ROUND TABLE—Are Your Craigslist Ads Effective? Why Effectiveness Comes Before Efficiency

Hey, it's Mark Podolski, the land geek for their favorite niche real estate website, www.thelandgeek.com. and for this week's Thanksgiving roundtable, I'm joined by the one, the only, the big papa Tate Litchfield Tate, how are you?

Doing really, really well. How are you, Mark?

A gobble gobble geek. Gobble gobble gickle. I wish. Turkey only cost a nickel. I'm excited. I'm excited. Anybody recognize that beautiful Boston accent with the Zen master, Mike Zano? Mike, how are you?

I'm doing great, how are you? I love that. That was. That's a New England guy, Adam Sandler.

He's right?

From New Hampshire.

Is that right?

Yeah, buddies from my area.

My wife was just in Vegas on a little girls trip and she saw him in Vegas and she said he was hilarious.

Yeah.

And Rob Schneider of all people opened for him, so she really enjoyed it. And then of course, the one, the only, the guy who's just so hard to dislike, Eric Peterson. Eric. No nickname Peterson. Eric, how are you?

I'm good. Happy Thanksgiving.

Happy Thanksgiving. You know what I'm really thankful for? Besides the community and the fact that we have so many blessings in our life between, you know, happy, healthy children and family and good friends and all of that. And you guys, you know, I am really just grateful for, and this is something very personal between me and Eric is Eric Peterson will be San Antonio boot camp. And it was kind of, it was touch and go there. So my gratitude for that, that, that cup runneth over. And so for those of you that have not been able to reserve your spot yet for boot camp, do so now. Don't wait. We are, I know, I think rooms are almost out at the jw. You got to email Danielle for that help. Support the land. Geek.com but go tolandgeek.com Bootcamp and don't get locked out for the January 11th through 14th, two and a half day immersive boot camp. Also, get your first note for free. Go to GeekPay IO. Alright, enough plugging. Gentlemen, let's talk about some issues going on. Our first order of business is the lovely, very hard to beat algorithm, Craigslist. So Eric Peterson was on Monday nights coaching office hours and some of the issues that brought up or what Eric So.

Well, I think it's just, it's a very common question that comes up. It's. This one's not so much an issue, but just, you know, how. How many ads are you placing per week and how many leads are those Bringing you. And you know, how do those convert that kind of, you know, information? I think that's something that people in the community are always curious about and always want to talk about.

Sure, sure. And I think the underlying fear is that they're not being effective on Craigslist. Is that correct?

Sure, yeah.

Right. So they wanted to gauge, hey, are my ads being effective? Are they bringing in a sufficient amount of leads? So Eric, what was your response to that?

So last night I just kind of quickly looked at my reports from the previous week and I had placed about approximately 80 ads, which turned into about 36 leads, I believe it was. So that was, that was kind of my result that I talked about. And then also I had a really good week last week and had four sales. So when, when that part of the question came up, the, you know, I said, just because those leads came in this, this week, you know, I mean, those could be people I've been speaking with for, you know, 30 days or more in some cases. So it doesn't directly tie, but nonetheless it's, it's still useful information.

Yeah, absolutely. Tate, what about you?

So, you know, this is a, it's a complicated question, right? I mean, I would say that on average we're seeing about 50 leads come in a week. Now we're having an average of 24 to probably 26 ads stick every single day on Craigslist. And like Eric said, it's really hard to track this because I'm not going in and looking at which ad when it was posted that's producing the lead. Does that make sense?

Right, right.

One thing that I think people are forgetting about with Craigslist is that it's all a numbers game. And if you look at Craigslist and you say that, hey, I'm gonna post an average of 10 ads a day. If you post 10 ads a day and they all stick, that's 70 ads a week. But Craigslist keeps that ad posted for 45 days. So if you post 10 ads a day consistently at the end of that 45 day timeframe, you're actually gonna have 450 ads live on the Internet at any given time. And that's where we really start to see those huge gains. It's not about, hey, I've got 20 ads posted today. It's about, hey, I got 20 ads posted every single day for the last 45 days. I've got X number of ads available. My idea when it comes to Craigslist is to be everywhere. I want everybody to see my ad. When they look for land. I want my ads to be the only ones that come up. Sorry, guys.

Yeah, no, I mean, Eric's really not afraid since he had four sales last year.

I mean, he beat me, so I was giving him. I was thinking we need to do a round of applause at the roundtable. Right?

We really should. We really should. Now, I had a. I had a bike accident last Friday. I had a. You know, the electric bike. The electric bike. I never said I was a good rider, so I took a spill and my arms all jacked up now. So if I look like I'm funny, like I'm. This hurts, like I'm in, like, chronic sort of. Old man.

You look pretty jacked there. You've been working out more.

It looks like sizing down on his shirts.

Yeah. Tate, under. Yeah.

Buy small, look large.

Buy small, look large, baby. So, Mike, what about you?

Yeah, I think you bring up some really good points, and I think that, you know, every day we're sticking out 10 to 12 ads and they're 100% stick rate the way that we're doing it. But I think the. The bigger question or the bigger point is the effectiveness versus efficiency. And that's my new mantra. Right? Everything needs to be effective, and then we can always work on efficiency. So, I mean, we can go through, analyze numbers and whatnot, but the reality is you just have to be putting them out effectively. Now, we know that the posting domination works you towards efficiency, but in the beginning, effectiveness is the key. So if you need, however you need to accomplish that, you know, how many IPNs you need, whatever it is. I think sometimes people get caught up in this whole analytical process and then skip over just, you know, fundamentally doing the process. And you just want to be effective. Right? You just want to get ads out there every day. The beautiful thing is we don't have to be the ones doing that. Right. We know that, you know, it's something that has to happen every day. Tate's fond of saying there's a few things need to happen every day, but the beautiful thing is that we don't have to do those things every day. So I think the bigger thing that we're pointing to here is in the beginning. Yeah. You know, embrace the suck. You know, get out there, put the ads out there, be effective, and then worry about efficiency down the road. Be effective, get four sales like Eric. I'm sure it's going to be more and more efficient as you go along, but nothing beats effectiveness. We all want to jump right to efficiency. We want to put things into processes. And that is the end goal. Right. But not too soon. If you do it too soon, I think that you're missing something there. So I think, yeah, we put out 10 to 12 solid ads a day and they get 100% stick rate. If. If maybe not, I think I'm honest, but 100% the way we're doing it. And it's. Right now, this is. I'm talking mainly about Laura because she's been doing really well. She made a few sales and she's doing this herself. And I just wanted her to be effective first. Right. I said, doesn't matter, just be effective. We can always make you efficient later. So I think that's kind of maybe. I know that we. I hear these questions too. Right. I know what Eric's talking about. But I think that the larger point here is, you know, we can go into all this analysis, which is good. It's good to have metrics and ways to evaluate. But yeah, you need to be effective. You need to just do it. And not like my dad used to tell me when I was a kid, you walk in circle thinking about something all day long before you finally do it. So I had to break that habit. Right? You could think about something so long, but you could just go do it. So hope that answers the question. I think it just points to a bigger problem. Not a problem. Well, I don't know, a bigger mindset issue.

I think there's a lot of real wisdom in what you're saying because especially with the coaching clients. Right. And all three of you have your own coaching clients. There is this sort of pool to scale fast and be efficient fast. And then the inevitable frustration when, you know, ads don't stick. Like, I'd rather be effective in the beginning. And there is no law that says you can only post on Craigslist. 128 ads a day. Right. The law in our business is mailing and marketing. And marketing comprises a large number of different channels. It could be Facebook, it could be your buyers list, it could be ebay, it could be just at Landmodo. I mean, Land motive. Absolutely. Land Moto. So, you know, that is just one channel. And I think there's a tendency to want to scale faster than be effective. And I think what Mike said is so true that when you start with effectiveness, then you can go and you can, and you can scale. And you even hear this in like Silicon Valley, in order to be big, you got to start really, really small. So that was really, really important. You know, that what you just said, Mike. Eric, before we go in the next subject, anything else you want to talk about with Craigslist?

Well, I think after hearing Mike, everybody's going to want to know how he's getting 100% of his ads to stick. I think that's a pretty rare occurrence, so you might want to elaborate on that.

Yeah, well, I think it comes down to just, you know, like Tate likes to talk about seasoning accounts, things of that nature. I think it's just a very strategic process. We know. I think just like if, you know, if you go right out and you try to put something in autopilot and just have tons of ads posting right away, you're gonna run into issues if you don't season things, if you don't take the process and, you know, so, yeah, we're not. If you hear when that's not a. That's not a hell of a lot of ads. Right. 10 to 12. But the fact that they're sticking makes them very good. Right. So we're getting 50 to 60 per week out there. So. And the buyers list is growing and the sales are coming in. So I think the reason why it's way that it's that effective is this just a very methodical process that is not efficient really at this point, but it is effective. So I think that's why we're getting that rate, you know, and if, you know, if it's such a change, we'll adjust. But again, it's not. You don't hear me saying it was 100 ads. I'd like to say we have 100 ads out. But right now I'm happy that she's doing, you know, 50 to 60 and they're sticking to me. That's, you know, if you look, if I put out 100 ads and I had a 50% stick rate or 40% stick rate, then, you know, it's. So it's effective right now. I will argue that, I will agree that it's not completely efficient, but I don't care about that right now, especially where, you know, the business that I have, mine's fully automated, someone that handles that for me. But with Laura, and she's learning and doing very well, she's done, I think she's 17,000 sales in the last two months. So she's done really well. And, but she's, but she's effective and I'm not really worried about her efficiency right now. That can come later on. You know, I just want her to get the effectiveness down.

Yeah, Yeah. I mean, 17,000 sales for you, Mike, that's like two dinners in Boston. I mean, that's really going to move the needle for you guys for sure. Because, you know, when Mike and Laura go out, they go out big. Yeah.

We have nine people. I get all my kids and their significant others. It's nine of us. Like, bring a party.

Yeah. And, you know, and Laura's got expensive taste. She's like, mike, I just did all these deals. Let's open the Cristal, and. And then next thing you know, oh, yeah. You know, it gets out of control. But, you know, that's. That's great. That's great. So for a lot of people, that, you know, 17,000 is actually 17,000. For Mike, that's more like, like a hundred bucks. But that's, you know, that's great. Eric, how much did you do? How much was your for sales enterprise value?

You know what? I don't even know. I. I could dig in.

See, that's when you know you've really got some serious wealth. You. When you don't even know, it doesn't even matter. You know what? That money just goes to my wife, and I don't even look at it.

No, I just. I add those to my note income, and it's just like, you know, incrementing up little by little.

I don't.

I don't look at the overall value a lot anymore because I care about adding to that. That note portfolio.

I see. Okay, great.

But I'll take a look and I'll. Give me a couple minutes. I'll come back to it.

Yeah, I mean, before we move on to the next subject, we do have to talk about an interesting quick question which says, do you ever stop marketing a property? Is there ever a good reason to stop marketing a property? Tate smiling. Tate.

I mean, this question makes me. Makes me cringe. It makes me hurt inside. I mean, the simple answer is no. There's never a good reason to stop marketing a property. Never. There's no reason to stop marketing. I mean, unless you decide you don't want to sell it. Right? Like, maybe you decide, hey, I'm happy spending money on this, and I don't want to make any money on this property. I'll just hang on to it. Other than that, I don't know.

Yeah. Yeah. I mean, Eric, any good reason to stop marketing a property?

Well, first of all, I just added it up about 14,000 in profit.

Okay, so that's one meal for Mike. That's amazing.

But back to the question at hand. You Know, I think certainly there's no reason to ever stop marketing a property. However, I think there may be reason to consider marketing on a different platform, depending on, you know, how broad you're marketing that particular property. Maybe you're just not reaching the right people. So, you know, is there another platform you could move this property to? Whether that's Land Moto or the other land sites, or ebay or Backpage? You know, typically, people already have it on Craigslist, so, you know, I'm not going to mention that. Facebook, all. All those different platforms that we utilize. If you're not advertising this particular property on those, that's maybe the first thing I would think about before just giving up on it.

Yeah. Yeah. Mike Zano, what are your thoughts? Any good reason?

Well, I mean, you could say when you sell the property, you can stop it, but that's not even really true because if you're buying property like we all do, you're going to buy not one in the area. You're going to buy 10, 20, 30 in an area. Right. So you're going to want to keep. So, I don't know, mailing and marketing, that's not too far. It's like, do you ever stop mailing? No. Unless you want to stop having deals. Right? You don't stop marketing unless you want to stop having sales. So I guess if you throw the towel in and say, no mas, I quit. Yeah, stop marketing. But other than that, no, I mean, that's, you know, adjust, overcome, keep going. You know, this may point to, again, the same idea of frustration that people encounter. And there is going to be times of frustration, and there's going to be times of elation, but if you can kind of like just keep it that steady balance in the middle, it's gonna work out, right? So, no, I don't think there's any time, because even if you sold the property, you wouldn't. I mean, you have another one just like it. I mean, that's what we do. We buy lots of property. We don't. We don't hinge our business on one deal. Never.

Yeah. I mean, to take the extreme, you know, example of this, when I sell property and we have it posted on the website, we don't even mark it as sold. It's just another lead magnet. Now, we might obviously change the legal description to update it, but like Mike said, I mean, even. Even when it sells, we don't ever stop marketing it. You know, we want backup buyers to that property in case of a default so that we can Just pick up the phone or shut an email. Hey, you're up. But your down payment, it's available now, so, yeah, it just becomes super, super efficient.

What better way to create scarcity? When tell them it's not available then, but I got another one, and then they're gonna want to jump on it, right? Because what do I gotta do to have that one? You know, there's an easy way. Money.

Yeah, yeah, absolutely. Absolutely. Yeah, exactly. I mean, I. I never thought I wanted an iPhone 10 until I couldn't get it, right? So now that I can't have it, I want it. I mean, and the fact that Scott Todd has it before me, it's sort of eating me up inside. And. But that's. I don't even know I'm bringing that up. Oh, because of scarcity. Yeah. So, moving on to the next topic. Freebie property. How do you get freebie property? Why would anyone ever even give you free property? So, Mike, tell us your story.

Yeah, I just think we immerse ourselves in the land business. So over the last two weeks, I've had six different parcels given to me, none of them two different people. But, you know, when I go into an area, I make friends with everybody. The county, I mean, I call realtors. I mean, I don't use realtors, but I become familiar with realtors. I want to know everything there is to know about a county and, you know, become friendly with them. I buy, you know, donuts and coffee for the people at the county because I do appreciate their work. It does. Yes. They treat me a little nicer because of it, but the reality is I am doing it because I appreciate it. So when I talk to realtors, I also extend that same kind of courtesy professionally. And some people go to realtors and realize the realtor doesn't want it, and the realtor will say, hey, I know this guy, and maybe you'd want to talk to him. So, boom, I get phone calls and emails, people giving me property. And it's not a bad thing. You know what I do do, though, is I tell them, in the same vein of your generosity, I'm going to donate to a. Some sort of nonprofit, some sort of charity, some sort of money I'm going to donate when this property sells. So, you know, I think it's good to pay it forward as well.

That's great. That's great. Let me see here. I was just preparing my tip of the week here while Mike was talking. It's not working. Tate, what about you with free property?

Yeah, I'VE had a couple people give me free property. And it's one of those things that until you actually get gifted something like that, you really don't believe that it's ever. I mean, you think that Mike's just full of hot air. It's like, wait, what? People give that stuff away and it's like, yeah, I've also had the opportunity to acquire a few properties and then turned them down because there was issues with them. But yeah, I mean, some people just simply want to be done with it. And, you know, you can tell them, hey, the back taxes are so high that realistically I can't pay for this land, but I'm willing to take it off your hands and pay the back taxes and have it be, you know, I'll take care of that responsibility from here on out. And oddly enough, people will do it. They just want to wash their hands of it. So it's weird when it happens, but sometimes just because it's free doesn't mean you want it. You know, you still need to do your due diligence on it. You still need to investigate if there's something wrong with it and, you know, be cautious. But sometimes people are just that nice.

Yeah, I mean, I used to get free property all the time in the sense that, you know, the offer might be twelve hundred dollars and they owe dollar in back taxes.

Yeah.

Say, look, you know, you get a buck and you can just write off that this deal is a tax write off if you have income to offset. And a lot of times like, oh, that great, because they don't want it, they know they're going to lose it. They don't pay the taxes and at least they're going to get the gain on that. So it does happen. Eric, you haven't gotten free property yet?

No, free property. I've certainly bought a number of very cheap properties at, you know, around the hundred dollar mark, but never, never got one for free.

Mike smiling, smiling at his new mustache and be it. I love it.

Yeah, yeah.

November, go to. Go to the YouTube channel and watch it. Eric's got a new style.

Well, Tate taught me a new word I never heard of called movember.

Yes, that's the fighter popping. They're all growing mustaches next year.

We're doing it.

I know we're not sports people. See. Well, I wear the hat, but, you know, messy head.

Yeah. So, you know, I do, I do feel like in a way Eric has gotten free property because he took a seller from me. In a way, a lot of free property Free property.

And not to mention, it was kind of low.

No country for old men. Back, backpack full of cash on the plane, he goes, yeah.

I don't know. What do you think, Eric?

Movie there.

There's a movie there. I start working on the script today. Young protege.

Tom Cruise could probably play Eric. I don't know. It was probably fitting.

Brad Pitt, you know, with the facial hair. All right, we're going off the rails again. Okay. Tips of the week. Website, a resource, a book, something actual where the art of passive income listeners can improve their businesses, improve their lives, actually, after listening to this podcast, say, I am so thankful for the land. Geek podcast and roundtable in the community. Tate Litchfield, what have you got?

All right. Tis the season of gift giving. So I recently discovered a cool feature. Some of you might already know about it, but assuming you have Amazon on your phone. I was out shopping and I was wondering if I was getting the best price for everything. So, Amazon. If you open up the Amazon app, in the upper right hand corner, there's a little camera. And if you click on that camera, it's got a couple different features on it, one of which is the barcode scanner. You can go up to a product, scan it, and figure out if this is the cheapest price for it or if it's cheaper. Available on Amazon. So kind of a little gift giving. I don't know. Tip of the week. But I've been using it lately, and now my wife is killing me because I want to scan everything in the cart all the time, and I'm determined to get the best price possible. But it's kind of fun. But what's it called again? It's just built into the Amazon app and I had no clue about it. So if you just go to the Amazon app and you click on the little camera in the upper right hand corner, you can see that it's got a barcode scanner. It's also got, like, package X ray. And yeah, it's got some cool features in there, but Amazon, that's my. Yeah, check it out. It's pretty cool. Nothing else. It might save you a little bit of money when you're shopping this holiday season.

Do you guys ever feel badly about showrooming? You know, basically you go into, like, a Best Buy with that barcode scanner app, and then you save five bucks on Amazon or, you know, you go to Barnes and Noble. They're like your showroom. Then you buy it on Amazon. Do you ever feel like, I didn't.

Know there was a name for that.

Yeah, it's called showrooming. They, you know, these retailers hate it. Well, is it. What do you think, Mike?

I think, you know, educated consumer is important. I think. I don't think we should feel bad, but I guess they're looking at money out of their pocket, potentially. That's probably.

Obviously, yeah, most of them will price match, won't they?

They will. They, actually, yeah, they will.

So if you. If you do it, I mean, it's not like you could go up to them and say, hey, do you price match? And they'll say yes or no. If they say no, well, you know, that's their choice, right? I don't know.

Maybe I'm your scanner and go, okay.

Yeah, Yeah. I really don't know the answer on.

The belt to pay for it. You're scanning each one?

Yeah, I'm scanning it, and then they're scanning it.

I like it.

Yeah. Eric, what about you?

Are we on my tip, or are you asking what.

I think it's a moral dilemma.

The moral dilemma of showrooming.

That's an official word.

Yeah, I think. I don't think there's anything wrong with it. I mean, you know, I mean, as consumers, we all want to get the best value we can, right? I mean, giving the store the opportunity to potentially match a price might be kind of a nice thing to do, but.

But, yeah, I mean, it's competition, right?

Yeah, absolutely. Absolutely. All right, well, that's good. That's a good, good tip. I'm gonna. I'm gonna start using it. Mike Zano, what's your tip of the week?

Showrooming. I even got my tip. Well, I don't know if anybody's mentioned this, but I came across this, and I found this to be very interesting. So has anybody mentioned TimeWellsp? Is anybody on the. On the podcast?

No.

This is pretty cool. Take it for what's worth. These people, supposedly, they had worked for some of the bigger companies, Facebook and whatnot. It's all about using your technology, like, to better yourself and. As opposed to waking up and falling asleep on Facebook. And it talks about all kinds of. It has all apps you can download to your phone or your computer to, you know, just make it. So you're using it more, I guess, attentively. Right. You're using it in a way that's, you know, meaningful, as opposed to just getting dropped into 24 7. Click, click, click, click. Using. And it's really interesting if you read about what they're talking about. I mean, who knows how it's all true. I mean, yeah. Are there really millions of Facebook ads, Facebook profiles that aren't real? Just to generate a sort of consensus among people who have opinions and make them certain, believe us or. I mean this is kind of interest. I think it's worth checking out. And the apps that come along that you can download for free or donate are really cool. I've already downloaded some of them, so I'm not gonna quote this week. I'm. I like this. I think this is kind of Zen. Like I think this is something that, you know, question what's going on and whether you believe it or not. Why not take a look at it?

I love this because I struggle with this myself and I go back and forth and it's very, very difficult for me.

It's interesting stuff when you look at this. It's like the way that, you know, our society is morphing slightly based upon these different, you know, you know, technological, I don't know, programs, Facebook, Twitter, everything. It's just interesting. Especially those of us who have kids, right? All of us here, right. We all have kids. So this is something that affects syndrome like immensely the way that they view the world and themselves.

Yeah, absolutely. You know, it's funny, they have a thing here, you know. What we feel as addiction is part of something much bigger. There's an invisible problem that's affecting off society. Snapchat turns conversations into streaks, redefining how children manage your friendship. Like my daughter, every morning she's like, I gotta keep my streak. And she does it. Instagram glorifies the picture perfect life, eroding our self worth. Facebook segregates us into echo chambers, fragmenting our communities. YouTube autoplays the next perfect video, even if it eats into our sleep. Like my 16 year old does not watch TV. He's on YouTube all. Is that all the time? So there's something to it.

And there's some apps down there at the bottom that are free and you can use them on the Mac or you can time. There's even, there's even another one I haven't, I haven't got yet. I'm going to. One of them is it kind of, you can log in and it tells you like how long you're doing certain things. But not just online offline you can. It just gives you a better picture of your day and what you're, what you're doing and where you could cut back on maybe certain things. Things to make yourself more productive. Like post ads. Yeah, yeah, I don't have time. Well, look you just spent two hours clicking on YouTube.

It's great.

I don't know. I like it. It's cool. Check it out.

Yeah, yeah. You know, freedom is on there. Moment. Rescue time. This is great. Very good. All right, Eric Peterson, what is your tip of the week?

All right, so my tip has nothing to do with land today. You know, it's getting into the holidays. You know, you might need to bring a card to a family member or someone that's hosting you for a meal. And I came across this kind of silly card. There's a YouTube link to it, and this is the website where you could get it. It's really silly.

It's.

It's a card. You open it up in this butterfly just flies out of the card and just scares, you know, whoever's opening the card. So I just saw it, thought it was a lot of fun. Think I'll probably get it from my mom sometime because I could imagine, like, her opening this card and screaming. So it's just fun, that's all.

Oh, wait, I got. I got a 404.

I just watched the video. That's hilarious.

What I do wrong?

I don't know.

Did you.

I'm getting a 404.

Oh, you're missing out. It's so funny.

Hold on.

It's so funny.

The video is on their website too, which. It's a really long website, so I.

Don'T even want to.

Good marketing. Look at only 5 hours and 17 minutes left. We're all gonna buy it by the time, but within five hours, we'll all have bought several of these. It's good appetite.

That's a magic flying butterfly. $10.

I'm going on now.

Hold on.

Where did you buy it? I can't buy one.

Eight left. I'm taking them all. Buy nine, get three free. How can you do that? There's only eight.

Butterfly card. I'm watching the video. 38 seconds. This is great.

I think they're lying to us, but it's working.

She's screaming. Can you hear that?

Yeah. Yeah.

That is really cool. All right, well, I mean, maybe we.

Can give it as a glue gift to our land customers, right?

Yeah, Eric, as long as they don't have, like, heart problems.

They probably won't forget me if I send a mess.

That's true.

Yeah, that's true. All right, cool. That's a cool tip. My tip of the week is going to be based on gratitude. And there's a little website. We'll send it to you guys. Gratefulness IO Check it out and let me know what you think. I do a gratitude journal with the 5 Minute Journal app, but I also use Gratefulness IO as well. And, you know, for this Thanksgiving, I think it's just a good practice to have is, you know, to always be grateful for what you have and not be focused on what you don't have. For me, it's hard because, again, Scott Todd has the iPhone 10 and I don't. Right. But I should be grateful. I want to feel grateful for the things that I do have. And, you know, it's wonderful. So I want to. You know, I just want to thank all the listeners again and let you know that I am truly grateful for each and every one of you, Your attention, your contribution to the Lange community. And as we head into 2018, we're just gonna have more and more better goodies and kaizen coming your way to really help move the needle in your life. Achieve more freedom, achieve more flexibility, all through passive income without any headaches like renters or rehabs, renovations, rodents. So, guys, are we good?

Yeah.

Great podcast.

Good. Good app. I mean, do you like Gratefulness IO.

That goes right into your journal? Is that what it does? It links or creates a journal?

No, it goes to your text, so.

You probably don't have prompts and add to your journal.

So you can add it to your journal too.

Yeah, that's pretty cool.

Pretty geeky. All right, well, I want to thank you guys. I want to remind the listeners. Also, give us some love. All you got to do is subscribe, rate, and review the podcast. Send us a screenshot of your review. To support thelangeek.com we're going to send you for free the $97 passive income launch kit. I know by the time you read this, it'll be actually. Read this here. This podcast is actually going to be after Thanksgiving, but because it's or two days before Thanksgiving, we didn't think about it last week like we should have. But next year I'll put it on the calendar.

We'll get it right for Christmas.

We'll get it right for. Yeah, for sure. Absolutely. All right, well, thanks, guys. Are we good?

Great.

All right. One, two, three. Let freedom ring.

Did Eric say that?

I don't think Eric. I think he just mouthed it, actually.

I think he said it. I didn't hear it.

We should make him do it solo.

Solo.

You know, without. Without Scott on the podcast this. This week. I thought we were pretty nice to Eric because usually Scott will get the mini bat out. Like, don't Mess with Eric.

Is Scott the instigator? Is that what we're discovering?

No, no. Scott.

Scott, Erica, passionate instigator. Oh, are you gonna grow that, Eric? Is that gonna be full? Fully grown by saying, you know, this.

Is about as full as it gets, I think.

Oh, okay. So I have time off. I'm able to grow a little bit. Maybe I'll grow one. We go with my hat and my boots.

There you go.

That might be good.

By the way, I. I don't know. Do you guys know that I'm really into shaving? Like, I'm, like, fastidious about my shaves. Did I ever tell you guys that?

That kind of stuff, like that little kit?

No, I've got, like a straight razor. Like. Like. Like the way my grandfather used to shave. I forget. I'll have to send you the link to it. It's really like this heavy single blade. And then razor, I use the. I use the brush and I got this Italian stuff, like pre and post shave. Like, I love shaving, but I don't do it. Like, my wife likes me with a little, you know, scruff. So I get the kind of Eric Peterson look. But when I do shave, I love it.

Do you sharpen that blade yourself?

No, I mean, I just change it like every 10 days or two weeks. Just. It's disposable.

Is it the safety razor one? Because that's what I use.

It's. I have to send you the link. It's really cool. It was a Kickstarter deal and kind of got big from that.

This is like Crocodile Dundee. There's no safety here. This is live blade. You just go up and down. Don't go side to side. Big problems.

I mean, Mike, do you use a straight razor? Are you like one of those electric guys now?

Straight razor?

Yeah.

That's dry.

Yeah, that's manly. What about you, Tate?

I. I'm like you. I put on, like a pre shave. I put on this, like, oil beforehand, and then I use the brush. And then I love it. It feels so good.

Yeah, like shave. She like your grandparents.

Treat yourself right.

Actually, a lot of times Laura will shave my face for me. She's actually really nice like that.

She's.

She's very good.

Wait a second. Are you serious?

I am dead serious.

You gotta make a video.

Isn't there a James Bond scene like that?

My daughter gets so mad how well I get treated. I can't believe it. You just want a coffee. It shows up. You wanna. And it's just because she loves Me not because I ask.

Yeah, I mean, what's not to love? I mean, she just made an extra 17 grand because, like, you know, you decided to go into this. I love you too.

Check out that link I just sent you. This is from Skyfall. James Bond. It's when funny Penny shaves him. This is what I imagine Mike Zano's life is like sitting there.

Yeah, speaking of Thanksgiving, Mike Zane has lost all complaining privileges. Like, I don't want to hear him, like, like, say, like, in San Antonio, I'm a little cold, like, in the room, like, nothing.

Tate, that's exactly what it's like.

Yeah, your life is tough, man.

Then I get out my new drink. Hendrix gin and tonic.

Really?

It's good stuff. It's real manly. Eric. Gin.

Gin. Gin's a manly drink. Here it is. Macau. This is a three minute video.

I'm not, you know, just skip a little bit, going like 20 seconds in or whatever it is.

Where is this?

One minute and like 50 seconds in.

Oh, there it is. Okay, that's.

This is how Mike Zano's living right here. The rest of us are just having to do it old school.

Can you tell I've lost weight through this? I've been. I've been. I've been eating my pre flame meals, getting ready for Texas. Does it show through?

No, you look good. No, no, you look good, man.

It's a double negative.

What do you mean?

I said, do I look good?

You said.

No, no, no.

You said, like, do I look.

Oh, I do.

I answered two questions at once.

New bike. I got. I got a rogue. You know what that is? A rogue assault bike. How does that sound? Crazy. You use your arms and burns.

Really?

It's an assault bike. It's inside. You can do this. You can't crash this bike because it doesn't move.

That's what I need, right?

It'll rehab your arm because you got to go back and forth. You need the rogue assault bike.

Yeah, I'm really messed up here. Rogue assault. I like getting outside, though. So you.

You.

You could put it right in your.

Yard and it wouldn't matter because you had the most beautiful weather. You could just, like, put on the patio and ride your rogue bike.

Yeah, it wouldn't be bad.

Can't do that because the snow and the rain ruin it.

All right, thanks, guys. I gotta go.

All right, talk to you later.

All right, bye.