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Hey, it's Mark Podolski, the land geek with thelandgeek.com and I'm having technical difficulties. Mike and I were supposed to have our coffee talk together with all of you, and sure enough, like our Skype Reese Ecamm connection isn't working. Like, I can see him on Skype, but it won't come on Ecamm. So nobody will be able to see him or hear him. So instead of a dialogue, it's a monologue, which means it's up to you to leave a comment and ask a question as we talk about this morning's for me, maybe for you. Afternoon's coffee talk topic, Gall's Law. So let's have a cup of coffee together and discuss Gall's Law. So what is Gall's Law? Gall's Law is a rule of thumb for systems for systems design from Gall's book Systematics. So how Systems Really Work and how they Fail. It states a complex system that works is invariably found to have evolved from a simple system that worked. You have to start over with a working simple system. Melissa Stuker. Hi, Melissa. Melissa's on. Good to see you. So, okay, so let's talk about Gauze Law. And what does this mean, and how does this apply to the land business? So let's say, for example, you're starting a land business and you've been listening to the podcast and you want to create your first system. Because we're kind of a geeky group, your, your first tendency might be to start employing bunch of, you know, airtable zaps and, you know, getting involved with a bunch of technology from the very start. Well, if you add too much complexity from the very start, your system is not going to work well. But if you start very simply, it will work well, and then you can add complexity. And this is actually how I started. So when I first started, was doing everything myself and I was just doing, I was running this business off an Excel spreadsheet. That was it. That was all I was doing. There was no system. It was just me, an Excel spreadsheet. Then from there I added one layer of complexity. I hired my first va, Janie. So instead of Mark doing the offer letters, Janie did them. That was the first layer of complexity because now I had to work with Janie. And then so I started working on that, and then from there I started adding a little bit more complexity where, you know, I think the next person I got was somebody to do the list, and that was a VA for the list. That was the second part of Complexity and then writing out that process in the system. So it started very simply and then go gradually evolved instead of trying to like take this whole big system, complex system, and create it at once. So that is Gall's law and that is coffee talk. There we go. We're done. Three minutes. Thanks everybody. Just kidding. And to get some shout outs here, Jason Hoffman. He says. Hey, Mark, good morning. Perfect timing. I just picked up an iced Americano for my favorite coffee shop. Ooh, Jason, that's good stuff. Let me ask you, Jason, do you sweeten it or do you just drink it black? What do you do with that iced Americano and how many shots, by the way? Two shots? Three shots? God forbid, one shot. Dawn Paraisa, the land arb queen Dr. Dawn. Good morning. It's early in the land of paradise, which is Hawaii. Good morning, Don. Good to see you. Ken Badziak. Thanks. See you next week. Ken, I'm gonna see you next week. Where are you gonna be? I don't know. Oh, there is the Racine the deal machine Sugai, also in Hawaii. Good morning, Racine. Facebook user. I'm picking a task each week to outsource Automate. Perfect. That's exactly what you want to do. So and then how do we make a simple system? First, what's the first thing we want to do is I would actually use like a loom or a zoom and record myself working on the screen and then from there make these very simple steps. Now what I like to do is outsource my outsourcing. I would go to Fiverr with that video, find a technical writer to write out the steps for me because they're really good at it and they're really clear. But you can easily do it yourself and then test it with your va. Natalie Mino. Good morning, Natalie. What are you drinking this morning? Cheers. Oh, look at Jason Hoffman. Quad shot. Black all the way. Yeah, Jason, you're wired. You're definitely wired. No, wait, that's my ex girlfriend's. That's so funny. So what questions does anybody have or comments they want to talk about about gauze law? The rule of thumb for systems has to start off very simply at first and then can start off complex. Invariably it will not work. If you start off with a complex system interseen. You can see that again. I did cut my hair myself, by the way. I should say my daughter cut my hair last week. But even a week, it's. It's too long. Gotta cut it again. Facebook user. This is Melissa drinking Irish breakfast tea. Twinning is it twinning or twinning. Hey, is there a password remember that works with Mac and the Land Geek Password Username password. I keep getting locked out. Password for like the toolkit. I don't know. I think you can. I don't know, Melissa. I'm not trying to understand what you're talking about. A password remember reminder. Remember that works with Mac and the Langee password user. I don't know. I would email supportlangic.com I'm not sure I understand the question, but is it twinning or twining? Racine, I was just telling Dawn I forgot to send you a video for your hair. Come on, Racine, you gotta send it for sure. So I took clippers like I took a. Like a four. I did it myself and did it and then, you know, I had my daughter do the back of my hair and then she took like sections and started cutting. But I think she got scared about cutting too much. It's kind of jacked up, but whatever. Oh, Melissa, I forget my passwords. I use one password. It's. It's not free like LastPass, but it's. The UI is really nice. Ken Badik LastPass See, Password Manager works great and can't beat the price. It's free. So again, so twinnings. So is it Twinnings like eh or is it Twinnings like I like long I for you T people. Nathan Voles, Chrome always remembers my password from Land Geeks website. Maybe try using that. There you go. Cool. Has everybody seen the new website, by the way? Looks pretty good. We're still working on it though. I didn't like that front page picture of me, so I changed it. And now if you click on that picture, there's like a little video of all of us like the community. Because I didn't like the idea of just this big picture of me. Doesn't really represent what Land Geek is about. So now it represents all of us in the community. It's pretty cool. Still working on it though. We got a few things. I wanted to actually be like a little video that plays automatically instead of like you have to click on it. Melissa. Darn Autocorrect. You are correct. Okay, good. Okay. Any other questions? Comments? How's everybody doing? How's. How's every. The state of raised land business? Is it. I hope it's good. Is everybody closing deals? Anybody have a deal they want to talk about? We're as busy as ever. In fact, we just did a big deal today in Florida. Title company just got the wire. Very excited. What Law were you talking about again? I missed the first minute or so. So, Jason Hoffman. This is called Gall's Law, G A L, L, apostrophe S. So it's a rule of thumb for systems design, and it comes from this guy's book, Gall System Antics how systems really work and how they fail. And it states a complex system that works is invariably found to evolved from a simple system that worked. You have to start over with a working simple system. You know what's interesting about this is Elon Musk is a good example of this. And I'm actually writing about this right now in the second book, which is right now called Dirt Richer, about how to scale land business. So I talk about. Okay, so Elon Musk cannot meet the demand for the Tesla Model 3, and he has an automated factory. So then he just goes and he builds a temporary factory with human beings because he can't get the robots. And all of a sudden he meets the demand. He finds out, he realizes the simpler system of human beings actually more productive than the robots are. He, you know, so he took a. He went from too complex to make it very simple. And then he met demand. It was a really good example of that. Dino Sims. Hi, Mark. Are you going to have a flight school class in July and another one in August? Yeah, so absolutely. But you want to get in on the June 23rd class, Dino, sign up for that one because time is short. You don't want to wait. Never wait. In fact, I just did a blog post on this. I was listening to an audiobook by Frank Osaseski, and it's called the Five Invitations. This is about a guy that the lessons he learned from 25 years of running the Zen Hospice project in San Francisco and his first invitation about life. My mic is having trouble. I've wrote this down. There's five of them, but the first one is don't wait. The second one is welcome everything, push away nothing. The third one is bring your whole self to the experience. The fourth one is find a place of rest in the middle of things. And the fifth is Cultivate don't know mind. But the first one is don't wait. Because we don't know how much time we have. We're not guaranteed anything. And a lot of this applies to our relationships. Haven't talked to a friend in a while. Don't wait. Calm. Haven't told your spouse, your parents you love them, your kids. Don't wait. Do it. Don't wait. In life, you want to start your own business. Don't wait. Do it now. Start creating your intentional life now. Don't wait. There's no guarantees about what could happen and you just feel better kind of just starting. Melissa, Yay on the second book. Excited to listen to it while walking. I'm excited too. Hopefully it's going to be good. I'll start sharing chapters in the Facebook group. You guys can start giving me some feedback on it too. Hi, Mark. What does splinter mean with regard to property types? What does splinter mean with regard to to property types? I don't know. I've never heard of it. Actually. It might be something that's county specific. You know, subdivide might be a synonym for splinter, which would be just, you know, taking a larger parcel and making it smaller. So maybe that's what they mean by splinter, but. Hello, Rene Rogers. Hopefully you're drinking some coffee. Cheers. Ken Badziak bought seven plots of land. Now to figure out the selling part. Ken, that's the fun part. You bought it, right? You're gonna make money. That's amazing. Natalie Mino. Look at this. Let's give it up for Natalie. Sold two properties this week and working on delegating and hiring VAs. Natalie Mino, Flight School. So proud. I am so, so proud. That's phenomenal. Good numbers, I hope. Dr. Dawn, I'm reading Virtual Freedom. Chris Ducker, resonating with getting over the superhero syndrome. Honestly, like, that book is so phenomenal. That's a book you want to read like every 90 days. Just as a good reminder of outsourcing. It's really a phenomenal blueprint. And Dirt Richard is going to be like the Virtual freedom just for the land business. That's how I want to really work on that book. That's a phenomenal Dawn. Jason Hoffman. It's kind of like the idea of taking things one step at a time, especially when building systems rather than overwhelm yourself by rapidly trying to mash the entire system together after that. Right? Exactly, exactly. So, so often we want to add complexity too soon. So many times Scott and I were like, you're over complicating the business. We say it all the time to our coaching clients or people in flight school and Q and A's, whatever it is. We always want to sort of just from the get go for whatever reason. Like if it feels too easy, we want to complicate it. And we do this in life too. Whoops. Really having mic problems. Can everybody hear me, by the way? Do I need to be closer to the mic? Let me know. But it's just human nature. And, you know, this is a good reminder. Start simple, it's fine. And then you can slowly add complexity. Rene Rogers. You're welcome. Cheers, Melissa. Thanks, Nathan, on the password. I have an old Mac Pro and new iPhone. They don't seem to work together. Hmm. That could be software updating. Melissa, I've got. Well, I have a new Mac, but I don't know. I haven't had any issues. Am I okay with the mic? Does it need to come closer? How's that sound? Is that better? We've got to keep things. Here's Jason Hoffman. We got to keep things simple and test the system first, see what works best for the system, the customers, the market, and especially yourself. See? Exactly. That's really well said, Peter. Zero. So you sound great. All right. Thanks, Peter. I appreciate it. Oh. Oh, no. Dr. Lance Ellis is watching. Hello, Lance. All right, look, last week, after, you know, you hazed me, I did have my daughter cut my hair. This is the result of this all for you. So I know it's not great. Racine's gonna help me, though, so no worries. Sounds good. Sounds good. Coming in clear. Thank you. Thank you. All right, thank you. So how about now? You guys still hear me, even though it's farther away? Lance, nice haircut. I know. It's still too long. I know. Hard. It's. You know. I'm cutting my own freaking hair. Thanks, Lance. Any questions? Is your hair wavy? No, I think it's more straight. Maybe it's getting a little wavy as I get older. It's wavy now because it's so long, but I think it's more straight. Racine, I know you guys thought on Coffee Talk we'd be talking about land investing. No, it's all about me and my hair. Okay, cheers, everybody. I'm really upset we couldn't get Mike on this morning for the technical issues. Melissa. Yes. Still getaway. Let's see. Mark McWiggins. What's up, Mark? Hi, Mark and all, by the way, I love his avatar. I'm coming up on the end of my fifth week sending offers, and so far, no response other than bounces. Give it one more week or start remailing with higher prices or what. Wow. I'd be interested what other people are saying. I would definitely give it one more week before I would remail and go higher. But I'd love to hear what your flight school has to say, what their experience has been, and what other people are saying in the community. But thank you for sharing that, Mark. Renee Rogers. Given various Approaches to gathering names for mailings when starting out, what do you see as the least complicated way? Nicely done on the hair too. Thank you, Renee. So, given various approaches to gathering names for mailings when starting out, what do you see is the least complicated? I think the least complicated, honestly, is getting a list from the county assessor. It's usually free, and that's gonna be the least most direct way. Then from there I might go to datatree.com or listsource.com and get a list that way. That's, that's that what I would say is the most, least complicated way. And then I'd make a system for it. And so when you're traveling around the world, Renee, and you have somebody else getting a list for you in your county, they know the exact steps and where to go to get it so that you're not having to do it. Scott Gerrish, do you need to have the toolkit prior to going to flight school? No, I would actually recommend you start with flight school because the toolkit's included. It's more of a supplemental piece to flight school instead of you sort of trying it on your own first and then going to flight school. Because flight school, let's just say it like this. So, Scott, are you the kind of person that can wake up at five in the morning, go to the gym, don't need any accountability, any help, you can just do it yourself and get results? Toolkit would be good enough. If you're the kind of person that wants to go to a group training class at the gym, have the instructor show you step by step exactly how to perform those exercises, and you have a class that's keeping you accountable each week. You know you're gonna get results 10 times faster. You want flight school. And then of course, you have the toolkit to have always as supplemental material as well as just your flight school materials as well. Melissa, where do you see land investing going in the next five years? So this is a great question and one that I talk about or think about, I don't talk about probably enough. I talk about a lot at boot camp, which, by the way, coming up in August, go tolandgeek.com I'll write this down. Boot camp, we're going to start pretty soon in July, having the registration page to do a virtual zoom boot camp. So do that. You get your two free tickets for the toolkit and flight school. So we just need to register there. If you want to learn more about flight school, just go to language.com training schedule a call with Mike or Scott again. You got to hurry because that class is filling up really fast and it starts June 23rd. Let's see. Mark McGuiggins. I just haven't done Investors toolkit, not flight school yet. Yeah, see, Mark, that's the problem is you're. You're doing it on your own. I hate to say it. So you know, the toolkits include. So you know, whatever you invest in the toolkit gets applied to flight school tuition and take advantage of the guarantee. If you just do what we tell you to do, you follow Scott Todd's recipe, I guarantee 180 days or less you're going to make back your tuition. Just show us your work. It's that simple. It's that simple. You got nothing to lose. Let's see. Jason Hoffman. Oh, wait, I didn't answer the question from Melissa. Okay, so where do I see the. The lamb is. The next five years, everything's gonna be better, right? Technology keeps getting better. We keep getting expanded global talent. Our systems are getting better. We're just as a collective group. Our intelligence is getting better. So if everything's going to change, what's not going to change? I still am going to make the argument that now that we're flooding the economy with trillions and trillions of dollars because of COVID 19, people are going to want real assets as a hedge against inflation. It's just unsustainable. People are going to flock. The gold, silver, bitcoin land. We're in the right space for the next five years. We are really poised to do very, very well no matter what happens short term with the economy and employment for sure. And I think most of us are seeing the COVID 19 bump anyways as the stock market continues to be so volatile. Investors are flocking to raw land for sure. But basically, if everything's going to change, what's not going to change? Everyone's always going to want a good deal. Everyone's always going to want a real asset. And that real asset, the piece of it, is only going to get better, simpler and easier to provide for other people because technology keeps getting better and our systems keep getting better and our approach keeps getting smarter. So I think that the next five years are going to be an amazing time to be in the land business. And look, I'll let you guys know if I change my mind. I'm flexible like a yogi. That's why I've got. You know that that podcast was called the best passive income model podcast? You guys know something better than What? We're doing a one time sale. Passive income every single month without renters, rehabs, renovations or rodents. Nothing physical, nothing to maintain, nothing to protect. You find me a better wealth building strategy than this, I'll do it. I. Look, there's nothing there. And starting with low capital, I don't know, you guys tell me. All right, here's Jason Hoffman. Do you ever gift property to friends and family during holidays? Like, happy birthday, so and so here's a five acre Florida alligator parcel for you. I have actually, for friends and family and they love it. I usually do it for kids for sure, but. And then I also kind of like if I find something in the path of growth, Jason, I don't sell it. It just goes in my family trust to the kids. Todd Hayes, do you feel like this is becoming more competitive as a business? How can we stand out? Todd, I don't think there's any competition, honestly. We got a massive market, no one doing it. It might feel that way, but ultimately everyone's doing deals. I'm doing deals, Natalie's doing deals, our clients are doing deals. There's enough for everyone. We're all going to run out of money before we run out of deal flow. This isn't like a sexy niche. You go to a RIA meeting. 100 people in that meeting, Todd. 99 of them. Landlords, flippers and wholesalers. You and I would be the only land guys. So you're talking about a niche that's really boring, unloved, not sexy. Hgtv, DIY network. Before pictures, raw land. After pictures, raw land. So, no, it just might feel that way, but not really. All right, Dino Sim. So boot camp pays for it all. I don't understand the question. Boot camp pays for it all. I say that if you invest in the toolkit flight school, you get two free tickets to boot camp. Maybe that's being more clear. Lance, have you had any experience split testing one page versus two page blind offer letters, Trying to evaluate whether personalized cover letter makes any difference? Dr. Lance Ellis. This is hilarious. We just. I'm not answering it because we did an entire roundtable podcast on this very subject. That is so funny. You gotta wait till Tuesday. Sorry, buddy. Racine. Yep, flight school is totally worth it. There you go. Scott Gerrish, is flight school all virtual for the time being, yeah, it is. In fact, all our training is virtual. But flight school's virtual toolkit is digital, and one on one coaching is virtual. The only thing that we ever do live, which we're not even Doing this year because of COVID are the boot camps, where the community comes together. But this year, and probably next year, we'll just have one live event depending on Covid. It will be virtual, but we're gonna make it so that you can network virtually and meet people as well, because that's. I mean, the community is so amazing. Scott. Really, that's. It's just. It's hard to even put into words. Dino. Mark. So if we go to boot camp, we get flight school included as well? That's correct. That is correct. Melissa, you can write off flight school as a business expense. Jump in. It is totally worth it. It is hard, yes, but just keep at it. It works. There you go. Write it off, too, Dr. Don. And dirt Richer is in the works. It's going to be better. I believe it, too, Mark. Thank you. Yeah. In fact, I'll send you guys some chapters for your review comments. If I'm being too wordy, if the concept are too complex, you know, if it's not, you know, that readable, you guys will help me out with it. So everybody will be getting chapters as I continue to keep me on track. Jason, that is an amazing deal. There you go. Melissa. Yeah. Yeah. Dino, thanks. Yeah. Yes. We are really doing deals. Yeah. Grateful. I know. It's. It's an amazing time to be in the land business. Jason Hoffman. I'm getting really excited for flight school next week. Definitely have some anxious anticipation about what that first class is going to be like, as well as what Scott Todd is like to work with. But overall, I'm excited to dive in. Yeah, there you go. Just do it, Jason. You'll see. You'll see soon enough. I'm excited for you. You're Gonna Love it. Dr. Lance Ellis. Is it settled on Dirt Richer? What about Dirt Free? Focusing on how this business can give you time, freedom. Yeah, no, it's not settled. I'm just calling it Dirt Richer. But I do like Dirt Free. So maybe we'll do a poll and we'll come up with a bunch of different titles and see what everybody likes best. It's a good idea. Johnny Morrow. Hey, Mark, when you're getting your list scrubbed, do you still mail to LLCs? Okay, so Scott Todd and I, we differ on this. He eliminates LLCs from his list. A lot of people do. I mail to them because I know that at some point they're going to need money and they might liquidate a big piece of their portfolio because they need money for another deal. So I like to talk to them. But it's up to you. A lot of people don't. Melissa Dawn, I totally agree with you. Thank you, Melissa. Mr. LG, thumbs up. Ken Bazik. Where can we find previous Roundtable podcast episodes? So, Ken, this is going to be premium content that we're going to start providing for people for a. Wait a second. Roundtable podcast. No, that's. I thought you're talking about our coaching calls. No, no, nevermind. Roundtable podcast episodes are going to be on Apple's and Apple itunes, a Spotify stitcher. They're all there. You just need to go and download some kind of pod catcher and get all those episodes and get that. So every, every other, you know, every Tuesday is going to be a roundtable. Thursdays are going to be a guest. So they're all there for sure. They're also there on YouTube as well. So you can go to YouTube. Yeah, somebody likes Dirt Freedom. I like Dirt Freedom. I love it. What about underground freedom instead of dirt? No, I want to kind of use underground something. Johnny Morrow thank you. Also, there's blank spots on the real property address on the tax roll. Do you combine your NAL list or NAP list to fill in those holes? There's blank spots on the real property. I don't understand the question. If someone else understands that question, please answer. Johnny Facebook user I've been quoted $87 a month insurance coverage for nine landlots. Does that seem expensive? $1,044 per year. Okay, this is ridiculous. I don't insure my lots. I've been doing this for 20 years. Okay? You have somebody who goes out there and doesn't like the property, refund them, okay? If somebody gets hurt on the property. If you own a home, have a million dollar umbrella policy that will cover you. That will be more than enough. You don't need to spend the time, the money insuring land. I know a commercial insurance broker would love for you to insure other land. We just buy and sell too much of it to do this. Now. One of the things that we're going to start implementing into LGPASS is the premium version of LG Pass is going to start automatically creating land trusts for you, which will make you literally invisible. So if anyone wants to try to sue you, they won't be able to find you. You'll be completely invisible Based on these land trust contracts which we're going to automate in LGPass that is coming very, very soon for sure. And that's going to be for those, those premium members right Now. That are paying 197amonth for LG Pass. If you're at the $99 a month plan, then you should. You might want to upgrade to that piece. So you're completely anonymous and you're protecting your assets. You're protecting yourself from any liability because look, no one will be able to find you. They wouldn't even know who to try to sue. Mark McWiggins. I had to write a scraper to download the missing data from the Klamath county website. That's pretty geeky. Cool. Very cool. Renee Rogers. Jason Flight school is so great in IT now. Scott moves quickly and teaches in a very direct, efficient manner, in my opinion. Oh, thank you, Renee. We don't want to give Jason too much info though. All right. Do you recommend using starting an LLC before mailing out offers? No, no, I have a very strong opinion about starting. You don't need a website, you don't need an llc, you don't need a logo. None of those things make you money. Eventually, yes. Get all of them. They're all very nice. Do a deal, get going and then you can do it. Don't start looking for ways to hide for making offers. So you know, we're not playing business, we're doing business. Those are things that I think are an easy way to procrastinate doing in the business. Don't do it. Just start making offers and then eventually you can get your llc, which I highly recommend. Not for liability purposes but for tax purposes. But you can eventually get that. I live outside the the U.S. yeah, talk to Sven. He's in the group. We've got a lot of international users out there. On January on the Excel file I finally figured how to start through using property use code. But now the column that says not the mailing address but the actual property address is not there on some rows are using OGPass. Johnny, I would use OG Pass for this stuff. Thank you for everything. Seriously, you guys are amazing. Completely legit. Thank you, Johnny. Appreciate it. Caleb in LGPass could PO Box address go where deed titling is on the organization tab. I would email support but I believe so. I believe so. Does your spouse need to sign when buying land? No. You can definitely buy for yourself. Not at all. Now that being said, if you get divorced Gary Shaw then it doesn't matter. Half the assets are going to go to your spouse anyways. So the only issue is going to be if you just want to hold these as your sole and separate property. You would deed it. You would have it deed as Gary Shaw, comma, his sole and separate property. But typically, if you're going to do that, you, your spouse is going to have to sign a separate document notifying, like, her being like, yeah, that's okay that he's got these, these assets just in his name to do that. So it's been 34 minutes. This is great. We talked about Gaul's Law. We talked about simplicity first, then to complexity. We answered a lot of questions. We drank some good coffee together. Let's do this together. I hope everyone's getting value from coffee talk. I appreciate the comments. I appreciate everybody showing up. And I wish we had Mike Zano on. So if you go on the group, you know, ping Mike and say you missed him for sure. Here's one last question I'll answer before we go. Do you recommend starting with the toolkit or flight school? Big difference in price. Look again. If you want accountability, if you want to learn while you do it and you want to that great guarantee it's not going to cost you anything, go into flight school, toolkits included. Save yourself the frustration, the headaches of trying to figure this out. We can always make more money. We can't get more time. Flight school is going to save you time. It's going to save you the headache, and we guarantee it's not going to cost you anything. 180 days or less. You're going to get your tuition back. Most people get it back eight weeks. So don't worry about it. Just do it. Don't wait. Just do it. All right, Mahalo, Dawn. And here we go. Yeah. Flight school is a business. Lisa, Herman Rios, thank you. Thanks, everybody. All right, let's do this together with our coffee. One, two, three. Let freedom ring. And of course, wash your hands. And you know what? I keep reading these articles, Wear a mask. It helps. Wear a mask. Might as well, right? Thanks, everybody. And we'll see everyone next week for coffee talk and appreciate all of you. Be safe out there and keep, you know, beating those M and Ms. Mail and market every single day. This business is all about consistency. And I love the Zig Ziglar quote. If you'll do for the next three to five years what other people won't do, you'll be able to do for the rest of your life what other people can't do. So do it now. Start building your machine, your passive income now. Because three to five years is coming whether or not we like it or not. All right, See you. Ready?