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Mark J. Podolsky and Scott Bossman discuss buying discounted vacant land through direct mail to distressed owners, comparing list sources like DataTree and county records, and weighing the value of coaching for land investors.
Chapters
Well, thank you for. Thank you for inviting me. Cheers to you. It's a. I was gonna say it's weird to make a toast with coffee as opposed to bourbon or tequila or beer on the land Geek page. Cheers. So, Mark, we buy and sell land, and the way we purchase the land is at a discount, ideally 25 cents on the dollar. We target people who are distressed. They may owe back taxes. They may live a long ways from the property. They may have owned the property for a long time and they don't know how to get rid of it. And we are a solution. We show up as a solution to their problem in their mailbox because we acquire these properties via direct mailings. And then we, after our period of due diligence, we turn around and sell these properties for cash or owner financing. Oh, no, I can hear you.
Well, that's weird.
So, yeah, Marco.
So now people probably can hear me. All right. So thank you. Jen Ramquist. Bill dickens. Dawn. Dr. Dawn is on the land. ARB queen. She's got a little coffee mug thing. She's like, I can't hear. Hopefully everybody can hear now. Happy Friday, guys. It's 1:05pm But I have my coffee for some reason. Can't hear. Mark. Only Bossman and Derek Hoffman. Happy birthday. You too. Yeah, we just celebrated birthdays. I'm gonna send out my email probably today. 49 years, 49 mistakes. I like to talk about that. Jason Hoffman going into flight school. What's up, Jason? So excited for you.
Yes.
So we're happy to answer any questions on this coffee talk. We really, typically, what coffee talk has been in the past is, oh, here's Racine sue guy. She's like, oh, my God, so early. Wow, Racine. This is why you need coffee. Racine, the land deal machine. Peter Zeros. Happy Friday. So, typically what I would do is I would go in my backyard. This is years and years ago. And this is like, I let, you know, 15 pounds lighter, even more hair wasn't as. But I would go. I would set up the. Set up my camcorder with a tripod. I'd actually have a cup of coffee. I would drink it and I would talk about just one concept. It might have been a two, three minute video. And we put up on. On YouTube. So now, as we transition to this new coffee talk, we kind of need to come up with some concepts each week that people are going to want to be interested in hearing about and talking about and then doing, like, you know, a little bit of Q and A. So I anticipate that our weekly Friday coffee talks not going to go any longer than 15 to 30 minutes. I would, I would think, but, you know, we're flexible for sure. So, Scott Bossman, should we go to the group and see what would be the first inaugural coffee talk concept people would want us to talk about? Let us know.
Yes, please. Any questions about land investing? Curious to know how to get. How to get started. You know, the great thing about this business, Mark, I love it as a side hustle for people because you don't need a lot of time and you don't need a lot of money. So. Yeah, for those out there that are. For those out there that are maybe strapped with a job or a lot of family commitments and that type of thing, if you just carve out an hour a day and just chip away at this, you can change your life really quickly.
Yeah, exactly. I mean, I started with three grand. You started with how much?
Oh, I mean, I literally, I got. I think I had maybe three, four grand that I started with with the toolkit. And then when we got into coaching, like, we got a home equity loan to put a down payment on coaching. But listen, that has, that has paid off in spades since then.
So that's, that's the best investment you can make for sure. Yeah, you know, I'm. Because right now I'm working on dirt, Richard. I'm thinking to myself, oh, my gosh. You know, without coaching, it's so hard to build this business because left to our own devices, like, we just, we. We. We just get in our heads. There's perfectionism, having that, that fresh set of eyes that, that person that's aligned with, with you for your best interests, making you build that machine over the next year, putting in the Systems, hiring the VAs step by step, holding your hand the entire time, it's, it's price. It really is priceless, for sure. And, you know, we have so many coaching clients that people can talk to. Don't take my word for it. Don't take Scott's word for it. Talk to our coaching clients. Jason Mendoza, how to initialize contact with box buyers when marketing successful strategies. That's a good one. What are your thoughts on using subscription data service for mailing lists versus putting together lists from the county? That's a good concept as well. But before we talk about that, I think it's important that we start off our first coffee talk. Let's just get into it about the coffee. Okay, Scott, what are you drinking?
Oh, boy.
And what do you. How. What's your method?
I, you know, Mark, you know how we talk about how not to be a land snob in this community. I think we need to have a stipulation on the coffee talk not to be a coffee snob because I'm near, I'm not near as fancy as you. I just have a dark roast, dark roast bean that I ground down in my grinder and I. So at least I did that right.
And no, that's, that's legit. Look, if you told me it was Hill Brothers, you know, if Folgers like, we'd have a problem. Like, I'm sorry, life's too short to drink bad coffee, Paul Brewers.
But I do love coffee. I do love coffee. And I think I may up my coffee game with the Chemex because I was, I was reading up on that and it looks pretty cool. Like I told you before, I just don't want it to be like a lab, like a, like a laboratory session prior to breakfast. I don't need it to take me 20 minutes to make my coffee.
Four minutes is what it takes me. I do a four minute brew. So let me walk you through what I do. First of all, the most important thing is the, it's the bean. I buy my beans in Austin, I get them delivered. Cuvee coffee beans I really like. Eric Peterson sends me local beans from Franklin, Tennessee as well. So I've got those beans, but I'm always using like locally roasted beans. I'm not going to the grocery store buying a big bag of beans and commercial beans. And there's a bunch of reasons for this.
Here we go.
But I'm getting good beans. Okay. For sure. I know this is coffee talk, but are you guys matcha friendly? Absolutely. Jason Hoffman. Okay, so it's all about the beans at number one. Number two is going to be your brewing method. Now if you're doing just you want to do a quick brew, I highly recommend aeropress for sure. Love aeropress. But if you want to really get to a certain level of the game, I would argue Chemex for me is going to be even better than aeropress for me. A lot of people argue aeropress is the best brew. I think Chemex is just a little cleaner, even though it takes a little longer personally. And I think it's just cool. It's like a little science experiment. So you have to get the Chemex, which includes the Chemex filters, which includes. You need to get a, a kettle. So I have one of those fancy kettles to pour the coffee over for your pour over coffee. And I can have, you know, I can have links to all this. I use a Breville grinder. So you need to have a grinder and you need a scale because you got to measure your, your, your water, you have to measure your beat, your, your grind and it's, you know, then you have to time it so. And I can again have links to all of this, what I'm using to up my game. But once you have these basic components, every morning is just a joy. Just a joy. It's so good.
So Mark, why do I need a fancy kettle? Can't I just have a. Just a normal. What do you boil the water and then pour it over? Is that what you do or what do you.
Yeah, if you. Because if you don't have the goose kettle, it's, it's not. You don't have as much control with the water. That's why. So if you go to like a local coffee shop, they all have like these kind of fancier kettles and it really your game a bit. All right, all right.
So.
I admittedly I'm a little bit of coffee snob. Better to be a coffee snob than a land snob. Scott Bossman. Being a coffee snob, it's very true. Cost you a little money. Being a land snob can cost you millions of dollars. So you got like.
Very true.
You got to pick your poison in life. You know, there's food snobs, there's foodies. Me, a coffee snob? Come on. Not that much. Oh, look at Jason Mendoza. Next level is upgrading to a conical grinder to create a more uniform grind. Okay, I'm down. Jason, send me a link. I'll get a conical grinder if you want me to up my game. Because look, between you and me, I want to have a better game than Eric Peterson because he does the exact same brewing method. But I don't think he has got the grinder. This is from unknown. I heard that the time from roasting is even more important than the bean or the machine. One guy roasts in his popcorn machine, grinds, brews the same day. Okay, that is true. But again, like you gotta sort of balance your life and getting that like that coffee. But there's guys on YouTube that really have like they roast their own beans and that's. That is ideal. I'm personally not going to do that, but that's a good point. Jason Hoffman. I like doing coffee via Melita pour over and sometimes I'll use a capresso. Foamer to add foam. That's cool.
Jason is Jason. That's awesome.
That's awesome.
He's got a good coffee game.
Yeah. All right, so let's get to our coffee talk concept of the week, and let's talk about, for this week, the thoughts on using a subscription data service for mailing lists versus putting together lists from the county. So we'll just start from the very beginning. What is a subscription mailing list Service like a datatree.com or listsource.com or what's the other one? Agent Pro agentpro247.com I'm agnostic about any of these services. I will say that we're putting together.
A certain.
Volume package with Datatree I'll be sending out to people next few weeks. So our land geek community is getting a better deal with Datatree, but I don't know. Scott Boston, what are your thoughts as far as these companies versus just frankensteining the list yourself from the county?
For me, it's kind of county to county. Like, there's one county I like where I can pull the data very easily from the assessor website and give to my va and my VA compiles my list for me or scrubs my list for me. There's. There's another county where I have a va. She screen, she screen scrapes because all of the data is that right there on the GIS website. And I'm paying, you know, she gets me like a hundred names in an hour. It's crazy. So, like, if I can get, you know, pay her $5 versus, you know, getting the same list from DataTree for $30 or whatever it might be in the end, probably not that much. But so I think it, it just, it comes down to personal preference. It comes down to, you know, I know a lot of people that use Datatree that love it for ease of use, you know, so if it's really easy to use, that is a great return on time invested for a lot of people. So I think it just really depends on the county. It depends on resources, your return on time invested, and personal preference.
I 100% agree with you. We can always make more money. We can't get more time. So I would use the method that saves you the most time. And really, the next big question is, should I pay for a list? Well, you should or shouldn't pay for a list. But as Scott Todd likes to say, in flight school, any list is better than no list. So if you don't want to go through the hassle of you Know, contacting the county or, you know, scrubbing your list or hiring someone to scrub your list. You just want to go through like a data tree or a list source or whomever and save yourself the time. I'd argue your time way more valuable than any expense for a list. So think about the money you're going to make year in and year out with that list. And it's not like you have to keep continually getting a new list. Those lists update, what, once a year, Right. So that list is good for a whole year. You Keep mailing every 90, 120 days, depending on how profitable that county is for you. It's the greatest investment, besides of course, yourself that I could think of in this business. So it's an investment, it's not an expense. Scott Boston, what are your thoughts?
Well put. Definitely an investment. I love when I heard you say that the first time. Mailing is not a cost, it's an investment. That's the mindset you need to have every 100 mailers that you're putting out your mailbox. That is money coming back to you. So that's where the basis of this business is founded, is mailing. If you get your mailings out, you will buy land for 25 cents on the dollar. So no matter how you get your list, get your mailings out.
Yeah, 100% agree. So Bill Dickens says is one list service preferred over the other. Paul Brewer said he's had luck with data subscriptions list, the ones he's acquired over the one he's acquired from the county. I'd love to know in the chat, what do you guys recommend for Bill Dickens? What do you guys prefer far as a service? I don't necessarily prefer one over the other because again, I just want to get a list. Whichever one service gets me the list, easier, faster, better is great. And of course, Bill, you know that as an entrepreneur, I'm not going out myself and getting a list that's been hired about by my team, but we're getting a list. But Scott, this is kind of fun, man. We're having coffee in the morning. How's your coffee buds?
It's a lot of fun. What's that? Yeah, we're coffee buds. It's exciting to be here on Friday morning with you, drinking coffee for sure. Friday at noon in Wisconsin, that's happy hour. But I'm making a sacrifice today.
Yeah. So Paul Peru says datatree or report allusa.com Whether you pay with your time, a VA or service, you will always invest in the list. I Think that's a really good answer. For sure.
Paul's got great answers, doesn't he, Paul?
He really does. Paul, are you safe out there? By the way, how are things going? Bill Dickens says thank you.
Paul.
How was, how was coffee talk, by the way, the other night?
You mean nightcap?
I mean, yeah, nightcap.
It was good. It was a lot of fun, actually. We talked about. We talked about Land Geek merchandise and all of the possible T shirts we could come up with to, you know, shoot out to people at boot camp with the T shirt slingshot. Was.
Was. Was there a winner?
Was there a winner? Well, Mike Zain was very excited about his wholesale retail Holiday Inn T shirt. So he's. He's very excited about that. We'll see what we can do. I have access to T shirt manufacture. T shirt. What do you call them? Makers.
Makers.
Production.
Production.
Production line.
Production house.
Yeah.
Nice.
We'll see. We can come up with.
So Paul Brewer says, yes, expecting non peaceful riot in town today. That's good. What?
Okay, wait, did you say wait?
I thought I saw a peaceful riot. I'm like, wait a second. Peace. A non peaceful riot today.
That's not good.
That's not good, Paul.
Oh, maybe he means peaceful protest. Maybe.
No, he says a non peaceful riot in Thomas. That's not good.
Oh, boy. That's not good, boy.
He said, yes, the bad kind. So, Paul, do you. Do you need to be out there? I mean, as a firefighter? It's not like you are law enforcement. That's scary.
Whoa. Wow.
Jason says ordeal flow solves everything. He likes that. He likes that.
Oh, yeah, that's Zaino also. Yeah, Zaino would really like a T shirt that says that.
Yeah. Be safe. Paul Brewer. Is there anything we can do, Paul, to help you? We are staging for the medical side. Oh, my gosh. Well, my hopes and prayers are with you to be safe. Yikes. Here's a question. It's hard to kind of transition from that Scott Bossman.
Right.
You know, but here's someone asked question, how did you guys get over entrepreneur fear? Like when people doubt you becoming a business owner? I mean, I think we could talk about that next week. That's a really good coffee. Talk for next week is just dealing with fears of being a business owner. But for everybody that's on. I just want to thank everyone for, for joining us live, being on Coffee Talk and making it, you know, fun enjoyable for us. Hopefully you're drinking good coffee or matcha or whatever your beverage of choice is. And Paul Brewer, again Please be safe out there, everyone. Please be safe out there, everyone. Yes, for sure. And, you know, our. Our hope is that everyone, you know, hopefully it takes a little bit of suffering to hopefully get a better solution and the end of all this. And it's that we're just sort of going through all this, you know, sort of chaos and anxiety, then nothing changes. So hopefully these protests will have a cultural shift and a change for sure. I did write an email about that on Monday. So hopefully that email was well received from people as well. And, you know, let's just kind of stay focused on doing what we can do to contribute to society and also our families. But for land investing, Scott Bossman, I mean, we. We kind of have a good solution, if not the best solution.
Yeah, I would agree. I mean, this business has provided not only financial security for me and my family, but more time. And I mean, I'll tell you, this week I hit. I turned 45. And I mentioned to you, like, the next day I was a little depressed about it. Like, I feel like I'm on the back nine, right. But then I started thinking about it, like, but look at where you are compared to five years ago. You are now living a life where you can spend multiple hours a day with your family and, you know, take your son to the driving range on a Friday morning or take your other son fishing or go for a walk with your son or whatever, or your wife. And. And I did not have those opportunities five years ago. So my life is just better on the whole for a lot of different reasons. And that's the power of this business, for sure. And that's power of this community. And the fact that you're learning from a very, very authentic person who's been doing this for a really long time, who wants to change, have an impact on the lives of others. So I'm eternally grateful for where I am currently.
No, really, thank you so much. And, you know, that being said, can I just play something for you? It was such a nice vox I got over the weekend.
Oh, yeah.
Let me just see here. I wonder if it'll play. Get on. Put this on speaker. Because, you know John, when I met John a few years ago, he was super stressed out. He hated his job. And then, you know, he's got. He had his fourth child. Yeah, Valerie. So this is what he sent me.
Also, just as a little bit of a. Of an aside, I thought I'd let you know that in the two and a half weeks since we've had the baby, I put probably less time than I ever have in the land business. And we've sold probably, I want to say, around 52 or $53,000 in property already on terms. And so anyways, we're just really grateful. I'm getting a ton of time with the family now. Valerie's getting a lot of help, and she just says. She just feels so at peace and so helpful. So we're just super grateful for this business and for everything you're doing. It's just. It's really transformed our lives and made having four kids under four much more doable for us.
That is so amazing. So for, you know, four kids under four and, you know, I don't know why this thing. Can you guys still hear it? Like, my response? It's kind of loud.
Very.
Come on, stop. Sorry about that. But, you know, it just kind of gives you a real concrete example in real time. What if you just execute on this business how it really is transformative for your life? I mean, you know, I remember his first year, John was like, now I'm sitting spending 75% more time with my family than I was. And that's what that, you know, he's accomplishing his.
Why.
So it's. It's amazing. So everybody are. We're gonna do this together. Pick up your coffee. We'll do this together. One, two, three, Let freedom ring.
Ring.
And of course, wash your hands and please don't drink Starbucks. Drink a good cup of coffee. Poor Starbucks. All right, I'm not going to do that. My wife loves Starbucks. Something wrong with Starbucks, you know? No, but if you're. If you're a true coffee snob, you don't drink Starbucks, you know? No worries. All right, well, thanks, everybody. Be safe out there, and especially you, Paul Brewer. And we'll see everybody next Friday. Scott Bossman. I love you, man. Thank you.
Love you, Mark. Thanks.
See you, brother. Bye.
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