husband and father. So, you know, there you go. All right.

Matters.

Context matters. Thanks, everybody.

Thanks for listening to the Art of Passive Income podcast. Are you ready to learn how you can start building a passive income income without renters, rehabs, renovations or rodents? Schedule a free consultation at thelandgeek. Com training. Let freedom ring.