ROUND TABLE—How can you make your land irresistible? Keep your pricing simple!

Hey, it's Mark Podolski, the land Geek, with your favorite niche real estate website, www.thelandgeek.com. and today's roundtable geeky Land Geek Land investing panel. We've got Tate Litchfield from the Land Guru, Zen Master Mike Zano. Mike, what's your website?

TheLand Guru.com.

Theland Guru comm. I know you guys haven't heard of him, but he's Six Sigma. You know him. You love him. Scott Todd from Scott todd.net landmodo.com and most importantly, if you're not automating your Craigslist and your Facebook postings, posting domination.com TheLand Geek. Scott, you got a big bat there. I'm scared.

It's my mini bat. I'm ready to hit some home runs.

Awesome. Awesome. We also have on the panel David Benalis, the Facebook whisperer. David, what's your website? Simplelifeland.com simplelifeland.com and, of course, we always have to have, like, the hipster in the group, the guy with the cool guitar in the back, you know, Eric Peterson from Landopia.com let's just get into it, guys. Let's just get into it. We're coming off of boot camp, and we noticed a theme of pricing mistakes. So the biggest pricing mistake was, like, somehow it's not getting conveyed properly the way that we're marketing our land and our pricing. So, Scott, do you want to kind of explain what you're seeing, what the mistake was?

Yeah, I think what everybody wants to do is, like, everybody wants cash deals. And, like, I want cash, too. I really like cash. Okay. But I also like terms deals I don't want. Yeah, but you got to have balance, right? Like, you got to have cash to keep the business.

I'll sell the note. I'll sell 12 months of that note, and I'll get my money out.

Okay, I'm with you. I'm with you. Okay, so here's the deal. What we saw was that people are rushing to talk about the cash price first. So they're, you know, when you ask them, like, hey, how much is land? Oh, it's 12,900 cash. And we'll do, you know, like, you know, know three grand on terms and this amount per month. And I think that that's the wrong approach, because 75% of your buyers are looking for terms deals. And when you throw out a large number at them, like 12,000, 10,000, $20,000, they're like, they've gone deaf. It's like when I tell Mark, like, hey, Mark, how many deals have you done last year? He's like, I can't hear you anymore. That's the same thing that happens when you present cash first. The way to lead into the price is the most irresistible part of it. What is it? It's $100 a month, it's $150 a month, it's $1,000 down.

Right. Let's ask Tay. Like, Tay, when you go to the car dealership, I was just gonna say, what do they talk to you about?

They talk to you about financing because they assume that I can't afford that Bentley or whatever it is I'm supposed to be driving. But yeah, I mean, they make it attractive. Anybody who's struggling with this simply needs to turn on the TV and watch as many car commercials as possible. Because what do they do? They take an asset that's very expensive, much like a lot of the properties that we sell. And what do they do? They make it affordable for everyone. They say it's owner financed or however they're going to do it. They make it irresistible. And as a result, everybody's driving around a car that they're making monthly payments on. If we take that same approach to our pricing of our property, why won't we have the same results?

Right, right. Let's take a contrarian approach though. Right. So a good example is Mike Zaino, the land guru, right. He's wholesaling, so he's only doing cash. So, Mike, are you ever offering terms.

On wholesale? No, but we do do some cash deals and I completely agree with what we're talking about. If you can own land for the price you spend on coffee per month. And how is that not irresistible? You know, same amount of cost you to go to Dunkin Donuts every day. You can have a five acre or two acre or one acre piece of property. That's irresistible. So yes, wholesale. No, there's no terms there. It's just irresistible because it's an awesome price. But in terms of regular sales. Yeah, the monthly payment is where it's at.

Right. David. Ben, Alice, when you're doing your ninja, like Facebook postings, what are you talking about as far as pricing? Like, how are you pricing it? David's frozen. Let's go to Eric Peterson. Eric, what about you?

Yes, so, you know, I guess I do a little bit of both, to be completely honest. I mean, some ads I put out there I will focus on the cash price. Other ads I'll focus on the terms price. If I have someone on the phone Generally, I'm going to try and figure out by asking them directly, you know, if they want to pay cash or terms, and then give them the price accordingly. Now, that may not be the best way to handle it, but that's how I've done it up till now.

Okay. Okay. I mean, you know, there's that famous study, right, of the jam stores, the jelly stores. Right. One store has 40 different jams and one other has a seven. Right. The one that has 40 has twice the traffic. Twice the traffic or three times the traffic is the one that only has seven jams. But guess who has twice the sales? The one with seven. The one with seven. And the reason. The reason with seven is because the consumer is less confused about making that choice. Right. If you're giving too many choices, too many options, and this even goes for financing. If you're giving five financing options and I'm giving one financing option, I might be flexible like a yogi as far as my financing, but when I'm doing my ad, I don't want to advertise five different financing options. Right, right. You know, cash, three different ways to do terms. Right. And then this, this, and this. It's just too confusing. So if we keep it simple with our pricing, you know, the studies, the science is there, you will increase your sales. Eric, do you agree?

I think it's definitely worth trying out and seeing if I just focus more on, you know, a single terms option and see what happens.

Right, right. So, Tay, when you're doing your pricing, how are you. You advertising it?

So it depends on the ad. I mean, I'll advertise sometimes just the down payment. Sometimes I'll advertise the monthly payment. You know, for me, it's not so much about getting the price out there. It's about establishing that line of communication. And this is something Scott talks on all the time about how the purpose of an ad is to build your buyers list and get somebody on the phone. And then it's also to close a deal. But it's impossible to close deals if your phone's not ringing. Right. So I will try anything. Sometimes I'll leave pricing off. Sometimes I'll include a cash price versus a terms pricing. Realistically, I don't have a set format that I follow. I keep it fresh and mix it up on every single ad that I create.

I love it. I love it. Scott, Todd, anything else you want to add to this?

I think that's it.

I think we covered it.

I think we covered it. So, you know, the big takeaway then is keep your pricing simple and only have a terms price listed. Don't offer cash and terms and confuse your buyer. Right. Even though. And also give the market what they want. You're not the market. Just because you want cash doesn't mean that's what the market wants. Right. So. Or if you need cash, put on your Zen master Mike Zano hat and wholesale the property. Right.

Or sell the note. Sell the note.

Or sell the note. I mean, that's what I would do. Right.

We need to do a. I'm going to do a. I'm going to do a masterclass on selling your note and cashing out. What do you think about that, Mark?

I love the idea. I'm in.

I'm doing it, I'm doing it.

So, David Benalis, you just had some technical difficulties, but I wanted to ask you, when you're doing your Facebook postings, how are you posting the pricing?

Because I know 97% of the time it's going to be a term deal. I am putting the monthly payment into the price. People don't really care what the total price is. They want to know if they can afford it. So knowing your customer, you want to make it less than a car payment. And most of the time I'm closing deals. I think, you know, 150amonth. 125. That's kind of for my area. That's the bread and butter. 125amonth.

You could probably even do a buy sell group in like a, like a big auto dealership. Right?

I don't know.

Maybe just brainstorming.

Now you're thinking big, Mark.

Yeah, yeah, yeah. All right, our second topic. Let's talk about David Benalis issues. Not psychological issues, because he's issue. David, tell us what's going on with this deal.

I was about to get my Freudian sofa share. Talk about dreams I had when I was a kid. Yeah. Okay. So I bought this property in like November. SEPTA tank on it. Going back and forth with my seller. I offered about 1200 and he says, hey, well, it has a sect tank and has a well. I was like, well, you know, let me look into that. You know, verify. Well, it didn't have a well, but permits showed that there was a completed septic tank on there. Completed. So I finished, permit signed off and now I gave him the plat map. He cannot find the septic tank.

So.

So I'm starting to get a little anxious about this deal. I sold it for, I think it was 11,000 on terms because it had a septic tank. So now I have to contact a septic company to go do an inspection and find it. So if I was selling cash, I would have had to go through title and an inspection would have been done. So it cost like 499. So I may be having to pay that now. So worst case, the paperwork's wrong, it's the wrong property, and there's no septic tank. I have to go to my buyer and have a really interesting conversation about what the next steps could be. Learning lesson. I don't want to buy anything that has improvements anymore. It's just a liability now.

Oh, come on, Dave. I think you're. I think you're getting. You're getting improvement shy just on one deal. Eric Peterson, what are your thoughts?

Well, I mean, it's not an ideal situation, but I think that you can easily end up with a happy customer and everything else, as long as you're upfront about it. I think even if you have to go to him and tell them, well, there's no septic tank. I was told there was. I, you know, pulled these permits, all this stuff, and it's not there. You know, offer him a refund and make him happy and, you know, maybe he'll want to keep the property. Give him a discount. I mean, I think there's a lot of options there to keep that customer happy and not, you know, burn a bridge, if you will. In terms of the guy you bought that property from, you know, that's. That's not a fun situation to be in. But. But I don't know. I mean, in terms of buying something with the improvements, I've looked at property that have wells and things like that. I've actually never made a purchase with something with a major improvement like that. Not specifically because the improvement, but I tend not to place a lot of value on them. You know, it's. It's kind of like, well, I'm buying the land. You know, if there's this well there, you know, you probably haven't used it for 10 years, even though it was dug and capped. Like, what does that really mean? You know, is it even useful for someone to come in there and use it today? So I don't. I don't tend to place a lot of value on it, and maybe that's why I haven't bought one.

So, Mike Zaina, is there anything you would have done differently on that deal as far as your due diligence upfront?

Yeah, I have a few thoughts on the due diligence I definitely, if I'm going to pay extra for our market that it has something, I definitely would want to know for 100% sure that it's there. But look, everything we say in the fire department, every incident's about recovery. Nothing goes smooth. It's just recovery, and it's how quickly you recover that's important. And I think honesty and transparency is going to rule the day here for this deal. You know, you're going to have to Basically, if it's $500 to get someone out there, then it's $500. And if this guy backs out, then you'll. And there is a septic tank there, then you'll be able to sell to the next guy for 11 grand or there is no septic tank there, Then if there's enough margin there, then you just give them a discount. It's all about recovery, honesty, transparency. In the beginning, yeah, I mean, I have people now that's telling me there's a septic on a property I'm going to buy. I'm like, so what? That sounds like a liability. And then if it wasn't a liability on the sell side, I mean, I'll use that as a liability, honestly, in my negotiations to buy it cheaper. But then I'll flip around, and if it ends up being good, that'll be a positive on the sales side. But you got to investigate it clearly.

I like that, David, what do you think?

I like that a lot. What would I have done differently on this deal? You know, I probably would have told my seller, you know what? It's going to cost me 500 to get inspected. Let's split the cost at least.

Yeah, that's probably Pete Litchfield move. What would you have done on that deal? Knowing Tate, like, you were like, okay, it's gonna be $500. So I offered you 5,000, so, you know, it's now 3,500. The guy's like, what? That's probably what I would have got. Like, my labor is involved and I've got to make some calls and I.

Have to type an email to my VA and have them, you know. No, I would have done something similar to that, David. Actually, I would have split the cost with them. I'm not opposed to buying properties with improvements, but, yeah, I mean, you got to do a little bit more digging on them. It's not. It's not, you know, a 15 minute due diligence process on those ones because, like, like Zaino said, I mean, it could be a little bit of a liability. But on the sell side, some of the best properties that we've sold have, you know, minor improvements on them, which bring the value of those properties up 15, $20,000. So you're going to be able to recover from this? No, no biggie. I mean, don't lose sleepover. It's 500 bucks. Your margins are good. You bought it at the right price. If anything, you're gonna add value to this property right now. So I wouldn't stress it.

Yeah. You know, this kind of reminds me of like the McLaughlin Group.

The.

You guys remember the McLaughlin Group? I'm now aging myself.

Yeah, that's like the little group. Never even heard of them.

Yeah. Scott, you remember the McLaughlin Group? John McLaughlin. He'd have a panel and like, he was like, really aggressive. He'd be like, Jack Chamond. What's your thoughts from the Baltimore Sun, Eleanor? Gee, I think El Swellinor. What do you want to do here? So spot Todd, is there anything you would have done differently in this field? You've got two seconds to answer and we're gonna go over here.

Of course, I'm getting the bat out. Look, David, so I hear this all the time. Like, people like, ah, it's gotta sell something on. It's got a well on it. And I'm like, ant. Okay, like, is that supposed to impress me? Like, literally hardcore. And see, the thing is, is that I think too many people are concerned about trying to impress their sellers, when in fact the sellers are selling. They should be impressing you.

Right?

So, like, it's got a well and something. Oh, man. Ah, that's a.

That's a.

That's a train wreck. Why is that? Oh, well. When was the last time the well was fired up? When was the last time the well was inspected? What about the septic tank? Do you know what kind of environmental issues are all around septic tanks? It's terrible. So then what? So then you spin it, right? So now I don't pay anything more for those pieces. I don't care what they say.

Dogs.

Unfortunately, I.

And I got really nice to them.

I don't know.

Hold on, hold on.

Let me yell at them all right there.

I yelled at them saying they don't listen. So David, don't pay anymore. It's only one dog. It's literally one dog barking.

I can't.

I. I mean, I don't know. It's not a zoo. It's just one dog. And I don't even know what she's yelling about. But David, don't put Any more like value on it? Spin it like it's a negative. And then like you said, if you were going to close with title, you'd have to get it inspected. Not unless you requested that.

Okay, awesome. Awesome. All right, I've got another topic to discuss besides Scott's dogs. And it's like the good news, bad news topic in our business. It's like the secret little, you know, positive or negative tending where you're coming from. And we don't talk about it. I don't think enough. And that's defaults, Right? Take. It's the down payment. He's managing it with GeekPay IO. It's automated via ACH and credit card. See how I put that plugin GeekPay IO, the only automated financial CRM in the country. Anyways, he's got it automated GeekPay IO. And then the person calls up and says, tate, I can't afford the property anymore. Right. What percentage Tate of those people make that call or shoot that email out? And then what is your reaction to it?

You know, that's a really good question. Done a couple hundred deals, and I would say our default rate is relatively small. I'd say probably about 10 to 12%. Those notes will fall out, and that's over the entire life of the note. So, you know, like the example you just stated. So I would say a majority of the people fall off the face of the earth and they just kind of go rogue on us and never make another payment. Don't respond to emails, text messages, phone calls, nothing. But occasionally somebody will call and they'll, you know, be a proactive buyer, and they'll say, listen, something's come up. I'm not interested in the property anymore. I can't afford it. The first thing I always try to do is renegotiate the deal. You know, I want to keep them on as a client, especially if they've been on for a while and made their payments on time, that kind of thing. So if I have to renegotiate it, it's worth doing. But the example I had yesterday was a guy called up, he got into. He got into problems with the law, and basically he won't have access to his bank account from jail.

So.

He told me, like, listen, I'm gonna default. It's like, so what do you want to do? He's like, I just want to avoid the contract. I want out before I go into the big house. No problem.

Whisper his face right there.

He's like, yeah, we went ahead and signed the Documents, and he's out of it. As soon as it ended, guess what I did.

Mark marketed it.

I marketed. I texted a few people, and this morning, I woke up to an email saying that the down payment had been made. So the best part is I resold it for more money on better terms to a better buyer.

Yeah, I mean, that's. And that's. That's the beauty of the defaults. Mike Zaino, I know you're. You're more cash, but have you had this experience?

Yeah.

Fact.

Recently, I sold a property about a year ago. I bought it for 500. I sold it for 59.95 on terms 295 down. They pay $99 a month for about a year, and then they wanted to cash out, so they sent me. I made a deal with them. They're sending me a check right now for $3,000 on top of what they already paid. So I don't have a problem with it. I love it.

I mean, that's a. That's not a default, Mike. That's like, oh, no, they're paying off early.

Well, they stopped paying for a couple months, so that's how it came about. Yeah. So they did default.

Poor guy. They stopped paying for a couple months, and then they had to write me a big check.

Well, it's all communication. I'm a good communicator.

I'm okay with defaults.

Mark tastes like the opposite of you, Mike. He's like, okay, bye. Yeah.

I'm like, oh, you can't make your bill. Sorry.

Yeah, yeah. He's like, you know, maybe I'll give you $5 off next month. Will that help?

You can't pay your bill. You're going to. That bill goes up every day. They miss, you know, they got to pay all kinds of fees.

Eric Peterson, what's your default rate? How do you handle it?

It's pretty low. I've actually never had someone call me and tell me they can't make a payment. Instead, you know, kind of like Tate was describing, they just disappear. You can't. No matter what you do, you. You can't reach them. And then when the time comes, you just take the property back and remarket it, you know?

I mean.

It'S not that big of a deal, really. You know, if anything, it's extra money in your pocket in most cases. So, you know, I don't have a problem with it. I think I've had maybe three something like that. I mean, not many.

How's GeekPay IO working for you? I Mean, I think that's lowering defaults for sure.

Yeah, it's. It's working awesome. You know, getting everything updated with the switch to Actum has been a little bit of work. You know, I've got a decent number of notes in there that I had to go through and change, but, you know, I think it's. It's working very well.

Awesome. Awesome. David Benalis, what's your default rate and how do you handle it?

I don't think I have enough with sample size. Have a default rate, but I have one default right now. So those three properties that were actually kind of tough to move last December, and guy made a down payment and then paint number one and partial of number two, but miss three and miss four. I sent the 30 days notice about two weeks ago, so I got two more weeks before I can officially clear up the contract. One property I'm really looking forward to getting back. It was really attractive, like, kind of sloped. Beautiful. I might even keep it for myself. The others were a little tough to move, so I'm ready for the challenge. I'll resell them. Not a problem. Put it on Facebook. Might take me as much as four hours, Mark, to sell those properties.

Yeah, Yeah. I mean, if I ever want to have a default, like, let's say I've got a really nice property that I really want to keep, but I just want somebody kind of paying on it. I'll have a super low down payment and a super low monthly payment because those people are typically worse borrowers. Like, they don't have a lot of skin in the game. They'll make five months worth of payments. Right. I might take my wife out to eat those months with that money. They'll default. Just redo just goes on forever. It's like I'm attracting the worst possible borrower. No credit checks. Bad credit come to me. Right. Put a dollar down. Right. And so that's only on those situations. It's really rare when it's super, super low like that that they actually pay off. It's almost like I'm attracting the worst possible buyer possible.

Yeah. One of these properties I'll be selling for the third time now.

Yeah, yeah. I mean, we had that. So I know Scott. Todd's got an amazing story, but I also like Scott's collection philosophy. So I'm gonna unmute Scott and the dogs. Here we go.

I found the problem with the dogs, by the way. We've taken care of it. It's quiet now.

Okay.

So.

So I'm worried for the dogs. Now.

There'S no dogs harmed in the recording of this podcast, okay? So don't worry about that. Okay, so mark the. Today, actually, I'm out at lunch and I get an email from a guy and says, hey, I can no longer keep this property. And you know, at first I was like, yes.

Okay, great.

Oh, man. He paid every month on time for the last 17. He paid for 17 months in a row. So he paid 100amonth for 17 months, plus he paid $500 down. I mean, I couldn't get a more perfect buyer than that, right? I mean, I only paid 2,800 for this property. 2800 minus 2200. That means I've only got $600 left in this 40 acre property. That as soon as he signs the release today, I'll be rescinding that back out to my buyers list as a foreclo special. Hey, we had to take this back. And maybe I might even do like what you're saying, like a super low down payment, carry on where he left off. $100 a month and I'll get it right back at the full retail price. Or maybe I'll do 150amonth because the pricing there has changed a little bit. But something just super, super simple, you know, 250 down instead on a 40 acre. You know, I'll break my mold, get a cash infusion today. Zero refund. I'm super excited about it and can't wait to have that play out today.

Yeah, yeah.

So what I do with my collections though is, you know, like, like Eric's like saying, like, hey, I'm trying to contact them, they disappeared. I'm thinking to myself, that's too much work. So what I do is basically when they miss their payment, when they're five days late, they get an email from a saying that, hey, you're five days late and your late payment is now $25 on day 30. So they're 30 days late. What I will do is I will send them an email that says, hey, notice the default. We haven't received a payment in 30, 30 plus days. You have 30 days to solve this problem. If not, you lose interest in the property. And we email that to them and we mail it to them and we just wait.

When you mail it, do you do certified letter or use regular mail?

Regular mail, mail and email.

And the way you can do that is with your land contracts stating this is how we're going to notify you.

Yeah, that's right. And then what happens is what I do is I don't even. We don't even mail. Like, so what we'll do. What we'll do is we will email to click to mail the letter that we want them to print. And at the same time, we're copying the buyer on it. So the buyer is getting a copy of it. Click2mail is getting it. So they print it and mail it under their email to mail system. And so we're not necessarily, like, folding anything up, printing it out. It's all in one, all together. And then from there, what we'll do is we will just wait. We set a timer. Thirty days later, we send them an email that says, your interest in the property is gone. An email only, by the way, your interest is. Or this land sale contract is terminated. Sorry it couldn't work out. Best of luck, goodbye. And we put it back for sale. And I follow the foreclosure model, which means I blast out to my email list saying, hey, foreclosure opportunity. Pick up where the last buyer left off.

So I really think that if you email me that whole. Your whole email process, we're going to add that into Geek Pay and just complete automated for you because click2mail has an API. So you just tell. You just click, you know, foreclosure notice, and then it'll just do it. How do you like that?

Well, I was actually putting that on the roadmap for LGPass too, so.

Oh, and LGPass. Yeah. So it could be in both. Perfect.

Yeah, we can figure out which one doesn't.

Awesome. Awesome. Well, I thought this roundtable was pretty meaty. Pretty meaty, David Benalis meaty enough for you?

It was totally vegan meaty for me.

All right, so, David, should I go Facebook Live right now with eCamm, we do tips of the week.

Hey, if you can, you can do both. Let's try it. Let's experiment.

Is anyone camera shy right now? You don't think I can do it, Scott?

Oh, I love ecamm. I think you do it.

Oh, okay.

I think you can do it.

Let me see. It says your name and registered email address because there is a update. Maybe I shouldn't do it right now because registration wasn't found.

All right, fine. I'll take this one to ecamm and rebroadcast it so people will see it.

All right, cool.

I mean, I'm recording it, so I could always, like, edit it and just be like, hey, it's cool. So let's go around and as is Land Geek Podcast tradition, put Tate Litchfield on the spot and ask you for your tip of the week. A website, a resource, a book, something actionable where the art of passive income listeners can go right now, improve their businesses, improve their lives. We gotta give Tato a nickname, by the way. Big Papa. I love it when you call me Big Papa.

I thought that was gone. I thought. I kind of like that. Got swept under the rug.

All right. So, Big Papa Tate, what's your different.

So everybody knows I'm always looking for new ways to collect money and payments. And so we talk about, you know, geek pay, because it's fantastic. It's got the down payment feature on there. You've got Stripe. Some of you have heard of Venmo, but the newest one that I'm liking is called Cash. It's an app. It's super simple. The way it works is both parties would need to download it. Mark, I'll send you an invoice via Cash after this call.

Okay.

You just plug in your card information and you can transfer money. So simple as that. It's very similar to, like, the setup that Facebook is using to collect down payments. And the best part is it takes only one to two days for the money to appear in your account. So, no, it's not instant like Stripe, but it's another method and another resource for collecting that initial investment. So for me, I'm always. I want to provide as many options as possible. So if you're not using Cash, it's great. It's also really nice if you're out to dinner with somebody, you want to split the tab, or if this person's trying to get the Marriott Rewards points, you can always divide it up and send them. Pay them via Cash or Venmo.

You like this better in Venmo?

I don't know. I like Venmo a lot because you can send emojis as, like, reasons why you paid. But, you know, cash is working well.

All right. I love it. Cash.

If nothing else, it's another option. Right? It's all about.

Yeah, it's another option. I love it. Now, you know, with GeekPay IO, we do collect down payments.

Yeah. And that's preferred because it's, you know, in an instant, you got your money right then and there. But some people.

Yes.

I think. I think Tate might be thinking about this the wrong way, too. You could. I've bought land using cash.

Yeah.

Yeah. I bought land doing it. So.

So it's. You almost think it's preferable.

As the buyer, I tell them, hey, send me this and download this app, and I'll have you cash in your bank account today. And if they pay the 1% fee on their end, it will literally be in their account instantly.

Yeah, that's not bad. I mean, we could do that instead of doing the lob.

No, it works great. I mean, cash is. There's a lot of options here, and it's just a matter of getting creative with it.

Wow, that's pretty cool. Pretty geeky. So let's go to Mike, Zen Master. Breathe in the mailing, breathe out the marketing. Mike Zano, what's your tip of the week?

Just for managing VAs and creating a list for them to learn how to do their job, we've been using workflowy.com.

Workflowy.Com I love it. I've seen Workflowy, and it's great. Awesome.

I just put the link in there. Yeah, it works out well. Basically, give them an easy process to follow.

And I believe it's free, isn't it?

Or no, I didn't pay for it.

You didn't pay for it? Sure. You know who also uses it? Evan Williams, founder of Medium, Twitter and blogger, uses Workflowy. Great tip. Pretty geeky. Mike Zaino.

I try.

Wow. I thought you were gonna, like, quote some Zen master, but this is great. Surprises all around. I love it. All right, let's go to Eric Peterson. Eric, what's your tip of the week?

All right, today it's going to be Alfred for the Mac. It's a. It's kind of a automation slash spotlight improvement app. So, you know, you can use it for things like shortcut keys to open up apps, you can write custom workflows. You can do things like, you know, type in screensaver to turn on your screensaver or force quit to force quit an app or, you know, various things like that.

So why not Launch Bar, which I think competes with Alfred?

I'm just not familiar with it. I don't know. I've used Alfred for a long time before that, Quicksilver, very similar tool.

So, yeah, I went from Quicksilver to Launch Bar, but maybe I should check out Alfred. Yeah. Very good tip. Very good tip. David Banales, the Facebook Whisperer. We got to give Eric a nickname. What's Eric's nickname gonna be?

Mr. Cool.

He is kind of cool.

Man.

Come on.

Look at that guitar in the background. Like, even the song sheets even open to, like, the most difficult riff, right?

If you only knew.

I'm just gonna put a violin in the back next time.

How about Southern Charm?

Oh, Ooh.

No. I don't know.

Here's my tip of the week.

Okay. All right.

Everyone knows I'm refocused on my buyers list. So I found this cool extension. It's for Chrome. It might be for other browsers. It's called list goal.com. every time I open a new tab, it reminds me how many people are on my buyers list and how many I need to get to for my next.

I love it.

Yeah. Every time I'm open, like, oh, man, I got to build my buyers list.

Oh, man.

Gotta build on buyers list.

Fantastic. List Goal Chrome extension. It's just list goal.com.

I think so. Yes.

Yeah. All right.

If it's not, I'll clarify it in the show notes.

Yeah, we'll have in the show notes for sure. Let me just see. Yeah, Lisko. If you do like List goal Chrome.

Yeah.

Grow your email list knows how. Yeah.

Kind of.

Cool. It's free. Very cool. Wait, I know this guy. This is the guy from Video Fruit.

Video Fruit, totally.

He's great. Brian somebody.

I forget his last name.

I forget Brian Harris or.

That sounds familiar.

Yeah. Yeah. All right, last. Well, he's not totally last, but he is for the roundtable. Scott Todd.

What's your tip of the man Mark? Okay, here's my tip. It's a ninja tip for you guys. All right, so we all like to email our buyers list, right? And so we email it, and a certain percentage will not open our emails. It just happens.

Okay?

So what I've been doing is I use ConvertKit. And what ConvertKit allows me to do is it allows me to remail to the unopened.

So.

And so basically, I'm remailing the exact same thing, exact same email, 48 hours later, back out to them to the unopened. And what's happening is I'm picking up another half of whatever open. I'm getting another half of that to open it and take action on it.

This is phenomenal. Do I have to have ConvertKit to do this?

I don't know. I. I don't know how to do it with mailchimp. I don't know how to do it with anything else. All I know is this is I hit a button and I hit remail unopened, and the exact thing, same thing goes out and literally, you know, like, I've got. I did a mailing the other day. I had a 48% open rate, leaving 52%. I did a remail to the unopened, and I got another. I got 26% additional opens. So my total open days though you.

Don'T do I wait two days. You wait two days.

I do wait two days. But I mean, maybe there's not a.

Right or wrong number.

Great tip. Re mailing the unopened.

Remailing the unopened.

Fantastic. Well, my tip of the week is a new service that is coming out because Tate can agree with this. I think everybody will agree. Raise your hand if you don't like hiring, training and getting VAs up and going in your business. Pain point. Right. So there's this new site called vas.thelandgeek.com youm can subscribe today to get on the VIP list and when it rolls out, you can just press a button. Start with a trained va. Pretty good. David. Ben, Alice, you like that?

I love your tips the week mark. Next week my tip of the week is go to simple lifeplan.com.

All right.

But I love it. I love it.

Yeah. VAS are a huge pain point in this business. And if you get off on the first.

To be fair, David, I mean, simplelifeland.com is for the very small niche of people. VA is solving some real pain.

That's true. That's very good. Very good.

So.

Maybe I just changed the name of it to Land Investing Train. Vas. Com. The va. Geek.com youm know, I get va. Va's land calm. The vageek. Com. The vague. Com. I don't know. Eric Peterson, what do you think?

I don't know. You can stick with your theme and go with Geek Va, right?

Geek Va. Yeah, absolutely.

Or Geek Vas.

Geek Vas. You know, but it's interesting because I'm re listening to the 22 immutable laws of marketing and you don't want to do line extension. So Scott's shaking his head like, yeah, we're going to have to change that name to something about outside of Land geek.

I'm doing vamoto.com it's a different brand.

It is, it is. So. And I will take the word what's what word should I dominate for the marketing into the mind Train Va Trained Land Investing va. I'm gonna own it.

I don't know.

All right, I want to thank you guys for being on the on the roundtable. Before we go around and do our final thing, I just want to thank all the listeners. And the only way we continue to get David and Eric and Scott and Mike and Tate to come on these roundtables is if you subscribe, you've got a rate, you've got to review the podcast. Send us a screenshot of your review to support thelangic.com or we're going to send you for free the $97 passive income launch kit, because it really, really helps. So Eric voxed me today, this morning, and I thought it was great. So I want to play the vox for you guys to end the podcast. So I'm just going to click here on my voxer, which takes me to Dropbox. I'm going to open it in the app. Come here. And instead of loading. And now I'm going to press. I'm going to make sure my volume's up. Do you guys hear that? It just automatically played. Hold on. Let's hear what we got. One, two, three.

Sorry, scott.

If you're looking for more systematized freedom in your Life, go to thelandgeek.com, download for free the Passive Income Blueprint, get the ebook how to Avoid the Three Feet of Land, Buy Mistakes, and get this always informative and engaging podcast lived each week to your email inbox. Thanks, everybody. And oh, man, here it goes.

That is terrible.

Okay, we gotta do it better than Scott. We gotta do it better.

All right, ready? One, two, three. This is why Eric took the time to make it. All right, thanks, everybody.