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Mark J. Podolsky and Scott Bossman discuss land investing strategies, including pricing offers at lowest comps divided by four and outsourcing bookkeeping to a VA. They announce a new weekly format and preview Podolsky's sequel on scaling a land business through systems and hiring.
Chapters
Dude. Buddy, the Nightcap OG Scott Bossman. How are you, my friend?
Mark the Land Geek. I'm doing well. Thanks for. Thanks for having me.
So we've been going and doing These Facebook Lives, YouTube Lives, Periscope Lives every day consistently since quarantine. But now that the restrictions are loosening, this is our last week. I'm very sad about it. I'm also very freed up in a way, mentally.
Right.
But that being said yesterday, we're gonna do the coffee talk once a week.
Yeah.
Or am I doing. Are we doing it? What are we. Is it a you and me thing? Like we'll have coffee together?
Yeah, I think we could have coffee together. I think Zaino would feel left out if he wasn't included in the coffee.
As long as Zaino's drinking good coffee, he's not drinking Senko.
Right.
Folgers. Then it's fine. I think Laura's making like that.
Yeah.
Coffee. So it's all good.
That sounds good.
Yeah.
I think I'm gonna up my coffee game after talking to you guys yesterday.
My gosh, my coffee is so good. It's like the finest. It really is. Hello. Hello. If you leave a comment, ask a question, you will be in the running for the $1,997 investors toolkit giveaway on Friday, which will be our last one for a while. And if you have the toolkit, you can gift it to a friend. If you don't have the toolkit or if. Or you don't want to gift it, you can go into flight school with it. Apply towards flight school. If you're already in flight school, apply towards coaching. If you're in coaching, apply towards software. Whatever someone wrote. Why does it have to be the last? Well, because we started this because of quarantine. This is not the. This is just the last week. But then we'll. We'll just go once a week with a Facebook live and do a coffee talk and still answer questions, come up with themes and have some fun and see what bossman's like hopped up on caffeine.
Yeah. Awesome.
So there you go. Michael Newble says hello. He says, and the streak continues. See, Michael? We're consistent. Justin Landowski. Good afternoon. Good afternoon, Justin. So. So, Scott Bossman. We had an interesting topic we wanted to discuss today. What's our topic again?
Well, so many of us, Mark, are looking forward to the sequel to Dirt Rich, and I am very curious about. What's your plan for that? What type of things are you going to be talking about? And what's the content?
Okay, so this is the idea. And look, I'm flexible like a yogi. Leave in the comments if you don't like the idea. I think I should alter the idea because I'm really. I've. I've got the outline done, but I'm flexible. Okay, so Dirt Rich was basically my story, my journey, the mistakes I made, and then gives you an overview of the land business. So if you apply what you learned in Dirt Rich, it will solve a money problem for you. However, that's not why anybody wants to go into business. We want to solve a money and a time problem. And so I was thinking, like a good example, I was going to put this in the book. So, Scott, have you ever seen Penn and Teller in Vegas?
Oh, yeah.
Have you seen.
I've never seen him in Vegas, but I've seen him on tv.
Okay, so, so Penn and Teller are these two magicians. They've been doing it for years and years. They're super successful act in Vegas. So I would say that when you first start the land business, you're like Penn and Teller and you're making good money. It's great. It can move the needle. But I'd rather be the Blue Man Group. The Blue Man Group scales those people in the Blue Man Group, that's. That is a good business because you can have the Blue Man Group every night of the week. Different people, doesn't matter. There's no burnout necessarily. You've got that structure and that scales. So now the people that created the Blue Man Group, yeah, they were probably the original blue Men, but then they got themselves out of it and hired new blue men to take their place. And I would bet that their net worth and Penn and Teller's net worth are vastly different. And I bet their quality of life and Penn and Teller's quality of life, because after you do a thousand shows, you're probably a little burnt out. Is very different. So the second book then is, well, how do you become the Blue Man Group? How do you get yourself out of the land business? How do you scale a land business? And what does it take? And so I was going to take people step by step sort of through the mindset of it. And then, you know, what do you pay an intake manager? How do you hire intake manager? What does the intake manager do? Right. How do you get a list, scrub a list price a list, hire someone to do those things, teach them, create the systems, create the processes. How do you create swim lanes and so you can travel around the World after reading this book and know, oh, here's how they do it. And that was the idea. What do you think?
I love that, Mark. I love it. Are you gonna talk at all about the value of your time in the book? Like you gonna give us some numbers about know? Because I remember, I remember our first conversation about LGPASS a couple years ago. You're like, you know, Scott, Todd and I did the math and based on what we're. What we're current, you know, based on our current time, what the current value of our time, you know, cutting it down to these processes, scaling, scaling process down to minutes, is saving us this amount of time, which in turn is saving us this amount of money. If you really think about it. Are you going to talk about that in your book at all?
Oh, absolutely. That's like the beginning chapter of mindset. Because if you don't have the mindset of valuing your time correctly, even an aspirational hourly rate, then you're going to really fight this whole process. But once you're crystal clear on the value of your time, you're going to really not feel like doing $5 an hour work, $10 an hour work, $50 an hour work, $500 an hour work is really not going to be worth your time as a CEO of your land business. And then it'll be much easier for you to, you know, implement and put those systems and processes in place and really start getting out of it. But until you're really clear on it, it's hard because it's like what you said, Scott, like even one task, let's say that might take you two minutes to do, it's probably in the, in the short term, it's so much easier for you to just do it. But when we figure out like, oh, if we can eliminate that two minutes for the rest of my life, so I can spend those two minutes doing something that's more impactful and pay somebody five bucks to do it. I'll go through the headache of that 30 to 1 ratio of spending at least an hour with that person training them. So if it takes me two minutes, then I'm going to spend 60 minutes training them. 30 to 1 ratio. So we got a bunch of questions and comments, Scott.
Awesome.
First of all, Jen Ramquist says. Afternoon, guys. Guess who's on Aloha Racine, the land deal machine Machine from Hawaii. Hi, racine, of course, Dr. Don Parais is right there on YouTube. Dawn the Land ARP Queen. Grateful for the time you shared with us. Great. Thank You Dawn. Jason Hoffman says. Hey guys, what's the word? Great catching you today. And Don, I didn't mean that to be like blowing you off. That was really sweet. By the way, we're really grateful that you jump on these consistently and leave comments and add value. I'm just going quickly. Jason Hoffman. Hey. Oh, yeah, I already said hey, Jason. What's the word? Joseph? Abousi. But in land you get to blink and not have blue paint in your eyes. Win for land. It's so true, Joseph. It's safer than the Blue Man Group too. No inventory, nothing to protect. Johnny Morrow. Hey fellows. What is the not so obvious things, habits, practices you've picked up recently that has changed your businesses? That's a good one.
Repeat the question mark.
What is the not so obvious things, habits, practices you've picked up recently that has changed your businesses?
Oh, that's a very good question.
Recently the changes.
Well, I tell you what, I mean, talk about the time value of money or talk about the aspirational hourly rate. Right. And the value of your time. Like yesterday I needed to get something notarized. And you know, typically up until even recently, I'd be like, okay, I gotta go to the bank now. Mark, you gotta realize the bank for me is like five minutes down the road. So it's a five minute trip there. Lately they're doing stuff like they're catering to people out in the parking lots. You might have to wait for five minutes until you're escorted in the building, sit down for another five minutes, get your document notarized, come back home. By the time I get home, it's a half hour of my time gone and I'm like, yesterday. You know what? That's just goofy. I'm going to get on onlinenotary.net and I'm going to get this deed notarized. And it literally took five minutes of my life versus 30 minutes. So that's an example of something I'm doing more recently that I don't know. Is it 20 bucks? Yes, but I save a half hour of my time, which I can go utilize elsewhere. So that's something that I've been doing lately. Trying to think what else, though Nothing else has significantly changed of late for me.
Yeah, I mean, I'm still. I mean, the habits I've. I've really sort of tried to stay consistent with, which would be, you know, meditating, working out, reading things, thinking those things. I think I've just tried to maintain consistency with. I think they all are the habits that I've cultivated that, I think have helped me not just get to the next level in business, but also just life where I just feel better about everything that I'm doing. Even if things aren't necessarily going my way in the moment, I just feel better about it.
So, I mean, it's funny, we're talking about habits. I just reread Atomic Habits this last weekend, and I'd read it a long time ago, but I reread it again. You know, it propelled me to make some changes because I've been better about working out lately, but I want to be even better yet. So, you know, I've been doing maybe three, four days a week on the peloton or whatever. So as a result of listening to that again this weekend, I just blocked out my calendar every single day at the same time. And I have the luxury to do that, thank goodness. But now it's on my calendar. I'm thinking about it. I'm three days in, actually four days in. And I can already feel it becoming a habit that can really apply to the land business as well. You get in the habit of when you're first starting out in flight school, mailing 20 a day and blocking out the 15 minutes it takes every day to get the. Get those 20 names uploaded at LG Pass. Not even that, not even that long. But to consistently do these things in the beginning to create the habit which then creates this continual action and gets you to the point where you're taking. It's just consistent. Uh, and then the consistency. Consistency is what gets you the results in the end.
Yeah, no, absolutely. Um, I couldn't agree more. Uh, so we got a couple more comments. Dr. Dawn says. I love that, Mark. I was just telling Racine this is what we're working on next. Great. That's so good. And they have such a nice piece of momentum going into it, so that it's easier seeing that money coming in to be able to reinvest so that they can get themselves out of it. And that's really how you scale, right? Absolutely. But it's hard at first. It is really hard. And you've got to have that mindset. Minor 1. How often do you update your flight school program? That's a good question. Every day. We are trying to improve.
Yeah.
Daily.
I mean, the great thing about flight. Yeah, I mean, every flight school is a little different because Scott Todd's teachings reflect what he's doing today, so. And what he's doing today is different than what he's doing a year ago. And you know. So I would say it's very cutting edge. That's what I always tell people. It's very cutting edge. The toolkit, while it's a great product, like Scott Todd says, is a big brain dump of information. It's hard to keep a toolkit online, cutting edge. So you have to take that information and combine it with all this other stuff and put together this big puzzle. But the flight school is very cutting edge, for sure.
Yeah. I love the toolkit for some people, but for most people, they need flight school because you need the accountability. You need that motivation to do something together as a group, all with the same common goal. It's very, very special. It's a very, very special thing.
Yeah, for sure.
As opposed to being lonely, trying to figure stuff out. And even if you're, you know, you're in the Facebook motivation group, it's very different than when you have your class and everyone's going through this together. It's like. It's like. Like army buddies, if you will.
Right.
You make some great connections out of it. Lifelong friends out of it. Adam Igloff and Paul Brewer. They didn't know each other until flight school. I don't think dawn and Racine knew each other until flight school, even though they're both in Hawaii. So it's. It's. It's really, really special. I love the. I love the inside baseball here. Let's see if you get this. Scott Bossman, Jason Hoffman. Talk about dirt rich 2 colon. Threat level orange. Threat level Orange. Do you know what that's from?
What is that from?
I believe that was the name of the. The screenplay that Michael Scott wrote in the Office.
Oh, okay.
Yeah. Jason, let me know if I'm right, but I think that's. That's the inside joke. Natalie Mino, what book is this again? This is so timely for us. I'm not good at delegating, but I'm changing my mindset. So, Natalie, this is the book. So I got. And it's now time for Shameless Plug Scott Bossman. I've got available on Amazon.com so dirt rich is great, right? It's a nice fundamental overview of the land business. And my story. And Dirt Richer, or whatever the sequel is going to be is not. It's going to be for people that are really more advanced in. They're already in the land business, but I want to get them out of the land business and help scale it. So we'll briefly talk about the fundamentals of it, but it's gonna be more mindset and getting yourself out of the land business step by step. Who to hire, how to hire, when to fire, what to pay them, how to create the processes, how to create the systems, what tools you can use to help you do it. And really. So you solve your money problem, you solve your time problem, and be completely free. Because, Nellie Mino, you didn't get into this to get yourself another job. Right, Scott?
That's exactly right.
Yeah. I mean, Scott and I can go guilt free on that peloton. We're not calling up hr. Hey, we gotta take the day off. We're sick. Then we're on the peloton. Like, we're doing. We do what we want, when we want, where we want. Yeah. I mean, so this is really about total, total freedom, right? Andrew Miller. Hello, gents. Very grateful for all the content these past few weeks. Thank you, Andrew. Very grateful for you as well. Being on Unknown says, can I get a signed, advanced copy of the next book Unknown if you send me your address? Absolutely, absolutely.
It's. It's Dr. Lance Ellis.
Is that. Oh, then yeah, if it was Dr. Lance for sure. Dr. Don Paraiza says, no offense taken. Don's got some thick skin there. I like that. Derek Hoffman. Hey, guys. What's up? Derek, Natalie Mino. Do you get a VA for accounting? Oh, Scott, that's a good question. Do you get a VA for accounting?
We just have a bookkeeper. So every. Every month, we give her statements and off she goes.
How much?
I guess you could. That's a good question. It's like. It's like 18 bucks an hour or something. It's pretty. Pretty affordable.
Way overpaying. You got to talk to Scott Todd. Like, he's paying. Like.
All right, I will talk to Scott Todd.
Great bookkeeper overseas.
How much?
Like five an hour.
Oh, all right. I will talk to him. I mean, she only works a couple hours a month, but.
Oh, okay. But not taxes. Like. Like bookkeeping.
Oh, yeah, Bookkeeping. Yeah, exactly. And then, you know, my accountant's really affordable. We have an accountant at the end of the year. It's really affordable. Crazy affordable.
So you're not using Craig?
Not. I'm not using Craig, No. I was using a guy before. I. I took Craig's principles and kind of said, hey, Jeff, this is what we want to do. And he's like, okay, cool.
I'm really overpaying. Just kidding. Look, it's fine. So, Natalie, I wouldn't. I'd get a VA for bookkeeping, not accounting. For sure. Okay. Gianni Morrow. I'm almost finished with Atomic Habits right now, Scott. Great reread, Mark. Definitely going to start some of those life changes. Very nice answer. Thanks, Johnny. Appreciate it. Hey, guys, thanks for teaching these things to others. My wife and I just sent our first 100 offer letters yesterday. Give it up for unknown, everybody.
That is. That's Mark, that's Nathan and Darian Volts, and they won the Toolkit a few weeks ago.
So, Nathan and Darian, congrats. That's awesome.
Yeah, I see. Pretty cool.
I love that they're taking action on it.
Yeah.
Dawn says. Yeah, her. Her and Racine did not know each other.
That's really cool.
Yeah, that's really cool. Okay, Jason off a play on it, at least I think it was threat level midnight. Okay, you're right, Jason. It was threat level midnight. But at least I got the threat level. So I'm on to you. I'm on to you. Kebabayan Place. Hi, guys. How do you price your offers? Do you use a data company market value and multiply your percentage? Or do you use MLS comps and multiply your percentage? Oh, man, he's. He's really new. Kevin Buying.
Right.
You're going to take the lowest comps and divide by four. So where do you get your comps? Where do you get your comps? Land Moto.
You got Land Moto?
Yeah.
Facebook Marketplace. You can look at Zillow in some markets. The other land selling websites. And then keep track of the Facebook ads. See what other people are listing properties for on Facebook and Craigslist.
Yeah. Johnny Morrow says, where can we get Scott Todd's accounting class? Is that. I think it's investor ninja Johnny Yeck. Yeah.
Yep. I can email you. Johnny, I have to email you anyway today or. No, I already did, but I'll email you the link to it. It's a great class.
Who's asking you this? I'm really annoyed. Now, what are your thoughts on using Venmo and PayPal to accept payments? Who is that? Scott Bossman. Oh, my. My feathers are ruffle. Who is this?
It's Matt M. Matt M. Matt M.
I'll tell you my thoughts on using Venmo and PayPal to accept payments. Go to GeekPay IO do it the right way. It is payment processing for land investors. It's a set it and forget it system. Now, that being said, okay, when you're first starting out for your down payments, you can't use PayPal. They don't accept it. Venmo is a little different. It's. It's more personal. I don't know if you want to use Venmo, but for recurring payments you can't do it, you can't automate it. So I would look at GeekPay IE for sure and do those things. But as far as, you know, like a down payment, if you didn't, if, you know, if you didn't want to use Geek Pay, I like checkbook I.O. or even just a Stripe plugin you could do for sure. What about you, Scott Bossman?
Yeah, I mean, obviously using Geek Pay, it's really easy, Matt, to get a Stripe account set up and get signed up for Geek Pay. And it's awesome because you can generate down payment links and embed those onto your website, provide those right in the chat when you're talking to somebody on Facebook or email or whatever as far as he might be asking Mark about repeated monthly payments. And you know, I think, I think PayPal is going to look, will not look fondly on that.
No, no, you can't do it. I mean legally they'll kick you off. So you can't use Stripe for monthly recurring payments. You can't use PayPal, you can't use Venmo. Legally they will kick you off. You have to. If you're new recurring payments, you have to use hch. It's just the law. I didn't make the law, but that's what it is. Now if you're doing cash payments and you're doing flips, yeah, you might be able to get away with those things for a while. But again, it's a risk for sure. So yeah, I mean, but your first month is free on Geek Pay. Play with it. Use the down payment links. Then up to 10 notes. It's only 49 bucks a month. And if you do it the correct way, which is you charge your borrower a one time note setup fee of $249 and then you charge a monthly note collection fee of 12 bucks a month. Geek Pay, my friend, is the only software I know of that doesn't just save you time, it actually makes you money. And we structured the pricing that way so it would actually make you money. So try it out for free for one month, see if it helps you. If you don't, then just, you know, I don't know, I guess. How else would you do it? I guess you could just manually keep an Excel spreadsheet and use like a checkbook IO, right? Something, something like that. Let's see. Somebody unknown said we'll miss being able to have these Daily Facebook lives. But we'll be looking forward to the coffee talks. Yeah, we'll drink coffee together. It'll be like the reverse nightcap.
Just, let's not have coffee talk.
The.
The morning after nightcap.
Oh, that'd be even better.
That's my only stipulation.
Scott's bringing in, like, an ice pack, like, good morning, everyone. I guess that bland bourbon did not sit well with me last night. Michael Newble says, I gotta be honest, I'm going to miss these Facebook Live sessions. You should consider doing one a week. No, we are. We're gonna do it, Michael, once a week, on par. On. On. Yeah, just like this, but with coffee. Probably in the mornings. One morning. Like, probably a Friday morning. Scott and I will do this for sure. So we're not going to go away. We're just not going to do it every day. Chris Grassman. Anyone else having trouble with Facebook groups lately? I can't get any of my property picks to get past the filters in the last two weeks. What's all that about?
Yeah, I don't. I don't know, Mark. I don't know specifically. I would say, though, that I'm seeing the same thing. It's weird. Like, on Marketplace, ads seem to be fine, but then, you know, my VA is like, hey, when we post to Marketplace, things are fine. But then when we post to these groups, they're getting. The ads are getting flagged. So I don't know if the groups have new filters on what can or cannot be posted or what's going on. So maybe Mimi has some insight into that. But there has been a change recently. I just don't know what the workaround yet is. I mean, we've experimented with really short ads like leaving a lot of mystery and. And just put one generic picture up. Those seem to get through sometimes. But sometimes the more detailed ads and a lot of pictures, for whatever reason they're getting. They're getting blocked. And then you can send a message to the administrator of the group and see if they can give you some feedback too.
Yeah, I mean, I'm. I'm not that. That's a really good answer. I'm not that familiar with it. Chris says, yep, Marketplace is fine. Groups are complete shut down. Glad to hear I'm not the only one. So they must have changed something in their algorithm on the groups, for sure. So here's. Here's a great comment from Peter Zeros. I just received my first surprise down payment via Geek Pay.
Yes.
Yes. So, Peter, why is. Why was it a Surprise. That someone just go on the website and you embedded the link on your website or did you just get a bunch of questions and you emailed out the link? Like, what made it a surprise? I'd be just curious. This is from Unknown guys. I had a good response day for my mailings. I uncovered two sellers I talked to today. They have over 400 parcels between them throughout the US to sell to me. I'm pumped to build my portfolio. Time to do a bit more research. But I think I'm onto something. You are onto something, my friend. That's phenomenal. I love this business. Scott Bossman. I mean, you know, just that. Just fishing every day consistently.
Yeah.
All of a sudden you. You land. Whoa. You land the whale.
And 400 part.
400 parcels. Matt Forbes, like recommended the worst boom mic to me, by the way. He's in big trouble.
Oh, yeah.
It moves the needle.
Yeah.
Michael Noble says these Facebook sessions are awesome. You should consider. Oh, wait, no, he already said that. Let's see. Chris Grassman, Don praises. Yeah, you're the best. Oh, Unknown. This is Mike Ring. All right, Mike. Wow, that's great.
That's awesome. That's really great.
Yeah.
Good for you. Yeah. The Golden Nuggets come if you just. If you're like we were talking about earlier, you create a habit and you're consistent with your mailings. The Golden Nuggets are going to show up.
Yeah, absolutely. All right, well, listen, this has been really fun, but I know that Scott's got a call coming up. I unfortunately have nothing else to do except break my fast and it actually spends some time with my kids whom are bored because it's summer. And Scott Bossman, there's nothing more exciting and anxiety provoking than when your 15 year old daughter says, dad, let's go driving. So she went home. I took her out yesterday and she was great and. But now it's like. Like she's not my baby anymore. She's like learning to drive. So sad. They grow up really fast.
Really do. Yep.
All right, I'm gonna go cry in my. My lunch. Everybody else have a great Wednesday. Thanks again for your comments, your support. We will miss doing this as well. But we will do our final giveaway on Friday and then Scott and I will be gearing up for the new segment of Facebook Lives. Coffee talk once a week. Hopefully Scott won't be hungover.
No, no, I only drink once a week. No more.
Really? Come on now. Are you including nightcap?
No, I'm including night. Like that's my one time a week. That's it. No, it's. That's not true. But we'll find a morning that's. Or we'll find a morning where I'm feeling good.
Yeah. This is my impersonation of Scott Bossman. Hey, Mark, I'm only drinking once a week. That does not include nightcap or Mondays or actually when there's sunrise and sunset in Wisconsin. Other than that, once a week.
That's it. Once a week. Oh, man.
All right.
No nightcap tonight. By the way, Zane was working, so we're doing nightcap tomorrow night. Tomorrow night, 10:00pm Eastern.
All right, well, we'll see everybody maybe, hopefully tomorrow. Scott, are we. Are we doing one tomorrow? I know.
Break the streak. We got just a couple days left.
That's true. Well, I'm. I'm definitely jumping on. I don't know if you can.
I should be able to. Yeah. So.
All right, man. Well, thanks, everybody. Thanks for being on with us and Scott Bossman. We're going to all do this together. One, two, three. Let's let freedom.
Freedom. Ring, ring.
And.
Wash them.
Wash. Wash your hands. Wear a mask. Be safe out there, everybody. All right, thanks, everybody. See you ready tomorrow. Thank you, Scott Bossman. I love you, man. Thank you.
Love you. Thank you.
Bye.
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