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YouTube live discussion (April 17, 2020) hosted by Mark J. Podolsky with Scott Bossman, Mike Zaino and two coached students, Larry Overstreet and Zach Kupp. Guests describe their entry into Land Geek (toolkit → boot camp → Flight School → Epic coaching), operational practices (outsourcing, VAs, CRM), tools they use, mailing volumes, and recent deal examples. The session mixes practical how‑to advice (hiring VAs, delegating tasks, CRM setup), program praise (coaches Mimi and Tate, Boardroom follow‑on), and audience Q&A.
Questions this video answers
April 17, 2020.
Mark J. Podolsky; Scott Bossman; Mike Zaino; Larry Overstreet; Zach Kupp.
Bought 12 properties and sold none (early in his journey).
Sold two properties this week and one the prior week (as stated during the session).
Sold 10 properties wholesale and reported making right under $20,000 cash.
Chapters
We are live on the interwebs. Gentlemen, welcome to Gorilla Geeks. For those of you that don't know what Gorilla Geeks is, basically because we can't have boot camp because of COVID 19. This is one of our most popular segments at boot camp. And as we get people going live here, we're going to ask questions to our two geeks. Scott Bossman, Mike Zaino, do you want to introduce our geeks?
Yeah, for sure.
All right.
So our two geeks today are both one on one coaching students, Larry Overstreet.
Hello.
Excited to hear from Larry and Zach Kupp. Thank you guys for coming on.
Of course, man. Thank you for having us.
So I guess we'll just, we'll ask. Well, I guess we could start with Larry just about his journey, and then as we go through the questions, we'll have you guys both answer them. So it's like one and then one it'll be like combined. Is that cool?
Sounds good.
Yeah. Mike Zano. Yes, sir. Are you ready for this, man?
I'm ready. I got my double espresso. Feeling pretty good about this.
Well, we got some people joining live. What's up? Jason Hoffman. Okay, so, Larry, why don't we start with you? Tell us a little bit about how you found us and your journey with Land Geek. Sure.
So I originally heard about you, Mark, from a podcast, as many people have. And I don't remember what the chain of podcast, you know, bunny holes that I went down to find it. But this was back in the old, old podcast days, you know, when it was what, five years ago or something like that and maybe a couple names ago and listen to it. It made a lot of sense over time. I ended up ordering the toolkit, and that was five years ago, this past January. I spent a good amount of time kind of devouring that and then starting to mail. Nothing to market yet. So just mailing and ended up buying 12 properties and selling none. That kind of was one of those points where I think a lot of people get to, where you get a little panicky and so you stop mailing and try to figure out how to get rid of these properties that you bought and keep your spouse happy and all that kind of stuff. To her credit, very accommodating and tolerant of my little adventure. So that was all good. But what it did do is it highlighted for me the need to get myself to boot camp because clearly there was a piece that I was missing on the sales side. So fast forward, I think it was sometime in the summer or fall. It Was an Orlando boot camp back then. And so we went to that. Met you in person, got some of those clouds lifted, and started to be able to sell properties at the same time. I owned an IT consulting company with a couple of other guys, and so the land business was always sort of this back burner, hobby kind of a thing. Then about a year and a half ago, about two years ago, I sold my interest in the company to my two partners, and. And my wife and I moved into our RV full time. And now we travel around the country and run the land business from the rv. When we did that, we went to the San Antonio boot camp and said, let's crank this up a notch. And so at that point, I went into coaching, I guess, for the second time, because I did go into coaching five years ago. But back then, there was no flight school. And the coaching program was much more tailored to each student rather than being as thorough and complete, maybe as it is now. There's a lot of collateral now that didn't exist back then. We decided to go through flight school because even though we had been buying and selling properties, I knew that there was a lot more that I could learn. And then did coaching and then spent the last year with Mimi as our coach. Just wrapped that up this month. It's been a super experience.
Super.
Sold two properties this week and I think one last week, so that's encouraging. That's always kind of a fun thing. I woke up this morning, the last two that I sold, I have no idea where they came from. They just showed up at my website, made the down payment, and I couldn't find their name in Facebook or my CRM system or anything. So I don't know if they. Where they found me from, but it was just kind of funny to see how that happened.
I can't tell you how rare that happens to me where somebody just, like I get, like, the down payment comes through the email, and I'm like, yeah, they went to the website. I mean, Zaina, when's the last time somebody just went on your website and bought.
Yeah, I don't remember. It's been. It's not a very common occurrence or on my end, anyways.
Yeah, it hasn't been for me either, over time. But it's sort of fun when it happens. I guess if you leave enough breadcrumbs out there, you know, people will. People will find you eventually.
Yeah. Yeah. All right, great. So, Zach Kep.
Yes.
Welcome to Grill the geeks. So unlike Larry, you've never even been to a Boot camp yet?
No, I have not. I went through the phone cut out there a little bit, but I have gone through flight school and that's. And then I went through the epic coaching program after flight school. So I'm really excited. I plan on going to the Arizona boot camp, but obviously I believe that's been now moved to a later date. And then. Is it at Vegas?
Yeah, hopefully it'll be Vegas in August.
So then I'll hopefully see you guys there then.
Yeah. Let's ask our resident Dr. Larry Overstreet. Larry, what is the probability that you think we're going to Vegas boot camp?
Oh, now you're tugging at my heart because I really want it to happen, but I'm not super optimistic about that kind of a timeframe. So.
Yeah, I'm not either until we have My heart's there.
Yeah, my heart's there.
My heart's there, too, but we'll work on something virtual.
There you go.
There you go. Okay. So, Zach, how did you find Land Geek and tell us a little bit about your journey?
Yeah, so someone sent me an email this morning reminding me they forwarded your. My testimonial that I had sent into your to you guys for the coaching. And I watched a few minutes of it and I turned it off. I was like, oh, my God, this is so long winded. But my goal in doing that was I wanted it to, as I had said in that video, to be authentic. And I only did one take and I never looked back at it till this morning. So if you have watched that, I'll. I'll make this whole introduction less painful. So I was at a real estate conference in Denver, and my wife and I were. It was for a gentleman named Joe Fairless who runs something called the best ever conference. So I had gone with my wife. And during that time in television, there was. There's kind of a lull in the staffing. And honestly, I was just at this time in my life where I was going to go start another company in a completely unrelated field. And my wife had some investments with this Joe gentleman, and we flew into Denver. And for whatever reason, normally I'm an upbeat, fun guy, but I was just. I was having the worst weekend in my life. I didn't want to go in the snow. I left Iowa to go to California. Never see snow again. And I just wasn't in the whole trying to buy condos and houses sort of market. I just wasn't in that mindset. And then, Mark, you ended up being just on a panel there to talk and touch on land. So as soon as Mark started going, I just went wild. I was like, holy smokes. This is exactly. This sings to me because obviously I've understood the power of real estate intellectually in every form, whether it be from condos buildings to just vacant land. So this just happened to have been tailored for me and the life that I wanted to create. So I actually read Mark's book twice that day, and I called or I left him an email or something that night, and I. That's sort of how it began. So now with that, I went into flight school, and then I went into epic coaching. So flight school was so great. And I 100% recommend if you guys are going to do this too, make sure to go to flight school first just to build that foundation so you can accelerate when you enter a coaching program if that's what you choose to do.
Awesome. Awesome. And who's your coach?
It's Tate. Tate Litchfield. He's great.
Okay, great. Now, you've had some recent success. I know Larry's had recent success. Can you give us a quick story about one of your favorite deals in the last week or two?
In the last week or two? Yeah, I've had a really big two weeks. I've done a few deals in the last couple weeks. So I have. I've made another investment. So, Mark, you're going to hate this, but I decided to start wholesaling, you know, not too long ago, and it's something that I've. Of course, we all want to build our passive. But I kind of went on this fun little kick that I got in this county that I found an opportunity to wholesale and flip these properties. So I built. I built up this little. This little nest in this. In this county. And I. So to that point, my pass is not going to be that good when we start talking about it, but you'll understand why. But anyway, in the last couple weeks, I've been. I sold eight property. No, I sold 10 properties wholesale. And then I. Which was a profit of. I made right under 20,000 cash. And then I ended up snagging the great white whale of offers. And that was. I came across a property that was assessed at $59,000. And when we did our title search, we learned that the gentleman paid 168,000 for it. It's on a really nice lake in a beautiful part of the county. And I was like, okay, so I sent all you guys a message, and I was like, all right, is this the great white whale or Is this like the next hard pass? Like, what am I missing here? And so what I learned was someone analogized this to when we're. When we're panning for gold. You know, we make our living off these singles, these little flakes, and every now and then, you'll catch a nugget. So I caught a nugget and I ended up buying a property for $2,580. And everything went through. It all was good. And now I've got someone who's moving forward who wants to buy it for a quick cash sale of 40,000. And right now I have a realtor begging me not to take it so she can. So she can go put it as one of her listings because she moves a lot of properties in that development. So that was a good deal. And then I had one more deal. Yes. Two days ago, I think. Yes. And I had this property on my shelf. This is the fun part about this business, because when you send out so many offers, you're sometimes going to get, you know, not beautiful. Not beautiful gems, we will call them, and they'll sit on your shelf for a while. But there are so many avenues to get rid of your inventory. And when we're buying at this 3 to 500% margin, it's almost fun. It's like, oh, my crappiest lot. Like, I have. I have a clump of dirt over here. I've got to find a home for it. So I'm always getting creative. I have. My wife is convinced that I'm trying to run for mayor in this county that I'm working in because I've built up all these relationships, and I just.
I love it.
It's such a fun time. So with that said, so my parents have always done their best to support me growing up. Right. And I had an opportunity where this gentleman called me and he goes, look, my son wants to buy this land from you. I know that it's a. We've done our research. We know, you know, you seem legit. And here's our situation. I'm a mechanic. I own a car dealership. I'm in this situation. So basically what it was was he had a 1978 Stingray, 25th anniversary Corvette, and we did an even up trade. So I called my. And I did my due diligence, and I said, I sent a guy over there. We checked it all out. And so I called my old man and I said. I said, hey, you know, you're always. You're always reminding me that, you know, you've Done so much for me. Why don't if you're bored because I have my grandma from Lebanon in at the stuck in my family's house in Iowa for this quarantine. And I said, hey, if you're really wanting to get out of the house, I'll give you this Corvette. And we did. He so I said let's partner on it. And you know, if you want to keep it, you can have it. If you want to sell it, you can sell it. So he I think it right now is on his way to this halfway across the country. It's a 20 hour drive to, to go pick up his. His Corvette. So it is pre sold if we decide for. Oh yeah, for a lot. For a good amount of money. So we'll see. I don't want to completely say numbers, but for sure more than 15 so thousand and it's just cool. Land just gives you so many different opportunities to just be creative and, and an opportunity like that where I was able to give my old man a Corvette, you know, that was for, for a little piece of land, you know, I was, I was happy with that one. So I had a big month. I had a big one.
That's awesome. That's a couple weeks.
Yep.
Well, I just want to. Before we grow the geeks, I want to just give out a shout out. Shaft, Meyer, Shafiq, Living the dream. Larry. I want to RV and work on my own terms with my family. Jason Hoffman, Stellar journey. Larry, thanks for sharing. What has it been like working with Mimi so you can get to that? Tancha says yes is our goal to one day live the RV life also. And Zach, don't take offense. This is, this is coming as Larry was talking.
No problem.
I'm sure you're gonna get some love too.
Go warm up Larry. This whole thing. That's fine.
Don Pereza. Aloha, Don. Hi, Larry. You give back to Aloha Tenfold. I'm so grateful for your support and kindness. And then we've got some questions. So yeah, Jason Hoffman was saying to you, Zach, this is great. Never a dull day in land, eh? So, Scott Bossman, can you read any of the questions or do you want me to read them?
No, I can read them. So let's see here. Well, let's go back to Larry and let's ask Larry what it was like. What's it been like working with Mimi, Larry?
Oh, Mimi's great. I think she was giving us more ideas than I could act on every two weeks. And so I think the thing that I could have done better is to just do what she said when she said to do it. But super helpful, super knowledgeable, very willing to share all kinds of information, all kinds of even some of her own VAs and things like that that were just really helpful for helping us get started and how to hire a va, that kind of thing. It's really been a good relationship. And it was also for my wife, Mary Beth. Many of you know her. I think they hit it off really well too, which was. Was super nice, you know, because that made it, you know, something that was more that we were able to do as a couple instead of only me.
Nice, nice. Larry, would you say that Mimi has accelerated your success so. Oh, yeah. If you look back in the year, like, how do you think you would be able to accomplish that in the same amount of time or would have taken how long?
Oh, I. I don't. It's really hard to say, Mark, because she pushed us to do things that I just never would have done or maybe never would have known to do. For example, early on she was pushing us into Facebook. Early on she was pushing me to get a CRM system set up instead of trying to just manage everything in emails. Those are things that I probably. Maybe I would have figured them out eventually, maybe I wouldn't have, but she really pushed us to take action on those. And then because of that, my follow up became a lot better. And that starts the flywheel turning. And once that gets going and gets going faster and faster, every different way that you can push at it, whether it's by better follow up or with the CRM system or, you know, putting more ads out there or whatever. You know, it's so many things that she did just kept helping us to keep pushing that fly, you know, flywheel forward. I don't know if I would have ever, you know, caught up to where we are, you know, on any reasonable time frame without her help.
Nice, Nice. Oh, Zach. Paul Brewer says. Love that story, Zach. Thanks for the motivation. What's up, Paul Brewer? Love seeing Paul Brewer on these Facebook lives. Scott, what's another Grill the geek question?
So we got a great question from Jason Mendoza on YouTube. How are both of you handling outsourcing the work? What does your team look like and how was it formed over time?
Larry, you want to take this one first, since you're clearly the fan favorite?
No, you go.
Okay, so I guess I'll have to preface it real quick just so this makes a little more sense with my approach in this business. As I mentioned, Before I do have another job that requires a great deal of attention. Now, in translating that to delegation, I happen to also be in a line of work that I work in Los Angeles and I'm an Iowa farm boy from Hart and Land. I'm just going to real quick thread this theme through Land has been. It's something that just has made me feel so connected and this city and really everywhere and just being connected to genuine people and having good conversations about their life and about what they're looking for. Because it's so incredibly refreshing to have the opportunity to help these people and make deals where, you know, I'm not, I'm selling, but I'm never selling. I would never go push a product that I didn't believe in. So, like, for me, it's just such a natural thing. And a lot of people pick up on that because I have a really good track record with not my word. My word means everything to me. So I've always done right by people that way. Now with that said, I am. I certainly throughout coaching, I mean, I, I'm almost done and I mean, I've got it. But there are certain things that I have not delegated on purpose just because of my own. Just what it does for me and that is communicating with the people. And honestly, I was just talking to Tate about this is about 8, 9, 10 months in whatever I'm in, I have, I've now reached the point where I'm like, okay, I, I should have delegated this off a long time ago. So really, if you enter these things, you're going to learn how to automate this thing right off the bat. So it's really up to you to decide just how far you want to go with this. And the whole reason I started this company was to make it a machine. And just my own preference has been handling a few different portions of this business. And I'm going to be turning more things over. But yeah, that's my experience. I have, I have three VA's and I. Pretty much the last thing I have to turn over is Facebook. I have, I've got, you know, my, my little, my buddies all on my messenger there. And you know, we formed, I formed good relationships with people and I've got, as a result, I've got a sweet lady who wants to buy. She has land for her, wants to buy each parcel of land for her 10 grandkids and she lets me do holding deals where I just tell her, hey, I got this property. I'm going to try to go flip it right now, but you want an option to hold. So I always have about eight to 10 properties that if I decide not to wholesale during this time, I'm going to. She'll always be picking those up. So I'm trying to think if I answered all those questions, the questions there. Yeah, that's it. I mean, Facebook delegation is really the last thing I have to automate.
Yeah. Oh, Jason Hoffman wants to know what Zach. Or Zach. Jason Hoffman wants to know what Tate's like. Oh, boy.
Guys, stay clear of Tate, man. He's a bad guy. No, he's the best. He's the best dude. I mean, the first day we started talking, we. We clicked and I was really cognizant of not blurring the lines of professionalism and this, you know, being personal friends and, you know, that lasted two weeks. And we're buddies. He's so good. And he's just in the whole part, like I said, I'm so. I stress this out so much for everyone listening. Is that everyone you see talking here and everyone you communicate with this program, it's just genuine and it's real and it's transparent. And that's, like I've said in my testimonial, that's the only way I can do a line of work is just selling an honest product. And that's what we get to do. So Tate's amazing. He'll push you. And I was. I'm very competitive. So I think he. He knows how to coach me. And he's very malleable about coaching around different personalities. So when I say beat me up on this thing, he will beat me up on it, and it's just great. And Tate's a guy I'll be in contact with my whole life.
Yeah, that's amazing. So, you know, and what's funny about the coaching program is that, you know, our clients give us feedback and we actually take their feedback and improve the program. So, Larry Overstreet, I have to give you props because I was on a call yesterday because I do coaching check in calls, and one of our clients is ready for her 12 week year virtual mentorship call, where we evaluate the business and we want to get you out of a big piece of the business, outsource it, delegate it. And she's like, you know, mimi's my head coach. I'm like, I know. But Larry Overstreet gave us a great suggestion which we are now implementing. So on your 12 week virtual mentorship calls, you don't get Mimi, because that relationship, as Zach said, can sometimes, like, Mimi may not say it, like, say it in a way that maybe Tate would do, where it's like, you're like, oh, wow. And so we got fresh eyes on these virtual mentorship calls with a different coach where that relationship doesn't kind of get in the way of just telling you what you need to do. So, yeah, Zach, you know, we'll do that for you as well.
Yeah, that's cool.
Yeah. So, Larry, thank you for that suggestion.
You bet.
Scott Bossman, what else we got?
Should we let Larry answer that question as well?
Oh, yeah.
How are you handling the outsourcing? What does your team look like?
Yeah, so first thing I outsourced was accounting. I think we all forget about that. But it's really important to do it right. And Scott, Todd has a great course on that. And Mark, I know you've learned a few lessons about doing accounting the wrong way over the years. So, you know, that's one that we don't talk about a lot. But that was the first thing that I got off my plate because I knew I wouldn't do it consistently or correctly or whatever. In addition to that, I have a copywriter who's US based, and she writes really, all my ads. Then I have two VAs who are Craigslist posters, one VA who is a poster on Land Moto and a couple of other land kind of sites. And I keep those separate just because it was convenient the person was available and that. But posting on Craigslist is kind of its own quirky little thing. And then I've got another VA that does not exactly intake, but kind of in that space, kind of property research on accepted offers pulls together a lot of the information that I need for that. I think that's it. I don't have anybody on the sales side. I also, Zach, don't have anybody doing Facebook for me. That still feels a little bit weird to have somebody else in my Facebook account. You know, I'll just have to come to terms with that because I really don't like responding to is this still available?
I reached my breaking point this week. I told Tate during my call. I go, hey, man, I don't know what I was trying to prove to myself, but, yeah, this is just getting too much because land for me has just become such. I'm obsessed in, let's just say, a very healthy way. Okay. Or maybe not, because this example is not healthy, but not healthy at all. So I will wake up at two in the morning and if I have to use the restroom and I see a Facebook messenger is still available. I still, you know, my brain lights up and I boom. I send the information, I personalize it. And you know, I've done that 8,000 times now and it was my own choice.
Right.
In coaching, you learn, if you want to get that delegated, just get it delegated. You know, you learn how to do it. So if your VA is up and leave you, you're powerful, you know, the ins and outs of your business. But yeah, that was just. I hear you on that one, Larry. Is this still available? That's a tough one.
One other thing, one part of the question there, just real quick, was how did we delegate not only what we delegated, and I've started using fleek, you know, which is a tool that I think Scott Todd originally brought to my attention. But I've been putting fleek videos together and my VAs seem to really like that. And so they can go back and watch it a bunch of times and it's not that hard to update if I need to later. So that's a tool that I've been happy with and continuing to use.
I've been playing with fleek, Larry. So do you use the AI portion of it where you just do the screenshots and then it reads it to the va?
Yes.
Yeah, yeah, that's. That's really cool.
Mm.
Oh, really cool. Okay, awesome.
Well, thanks. Thanks, Larry. I got another question for you guys from, let's see. Oh, Paul Brewer. What was the biggest challenge you encountered during coaching and how did coaching help you solve it? That's a good one, Larry.
You want to get this one first?
Go ahead.
Okay. The biggest challenge in coaching. That is a good one actually. Scott, was there a two parter to that?
What's biggest challenge you encountered during coaching and how did coaching help you solve that problem?
Sure. Okay, so we'll go backward on this. So coaching, essentially what you're going to learn about this entire business is that it's all problem solving, right? You use this chop wood mentality of just doing, just solving a problem after a problem. And honestly, as overwhelming as these problems may seem off the bat, for someone who's new to learning this business, you know, you're like, I have to use four different softwares to do all of that. What you'll learn that will translate to everything is just one foot in front of the other. Chop wood and you'd be amazing how much you can get done in this business during the duration of just one song. So my biggest challenge now with coaching.
Was.
Honestly it was myself. There were certain things that I took my time on because I was simply having so much fun. And I made a really big goal, a cash goal, to pay for my entire coaching in cash. So that sort of leads into this as well as make another big investment. So that's why right now I'm now focusing more on the wholesaling model, but will jump back how coaching as a whole just helps you solve problems. Because not everyone on this call probably has every answer right. But what we do have is a tight knit network of people who will always help you. So if I ask Kate a question, he goes, I actually don't know that. One sec. Within 15 minutes, I'll be on the phone with Mimi and the problem will be solved. So really, it just comes down to essential problem solving and coaching. If you feel like you're not a confident human being or something, or you're trepidatious, you're overwhelmed, coaching will give you a lot of life skills that translate into just everything and seeing how the world works. And just like I said, the power of getting so much work done in just the duration of one song in this business, it's incredible. So overwhelmed and then learning how to control that. And that coaching will ease me into it with its utilization of all the resources.
Nice. Nice. Larry.
I think despite what I said about Facebook a moment ago, I think one of the big problems that I had. Zach, like you were saying, it was myself, okay? But it was being willing to let go of things. When I started coaching, I was posting all my own Craigslist ads. That's stupid. Nobody should do that. And so that was the first thing that Mimi really started clobbering at me about, is like, you don't need to do that. And I remember the first few days after getting somebody up and running and actually posting for me, when I grabbed my coffee in the morning, I realized I don't have to post ads today. They're just happening. It was just. It was eye opening and such a relief. And that gave me the time to move on to the next thing and then getting rid of some other tasks related to intake or whatever. It's just that ability to say it's okay if it's not done exactly the way I would do, or if there's an occasional mistake because we're doing volume here. And if there's a misspelling somewhere, if there's something else that, that I would stress over personally, it's like, it's okay. You can just let those things go. Let somebody Else do that, coach them if there's kind of a consistent thing that needs to be different, but just let go of those things. And that was really hard for me to do in part because in a lot of the processes, I was making decisions on the fly. So I was writing the ad copy on the fly, and I was choosing my pricing. Is this ad gonna have the down payment as the price, or is it gonna have the total price as the price? Or you just dumb stuff like that where I was making decisions in the middle of executing the process, and I had to get my head in a different place to where, if I was gonna make those decisions, fine, but I had to make those all ahead of time and put them in, you know, a Google sheet or something, where for the other person it was just a copy and paste. You know, exercise, and that's a different way of working. And, you know, all of a sudden you're, you know, if you think about it, the workflow is a flowchart. You know, steps get moved around and it's not. It's. You know, there's a little bit of pain in doing that. But, you know, that I think that idea of making the process such that it can be handed off, and if I need to make decisions or I feel like I do, or I'm not quite ready to let go of that decision yet, fine. But that doesn't mean I have to hold on to the whole process either.
Awesome. Great question. Great question, Scott Bossman. I feel like Mike Zano is just so quiet sitting back there like the Zen master. He's meditating back there. I'm enjoying this. I mean, who.
Especially with that, you know, that podcast voice that Larry has, you know, just lulls you into a state of meditation.
That's true.
He looks so distinguished today too, doesn't he?
Oh, yeah. Well, that. That's my hunker down haircut right there.
We got another question From Jason on YouTube. This is a good one, too. What are your three to five favorite tools, such as fleek, in your business at this time? How does it help your business or affect your business? So give us each. Give us a few tools that you really rely on.
I would suggest looking into Trello. Trello is a very good tool that will keep you. You can kind of customize your organization pretty well that way. And, you know, it's the same sort of software airtable, very similar, which allows you to organize in different parts of your business. You know, things like Trello, if you look it up. I don't exactly know what service it would be called, but it's really good when it comes to communicating with your VAs. And then you know, this, this is incredibly boring but. And very obvious. But you know, cruising Google Earth is a big thing for me. I know what I, I know what I enjoy and I'm able to kind of fly over counties and I kind of know what catches my eye and sort of what my buyers list wants. So yeah, I do take full advantage of just, just cruising the country with, with Google Earth.
Cool. I would be remiss if I didn't say LGPass and GeekPay.
There you go.
Street flattery will get you everywhere.
But beyond those I mentioned before, for CRM we use HubSpot. I don't know that there's anything magical about it, but it's just, it was an easy one to get started with and so far it's worked for, for me. We also spend a ton of time in Google Earth. So that's just a really, for me it's a really helpful tool to use. Even when I'm thinking about what features I want to have copy written about a property. It's close to this reservoir or it's by that lake or it's by that river or here's a 14er that's you know, in your backyard or whatever. It just helps you see that stuff. And then my copywriter can take those things and run with them. Let's see, where else do I spend my time? I'm just looking at my bar up here. Google Sheets Airtable. Some of those kinds of tools are super helpful, super useful. Sign now for documents getting them signed and sent out and returned. Yeah, that's probably where I spend most of my time.
I do have one thing to interject if I can. I'm telling you the power of a digital mailbox has totally shifted almost the way I look at everything. There's a great service called Shiprite R I T E that allows you a digital mailbox when you're blasting all your offers out in a situation like this. I have a mailbox I live in on one side of Los Angeles. My P.O. box is in the other. So I have to, you know, drive 40 minutes essentially to get there depending on what time of day. And nothing sucks worse than driving 40 minutes and you know, you get maybe of those five of those returned, sender not found, you know, back and or you get, you know, your, you offer 2500 and some reasonable human being counters you had 198 million. I've had those. The Digital mailbox. Just. It's so cool.
Yeah. So we're full time RVers and we've used a digital mailbox for a long time now. But yeah, to be able to see the envelopes and say, scan the inside of that one for me because it's a handwritten, what looks like a response from a potential seller. Yeah, that's a good one. Good call.
Nice.
Awesome. What about Simply File? Like simply file, right?
Oh, yeah.
Gosh. This is where I'm making actually my second shift, man. There's been something in that county that I've worked in. I know all the ladies there, so when I call in, they're always helpful. So when I go talk to these random people on Facebook, I don't know, I'm just like, call Tracy at the county. She'll verify that I'm a real human being. And not only am I being, I'm a good human being. And I've got 30 properties there and she's talked to half of them. So I'm a huge pain in her butt that way. But, you know, I'll send them all, send them all nice things on, on every now and then into the county. So they, they like me.
Good.
Sometimes.
Nice. Awesome. Scott Boston, what other questions we got?
So here, here's a good one. Oh, this is a good one. This is from David Lamentia and from buying and selling one piece of property, what would you estimate is the fixed cost? So you're mailing ads, VAs, etc. Could you estimate on one property what that might cost that might be? I don't know.
I mean, Scott, you just want to say a random, like, what this imaginary property might look like. Like, and then I can just give you a hypothetical.
Well, I think what most people want to know is what's your fixed overhead in this business, between the software, your VA's, everyone wants to know, like, how much are you spending a month just on your fixed expenses?
Okay, I apologize. The phone's cracking out. I'm very cheap that way. My cost is very cheap. I think I'm few hundred bucks. I mean, and that's. Yeah, a month. Oh, did you say mailing? I mean, the phone was cracking up.
Me, I think mailing is more like investment. I consider that an expense. But just your. Just your expenses, your fixed expenses. And also mailing is variable because, like, some people can do 100 a week, other people might do 200 a week. Like, so it's. It's different from everybody.
Yeah, no, I'm running a little under 300amonth.
Larry, how about you? I'm.
I'm somewhat over that. I'm guessing it's probably so. If I include VAs and posting ads on Craigslist and all that kind of stuff, I'm probably closer to a thousand dollars a month. But that may be include. You know, I don't know if that's the right circle of things to include.
Oh, it definitely is.
Okay.
Yeah. I mean, I think. I think based on all our clients, it's. The average is about a thousand bucks a month, I would say. Okay, some people are a little under, some people a little over. Some people are super frugal, like Zach, which is, you know, probably a problem, actually, because he's probably doing too much in the business. I caught the Detmer syndrome, like, remember, like, at boot camp, Like, Detmer's like, I love paper, and I like stuffing envelopes. Because he's in the printing business. I'm like, oh, my gosh, you love doing it. Okay. All right, Jeff. Probably a better use of time.
What's exciting about that is. And I think what has allowed me to consciously do all that extra stuff was simply, at that time, it was serving more as a cathartic exercise for me to stay grounded to normal humans outside of Hollywood. I mean, so this coaching in coaching, I mean, within three weeks, I knew how to automate the entire thing. So making. So what may seem daunting right now for me to delegate. It's two emails. You know, it's two emails, and I just freed myself up 15 hours a week. So, yeah, it's just the power of the tools that you learn in this program.
Nice. What else we got?
Awesome. All right, so here's a comment, and it'll be good to hear from you guys, because I think people have heard this answer from Mark and myself and Mike Zaino a lot and others, but this is from Jeanette Cormier on YouTube. It seems like a lot of people are doing this. Do you find yourself competing with other land investors? And does the market get saturated?
A good question. And it's one of my favorite things to explain to people who, when I'm talking to them, whether I'm selling them land or talking to them about my business, this is actually my favorite thing to talk about. And I will just quickly put this story in which will answer that question. So I just sold a bundle to a new land geeker, a wholesale bundle, and he was able to bulk up his shelf right away. And can you guys hear me?
Yeah. Yeah.
Okay. My phone's going Blank. Can you tell me the first part of that question? Of course. My neurosis has to jump to the last part.
No, it's okay. It seems like a lot of people are doing this, so can you speak to, you know, find competition with other land investors in the market?
Okay, so I sold this bundle to a guy who works in the next property over from me. From what I have, I sold him in the exact same county. And I said, here's my resources. Here's everything you need. Blast it now with that, there is so much land in the entire world I can sell to my competitor at an adjacent neighboring lot. And I'm excited. I. It's really important, I think, in this business and really just in life to be open and surrendered. And, you know, you can't kind of grab on everything be and be so afraid of this competition. And it's fun for me. I give this guy my video and drone information. I'm like, I better step it up right now, because this guy's about to post a really good piece of property here, and I will settle. No, the competition is. It's as much as you make it. And really, the only person you need to compete with is yourself and just roll.
Larry, how about you?
Yeah, I don't view any of the land geek community is competition. We're all doing similar things, and many of us are in the same counties. I know that I get offers on properties that I own from other land geekers who haven't figured out yet that maybe pulling out companies with land in their name might be a good thing. Not because it really matters, but save the stamp for a potential customer or whatever.
But.
The people on my mailing list are different than the people on Zach's mailing list. And the people that I'm going to hit in a Facebook group are different than the people that you're going to hit on a different day. Even if it's the same Facebook group, the same marketplace group, or whatever. The people who are flying, slipping through Land Moto on a Saturday night because they're bored are going to be different one day than the next. And that's just on the customer side. On the buying side, if I'm buying property from somebody, I know that they're getting multiple offers because I get multiple offers on properties. But one day, for whatever reason, it's going to be the right day, and they're going to say, yes, it doesn't have to be because my price is better. It might be. I've had people who say, I'd Love to sell you my land, but I've got this other offer for $500 more. And usually I just say, I know my numbers in that county. That's a really good offer. You should take it.
Yeah, that's a good feeling.
I say, but if it doesn't work out, for whatever reason, keep my info, call me back. We can pick it up where we left off. Almost invariably, a week or two later, I get a call back and we pick it up where we left off. And I don't know if that's because they were bluffing or because it really didn't work out or whatever, but it's just I've never had a problem acquiring properties, so I don't believe that there's any significant competition in acquiring properties that's ever going to affect me. And I don't have a problem in selling properties, so I don't believe there's any competition that's significant enough that it's going to affect me.
Yeah, I mean, I remember when I first started out, I said to my wife at one point, I'm like, this is not going to last. I'm like, these margins, coming from an investment banking background, like, these margins are unsustainable because as more people come to the market, they're going to. There's going to be more competition. It's naturally just going to drive the prices up and just squeeze margins. I'm like, at the end of the day, I'm like, the best this is going to be is about a 30% gross margin business. How wrong was I?
Very wrong.
Yeah. The market is so inefficient. I mean, we're still averaging the same margins of 300 to 1000% all day long. Am I. I mean, am I exaggerating?
No, no.
And Mark to that point, and with this. With this new land geeker who I sold a bundle to yesterday, I was, I was. I knew what he was going through. He is a new county. And I go, hey, I'm going to tell you exactly what I paid for some of these things, and I'm going to show you that I'm going to be making. And I explained to him the disdain on this wholesale approach. But I do. I've learned to. I like it. But I was like, why? It doesn't make sense. I'm like, if I make a couple grand off, you know, I can. Or let's say. Let's say I make a thousand to a couple grand off you, you're gonna make. I can say with almost all of the certainty that I have, unless you do something wrong and don't follow the coaching formula or don't listen to the resources that you make 13,000, 14,000 pretty easily. And it was. It was a very cool moment, I think, for him to get it and for just me to be like, hey, in a few months when I. When I free up some cash on another big property I bought, I was like, I can buy these back from you if you don't want. And it's just like, no, no, we' good. And it was really cool for him to jumpstart his coaching with eight properties at a good price. And not only was I selling that to him to the point of competition, but I'm forwarding in my Facebook leads, and he's already sold a couple and. Or he's about to, anyway, so. Anyway. Yeah.
All right, well, how do you guys feel on the grill? Having fun with it?
Yeah. I've got a little delay in the sound, so I keep being nervous that I'm missing things. So I apologize if I'm not answering questions fully. But, yeah, I've got a lag in my feed.
Larry, you're a pro at the girl, the geeks.
I don't know about that.
I think it's probably a little less intimidating, isn't it, because you're not standing in front of 75 people.
Yeah, it is. It is nice to only have, you know, the five of us here in a small, little room together.
Yeah. You know, and me throwing the mic in your face, Larry. Yeah. What else we got? Scott Bossman.
We got a lot of questions coming in. All right, so do you stick with certain size parcels or get generally what is available in the area you choose?
That's a good question, too. I send my VA out, and he knows what I'm after. And a really good thing that I would recommend anybody doing. I don't know if it's free market or not, but Tate wrote a really cool ebook called I think the Art of the Sale or the Art of the Clothes. I think it's only. I think it's like 10 pages. But it really highlights what we're after with our marketing. And those are our different consumer, different consumers and the different demographics. So I'm able to get a list, and my guy kind of knows that not only will I be perfect, I will be marketing this to five different people, but I have a list of people who for sure want these, these, and these. So, yeah, I teach him what I'm after, and he'll bring it, and I'll kind of look over his list and double check APNs. And yeah, I'm kind of all over the board from yeah, point I bought 0.27 acres to, I don't know, maybe did I do. I maybe did a 40 acre in Nevada. Okay.
What about you, Larry?
I'm a little bit more boring. Although the property I sold today was a quarter acre in Florida, which, which.
Is.
Not my normal thing, but I had picked it up from another land geeker. And so that turned out good for him. Turned out good for me. I think within an area, like if I'm working, I'm right now actively working in probably three counties. And then I have property and maybe a couple of others kind of leftover or whatever. But usually when I'm mailing, I'll be mailing in an area in a subdivision mail maybe even in just one unit or a couple of units. And in that case in the counties that I'm in, at least a lot of times those properties look really cookie cutter. So it's like, here's an acre or here's an area where everything's two and a half acres or here's an area where everything's five acres or 10 or whatever. And so for any given mailing, I'm usually sticking with the same size. It makes pricing easier and that kind of thing.
But.
But over time across mailings, I'll end up with different sizes and whatever.
Oh, are we good? Oh, I thought we. All right.
Awesome.
Mark, do you have anything to say about that? I think it almost comes down to. I think a lot of times it comes down to more like, what's your bread and butter price point versus what your bread and butter size?
Yeah, I'm totally agnostic about size. I'm really more interested can I buy any asset 25, 30 cents the dollar. The asset I just happen to love is raw land. Because nothing to maintain, nothing to protect. How often are we getting calls at three in the morning my land's leaking. Can you come by and fix it?
Exactly.
You know, it's so. I mean, there's so many advantages to just shuffling paper, making money and being 100% virtual with it. But at the end of the day, I think we'll all agree we make our money on the buy.
Yep.
And so do I care if it's a postage stamp or, you know, a 640 acre section? I really don't.
Awesome. Zaino. What's so funny?
No, I was just thinking it's to me, you know, I like analogies. I was thinking it's like going out to eat, Mark, you know, you go to buffet, right? And you know, you get everything there. This, like, you could shop this country for all the land you want, literally. Or you might say, geez, I really like Chinese or Indian or whatever it might be. And you could, you know, you find a specific area in the country, a specific subdivision. And, you know, we know people that do that, right? They find that bread and butter area and they just go there every night. It's like, I'm having sushi every night and I love it. I'm fine. And you're like, yeah, you know, I'm gonna go to the buffet, I'm gonna grab a little Italian, a little Chinese. You know, there's that much land out there, so you have the option, you know, and there's. I guess you could look at advantages, disadvantages. But at the end of the day, what you're saying is right. I mean, there's plenty of land to be had at an incredible price.
Yeah. I think there's a book out there called the Dao of Two. Have you guys heard about this book? The Dao? The Dow? Did you read it, Larry?
No, but it's on my list.
Okay. Zach, did you read the Dial of Poo?
I listened to part of it. I have it in the other room, but I'm not. Not the entire thing anyways.
I haven't read it, but it just reminds me of, like, Winnie the Pooh. Like, you go into that. That county and you just become Winnie the Pooh and just eat as much of the honey as you can. And the honey pot continues. It continues to. Continues. Get fat and happy. Like, don't stop. But people get bored of it. Like, oh, maybe there's better honey over here. Like, no, keep eating. Yeah, so, you know, that's awesome. How are we doing time wise, Scott?
We got a bunch of questions still. I've got all the time. You guys have all you need, so we can go through all these if you want.
Let's hit a couple more, and then we still have to do our giveaway as well. So anybody who's made a comment this week on any of our live videos, I got your name in a virtual hat here on my phone. We're going to draw a name for a 1997 credit to land Geek.
Yeah. And if we don't get to all the questions, you guys can always hook up with Zach directly or Larry directly and ask him some direct questions. They're not hard to find.
If you guys need me to stay on this call, I can answer those questions or whatever you need. But, yeah, reach out at any time. Seriously, we're all here to help.
Yep.
All right, let's do what. Let's do one last one here. And then. So Brian McClatchy, another coaching client, says now that you have your system set up, how many offers do you typically mail a week to hit your sales goals? So where are you guys at with that?
Well, because I'm rolling this wholesale model and having a little fun. I'm sending a lot of offers out there, and it's not going to be sustainable in the long term, which I understand, but given the situation that we're all facing. Yeah, I'm sending out between maybe 1500amonth, I think in 1700amonth, I would say. And I did that last month, so this would be my second time. And I know for a fact I'm going to drop back down to what. What is reasonable. Because, I mean, I was running out of cash. I mean, I was fortunate enough to. I didn't know, obviously, when I sent these out. This is kind of just coincidence, but I sent out 2000 offers two days before corona hit mainstream. And, I mean, it was. I'll go the rest of my life no matter what happens. I'll never forget that few days. Like, I couldn't believe it. I was. I was selling offer letters to people. So to answer that right now, it's high. I think a Safe number is 800. I think that's an aggressive, good sweet spot to where you're kind of playing. You know, it's a manageable count and mouse game with your cash flow. What do you guys think? Actually, I'm curious to hear your thoughts.
What about you, Larry? Where are you at right now with.
So it varies. I'm targeting typically. I'll start from a county list. I'll start with about 250 names. And then you eliminate duplicates. You eliminate. If you don't want to send LLCs or every person has their own things that they kind of have yanked off the list. And sometimes there's just a convenient place to stop because you're at the end of a subdivision. So for this week, I'm just going to stop at the end of Desert Shadows or whatever. And so having pulled those out, I'm hoping to be in the neighborhood of 180 to 200 a week. And so, yeah, in the 6 to 800amonth, you know, range is probably where I want to be for right now.
Awesome. Awesome. Yeah. So we only have a few minutes Left Scott Bossman.
Yeah. So do you want to throw that comment up by Jason Hoffman? I think that's kind of a cool comment.
Where is it?
It's way at the bottom. He says he loves this whole sense of systematic volume approach that's crafted by hard work, consistency, delegation, and automation. But also having fun and connecting with others and the rarest of all, being able to truly take care of yourself. Personally, I'm starting to see a pattern here. Just awesome.
That's great.
Yeah, that's a really great way to sort of end the segment because that's really what we do. And I think the whole idea of the coaching program is that we want to build this machine so that you're working on your business and not in your business. And you know, for some people, it takes more than a year to get it up and going. For others, they can, you know, they kind of get it out of their own way quicker. But at the end of it, that's really what the goal is. But what's awesome about the program now is that there's something for you right after you graduate your coaching program in the boardroom, which I'm really excited about, because the boardroom, then it transitions you from one on one coaching to four other land geeks that have been through the coaching program are in a similar place as you and they're your board of directors. And you have this really intense two and a half day mastermind at the Coaches City Live and you share everything with them and then you meet virtually and to have that intimate relationship with people that care about your business, understand your business, and are able to sort of help you get out of your own way, we think is going to be invaluable. We did our first one in Tampa and it was great. I'm very excited for you guys to learn more about the boardroom with Scott and Mike.
Awesome.
All right, I do have our. I have our winner here.
Oh, fantastic.
Ready? So again, this is for a credit for $1,997 toward either the toolkit or if you already have the toolkit, toward flight school or if you've already been through flight school, toward coaching. Pretty awesome.
You ready? Yeah.
Here we go. See if you can read that. I don't know.
Ken Bad Ziak. Ken, congrats. See? Pays to be on these Facebook lives. Leave a comment. Ken, I hope you're feeling the love. Congratulations. That's awesome.
Awesome.
So we'll reach out to Ken, get him set up and do all that. So, guys, this is really great. I want to thank Larry, Zach, Scott, Mike for spending this time with us and really giving everybody an inside look in your business. And I think it's great. I wish we could have done this, you know, in Phoenix in a big group together, but the fact that we can do this virtually is incredible. And I hope everybody got a lot of value out of it. Again, I know everybody. There's been a ton of questions we didn't get to. But if you want to reach out to. I mean, Zach and Larry are open to answering your questions directly on the interwebs. What's the best way to. To touch base with you guys?
Let's see. You can send to. Send to this email address. Send to. And then my last name. K O E P P mail dot com. So that's S E N D T O K O E P P mail dot com. And yeah, guys, I'm really passionate about sharing this with you. Anything you need. I mean, that's, that's a mistake that people will sometimes make in getting in their own way. They'll be nervous about asking questions and stuff. But, you know, we're, we're. There's, like we said, we're transparent. And I will. I will spend all the time with you you need. Yeah.
I mean, plus, like, I think it's hard to be, like, direct when I'm on the call. Like, somebody might ask this coaching suck, Right?
Sure.
And, like, you're like, you're like. You're, like, less likely to be like, yeah, it was the worst thing ever because I'm on the call. But they're like, yeah, I'll give you the real scoop directly. Larry, what's the best way to get a hold of you?
You know, just hit me up in the Facebook group. I'm like, you say more than happy to help and, you know, share any, you know, thoughts or ideas or whatever that I can.
Awesome. Awesome. Well, guys, thanks again. Thank you guys for everybody who's been on here live. Thank you. Spending your time. Hope everyone is staying sane, staying safe in quarantine. And let's all do this together. Even though we can't hear you, I really want you to do it. All right, ready? One, two, three. Let freedom ring. Freedom ring. And wash your hands.
I thought you were going to say Carole Baskin for some reason.
And.
And did Carol kill her husband? Yes or no?
No.
Mike says. Mike, you're the only one on the round table that said no. Scott are definitely us.
Who are you guys talking about?
From Tiger. From Tiger. King. Zach's been so busy the last two weeks selling property. Doesn't even watch Netflix.
That's. That's. Thank you. Yeah, I lost you on that one. But thank you so much, guys. And can you hear me?
Yeah. Yeah.
Yes.
Okay.
Thank you so much, everyone, for listening. Thank you guys for having me on.
Reach out anytime.
I'm here to help.
Thank you so much, Zach. Thank you, Larry. Larry, I'm sure, like, you're probably gonna go drink some coffee now. I was talking about you. I'm like, you think I like coffee? Larry's. See, there it is. It's a fiend. So thanks, guys. And then Zen master Nightcap OG thank you, guys. Have a great weekend, too. So we'll see everybody back on Monday. I'm really feeling the pressure to continue not breaking the streak on these Facebook lives, so, you know, I need some encouragement. I don't know what it is.
Keep them going, man.
Yeah, yeah. If you guys have questions about coaching, about flight school, about the toolkit, about anything land related, just go to landgeek.com training schedule a call with the Nightcap OG or the Zen master. They'll give you the straight scoop. And. And of course, you know, reach out to other. Our other land geeks as well. They'll give it to you. Thanks, everybody. Thanks. We'll see everybody Monday, hopefully, right?
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