Reasons Why People Chose Land Investing As The Right Business For Them

Hey, it's Mark Pedolsic, the land geek with your favorite niche real estate website, thelangeek.com and on this week's roundtable podcast, you've got a treat. We have four, not, not three, not two, not one, but four coaching students and a coaching alumni. Plus Teria putting in the reps. Harris, our OG coach. And we've got a great topic. So if you've ever wondered between all the real estate niches or even just all the passive income niches, how in the heck does someone decide that land investing of all the niches was right for them? Stay tuned for this podcast. Okay, Tria, how fun is this?

It's a lot of fun. I love having clients on.

This is different. And the reason this came about is we got coaching Live coming. I think coaches are in transit. And then I just finished a podcast with Kim and talking about how in a year she was able to replace her income, quit her job, and make just about $10,000 a month in passive income and how everybody can replicate her success. So I'm going out on this high and I'm just like, kim, stay on the PODC ass. Let's do the round table.

Stay on and say hi. Say hi to all the Kim, say.

Hi and say hi.

Actually, no, stay on and do another one. Kim, you have time.

You quit your job.

Yeah. So let, let's start with, with our OG Chris Pa Grove, whom has, you know, Chris and Lauren, they have actually been on the podcast. They're one of our star students and he is a coaching alum and not currently in coaching. So, Chris, when you and Lauren first started, you know, you've got the whole world of, of investments to look at and businesses and opportunities. How did you guys come to the conclusion? What was the thinking? What was the logic of. Okay, land investing?

Yeah, and it's a good question. I mean, we tried, we tried lots of other things. I mean, we've done the Airbnb thing. We had a tiny home that we built in our backyard and rented out for a while. Obviously during COVID that got halted for a time, became my office and it did well. We did long term rentals, some duplexes in a not so nice part of town. Those did not do well during COVID and I think those not doing well during COVID plus listening to podcasts, hearing about land investing, that directed our path because we were really looking for a way that we could put in a reasonable amount of money. I mean, we weren't starting from nothing, but to be able to Produce an income much quicker than we could with a long term rental. And so in land investing, I mean, you can, you know, say you put $20,000 into the business, you know, that's what you would need to buy maybe $100,000 rental house, which you can't even find those anymore. But if you put $20,000 into the land business, you can buy a lot of land with that and you can sell a lot of land with that and produce for yourself a pretty nice monthly income. And then obviously more money that you put into it, you can grow it up into something. And I mean, that's, that's really what we were looking for, is something that could generate income now and be a business now, not something that we would have to wait and buy a ton of houses and put a ton of cash into to build up that income.

Yeah, I love the fact that you mentioned it's a business where I feel like the other niches, Airbnb, you know, long term rentals, there's strategies, but it'd be very difficult. I'm not saying it's impossible because people do it, but it'd be very difficult to scale that into a business where you can solve not just your money problems, but also your time problems in, in that niche. Do you, do you agree with that or am I just off base because I just think land's the best and that's all I know.

No, I mean, I agree. It ultimately comes down to how much money do you have to play with and how much time do you want to put into it. And you know, the land business does allow you to get going with not a ton of money. And then there's so much behind it that you can automate. You don't have to visit the properties that you're buying. You can, I do, I sometimes fly to visit the properties if I'm buying a bunch of them. But I enjoy doing that. I like being the one on the boots, on the ground sometimes. But you don't have to. You can find people locally. I have people locally. You can find people overseas to do a lot of the legwork marketing. And you can find people to sell. You can find people do everything in the business, which is not necessarily true with an Airbnb or long term rental, at least not as quickly.

I love it. Teria, what are your thoughts?

I. I think I'm listening to myself and mine and Landon story, just listening to Chris. We, we down the same path. We had duplex, we had long term rentals. We had started moving towards the Flip flipping homes and realized like we did, maybe one or two. And we're like, this is just not worth it, dealing with contractors and having to stay on them. And it was just becoming a nightmare. So for that reason, Landon was listening to podcasts and he came across Mark and you were actually on a, I think a flip podcast. It wasn't even about land, but it was a real estate podcast. And he came home excited. And for us, it just made sense. It wasn't this, you know, oh, get this house and you know, flip it for $500,000. And, you know, wasn't all the hype behind it. It was a slow, methodical way to solve your time and your money problem. If you had patience and if you had the determination to just keep doing. Solved those problems for us. So that 100% why we came into this business. And we stayed because one, it works, but we stayed because the community, we absolutely love the land.

Geet. Community.

Yeah, no, thank you. And I'm. I'm thinking about completely changing my brand to being one of those people that is just all hype. I'm thinking about getting maybe blonde tips.

I would go with. No, no.

Yeah, yeah.

We'll tell you and set you straight too.

Yeah, yeah, exactly. I mean, I think that's also one of the benefits of the, the Langi community is just the fact that we're so real and authentic and that, you know, if I would ever step out online, like tree, like bro.

No, that, that, that's.

That. Yeah, no, that, that, that piece of marketing not on brand. You know, that. Yeah, so that's great. So Kim Ten Camels Sumner, she's got a nickname and Camels Ten Camels. And you have to listen to podcast with Kim to get the context. Yeah, it's a little. It's a little bread. It's a little foreshadowing for her podcast. So, Kim 10 Camel Sumner, what did you. What. What was it about the land investing business for you in. In Brandon and your family of all the real estate niches, and you're no stranger to real estate as well.

Yeah, yeah. The cost of capital, I mean, the startup cost can be basically what you have. You can figure out how to get started with very little. Or if you have a pile of money, hey, give me a call, first of all. And then second of all, there you go. You. You can buy as much land as you want. So it's also probably the least risky business because your assets are going in or your money is going into a real asset. And it's it's not a house that could crumble to the ground or get destroyed in a hurricane or an earthquake or a tornado or anything like that. It's a piece of dirt and someone's gonna buy it. Whether, you know, you do retail sale, whether you do wholesale, it is, it is going to be worth more than what you paid for it to somebody. So your money's not just sitting in a bank account. It's not in crypto, which could go like this. You know, it's in a stable asset. So that was really appealing. Also, just the hand holding that we got through the program, learning how to do it and having someone teach you how to do it along the way. You don't always find, like, you can't find a program that's going to teach you how to be a commercial real estate agent, for example. You like, your dad has to have done it or like your uncle or, you know, you have to have some sort of in, or be so incredibly tenacious that you like, worm your way into that industry. So that, that's what was really appealing about it to us. A few different things.

Yeah, yeah, I, I, I really agree with everything you said. Trio, do you have any, any thoughts or anything you want to expand?

Yeah, like, and I know, Kim, you were in commercial. How, how was it like? Just because it's a paradigm shift, right? It's a complete paradigm shift. So what did you do to help kind of navigate the land side of it as opposed to the traditional real estate? And was it helpful or not helpful? Having real estate experience?

I would, I wouldn't say it was or wasn't. It was kind of like a neutral, like it was not, it was not an asset to have real estate knowledge necessarily. A little bit, because I knew a little bit about title companies and chain of title and things like that. So that helped a little. But especially commercial is just so vastly different from the land business. And the real estate license in the land business can actually be a little bit of a liability. Like you really, like, until my license expires, I really, really, really have to like, you know, cross my T's, dot, my lowercase j's kind of thing. So that it was good in that I had experience with like the lifecycle of the deal. And in commercial real estate, it can take a really, really long time with trying to move like big giant office buildings and multifamily buildings. Those don't sell in a week or a month. You know, it takes a really long time. And that's just one deal. So comparing that to building a whole business. Like sure, you might sell one property in a week or you know, if you're Stephanie like ten in a day. That 10 is not like. And now I can retire right like that. Those 10 sales is not it. Like you got to keep building, you got to keep going.

Yeah, no, absolutely. Thank you, Kim. 10 camels. Jeff Wright. So Jeff, you have an interesting background. Can you kind of share with everyone your, your background?

Yeah. So one, one I agree with. I could, could add on to what Chris has said, what Kenneth said, what what everyone has said. I've tried several things but I, my family own 12 McDonald's and I went through that second generation owner operator program to be come a McDonald's operator and.

Sorry, I've never heard of it but I. Yeah, yeah, with food.

Yeah, people eat at McDonald's. That's great. You know, whether you like it or not.

There'S that OG joke, uh, where someone like, he's like a friend spots him at McDonald's and gives him that looks like, oh, I didn't know I was better than you. And he's like, he's like, oh, I'm, I'm here just to meet my prostitute.

Weird.

No, no, he's like there's, he's like a billion people eat it.

Well so what I, what I learned from that though one was always listen to your wife on working with and and two was McDonald's is really like a factory. They have tons of processes in place. You know, my father in law was always able to, while he worked really hard and had to kind of follow the process, he did have some flexibility and some time freedom because of the processes that McDonald's makes you put in place. And so I really learned from that and what I found with the, the land program and land geek specifically was just the emphasis on processes. And so that really stuck out to me because not everybody gets that. Like got a lot of doctor friends, you know, and if they, they might have good salaries but if they're not working, they're not making any money, you know. And I'm at a state park right now about to go running, you know, and have had the flexibility because we can put in processes for our land businesses and we can have VA help us do things and it can completely work without us. And so that, that is really what stuck out to me because not everybody gets that.

Yeah, it is a big deal and I love that. And I know you have another business and I think it's more difficult I think in your other business to Create that.

Yeah, no, it is. And so now, so I don't necessarily, I don't. I'm growing my land business, but I'm also a financial advisor and, but, and one of the things that I learned though was, you know, I agree with what we've said about like rental houses. We, we did that it was hard to cash flow those like you, you know, it was really hard at the end of the day to cash flows those. I have apartment friends and they do make a lot of money, but there was some connection, you know, that got them into that. Right. You know, and what I always noticed though, as I talked to other investors where they, people love the idea of land, you know, and you don't hear people talking about it. And so that was very, that's very attractive. Definitely from a return perspective and what people are looking for, like you can really get a great return in land and it's, you know, not everybody knows that. So don't, don't, don't tell everybody.

No, no, this will be a secret between just us on this round of your podcast. Even though, you know, I, about, you know, these, these big yields and you know, 300% margin of safety. But I think when I say it, when I go into other people's podcasts, I can feel the, the eye roll. Right. People are skeptical, like really 300 to a thousand percent return on investment, you know, this inefficient market. And, and part of me is like, okay, yeah, but there's a reason why it's not like it's just inefficient and it's sort of this unloved niche in a way, and people really don't know what their property is really worth. And so we come in and we make an offer, 25, 30 cents on the dollar, and then we, we sell it. And because of time value of money, we, we make ridiculous returns.

And to be fair, sometimes we don't even really know what.

No, and sometimes we don't even, we don't even know. And sometimes we leave money on the table as well. And sometimes we, we can't believe that. Or I shouldn't say we can't believe it sometimes. I'm sure we've all felt a little guilty that we're making that kind of return that easily on, on a deal. You know, if I do a land flip and you know I make 155 yield in a day, right. I might feel a little guilty about it, but I get over it because, yeah, it's real quick. Yeah, because it's a good asset. It lasts forever. There's nothing for them to maintain, nothing for them to protect and they can add value to it at their leisure. So it's, it's really I think the ultimate asset and it's the basis of all wealth.

So. Well, yeah. And I just add to that Mark, you know, I think that what you, what the program help teaches you too is like, like Kim said it, I don't want to jinx it but it, it is hard to lose money in the sense that if you're buying something 30 cents on the dollar, say 40 cents on the dollar, like you know, even if you make a mistake, you know, at 50% on the dollar, like 50 cents on the dollar, you know, like you're, it's, you've got ways that you teach us to be able to sell those properties that really limit your risk. And so there's a margin of safety of there that is very important. And so you make your money on the buy side, you know, and that you teach us how to do that.

Yeah. 100 I, I even do that my real life with margin of safety where I try not to do things where there's a really narrow margin of safety. So for example, if I'm going on a hike and it gets real dicey and the margin of safety gets real small and I could just slip and fall and die. Like the juice isn't worth the squeeze. It just isn't like I want to live another day. So that's not here or there. Let's go to Stephanie. Take that Fortune 50 job and shove it Dean.

And don't quite that strongly about that job. But I'm not quite happy.

I know you, you, you did love it and you know, you come from a high powered corporate background and what was it given your, your business sophistication in your years in the corporate world? Of all the, the investing niches, what drew you to the land investing?

Well, I found it through your book Dirt Rich which was excellent and I've read it several times now. But I first read it once and then I went and read some other books about buying dirt and I came back and read yours again and made the decision to pursue your plan because I really feel like it was very humanized and real. Your story about starting with I think $300 or $3,000, I forget which. But it was not a lot of money. And just building your very, very successful empire now from that humble beginning is what anybody can do. And that's what I loved about it. And then I loved feeling like there was a path of exactly how to do it. There was a recipe. And those two things made me think, yes, this is a path that I can pursue. But what tugged at my heartstrings and said this is right for me is that I had a chance to be an entrepreneur. And coming from that long, you know, 25 plus years in a corporate background, I always knew that I could do more than I was able to do in corporate. I felt like my wings got clipped a lot. And I knew that I had a chance to just, if I was unbridled, I could just reach for the sky and not have anybody stop me or slow me down or send me to three extra meetings or to, you know, distract me with some work that didn't feel germane to my business and the things that I needed to do for my business. And so just having that freedom to be my own boss and to drive a company was so exciting and enticing to me that it just was. It felt like a click. And I had an investor that was my very first investor. He was a former co worker of mine, four months and he invested with me and he just reached out a couple of weeks ago and said, hey, how's it going? How's my favorite land baroness doing? And I said, you know what, we're running a business now. It feels like we're not just dabbling in real estate anymore. We're really, we have a method for how we buy, we have a method for how we market and sell, how we manage as a CEO and we're hiring our team and it's just like a dream come true. I feel like I never imagined that I could be running a business and succeeding at it and feeling like the possibilities are endless. To both have the dreams that I want of long term travel as well as just seeing how great I can be or we can be as a team. And so it's just, it's terrific.

I love it. And it's, it's so, you know, just heartwarming when I hear that story. But to watch Kim 10 camels shake her head because she's also coming from, you know, a big company, a big corporate background and I think a lot of people and Kim, I don't want to put words in your mouth, so I won't. How, when you hear Stephanie's story, how does it make you feel?

Oh my God. Like it flashback, like ptsd basically. To. I had this boss for a few years and every, I don't know, whatever was the hot topic for him became Kim. Your future with this company is really pinned to whether or not you can learn salesforce or you can create this system or you can. I mean, it was every few months, like, all of a sudden the priorities for my job change, like, violently. I mean, swinging complete 180s and just letting like someone else having that control over your day to day life. And like, what, you're focused like eight hours a day. If you only work eight hours a day at your job, which I never did that, that's like the majority of your life. And I was on this, like, pendulum that just kept swinging back and forth. So, yeah, very happy to be out of that.

Yeah.

Stephanie, what are you thinking about?

Oh, I'm feeling. I got chills when she was talking about it. You just don't feel you're in control of your life. And, you know, there's a. There's a place for people to work in corporate. There's a lot of good that comes from it because it's organized into a system that if you're not somebody who has that internal drive and. Or even just the le faith to say, I'm just going to leap off the cliff salary wise and just go take my shot, then you don't need to do it. But I did that for a long time and I was dying to get out. I earnestly wanted to have my own autonomy of how I worked and when I worked and with whom I worked. And it was super successful when I finally made that leap. I wish I'd made it many, many years ago.

Yeah. How does, how does freedom taste now?

Oh, it's just. It's amazing. It's just amazing.

Yeah.

And I still work very hard. You know, my goal is to not be working this hard next year for sure. But I love it. Like, I get up and I can't wait to get to work, and I work Saturdays and sometimes Sundays because I just love it, you know, it's just. It feels like there's so many things I want to do for my business. I can't wait to get it, get it going and get, you know, get it, make it happen. So it just. It brings the joy back to it, so.

Well, that hard work pays off too, Stephanie. Right? I mean, you can see the benefits of it versus the corporate where you're, you know.

Yeah, yeah, yeah.

Well, I think this is a really great round table. I want to thank you guys for taking the time, jumping on and especially, you know, Stephanie, I'm going to see you this weekend.

Yeah.

And Kim, Jeff, are you Going to be here.

Yeah, I'll be there.

I'll be there. So all three of you are going to be here in Scottsdale for coaching live. And you guys will get to have bragging rights that you're on the first Land Geek student roundtable podcast talking about what you know of all the land investing or not land investing, all the real estate or even opportunities out there. What, what was the, the logic and the thinking behind going to landvesting. So thank you for, for bringing that value to our listeners. And of course, as is tradition, I'm going to pick on Stephanie and ask her for her tip of the week. A website, research, a book, something else actionable for the art of passive income listeners to go improve their businesses, improve their lives. Stephanie, before you give your tip, I do have to give a shout out to our sponsor, which is Light School. Learn how the next 16 weeks can literally transform your life. Go up that mountain of land investing safely, quickly, efficiently, get that proof of concept and really start building a business without any headaches like renters and rehabs, renovations or rodents. And I know what you're thinking, oh, the investment, the tuition, it ain't going to cost you nothing. Guaranteed you're going to make that money 180 days or less. Just show us you did the work. Learn more. Go to thelandgeek.com forward slash training thelangic.com forward slash training. Stephanie, take that corporate Fortune 50 job and shove it. Dean, what is your tip?

Not going to be my nickname.

We got to get it. We're going to work on it. I kind of like the silence.

I don't have good karma towards my corporate job, so.

I know, I know.

Okay, so my tip of the week. I used to lead women's group or at least be one of the leaders in our women's group at my corporate job and we did some book clubs and I loved doing those book clubs especially for women because we need, we connect in ways that are not necessarily always the left brain side of the world. And so one of my favorite authors in that world is Brene Brown and she has some books that I love. All of her books I can just say, just go read everything, Brene Brown. But one that I really connected with was called the Gifts of Imperfection and it's letting go of who you are supposed to be and embrace who you are. And I just think that's such a perfect time when you're thinking about getting into the land business or making a really big leap mentally is to start to look at how you interact with other people in a way of trying to please them instead of really trying to be who you're supposed to be. And it was helpful to me at the time, which is about 15 years ago, I think that I first read it might be less because she went, nope, it wasn't that long, because she hasn't had it out that long. But anyway, it's been a while. And what I got out of it was really starting to analyze my relationships, analyze the way that I behaved at work and how I jumped to or didn't choose to jump to, to different people's priorities. And it started to help me to identify what I really wanted about my life as opposed to what other people told me I wanted about my life. And there was a big difference.

Yeah, it's so good. And I'm a huge Brene Brown fan. I have been for years. And if you haven't heard of her, just Google Brene Brown. TED Talk. It's a great way to get introduced to her. I think one of her TED talks, it went viral, and she tells that story. But I think ultimately, what is so special about the Gifts of Imperfection are her books, is the fact that so many of us are carrying around this armor and it's weighing us down, and it's getting in the way of our relationships, and the. The fighting through shame is actually being vulnerable. And. And it's hard because oftentimes we think people would judge us for that vulnerability. But really the gift of it is that it's like, oh, wow, me too. I mean, it's such a gift. And I remember when I started talking about all the big mistakes I'd made personally and professionally, publicly at boot camp, I was always very nervous about telling those stories. And what I found was so many people were like, me too, and they would resonate, and they felt actually closer to me because I didn't put up this facade that I've got it all put together and, you know, the three of you know me well enough now, like, Mark, kind of a mess, but. And it's okay, right? And. But the idea is like, to sort of embrace those imperfections, but in this, also strive to get better with it, but, you know, not have that. That armor up all the time. It just. It's just too hard. So great.

What other people think are imperfections maybe aren't imperfections at all. You know, like, I'm an introvert, and I love the fact that I'm an introvert. A lot of people want me to be more out to Come to the social events to do this, do that. And I just, you know, it's just not me, and I'm okay with it now. I used to try to do all those things, and it was very, very draining to. To do all those social events that I was expected to do in corporate. You know, going out with customers and different stuff like that. Now I'm over time. I got to the point where I said, I'm not going to do fear anymore. I'm not going to live the life you expect me to live. And this was while I was still in corporate for several more years, but I just said, I'm not going to do this. I'm not going to chase the ladder. I'm not going to do those things that just really don't fill me and don't make me a better person as an employee for you, and I'm not going to do it. And just having the. The awareness that you don't have to and you can give yourself permission to be different gives more of that imperfection, a perfection quality.

So I love it. I love it. Jeff, what are your thoughts?

Yeah, no, that's a. I, I like her as well. I think the vulnerability is uncommon, you know, especially in the corporate world or in the quote, unquote, real world. I think people really resonate with authentic, you know, relationships and that. I think that's what people are looking for. And so this community has been good for that. You know, like, it's. I think you. You lead that well as far as your example. So that's another pro for the community.

No, yeah, no, I. Thank you. And I. And I really think that's sort of the, The Trojan horse of. Of the land investing business is that ultimately you have a community, you're not alone, and everyone has a abundance mentality. And we're all really excited for everyone's success. I mean, Stephanie put in the WhatsApp channel. I think she closed 10 deals last week, and everyone was like, yes, like, that's amazing. And let's be honest, like, was there a twinge of jealousy that we might have all felt? Yes, absolutely.

Yep. For sure there.

Absolutely.

Yes.

But I'm still so happy.

But we're still so happy. And we know that if Stephanie can do it, okay, here's my opportunity. I get to pick Stephanie's brain now for a whole weekend and say, okay, what was she doing with her marketing? What was the headline like? You know, let's go a little bit deeper into that where if we're kind of hiding it and so oftentimes we don't have a community where we can celebrate our wins. It's lonely. And when you have that community and everyone's happy for your wins and they're there for you when you're struggling, it's. I think that's where the magic really happens in community. It's because entrepreneurship is so lonely day to day, and we do need it. Kim Sumner. Kim. 10 camels. I'll give you the last, last word on this.

Okay, cool. Because I've got a funny Brene Brown story, actually. Okay. So at my corporate job, I used to do events. We did, we do like a big conference for our clients every year. And before my, before she really was super out there. She was a little bit more niche. I had read her book, I think it was Daring Greatly was the one I read. And I was like, we got to get her. We got to get her as our keynote. This has to happen. And I sold her so hard to my leadership team. And they were like, I don't know, she's very self helpy. This is a corporate conference. And I was like, we got. You don't understand. She's incredible. This is going to take us to the next level. And they were like, okay, fine, make an offer. So we made an offer, but we had waited so long that she got booked. And so the next year I was like, Renee Brown, we're, we're booking her this year. You're not questioning me. We're going for it. They're like, do it. Just reach out to her. In that one year, her Netflix special had come out and she went from the previous year, her speaking fee was 50k to 250k, which was way outside of our budget. And that was, I don't even remember how many years ago. Maybe six or seven years ago. So who even knows what it is now? But that was my brush with brene Brown. I Mr. By that much.

Yeah. I mean it kind of show, it just kind of goes to show when someone can be that vulnerable and that in that real and, and share those stories and has that much credibility as a shame researcher. Yeah, it's really valuable and scarce in this world. And so she's like, yeah, a lot of people want to know about this and she doesn't scale.

Also the message is just go for it.

And just go for it.

Yeah.

She also might be five times what you're going to go for it now.

Another 5x10x. But she also really prioritizes like her research and her work at the college. So she will just say, like, she will turn down 250 grand, that she is not like a big person on the speaker trail. And she'll do speeches, but that's not like where she wants to be. And she set that boundary and she's, she's like, if I can do it and it sounds interesting, I will. And if it conflicts with something else I have going on, Sorry.

Nope.

Like that astronaut, like to me, which is like an astronaut, astronomical number for an hour speech. She turns it down like it's nothing. So really admirable.

Honestly, I love it.

Hey, Mark, I read your book Dirt Rich too.

Oh, Stephanie, we're not launching that yet.

You got like, it's on Amazon.

I know, it shouldn't be there. I don't talk about it yet. We haven't done a formal launch, but.

Edit that part out.

I'm glad you did.

It's cool. It's cool. But there will be a launch and I think we're gonna do like a, you know, the 99 cent Kindle launch kind of thing. So.

Gonna be a launch party.

It'll be a launch party. I don't know we got planned for it, but I'm so. Well, I don't. I don't know if I'm glad. I'm glad. I hope you liked it.

Yeah, I did, I did. I was gonna give you a whole plug, but now I won't.

Okay. All right, well, thank you, thank you. We could talk about it at this weekend, but anyways, I wanna, I wanna thank Kim, Jeff, Stephanie, Chris, Sharia, for joining this roundtable. I want to thank you, dear listener as well. Hopefully you're getting value from it. If you are, just do a little, a little favor. Forward this podcast to a friend whom you think could benefit from creating a passive income with very little capital, very little risk, and not have to deal with the headaches of traditional real estate. And also follow rate, review the podcast and a screenshot of that review. Support TheLangic.com and if you send it with a subject, Dirt Rich 2, I will send you Dirt Rich 2 assigned copy. And it's a little bit more advanced than Dirt Rich, so hopefully you're already in the land business. But if you're not and you've already have Dirt Rich. Sure, I'll do that for you. So. But you got to put it in the subject line, otherwise I won't know. All right, are we ready to do this?

Do it.

1, 2, 3. Let's let freedom.

Freedom.

I tell you what.

Not too bad.

Not bad. I'm going to save a clip of this and send it in our coaching channel on Slack and be like, see, the students have got this. What's wrong with us? Why can't we sync up with this? This is our first time even doing it.

I think it's a microphone thing. Like one person's microphone can go at a time or something. Is that right?

Well, for sure, it is a zoom thing.

It's definitely a zoom thing. Yeah, yeah, no, for sure. So does anyone have a. A good show that they're watching or a good book they're reading as our, as our bonus material? And then I've got, I've got a pretentious hard stop in eight minutes here.

Good old standard for me. Gbbo, GBB on Netflix.

So it's a sweet show. I haven't really watched it, but it's just sweet.

I took a break from it. There was a. There was a season that I didn't really connect with the, with the Bakers, and so I took a little break. So I had two seasons that were just sort of sitting, waiting for me to watch, and I watched one in like under a week. I reconnected hard.

I love it. I love it. Jeff, how about you?

Yeah, we just finished the Farm with Jeremy Clarkson. You know, so Jeremy Clarkson is the guy that had the car show over in Great Britain and all and got real popular Top Gear. Top Gear that went, that went on forever. Well, so he got like a thousand acre farm and did a. Another show called the Farm about that, about that experience. And it's actually pretty good. It's pretty good. So it's, it's easy. Easy, light, watching, clean, you know, Netflix. Amazon.

Amazon, Amazon. Okay.

So if you're, yeah, if you're a car person, you'll know Jeremy Clarkson and he's, he's a big personality. So it's cool. It's easy, fun to watch.

Very cool. How about you, Stephanie?

We're finishing up the blacklist. We're in season 11. It's taken us about three years of watching it over Netflix over time, so.

Okay. I have such mixed feelings about that recommendation.

Yeah.

Because it's like, it's too big a commitment. I can't like, like even, like, people are like, oh, Game of Thrones. It's just too many seasons. But then the real. But the reality is like, if you're gonna watch something, you might as well watch something good.

Yeah, exactly. It's good. It's good.

I have, I have like, commitment phobia now with like a new Show. I don't know.

Did you ever watch Orphan Black?

I've never even heard of Orphan.

That's an old AMC show. I actually just re watched it. It is a little bit racy, so, you know, trigger, warning, whatever, but it's about clones. Like, clones who don't know that they've been cloned. It. I, I kind of love it. It's. And it's the one actress that plays all of the different clones, Tatiana Maslany. She's so good.

Like, she's.

It's just so good because they're all so different. But I just re. Watched that one. That's only four seasons, so.

Okay.

Is that too much for you?

No, I think four seasons is okay. Ideally it's two seasons and then, and then I can catch up to, like, if there's, if it's really good, there's a, There's a third season. But what about you, Mark? So I just discovered Tulsa King with Sylvester Stallone on Prime. Yeah, I mean, that's, that's not, that's not G rated. So, yeah, it's a little rough. So if you're listening to this, like, oh, here's another family show. Nope, not a family show. Watch that one at night.

But.

I'm reading this book by Matthew Dix called Storyworthy, and it's about engage, teach, persuade and change your life through the power of storytelling. And so when I'm watching, because it's a Taylor Sheridan show, he also did. He created Yellowstone. And so there's like elements of Yellowstone in Tulsa King. And so when I'm watching the show, I'm trying to really see why do I like the show? Why did I like that scene? What is compelling about this story? That I'll go and I'll watch the next episode. And yeah, of course there's going to be the cliffhanger. But the way that they structure it is really interesting to me. And which characters do you. Do you like and why? Which characters do you not like and why? And so I'm kind of looking now at, at these stories in a different way. And also how can I take things in my own life and structure it into a story which hopefully will benefit all of you at coaching live.

So, yeah, yeah, that's great. I used to teach analytics and we talked about the iconic memory as the first kickstart that takes you into the ability to make decisions with. With data. And so you've got about three seconds to grab somebody. And so you think about, you know, so we do this exercise about what are the icons that strike your memory, you know, Michael Jordan and Nike and just different stuff. And, and so you've got to be able to hook people in and then you've got to give them three facts, no more than five facts that they can start to create a story around that starts to turn that into something that's going to be memorable. That's the short term memory that then takes you to long term memory where you're. And if you don't get to long term memory, you're not making decisions, you're not making actions. So you got to really follow that path to get you to the point of making decisions about your data. And it's pretty cool because it's, it's really everywhere. You know, the, the movie makers have got it down.

No, they absolutely do. That is so cool and so geeky.

Yeah, that was very. That was very geeky.

That's very good. Yeah, it a great way to end the podcast. So thank you guys. Looking forward to seeing you in just a few days. I'll see Thursday night and yeah, it's gonna be great. See you soon.

Yeah, see you. Yeah. All right, bye.

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