ROUND TABLE—Deal Flow Begins With Consistency—How To Get In The Habit Of Mailing & Marketing

Hey, it's Mark Polsky, the land geek with your favorite niche real estate website, www.thelandgeek.com. and on today's roundtable, we've got a lot of really cool topics to discuss. We've got Eric Peterson from Landopia.com Tate Litchfield from FrontierPropertiesUSA.com David Benallos, Facebook whisperer from Simple Life, Land.com David, that's it. Mike Zeno, the zen master. Mike, what's your website? It's the land guru.com theland guru.com and last but certainly not least, you know him, you love him, and we're gonna talk a lot about what he's doing over@landamoto.com Scott Todd, how are you?

I'm good, Mark. How are you?

I'm good, I'm good. Let's just get into it. Scott, Todd, let's talk about landmodo.com and some of the changes going on over there.

Yeah. So basically, look, for a long time, land investors have been kind of ignored when it comes to these, like, land websites, you know, these platforms, these marketing platforms, Land Watch, Land and Farm. And one company is buying them all up. And what they're doing is when they buy them up, they are making you go to the higher tier. So what they're doing is they are monopolizing the marketplace and driving the price up. And I had a lengthy conversation with the management over there, and basically they're like, ah, we'll survive without you. And I'm like, okay, no problem. So here's what we're gonna do is we're going to allow others to leverage the traffic that I've already generated off of Lamboto. So what I did was I basically went back and we allowed for users to join.

Okay.

So like, Eric Peterson joined and he is listing his properties on there. We have like 10 or 12 people right now that are listing their properties on land moto other than my own.

Okay.

And basically what we're doing is we are generating traffic for those people that are listing their properties. So we have three pricing strategies. And they get to the people who are providing their properties on the website, they get to list their properties on there. They get to leverage the traffic that's already there. They get to leverage my buyers network. We're taking these posts to Facebook, we're taking stuff out to Craigslist to drive more traffic back to the website. So we're using the posting domination tools to like, spread the word. And I think that, you know, I know that Eric had a Sale on the platform last week. We had four sales on the platform last week. There's a cool component in there as well that I think is really, really cool. It's different from anything else that's out there and it has the wholesale component to it. So in every single listing, you can put a wholesale price that gets hidden from the retail customer. That's just on the website. You have to be a wholesale member. Yes, you have to pay to be a wholesale member. It's cheap. It's like $59 a year. It's a small wall to keep people out. But once you're in there, you can actually go in there and look at wholesale property. Today, right there, right now, there are 22 properties available wholesale. And so it's going to continue to grow. It's a great way of looking for wholesale land. But that wholesale price is hidden from the general marketplace. You have to be a wholesale subscriber to do it. So look, if you're, if you're okay selling some of your land wholesale, great. It's a great way of doing it. It's a great way of moving property. If you're looking for the retail sale, they are happening up there. Okay. It's a new platform, so it's a shift for my customers because you're using my buyers list and my, you know, people that have been to that website. So it's a little bit of a shift in their mindset. They have to understand that, like, hey, I'm not dealing with Scott necessarily anymore, but all is good. And in fact, we got the model last week for sales.

So, Eric Peterson, what was your take on it? How difficult was it or how does it compare to like uploading, let's say an ad in the land moto versus like Land and Farm or Lands of America.

It's pretty straightforward process. It's actually, in a sense, it's easier. There's a few less steps. You know, Land and Farm or Lands of America, you've got typically multiple screens you need to go through and a whole bunch of check boxes to check and uncheck. And I actually, Scott's got it set up where it's basically one page that you're using to input your information. You can put some HTML in there, link, display photos, large and different things like that. So it's pretty simple at this point. I've just done it myself, but I'll probably train a VA to do it at some point here.

Yeah, I think that's a great idea. Tate. It would be cool to have lg Pass integrated, where you say, list this on Land Modo and just press the button. Is that coming down the pike? Scott, wait. Scott, you're on mute.

Sorry.

Sorry about that. I have a developer that's actually working on that to. To where there'll be a button in LG Pass that actually says send a. Send a land Moto. And it will take the. It will take the ad content and send it over there. I also. They are also working on. And this has proven to be a little bit harder than what I dreamed, but it's okay. We'll get it a WordPress plugin. So if you're on WordPress, which I think most people are, if you're on WordPress, you can put it on your website. There'll be, you know, when you're looking at your posts and everything, there'll be a little link that says send a Land Moto. So you, you launch this plugin and send that over there. But Mark, I got tasting. This is the one thing. It's not out yet. It's going to be out this week. And I'm very. I'm like, if there's one thing I'm excited about, it's like this one thing because it's completely different. So let me tell you what we're doing, okay? We, we are asking the customers who are not buying from us, like, we're asking, you know, if they're on the mailing list or anytime we send out a blast there, there's a link there that says, don't see what you want, tell us. Okay, okay. So then what's happening is we actually have people that are right now completing a form. They go on, on our website. They complete a form. It's 10 questions, and they tell us like, hey, this is what I'm looking for, this county or this, this area or this acreage or this type of price or this one component. And then what will happen is when you're a subscriber, so like for example, Eric, okay, so Eric will be able to go onto this one website and soon he might be able to get text. Not text, email alerts too, but he'll be able to go on to the page and look and say, hey, let's say that this person's looking for land in this county or this area. He'll be able to say, hey. And they're identified with a number. So like number 25. Number 25. I think that this property might be a match for you. And so instead of having to wait for the customer to always contact him, and he'll be able to look at these leads of what people want. And he'll say, well, maybe this is a good fit for you. He'll provide the URL. It gets emailed to the customer. So it's a reverse spin that we can now be proactive in reaching out to the customers. They then get an email that says, hey, we might have a match for you. Come look at this property. And if so, we're trying to match the two together. But how cool is that?

Mike Zano, is that cool?

Yeah, it's very cool. I'm actually really excited. I've already signed up. I haven't gotten properties up there, but I plan on they have a bunch of wholesale properties that I'm going to put up there. And I'm really excited about this new platform. It's a good thing. It's a really good thing.

David Benalis, how important is the platform?

You know, it all depends on the traffic it gets. You can have an amazing platform with no traffic, and what's the point? But what Scott has done is create a massive amount of traffic coming in there. And that's the key to anything working, is having how many eyeballs are going to be on this. You know, I know he's taken a lot of, you know, great care making sure the traffic is there and the type of advertising he's done. So I'm signed up. I'm ready to load some properties on there. Hearing that Eric sold the property on there, I'm excited. Going to end this call right now, and I'm just going to go on Land Moto.

Yeah. So let's, you know, Eric, walk us through the sale because, you know, why did it sell so fast on this new platform? Was it the price? Was the property? Like, how did you market it?

And.

I don't know at this point, it was a very simple sale, you know, not a whole lot of questions. The buyer was motivated and ready to purchase a particular property. They contacted me through Landmodo. I provided a little bit more information, talked about how the process works, and they were ready to go. And that property, I had been marketing it through other channels. My website, Craigslist, Land Watch. It was probably as far as it had gotten so far for probably three to four weeks. And I had just put it on Scott's website maybe a week before, and we did mention it in one of his buyer list emails, and it sold super quick.

Yeah, I think the advantage that the Land Moto platform has over, like, you know, these costar group conglomerate platforms Like Land and Farm or Lands of America or Land Flip, whatever it is, is that, you know, Scott's in that business, right, where the people that run it, they're running landsofamerica.com they're a, they're in the business of selling advertising, right? They're further. They're not in the business of selling your property, right? That's. That is like, well, we hope you sell your property, but they're really in the business of getting as many people on that site to advertise and upsell you into a featured listing, right? Or put a big banner on there, like that's where they make their money. So they want to get as many people on that platform as possible. And next thing you know, right, you know what we have, we've got that jam store where everybody goes in, they take a look at all the jams, are overwhelmed.

They.

Because there's, you know, so many on the shelves. And then they go to Lanmodo and they actually, that's where they go buy, right? Because it's, it's a different marketplace, it's different platform. Scott, is that fair assessment?

It is fair. And that's why, that's why we're, we're bringing people in in waves. So if you're listening to this and you, and you look at the. @lanmodo.com pricing and it says, like locked. Right now, it's simply locked because we have to balance. We have to balance the number of providers on the platform with the number of customers that we have, because we have to generate enough customers to make sure that we can facilitate the core value exchange, which. The value exchange that we're trying to do is sales.

Okay?

Like if we're not generating sales, well, then there's, I mean, there's no value exchange, right? So you either need to get. Come up with leads from this system or sales. And it's going to be, it's going. It's like the, you always hear, like, which came first, the chicken or the egg. It's the same thing with this platform is that any platform for that case, you know, like, you gotta have properties up there for sale. And then at the same time, you've gotta have people looking at it. And so you have to, you can't overwhelm them. You have to have a good ratio. So if the ratio gets out of whack, we have to like, curb. We have to curb one side of the equation because it's supply and Demand. It's Economics 101.

Yeah. Tate, you had a couple Sales last week. Where'd you get those sales from?

You know, they were coming mainly from Craigslist, but actually, this week, we have kind of not put Craigslist on a hold, but we're transitioning everything over to Lanmoto because, I mean, that's where the sales are right now. That's where the traffic is. That's where, you know, Scott's not only investing time, but he's investing money into bringing sales to the community. So, hey, if Scott wants to spend his money doing that for me to get sales, then thank you, Scott.

Right.

Like, you're a good man. That's very kind of you. So how could I not have my properties for sale?

Yeah. I would still market on the 10th most trafficked website in the U.S. no.

No, no, we're not.

No offense to Landmoda.

We're not stopping there. But, hey, if we can double down, that means we're gonna get double the sales, right?

Yeah, yeah, absolutely. Mike Zaino, is this gonna change the way you do business? Because I know you love the phone.

Yeah, no, it's kind of. It's gonna help. It's gonna be a bigger platform for me to sell wholesale on as well as well as retail. I mean, I'm not opposed to retail, although I'm primarily do wholesale at this time. But it's just gonna be a lot more exposure, and I'm excited by it. I really am. I've been ever since he sent that, waiting to get up there. So I just had a few things I got out of the way, and I'm gonna be listing right away. And so it's gonna. Yeah, it's gonna change. You know how it's gonna change? I'm gonna sell more property.

Absolutely.

I will tell you.

I was looking at a property. This is gonna be kind of funny. Like, I was looking at the. One of the. I was looking at two properties on the website, and I looked at it, and I'm like, I think that there was a property there for. I think it's still there for, like, $900. Right, Mark? And I was thinking, like, holy crap, $900. I just want to buy it because it's $900.

Right.

Like, why would I not buy $900 property? And then I'm looking, and there's a property in right now in North Carolina. We have one in North Carolina. Okay. And it's. It's near Cherokee, North Carolina, which I love that area. I'm like, I might buy that. I might be buying all the properties. I don't know. Like, this is dangerous for me.

Yeah.

I mean, yeah, this is like Scott going into Best Buy. Like, he's like, oh, you know, I'm just gonna browse next thing. Oh, wait a second. That drone is 50% off.

I will tell you, it was kind of hard, though, for me because, you know, you want to talk about, like, abundance mentality. Mark, there's a guy, he's been buying property from me. I don't know, I think he spot, like, six properties from me. He's a very good customer, and he actually called me yesterday, and he's like, hey, what happened with your website? Like, I see this thing where it says seller. That's not you. And I explained it to him, and he's like, oh, okay, because I'm going to buy a piece of property from somebody else. And I'm like, no, no, no, you can't do that. You know, takes you outside your comfort zone. It's okay, though. It's okay, because there's enough for all of us. Right. But still, it's kind of funny. Like, you're my guy. No, no, you can't take your money anywhere else.

Yeah, I mean, absolutely. I would have those same feelings. You know, David Benalis right now, being the Facebook whisperer. Right. How's it going on there? And how's that platform working today?

It's getting a little finicky. The stick rates on some auto posters are not doing so well, as well as admins are starting to get a little, you know, egomaniac. Egomaniacal. There's a good word there as far as, you know, flagging posts. But it's the usual. I mean, haters come with every platform. Probably not Landmodo. I still love it. I'm still gonna sell property there. You know, we're gonna be everywhere. We're not gonna be just the one place. You know, that was a lesson I learned earlier. So I'm gonna be on Land Moto. I'm gonna be on Facebook, be on Craigslist. I'm gonna be on back page with Tate.

What about ebay? One of my students made 338% cash sale. Come on.

Was that Brandon on ebay?

No, that was Seth. That Brandon did that as well. Now this was Seth.

Oh, my gosh.

My course. Gotta do an ebay course. That's it.

Ebay gets no love.

I'd rather squad.

Stop.

I don't know.

It's not like I recommended a book.

That's true. Am I the only one who's completely uncomfortable that we haven't made Fun of Eric Peterson. Yet on this podcast, is everyone feeling the tension except me? All right, let's pivot and let's go to the power of one word. Consistency. When I say consistency, Eric Peterson, what does that mean to you?

I think in this business it means consistency in mailing and marketing.

Mailing. Every day it's like, what does that mean consistently? Like, is that every day? Is that seven days? Is that five days?

Seven days a week?

Seven days a week. Tate Litchfield, Consistency, what are your thoughts?

Consistency and habit go hand in hand for me. If it's a habit, you're going to be consistent. If you want to do well in this business, you have to form habits that make you consistent. So that's mailing, that's marketing, that's Craigslist, that's back pages for me. That's all these websites that I know produce money. Then I've got to be consistent. I want to be, you know, everywhere. So that's what consistency is for me.

David, Ben, Alice, this might be jumping.

A topic ahead, but you can outsource consistency. Do you want to save this for the next topic or just want to dive in?

No.

I mean, no, we can, we can, we can jump ahead and then jump back.

Okay. I had a hard time being consistent on my own. So Scott Todd had his baseball bat, he brought it to boot camp and he hit me over the head with it. And, and that's my automation and my delegation. The baseball bat got me going. So I had a hard time consistently mailing. I would have a huge mailing and then like take off a few weeks and then another huge mailing. Finally, I just, I have a VA doing that for me. Uploading a list, 250 every single Monday. I'm consistent because someone else is doing it for me. My marketing. Someone else is putting up ads for me. I consistent. So I'm outsourcing my consistency.

You're consistently making sure that work is consistently done.

I'm consistently doing those things consistently.

Also, unless you're consistently outsourcing the consistency of someone making sure that it's consistently.

Done, and that would be having a manager. And I like that idea.

Right. So that you could do that and then you could just get that report on Friday. We consistently sent out, you know, at least 20 offers a day. And we consistently, you know, using posting domination, you know, put out 124 ads a day. We would list it on land moto. We listed on, we sent off neighbor letters. You know, maybe we went on Facebook because I am David Ben Alice.

If you're consistently doing everything else, you're going to consistently make money. What else are we in this business for?

Mike Zano, what are you doing? What are you doing consistently?

I'm going to go with what Tate said. Listen, we're all consistent right now. All of us, everybody in the world. We all have daily habits. We all brush our teeth, we all drink our coffee. We all do things routinely. So this business is all about developing new habits, new habits that you do every day. Whether that habit is outsourcing it to, you know, your va, making sure that they're doing. But this is all just about daily habits, things that you have to do daily and every day you have to do them. It's like years ago, I met a Tai chi teacher and I said, hey, listen, Tom, how long will it take me to get good at Tai chi? And he's like, take you 10 years ago. 10 years? Years. 10 years to get good at Tai chi. And he's like, listen, 10 years is coming either way. Either you're going to be good at tai chi or you're not. And I'm like, oh, that makes a good point. So listen, the next year is coming, the next month is coming, the next week is coming. Either you're going to have 100 mailings out, either you're going to have 50 ads out, or you're not. It's just daily habits.

I love it. I love it. That could be your tip of the week, Mike Zane.

I just realized I blew it on that.

Todd. Nothing drives Scott. Todd. Crazier than people that are not consistently working the business, whether they're in flight school or they're one on one coaching. Scott's lost all his hair because of students not consistently mailing and marketing. So, Scott, what, you know, what do you do? Like, how do you get people to ingrain that habit?

Well, first of all, I think that it ultimately begins with your why, right? Like if, if you're, if you don't have that burning desire to change whatever it is that you're trying to change, well, then you can't, you can't, you can't do it, right? So, like, you got to find a ship to go burn. Don't really go burn a ship, but, you know, go find that one thing that's going to propel you, like, hey, I'm going to go do this no matter what. And maybe it's, maybe it's a money thing. So, Mark, you know, I was telling you before this call saying about the, the author, J.J. virgin, right? Like, you know, and here's.

Here's this author.

She's written a couple of books, but she was basically saying in this interview that in 2008, like, right in the. In the big crisis, she basically went and she found somebody. Her whole thing for growing is to go find someone who's doing it and then basically hire them. Right? You know, basically get them to be your coach. She went and she found a guy that was doing what she wanted to do, which was to be an author, and she went and hired him, and it cost her a hundred thousand dollars. Okay? So she wrote a check for $100,000 so that she could become an author as well. And that number, basically, she's like. It literally drained her bank account right in the middle of the financial meltdown, which is a stupid thing to go do, you know, and not too many people would go do it. However, she knew that she had to have her back up against the wall in order to come forward, in order to achieve what she wanted to. So if you don't have that burning desire individually, well, then maybe you should write a big check and give yourself that burning desire. Like, I'm going to do this because I'm not going to flush the money down the toilet, whatever way it is.

Yeah. I remember Justin Williams was talking about how he got in the house slipping on our podcast, and he wrote, like, a $50,000 check to a coach. And he's like. It was. He's like, I got nothing out of the coaching except for the fact that I had to get my money out. And so, you know, that was his burning desire. Like, you know, that was enough to just have him consistently work on learning how to flip houses. I mean, and now he's doing, like, a million bucks a year. But it started with commitment. Right?

Right.

And that's really what it is. Like, you know, when. When you have that desire, when you. When. When you're going to do this, well, then there's nothing that's going to stop you. I mean, like, you are unstoppable. And it's those.

It's that.

That drive that you need. I don't care what it is that you're trying to achieve. And that's what will bring the consistency.

Right?

You know, what you don't want is you don't want to be that guy that. That, you know, goes to the gym and says, okay, I worked out today, so now I'm going to eat the calories I just burned while I'm trying to lose weight. Well, that's not Going to solve the problem for you either, Right? Like, you know, don't relax. You know, keep yourself on the, on the ropes and keep swinging, keep hitting with the bat.

Yeah. And the funny thing is your why changes. Like, I remember in 2001, my why was to spend time with my children, my wife, and have total freedom, flexibility to raise my children. Well. Now the kids are older and they don't want to be with me. So now my why is, you know, to spend more time with my wife and really have that relationship be solid, have, you know, more freedom and flexibility and actually, you know, with Land Geek, even, you know, grow the pie larger. Right. So it's not about me anymore. It's about how can we grow this pie so big that like, you know, Mike and Laura can take, you know, six months off and travel the world and David can spend more time with his kids and Tate's got a baby coming. Right. So how do we have it so that, you know, everyone can sort of create their why and not go through all the pain and suffering that I had to go through. Right. Which is where I think a lot of the, you know, the, you know, the tools and the training really come in. But I'm not sure what we got there because really, when we get to training, we got to talk about VA hiring and VA systems. So as our last topic, let's talk about what's going on in the world of VA hiring. And David, you brought it up first. So let's just start with you. What's the most challenging part of hiring and training a va?

The most challenging part is creating a process that's simple enough where you could explain it once and they get it, and then creating a feedback loop that they can check their own work. I think the big stumbling block might be here, upload these mailings, but you don't tell them Exactly. Okay, you got to go to this file. You got to, you know, create a separate CSV file for this. Then you go in here, then you upload them here, and you got to wait about four minutes for it to upload and then this is how you check it. So you really gotta get into your own brain and understand exactly why you do each step and explain that. I think if you get that right, the rest falls in place because now you just hire five VAs for a one hour. Task one will do great, and it's just a numbers game after that. But if you're not getting the process explained well enough in the beginning, it's just going to be doomed to fail.

After that, Tate, how do you, how do you create the communication feedback loop with your VAS so that you are on top of it? You know, that they're getting it.

I asked for what the end of all of my videos or tasks that I asked them to do. I asked for feedback. Hey, do you have any improvements or there any shortcuts that you can think of to make this job more efficient? Feedback is greatly, you know, appreciated and on top of it. I have them kind of give me basically a summary. And at first you're going to get a lot of feedback like, oh, this step didn't make sense. And then you'll notice as your task or as your assignment gets, you know, more refined and polished, the amount of feedback that you're going to get is going to slowly dissipate and soon enough it's just going to be foolproof and you can have a random stranger who knows nothing about what we even do do the job that you need done. So it takes time. I mean, that's, that's the thing with working with VAs. And I'm sure Scott will elaborate on it, but he's got a really good principle about how much time it actually takes to train one of these VAs. And that's what it comes down to is time.

Yeah.

I mean, Eric Peterson, how do you have the discipline step back and take the time when, you know, okay, this is going to take me three minutes to do. Right. But if I train a VA, it might take, you know, them 100, might take them, you know, 90 minutes to teach them that three minute task. And I don't want to spend the 90 minutes because I'm busy. Right. I've got this I'd rather do and I've got that I'd rather do. And how do you have the discipline to step back and say, you know, I'm going all in and I'm getting rid of this three minutes for the rest of my life?

Well, I think sometimes, you know, it comes down to a motivation point. You know, it could be that you're, you have a vacation schedule coming up and you're like, you know, I know that this task needs to happen while I'm away, and I don't want to have to do it every day while I'm on vacation. So, you know, now is an excellent time to get that sorted out and, you know, get that process in place. I mean, so certainly that's one aspect of it. And then, you know, outside of that, I think it's just, you have to realize that as you grow this business, you can't continue to do everything, including those three minute tasks. You've got to have a way to be able to outsource those and get some help and be able to focus on building the business as opposed to doing the tasks within it.

Mike Zaino, when you started hiring your first few VAs, which really wasn't that long ago, what were the challenges for you? Was it hiring the right person? Was it creating the system? Was it working with them? What was it for you?

Yeah, I think. Well, to answer that, I think that we started too late.

We really did.

Not too late in terms not recovering, but too late later than we should have. And I believe that people in this business tend to fall into two areas. Too soon or too late. You first need to understand the process before you farm it out. You have to understand how to get a list, how to scrub a list, how to price, you know, all that stuff. You have to know how to do a due diligence. Because if you do it too soon and you don't understand the process, then you're not a very good teacher to somebody you're trying to train. So there is this whole idea of like putting your time in and, you know, and getting the discipline to, you know, to make this happen on your own and then you farm it out. There's also the other side. I see where we fell in and I see many people is they do it too late. They get so accustomed to doing everything themselves, they just all of a sudden can't believe that anybody else could do it any better than them. Clearly they're the best ones that can do this job. And then they get stuck doing everything. It's like, oh, it's only going to.

Take me a minute.

It's only going to take me a minute. And like you always say, it's going to take you a minute over and over and over again. So now a year down the road, you're still taking all those minutes.

This.

So I think it, it's, it's a difficult thing for people to wrap their head around really. I think a lot of people, aside from, you know, we talk about the typical pain points, which is people scrubbing lists and then due diligence. But one of the real big points is what you're talking about here, this VA management or even getting VAs, they either start too soon and they don't understand the business and they're trying to find something out that they can't comprehend. Therefore they're a very bad teacher and they're not going to be able to train people correctly, or they wait too long and they have all this invested time and it's like, well, I'm just going to keep doing it. I'm just going to keep doing it. And then you're just in this rat race and, you know, we've been there and it's, That's. Although you're making good money, it's not a fun feeling. So I think you got to kind of weigh out. You know, you want to do it sooner than later, but not too soon and definitely not too late.

Yeah, absolutely. And two of my two favorite new trainings in the toolkit are Frankenstein, the List by Scott Todd, and then the whole due diligence training by Chris Clark and Mike Warren. Really, you can just take that education piece, do it yourself a few times, and then, you know, truncate it down and make it super simple for someone else to do. Because, I mean, Scott, would you say those are the two most difficult pieces of the business when you first start?

They are, yeah. I mean, like the list and then the due diligence. It's where a lot of people get, you know, hit in the head too many times and they don't want to. They don't like it. Right. Like, you know, that's, that's, that's Mark, you know the old saying, like, everybody has a plan until they get punched in the face. Right? So that's the. Those are the two big punches in the face, you know, especially when, when you're trying to do so much of it. The third one is the marketing piece.

Right?

Like, the third one is it takes a lot more marketing than what people think it does. And so if you can skip the, if you can get the plate spinning on the mailings, then you get the plate spinning on the due diligence, and then you get the plate spin the marketing. Well, man, you've got a good foundation.

Yeah, yeah, absolutely. Absolutely. Well, now we're at that point, gentlemen, where we're going to ask for your tips of the week. And by the way, it would have been nice to have a female perspective. Cynthia Tripathi was supposed to be on this podcast, but I think we. I screwed up the invite, so I'm sorry, Cynthia, if you're listening, but let's start with Eric Peterson with his tip of the week. Eric's, like, afraid now to give his tip of the week chat. Not.

Well, I'm going to actually change it.

Here at the last minute due to the content of our podcast. So I don't Know, if you've mentioned it, you maybe have, but in working with VAs and building processes, lists of tasks and so on, I just love using Process street for that. The ability to create these checklists, add videos explaining how to do something, as well as texts and various tasks, you know, checkboxes and things, plus being able to go back in and refine it as you're working with the VA to improve on it is just really. It's a really great tool for working with your VAs, I think.

Better than Airtable Eric Peterson from the task perspective.

Yes. But air table is good for other things.

Okay. All right. Well, you know, I think Process street is a tremendous tip of the week, even though we've probably mentioned it 15 or 20 other times of the podcast. It's, you know, you can never go back to fundamentals enough. Right.

Brutal.

It's, you know, it's. It's brutal.

How.

How much farther can I push Eric into the point where he's like, you know, Mark, I've got better things to do.

He doesn't show up anymore.

Right.

Like, man, like, I feel like. I feel like a ninja after dealing with you for so many on so many podcasts.

Yeah, yeah. So, Eric, it's only because we love that we're hazing. Honestly, Process Street's a great tip. Let's go haze Mike Zano. Mike, what's your tip of the week? Well, then we get to then shame you about afterwards.

Well, this is gonna fall in kind of line with what we've already been talking about. It's my Zen quote, my Buddha quote. It's what and what you think you become, what you feel you attract, what you imagine, you create. Now, the way that I think this applies to today, this is a good one. We're talking about VAs and systems, and I tell people when I talk to them that what you need to do is visualize. And this comes kind of. This came kind of from the swim lanes that Scott talks about at the. At the. At the. At the boot camp. And Tate, we were talking about this. You basically imagine the business. I'm just going to look down. You just imagine the business as the.

Way you're burning incense as you tell this. Just so you know, you visualize the.

Business like it's a play, right. Or something that, you know, and you put all the characters in. And initially you are every character in that play, but eventually you farm it out. You have to have vision. You have to see it first. If you don't see it and believe that this System. Because believe me, whether or not you identify with it or not, you have a system. Wherever you are right now, listening to this, I believe whatever. However you handle this business, there's a.

Way you do it.

You do the buying and the selling. You're doing it all yourself. You already have a system. You just haven't identified it yet. So once you can kind of realize that system, and then you can. You can start to visualize how you can pull yourself out and how you can stop plugging people in. And then, you know, eventually you're just hanging out there, you know, on your phone, managing them, going, yeah, have my coffee. That's a good deal. Do that one. You know, and that's the reality of it. So I think that quote's pretty relative to what we talked about.

I think it's great. It's great. Eric Peterson, do you want to throw a dig out or.

No, no, I like it.

All right, Tate Litchfield, what's your tip of the week?

All right, I got a good one this week. So we talk a lot about follow up with our buyers, and one of the things that found to be really successful is a quick reminder text message or some sort of response to them. As soon as we hang up, say, hey, as I promised, here's this. If you ever have any more questions, feel free to text me back. Or sometimes we just want to follow up with people, maybe in a day or two, about a text message we received on an inquiry. So I was, you know, searching the Internet, and I came across an app last week, and it's called Hedwig. H E D W I G I can see Scott smiling.

You don't like it, Go ahead, Go ahead.

There's certain things I like about it, certain things I don't, but basically, my tip of the week would be some sort of automatic text response to people. And I've been using this one. I'm not 100% pleased with it because it's not. Not ideal, but something along these lines I found to be really helpful. People are responding. Most of the time, they're responding like, who is this? What's going on? Because they can't respond to it, but I like the idea. So they get an A for effort and credit. But curious to hear what Scott thinks and why he's gonna hate on it.

Scott, what's wrong with Hedwig?

Well, it was mine.

It was yours.

Wow. Hey, you just dropped the mic.

I did? All right, I'll talk to you guys later.

It's okay.

But guess what?

Have a Good night.

This is why I show up with five.

Nice. All right, so. But you know, Hedwig is an iPhone app.

It is. So.

Yeah.

I mean, who has Android, really?

That's. Yeah, that's true. This is cool. Set your signature left, let Hedwig send your messages.

It's really cool. There's a couple of things, like I said, I don't love about it, but I love the fact that I can have a prefabricated message and just says, hey, great talking with you today. If you have any other questions, feel free to call me or text me back at this number. Look forward to earning your business and, you know, whatever else you want to say. But it's really nice. It's just a click of a button.

I just downloaded it.

Yeah, you're gonna like it. I'll send you a message.

Awesome. Awesome. Great tip. Great tip, David. Facebook Banalas, Facebook Whisperer Banalis. What's your tip of the week?

First of all, I know the listeners can't see this, but anytime we have a tip of the week and Scott Todd has that Cheshire cat smile, we're like starting to second guess ourselves. It's like, man, it's such a head game. I don't ever want to play poker with you. Scott.

What do you have, David?

Show us your cards.

Okay.

It's a book. Okay.

Oh, book.

Fairly old book.

Mike Zano on us, huh?

Yeah.

Yeah. So I'm always reading a book either about sales or about marketing or the two. It's called the wizard of Ads. Turning words into magic and dreamers into millionaires. It's a really concise book. It's like a quick two hour read. If I could sum this book up in one, one sentence, you know, we're not in the land business, we're in the attention business. It's all about getting the attention and keeping the attention throughout the entire customer journey. And quick read. I recommend you pick it up.

Alright. The wizard of Ads. I've got the. Here it is. Dear reader. Is this Ray Bard?

This is Roy Williams.

Oh, Roy Williams. Okay. Yeah, Roy H. Williams. I think the seven laws of the advertising universe. An energy of words, masses of people and intellect and emotion, time and money, sight and sound, opportunity and security. Engage the imagination. Well, I tell you, I've got it right now on PDF.

So it was like what, 99 cents or even free?

No, it's free.

It's free.

Great. Yeah, great.

Free tip.

I just put this into my Dropbox file and I can read this.

Mark is gonna have someone else Read it for him and provide a summary.

And you're not joking.

That.

I mean, you say that like Mark doesn't read? Yeah, absolutely. I'm definitely gonna do that. Is there anything wrong with that?

No, no. Like, I finally understand it. Like, as I'm doing dishes, I'm thinking, man, how can I get this off my plate? Literally, like, how can I get this off my plate? Okay, a dishwasher. Okay. Who can put stuff into the dishwasher for me?

Yeah, absolutely.

I mean, I don't want to do anything anymore, Mark.

I mean, the thing is, like, if, like, five years from now, I will probably have, like, a serious heart condition. It looked like one of those people, like this character from Wall E from Doing Nothing, right?

Yeah.

But in the meantime, it's all good, Scott. Todd, what is your tip of the week?

Okay, Mark, this one is specifically for Eric because, you know, he did create a cool Team Scott T shirt some time ago. I know he's a graphic artist and we can all benefit from this. Check out this Chrome plugin. It's called what font? Okay, so in the chat, I can't get over there from my computer here in the chat. I'm gonna put it in the chat for you guys. There you go. I wanna make it easy. Okay, so here's a Chrome plugin that you. You get into your Chrome browser. What font?

You.

You turn it on, you move your mouse over to the font, and it tells you what font it is. So as you're designing stuff, whether it's, you know, for a Team Scott T shirt or whatever it is, you just. You like a font, you just go over there, you look at it, and then you can go download the font and then you're off to the races.

Is there a way to edit out that tip of the week? Because like. Like that. That makes Jot not Pro look like the greatest tip of all.

Yeah, hold on a second. I'm trying to figure out how this is going to sell land.

Yeah, Scott, how is this even relevant? This isn't even.

What is this, a design podcast now?

Well, Tate, you know, like, when you're writing fancy ads that actually sell. Yeah. You could use different fonts.

Oh.

Put the bat down.

That's the secret to 198. That's all I gotta say.

Oh, 198. It's all about the Crow plugin.

What'd you do, Tate? 1. 192. I know, I know. It's okay, it's okay.

I'm downloading it right now. I'm Done.

Okay, good.

But we're hazing Scott. But hey, listen, next time.

Yeah, yeah, that's, that's.

Of course.

That's a good tip.

It's a nice tip.

It's.

It's a great tip. What are you talking about?

Political.

I like it though because there's so many times you're trying to build ads something you want to match the font and you can't figure it out. It looks crazy. I mean, it's good to know.

You know what the problem is being Scott Todd is that he's set the bar so high for himself. Like every time I'm like, this is going to be a life changing tip of the week. And then he comes up with like here, check out what the fonts are on a website, on a webpage.

Hey, I mean, I use tools like.

That all the time for your graphic design job, right?

Yeah, but also transfers over to my land business as well, so.

All right. It could just be a lack of imagination.

I'm living square.

These roundtables are fun, but you know, there's nothing like me as the host now having to get my own tip of the week and then taking the abuse. I'm excited. I really am. All right. My tip of the week is, is I think was. Was Eric were you talking about or Scott was talking about sending out a survey. Right. And asking the his list like what property they wanted or you know, it's like a 10 question survey. And it made me think of this new site called wiser.com w y z e r r dot com. So check that out guys and let me know what you think of the gamification of a survey. It makes it fun. Ask 25 questions in under 60 seconds. Playful surveys, happier respondents, better feedback, and you can create a free account. Let me see what the pricing is on this before I go too crazy.

Yeesh.

$99 a month.

Yeesh.

This is a terrible tip of the week.

That is a horrible.

Why wouldn't I just use Air table and create this for free?

I'm sorry. All right, well, you can't wait.

You get it.

You get a free trial after you sign up. You get to survey a hundred customers before you have to activate your subscription.

So. Ouch.

You're just trying to make Eric feel better. Maybe not the best tip.

You're making Eric feel better here.

All right, all right. I got another one. I got another one. Amazon.com great website, Mark.

Amazon.com doesn't love that.

Amazon.com it where it's like they're like Taking Amazon, they're going after Pinterest because we have a very visual medium with our land. We can upload it to Amazon, which, let's face it, is another huge platform. That's not a bad tip.

What is it?

Amazon.com ideas. What do you think?

It's like a wish list.

Yeah, yeah, it's like. It's like Pinterest. It's the Amazon way of going after Pinterest. So you kind of put up your. Your stuff and you put up ideas. You put up. Whatever it is, could be your land, because Amazon doesn't let you sell land.

Is it just Amazon products, though?

I don't think so. I think you can use your Amazon account and put stuff up there. I don't know. I really like. I really like Wiser's Free Trial, though, so it's all good. All right, well, I want to thank you guys for taking the abuse and being on the Land Geek Roundtable this week. Especially you, Eric Peterson from Landopia.com thank you, Tate Litchfield, Mike Zano, the Zen master, David Benalis, the Facebook whisperer, and of course, lanmodo.com, scott Todd. Just a reminder, boot camp is full for Scottsdale, but we are anticipating because it's only June and boot camps in August, we will have cancellations. So get on the wait list for that and then also you can start booking for October in Orlando. And if you want to start having passive income without the traditional headaches of real estate, get on a call with Mike or David. Go to thelandgeek.com training. Get your questions answered. Learn more about flight school. We are in the process of filling up July flight school now. And get on a call with them. Learn about the toolkit, whatever it is. You can even just ask Mike or David. Is Mark really that jerky for real and with the tips of the week, or is this all an actual.

I get that question every call.

Really?

No, not really.

Oh, now he's self conscious. You got me.

Now I'm going to go the other way and just be super polite to Eric. Hello, Eric. Excellent tip of the week. Let's move on. All right, I want to thank everybody, and I hope you guys are getting value out of these roundtable calls. And we will. I'm going to do it. We're end with the. All right, Scott, lead us with the count.

All right. One, two, three.

Let freedom ring.

That was really good.

That was good last week, too.

Not bad. All right, thanks, everybody. See you guys next time.