Is The Land Business For Everyone? A Round Table Discussion

A July 2020 Land Geek roundtable led by Mark J. Podolsky with panelists Eric Peterson, Scott Bossman, Mimi Schmidt, Mike Zaino, Tate Litchfield, and Scott Todd debating whether the land-investing business suits everyone. Panel consensus: anyone can learn the business, but it's not for everyone — success requires consistency, patience/perseverance (PPG), basic tech competency (or willingness to learn/use help), and a "burning desire" to change one’s life. The episode also includes operational tips (Facebook commerce policies, marketing location targeting), program announcements (Flight School training, Virtual Bootcamp), and casual banter about COVID and travel.
Questions this video answers
August 7 (registration opens at 8:00 AM; official start at 9:00 AM).
landgeek.combootcamp (spoken/typed reference in the episode).
Scott Bossman mentions his five-year anniversary approaching next week, July 3rd.
Chapters
Hey, it's Mark Podolski, the land geek with your favorite niche real estate website, www.thelandgeek.com. and we've got the usual suspects, all the usual suspects for today's roundtable. And I'm gonna do something a little bit different on this roundtable just so we can get to the meat quicker, because we have such a good topic. I'll just quickly introduce everybody. Eric Peterson is here.
Hi, Eric.
Hi.
The dude, buddy. Nightcap. OG Scott Bossen. He's Scott.
Hey, Mark.
We got the most feared woman in the country, the terrorist hunter, Mimi Schmidt. Mimi.
Hi.
Hi. How are you?
Good, good. The Zen master, Mike Zaino. Breathe in the mailing. Breathe out the marketing. How are you, Mike? You're listening to this on one and a half times. Speed. It's really fast. Tate Litchfield. I love it when you call me Big Papa.
How are you doing? Well, happy to be on.
Good to see you. Last but not least, you love him. Scott. Todd. Scott. Todd.net, landmoto.com Learn anything or anything. Investor ninjas.com what's up, Scott?
Mark, how's it going?
Good. Okay, let's go. So the question today for the round table is the land business for everyone. Let's start with Eric, the Technician Peterson. Eric, what do you think?
Look, I think that the land business we talk about, it's easy for the most part. You follow the recipe, there's certain steps that you take. And the reality is anybody could do it, but I don't think it's for anybody. And the reason is, you know, I think that in this business, first of all, on the starting side of things, it takes consistent effort over time. So if you don't have the desire or the wherewithal to make consistent efforts over time and over time, I mean, probably at least three to six months to start building something up, then I think you're going to be disappointed. You're going to find yourself frustrated, and you're going to feel like, you know, this isn't for you. So, you know, while anybody could do it, I don't think it's for everybody.
Okay. I like it. So essentially, if you have very low frustration tolerance. Not for you, is that what you're saying? Or is it just you have not very low results tolerance, like you need to have results real fast, like you don't have it and you don't see it right away, and you get frustrated, it's not for you.
Certainly that could be a scenario, right, because it can take time to see results. But I think what I'm trying to get at is just the idea that you have to be consistent in this business over time to see results. So take the next three months, six months, nine months, whatever it is, and devote and hour or two a day to build this business. If you can't do that consistently, if you can't get your ads out on the marketing side, if you can't get your mail out on the acquisition side, you know, you're going to find yourself frustrated and ready to give up, you know, at some point during that process. So to see results, you need to be consistent.
Okay. I love it. I rarely agree with you, Eric peterson, but I 100% agree with everything you just said. Dude. Buddy, the Nightcap OG Scott Bossman, is this land business for everyone in your opinion?
I think it's for most people if you can follow a recipe, it's for you. If you go into it with realistic expectations. Sometimes I talk to people on the phone and they're looking to get rich quick. It's not for you, Mark. You told me five years ago I'm coming up on my five year anniversary, by the way, next week, July 3rd. This is not get rich quick. Yeah, not get rich quick. It's get rich slow. And so you need to be realistic in that regard. And like Eric said, it takes really consistent work. You can't dabble and walk away for a week or two at a time. So consistency, realistic expectations and following a recipe. And in, in my opinion, you do need some modest computer skills or you need to be open to learning how to use the computer. And anyway, but, but it's a great time because you can learn anything on YouTube, right? So, so that's my, my take on it all, I guess.
Yeah, I agree with almost everything you said. I don't think you need to have computer skills. I think you need to be able to go to a web browser and type in fiverr.com and then do a quick search for whatever tech thing you need and then have the wherewithal to do use that site essentially. So I guess you do need to have some basic tech.
I disagree with you on that one, Mark. But we'll, I'll, I'll waste my disagreement later, I guess.
I mean, are we getting into it right now, Scott? Todd, I mean, you know, it's not.
It really isn't as simple as, oh, let me just go over to Fiverr and hire somebody, okay. Like you, you need to be able to like do some things that on your own that you just can't be dependent on somebody else, right? Like, you can't be dependent on somebody else. You got to have some ability. Like, you got to be able to, like, know how to send an email. You need to know, like, how to, like, not, not, not be an Excel whiz. But, like, you gotta, you do have to know, like, when you open up Excel, what you're looking at, okay? Like, it sells. You gotta have some fundamental concept. Or as Eric said, the ability to get, or I'm sorry, Scott Bossman said, the ability to get it, right? Like, you just can't.
You.
You got to know what you're looking at. So it's not like, here, let me just give everything to Fiverr.
No way.
Okay, well, I'm going to go. I'm going to make the assumption that if you even found us, you have basic computer skills. It's not like you saw oh, Earn Passive Income on the billboard in Tampa, and then you're like, I'm going to call this 800 number and learn how to get passive income. You had to find us online. So I'm assuming if you're even talking to the guys, you're in finding us, you're even listening to this freaking podcast, you have basic computer skills. Okay, all right, all right. Let's. Let's go to somebody who's something important to say. Mimi Schmidt, the terrorist hunter. What do you think? Mimi is the lam business for everyone.
I think that there are qualities that definitely make people more likely to succeed, right? I think it's for most people, but not for everybody. I think that you have to have patience, because just like the guys are saying, it does take time, perseverance, and grit. You have to be comfortable pushing yourself outside your comfort zone. Entrepreneurs, that's what entrepreneurs do, right? A lot of people need to have that safety and security of a paycheck, right? So until you've built your passive income up so that you can get rid of your job and have a passive income that's stable, you're just going to have to be open to that variability in your passive income.
Right?
Keep your job. So that's my thing.
I like it. The ppg, Scott Todd, if it was Scott Todd, if it was Scott Todd's turn, he'd be like, it's the PPGs. Patience, perseverance, grit, and a surface, which I completely disagree with.
You don't need it.
You don't need to be a surface to be in this land business.
You do need to be able to know how to send an email. Just saying.
But if you're even listening to podcasts. You have basic computer skills. You have an email. You found us online.
Okay, Mark, like it's a digital world.
Okay.
All right.
Anyways, let's go to somebody a little calmer, Zen Master Mike Zano. Mike, is the land business for everyone?
Well, that's a great question. I do think everybody has the capability to do it. But I'll tell you one thing, that if you're not willing to make mistakes, if you're sort of a perfectionist, right, and you're gonna beat yourself up when you make mistakes, maybe this isn't for you because, you know, we fail forward here. We learn from our mistakes. And I think that a very wise surface user once said, done beats perfect. So Scott, Todd, for all you listeners, don't know who that is. So done, done beats perfect. You can't. You just can't be a perfectionist with this business. If you're going to be a perfectionist and beat yourself up, it's gonna be tough, right? You know, you have to be willing to make mistakes and. But fortunately, I do have a phrase that helps you to, you know, realize the real importance of this business. And thanks to Mark McWiggins, I now.
Have a shirt that shows you.
Solves everything. Marty McGuiggins. I love it.
So, ultimately, you know, deal flow, don't solve everything, meaning that, you know, you're going to get better each time, you're not going to be perfect, and then eventually, I don't know, something you guys said reminded me of the all powerful and wise Kenny Rogers. You'll know when to hold them, know when to fold them, know when to walk away and know when to run and know when to buy a surface.
All right, it's getting lively. It's getting lively. I love it when you call me Big Papa Tate Litchfield Tate. First of all, does deal flow solve everything and is the land business for everyone?
Yes. Deal flow solves any problem because it takes that weight off here, right? Once you get a abundance of accepted offers, it's like, ooh, this business works. And I can pick and choose. And once you get a bunch of, you know, people inquiring about your land for sale, you can relax and you don't have to chase the deals. So, yeah, deal flow solves everything. Is the land business for everyone. Originally, I said no. Now I'm leaning towards yes. And I think it is for everybody. I think that, yeah, like Scott says, you do need to know how to send an email, but if you don't, we've Got flight school. And Scott's going to teach you pretty much all of the basics required for this business. Now the thing is, this business.
Stop, stop. You can do it, Scott, listen. Flight school, flight school will teach you a lot. What it will not teach you is like the basics of using a computer, like email.
Okay?
That's what investor Ninjas is for, not flight school, man.
Obviously you got to know how to use a computer.
But don't you remember, Scott would spend the first 15 minutes of my coaching calls getting me on Zoom. It was painful. That poor man. It was so painful.
What I'm getting at is flight school will teach you the techie side. Like if you need to learn how to use a county or website, he's going to walk you through what a county website looks like. You need to look at a gis, he's going to show you what that looks like. So the tools that we use in the land business are not that complicated, right? These are, these are everyday services and most of the time they're pretty straightforward. LG Pass, it's about as Mac friendly. You know, it's kind of designed like that. Like you click one button, it takes you to the next page, et cetera, et cetera. So the software is not tricky. If you can use a computer, you know, if you can handle an iPhone, you can do this business. It's just a matter of can you persevere. The dips and they do come, everybody, everybody experiences them. So we have had coaching clients who, you know, did everything old school, pen and paper wise and they still made a ton of money in this business. You know, doesn't mean that you, you have to be computer literate or as smart as Eric when it comes to zaps. But you know, investor Ninjas is out there to help you. And when you're in coaching, you can pick Eric's brain all the time for that kind of help.
I just love the way Tate is literally having Scott and Tate volunteer. Scott and Eric volunteer for you. Any tech problem you have, listen, these.
Guys, these guys can solve it. That's why, you know, it's Eric Peterson. Like, that guy has everything zapped in his whole life. Scott Todd, I mean, despite the surface usage, he is really, really techy. And the software that we have set up makes the land business so easy if you just stick through it.
Yeah. If you're listening to this, by the way, you can just disregard Tate volunteering those guys tech services for you. All you need to do is go to YouTube, do a search or go to Google and do a search and learn some basic tech skills. But if you start emailing Scott.
Oh, they're not going to respond.
Yeah, don't expect anything. There is. There's definitely a new investor Ninja course by Eric Peterson. What is Excel and how to use it for land business. You can go there. Don't email those guys directly for tech help. That. I have not laughed that hard since Tiger King. That was classic.
But you should email Scott. Todd.
Just.
Just debug him anyways.
I mean, Scott, what did you do to Tate?
I don't know.
I don't know.
Shots are fired. It's not.
It's.
Listen, it's not like I revealed the secret that if you're in Vegas, he'll take you to lunch. I didn't. I didn't tell anybody that publicly. Like, not that I know of. Seriously, like, you're in Vegas. Call him up. He'll take. He'll take everybody to lunch, man.
He.
He'll take you on a ride with him. You can look over his shoulder. See what I did there? Okay, look over his shoulder. He'll go eat lunch with him. He'll buy you. He's such a nice guy. He buy you lunch.
Like, that's a great idea for a raffle at boot camp. They would take Litchfield in Vegas.
I absolutely agree.
They would be bored out of their mind, because I don't do very much in a day. But, you know, I'm a nice guy. I have an abundance mentality, Scott. So, yeah, come on, hit me up.
I'm bored.
You heard Tate. Call him up. You're in Vegas. Call him up. If you need his box, let me know. Or his cell phone number.
All right, so, Scott, let's get back to the original question. Is the land business for everyone?
Okay, Mark.
I mean, everybody's got some good points here, right? Like, is it for everybody? Well, anybody can do it. But I think that the people that are successful in doing it, they all have one common thing, and that is that they have a burning desire to change the life that they're living, right? Like, that is the absolute fundamental key to success. And it's not just in this business. It's literally in everything. When you have some pain in your life, whatever it is, whether it's your job, you hate your job, you. Whatever, that pain, and it's pain will lead you to find the pleasure. And when you're dealing with pain in something else, like, I don't know, let's pick on a job, for example. You hate your job. You can't stand your boss. You can't stand sitting in a cubicle. Whatever it is, you hate it so much that you will go through pain of something else to get rid of this other pain, because it's terrible, right? Like, we move away from pain as humans. We always do. So ultimately, if you're trying to, like, solve a problem, you're like, passive income. Yeah, I want passive income. But you know what?
You have to be with your job.
You're like, I'm going to speak. You know, I'm making lots of money. Well, I'm not saying that you won't find success, but it's not that priority, right? Like, it's like what becomes a priority in your life versus man. I got to replace my income. I got to stop doing this. And look, it's really that burning desire that I'm talking about that will lead you to the success that you want. Because as everybody pointed out, there's a lot of stuff here that you're going to have to do. Remember, you're starting a business. This is the land investing business. So you're starting a business. And what we've talked about before, you're going to have to wear multiple hats. You're gonna have to be the CEO, you're gonna have to be the task worker, you're gonna have to be the cfo. You have to be the janitor. Like, you got. You have to do everything in the beginning, and then you start to put in the pieces to get out of the work. But you still have to do the work, right? Like, in the beginning, you're carrying it. Eric said six months to a year, you're carrying it. Mimi carried it for three years. Okay? She did it. You know, she slowly got rid of it, but she was doing. She was doing the heavy lifting. And, yeah, you got to do the heavy lifting. So is it for everybody? Anybody can have success here. Is it for everybody? Well, you have to decide, like, is this really. Are you going to put in the blood, sweat, and tears, move the needle in your life? And I think only you can answer that question.
Yeah, I love that answer. I think that is the fundamental piece of it is the burning desire. And then up from there, as we go up we go into the ppg, the patience, the persistence, the grit, which reinforces the burning desire. So you've got that burning desire. You just remember, okay, I'm going to be patient, be persistent. I'm going to be consistent. Like what Eric said, I'm going to have grit when things are tough because my burning Desire is that raw. And then I'm going to go up the mountain even further. I'm like, okay, deal flow solves everything. I just got to get my deal flow going. And so I think what everybody said is really important and so true. So getting back to the original question, is the land business for everyone, yet anyone can do it. But basically, if you don't have that burning desire to transform your life, then it's probably not worth going through the motions, you know, for pick up tennis, it's easier, you know, something like that. I don't know, join a, join a book club. That'll be a little easier. Won't change your life, but it'll be fun. Something like that. Anyways, we are now at that point where we're going to pick on Mimi Schmidt the terrorist hunter and get the tip of the week. But before we do that, I just want to remind everybody that today's podcast is sponsored by flight school. I'm going to assume that you have some basic tech skills and number two, you have a burning desire to transform your life and start building a passive income machine. The only piece that is missing is the training, the how to. And the best way to learn is by doing. Work the business in real time with your Sherpa. Scott Todd. Go up that mountain quickly, safely, efficiently. Learn more. Get on a call with the Zen master Mike zano, the Nightcap OG Scott Bossman. Go to thelandgeek.com training and one final announcement. I'm very excited about the first Land Geek Virtual Bootcamp is ready to go. We are taking registration now. Just go to landgeek.combootcamp and register. You've got to have the toolkit, you gotta be in flight school. But if you have those things you can register. If you don't, then get on the call, figure out how to get those things. So you get your two free tickets to the first Land Geek Virtual Boot camp. It is going to be epic. Epic, I promise. So Mimi Schmidt, what is your tip of the week?
Well, I'm curious now, is there a time set yet for the Virtual Bootcamp? I'm really excited.
It is, it's August 7th. We're going to start at 8 in the morning. It will be registration. So if you're, let's say you don't have Scott Todd ninja tech skills. That first hour is just me practicing on zoom, how to raise your hand, you know, how to use the technology. And then we're going to start officially at 9am and we'll be going through the same itinerary that we do at live boot camp, except that it will be virtual. There'll be only one small change. And other than that, I'm excited.
Okay.
So my tip of the week came from a conversation that I was having with a coach right before the call. So not only in Facebook do you need to be aware of the community standards. There are also commerce policies. What I'm finding more and more is if you have financing, seller financing, or terms, a lot of terms, information in your ads, they think it sounds spammy and they don't like it. Okay. So make sure you know the community standards, but make sure you've read through these commerce policies also, because they'll kick you out of Marketplace too, for these. And it's not like it's the gambling discrimination. You know, those aren't the kinds of things we're worried about. We're more worried about number 15, for instance, being considered misleading or deceptive, that type of thing. And that's where the financing comes in. Financing wording. But good luck.
I did.
I have had a lot of questions in about Facebook marketing lately about location. Make sure you're raising the location that they have in there that they automatically fill and two to four hours away from the property. The big cities are generally where, but you don't have to limit yourself to that. I've sold property to people here in Washington, D.C. that's out west, so.
All right, awesome. If you want to learn. Exactly. And watch in real time how Mimi actually markets on Facebook, she's going to have that module at Bootcamp sharing her screen. It's going to be awesome. So I think that's a really good tip and a way to not look like we're spammy on Facebook and get our our ads posted there. Just real quickly, how is everybody's land business? Has there been any dip with COVID Eric?
No, there's been a huge increase.
Huge increase. Mimi.
I'm going on a vacation the end of July. I'm gonna sit out at the beach. Like I told Scott Dodd when he started coaching me, I finally get to do it because the last two months have been good.
All right, great, dude. Buddy.
It's been very good the last three months. Yes, Mike.
The same. Yes. Very good. This is a great time to be in this business.
Tate, any dips?
No. Actually, I did get a notice from one of our note buyers or our note payers that he was arrested for peaceful protest. So he's going to be late this month on his payment. But other than that, it's A really good time to be in the land business.
All right, Scott, Todd, Good, great, great, great time. Things are going great.
All right, well, I want to thank the listeners for putting up with our shenanigans on this week's roundtable. And if you are getting value, and hopefully you are, the three biggest favors you can do us do for us is subscribe, rate, review the podcast, send. Send a screenshot of that review to supportlandgeek.com we're going to send for free the $97 wholetailing course, how to Double youe Money. 30 days or less. All right, are we ready to do this? Yes, sir. 1, 2, 3. Let freedom.
Freedom.
Not bad, not bad. So props to Scott Bossman for coming on in the midst of COVID He is positive for Covid. And so if you're listening to this, you're safe. Social distancing.
Hipaa. You can't do that.
Listen, if Tate can offer your services, I can offer up publicly.
Scott's, you know, health status violated a federal law on a podcast, and we.
Have to delete his whole thing.
Yeah, Mark's not a. I have no.
I'm not HIPAA compliant. This is the passive income podcast.
Can't talk about stuff like that without his disclosure. Did you get that in writing?
Did not get my disclosure or didn't he?
Why. Why would that be something he'd be ashamed of, by the way? Why would he say, like, you don't.
Look how good he looks.
Look how good he looks.
I know. I was going to say I'm upright in Covid's butt.
Upright.
I did kick. I did kick its butt. I will have to say I don't know how I got it. You know what, though? People are getting. It doesn't. I mean, I mask up. I socially distance. I'm a good steward in that regard, and I got it. So I don't know, just be. Be wary. It happens. It's gonna happen. I have family members getting it back in South Dakota, so it's not going in a good direction anyway.
It could be a thing in Wisconsin where everybody was like, hey, you know, it's summer. Let's go get some beers. It's because of some brats. We'll wear our masks. And yet they thought, well, the beers are going to keep us safe. And they didn't.
That's no doubt what happened.
I'm sure of it.
Wow.
Yes. The Supreme. Wisconsin Supreme Court said, go do those things.
So.
Yeah. Yeah.
No, I mean, yeah. I mean, there. Look, there is an argument that says hey, you know, when it's your time, it's your time. Go drink some beer somewhere in Wisconsin.
Yep. I hear now.
I'm going.
I'm going out.
As soon as I'm done with this 14 day quarantine, I'm. I'm out at the bar. I mean, happy hour, drinks. I'm good. All right.
I mean, it would be safer to just do virtual nightcap with Mike and Fortune 5.
That would be safe.
It's a lot safer.
Continue that trend.
I'm all for boot camp. Like real, live boot camp. Let's get on an airplane, go somewhere.
Yeah, see, now that's where I draw the line. I don't think we should be getting together in big groups.
Oh, yeah, those masks are great on airplane. You want to take a nap, you just go like this. You got your own eye cover.
Yeah. Which leads us to the question to Tate. Do you recline now with a mask?
Oh, absolutely. Why would I change anything, Mark?
Oh, yeah, there's plenty of room.
Don't they space it out now like there's nobody behind you or something?
They say that they're doing that, but I saw a video of like a hundred percent packed airplane with everybody in the middle seats and everything. So I think they're telling us what we want to hear. But if they can sell seats, they're taking the money.
No.
United will make their announcement tomorrow or Thursday. It's coming out. All the big cuts.
Well, I hope you guys are okay.
Yeah, we'll see.
But I will say that you're turning up.
And then Arizona and Texas. The people weren't wearing their masks, and now it's.
I know. We're an epicenter. I'm getting out of here for July. I'm gonna be in Colorado. I know. Eric's getting out of Tennessee. He's gone. He's going to the lake. Tate's in Idaho.
I'm gone.
He's gone.
I'm already gone.
Scott. Todd flies wherever he wants. So now the question is for. For, you know, you three. Where are you guys going? Mimi, what are you doing for July?
I'm going to St. John's they don't even have a hospital on the island. I'm a little scared. I know. Have to take some thermometers.
Yeah. You'll be fine.
I know.
That'll be fun, though.
Yeah. I'm excited.
You're beating hurricane season, right? It's not hurricane season. That's good. What about you, Zen master?
I'm gonna chill from here. Right where we live, there's a pond nearby. Laura bought me a big paddle board with two seats. She paddles me around. I caught a couple bass this morning today. So that's it. I'm just gonna spend time getting paddling around the lake, fishing.
That's the way to do it right there.
Nice.
And then, dude, buddy, when you're recovered.
Out of quarantine, we don't have a ton planned. We may go back to South Dakota where my parents live. They have a lake cabin, and maybe hang out there for a week with the dog and the boys.
Very nice. Very nice. Well, I'll be missing all of you for the month and the listeners as well. We'll be back live in August, so this the month of July. We'll be doing our best of roundtable podcasts, and I'm sure, you know, I'll be jumping on from time to time and, you know, doing like a live something from Colorado, because I got teenagers, and they're gonna be sleeping till noon, so I'll bike to the coffee shop and bother you guys and check in with the community. I don't know. So Tate's already got that look like, I'm not picking up that call. Now. I know Mimi's. You know, she'll be on the beach. She's not picking up that call. Eric will be on the lake. He's not picking up that call. Mike's on the lake. He's not picking that call. So it looks like it's just up to bossman Scott Todd. Thanks, guys, for being there.
Always.
Scott. Todd just looked up. He's like, what are you guys talking about?
No, no, it's all good.
Are you planning lunch, Scott, or. Actually, wait, not lunch. You ever had lunch? The afternoon banana.
I ate that. I eat that.
Oh, is it one. One donut and all fruit? Is that how it works?
No, no, no, no, no.
And we'll figure it out.
Listen, we're not talking about this until the book is released. Not doing it. Look, yeah, it might be the shortest book ever written, but, I mean, you know, could be huge.
One donut, three slices of pineapple, and a cucumber.
No, no, it's not that at all. Not that at all. No, we're not talking about this. In fact, I just got a notification that apparently two dozen donuts has arrived at my door.
I don't know.
Oh, man.
No way.
Yeah. Some prankster.
It's not a prankster.
Tate will experience these pranksters soon enough when they come out to Vegas and they call him on his phone like, hey, Scott, said you could have lunch with me.
You.
If you show up to my door with two dozens of donuts, you're getting in. Guaranteed, you're getting in.
What's the secret word?
Hey, hey, Mike. Tate didn't learn from. From messing with me and, like, from your experience, did he?
I can't even talk about that right now.
I'm still. All right.
That was a very bad. Why do I. I get gunshot. Even mention it.
Jesus, you sweat.
I feel like I just came down with something.
Geez.
Now my dog's barking. All right, here we go.
Unreal. All right, well, everybody have a great July and see everyone in a month. Thanks, everybody. Be safe out there.
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