ROUND TABLE—Newbie Mistakes—Leading With The Wrong Price

Hey, it's Mark Podolski, the Land Geek with your favorite niche real estate website, www.thelandgeek.com. and on today's roundtable podcast, we got a lot to discuss, and I'm really pleased to have Mike Zano on the podcast. Breathe. In the mailing, the Zen master himself. Mike, how are you?

I'm doing fantastic. How are you?

I'm great. I'm great. Some of you might know him. We'll just call him Six Sigma. Scott Todd from Scott todd.netlandmoto.com and most importantly, you're not automating your Craigslist and Facebook postings. Posting domination.com thelandgeek and Scott's got a cool announcement. I don't know. Are you ready to announce it? Scott, about the platform. Wait, you're. You're on mute. What the heck?

Yeah, I'm ready.

I'm ready to go.

Yeah, we're gonna destroy land and farm and land. What is it?

The lands. Just forget all of them.

Forget all the lands, and I will.

Tell you why in this episode.

All right? And then last but not least, Eric, I make it rain Peterson from Landopia.com Eric, how are you?

I'm doing very well, thanks.

All right, well, let's just get into it, guys. Let's, let's talk about a pain point or something that we're seeing a common mistake, and it's pricing, right? So, you know, Scott, why don't, why don't you kind of like, kind of give everybody the high end view of this big picture view of what the mistake is?

Well, I think the problem that we see a lot of people make is that they're leading with the wrong price. You know, like what they want to do is they want to lead with the cash price. So what they first try to do is they struggle to figure out what they're going to sell the land for. And so they go and they're like, okay, well, I'm going to sell the land for, you know, $5,000 cash. That's what I want. $5,000 cash. That'S what I want. And the thing is, this business is not about what you want, okay? Because if it is, you're never gonna sell the property. It's about what the marketplace will bear. So I think that a better way of looking at this is to go back to the marketplace and just figure out, okay, well, what are other people selling the land for? On terms is it, you know, $500 down and, you know, 200amonth for 36 months. So do the math real fast. What is that? $7,700.

Right.

So now I'm at $7,700 for the terms price. Now let's back into the cash price.

Right.

Like, now give a cash discount. That's what the investors toolkit teaches. That's what a lot of people are missing, is that it's not the cash price first and then the terms. It's figure out what the terms price is, what's that irresistible offer, and then figure out what you want to do to offer a discount. Is it a 20% discount? Is it a 25% discount? It's all. In that case, it's all about what you want to offer. But then it's a negotiation point.

Right.

So the reason you put the cash price out there is not like, I'm going to get this cash price. It's to tease the difference between the terms price and the.

And the cash price. Mike, as far as, like, how you do your pricing, are you doing the Warren Buffett margin of safety of 300% then just listing it?

Yeah, I mean, we always looking for that golden 300%, but we do go, and that's why we make our money on the buy side. But I think Scott brought up as a really valid point. You know, we see it a lot at the boot camp. We do these. Maybe the breakout groups and the teams come back and they want to present their ideas to selling a property. And we say, oh, I want to get $1,000 down. We're going to get a $500 dog fee, and they'll take the initial payment of $500. It's like there's all these things that sound great, but then there's the market and. And what's really gonna work. So the irresistible pricing. I mean, that's how we get. Yes, we do make cash flips 2,300% regularly. But the terms deals, when you get up approaching. We just sold one on ebay. I bought it for 150, I sold for 2,000 on terms. That's because you make your money on the buy side and you make an irresistible price. I mean, it's only $55 a month, but it doesn't matter. I paid $150 for it, so it doesn't matter.

Yeah, I mean, your money's out probably on the down or within three months IO to manage it. It's a set it and forget it automated financial CRM and it works great. So, Eric Peterson, when you come up with your pricing, how are you listing it? Are you doing exactly what Scott says to do, and you're advertising the terms price and then you'll discuss cash or how are you doing?

Well, I kind of take a different approach and honestly, I've had some pretty good feedback on how I present my pricing. But on my website, I actually offer a cash price and typically three different options for seller financing. And that's just with different term lengths and higher payments or lower payments, depending on the term. But my customers generally will give me feedback along the lines of, you know, I liked, you know, the options you had for pricing. Sometimes we'll discuss other options if they might want to put more money down or different things like that. But that's how I've approached it and it's worked well so far. I mean, I think that, you know, this idea of presenting the terms price up front and offering a cash discount, I do take that strategy, but I just, I present more options once someone gets to my website. But, you know, if they're finding my ad on Craigslist, they're not going to see all those options until they've actually, you know, looked at all the details on my website.

Yeah, I mean, I have mixed emotions about the options because there's that study done about the jellies or the jams. You know, there's. There's 40 jams in one store and there's seven in the other. Right. Well, the jams that had 40 got, you know, three times the traffic as the store that had only seven jams. But for sales, the store that had seven jams did three times the sales as the store that had 40 because it was simpler for the customer to make that decision. Right. So I think to make it as simple as possible, you give them that one terms price and then you talk to them about different options. But as far as advertising it, I think you can confuse your buyer, but your results speak for themselves. So you could just drop the mic on me, Eric, and be like, well, take that study and stuff.

Well, I really think it comes down to how it's presented too. It can be confusing if it's not presented in a clear, you know, way on, on your website or however that's presented. So, I mean, it's just like, you know, any of the software as a service websites that present their pricing in a tiered kind of schedule, as long as it's presented in a way that's clear to the consumer and, you know, they can understand the benefit of one over the other. And certainly, I mean, you cannot give 40 different options. You know, then you're going to have a problem. But if you keep it reasonable, you know, say between two and four, in my experience, it works. Okay.

Scott. Todd, how are you advertising?

We just do the. We do the terms. Price first, low, down low monthly, and then back into a cash price.

Yeah. And I think, you know, the theme of this is that we're all making our pricing irresistible. Right. And we don't care what we want. I remember having a coaching client saying, hey, you know, I'm tight on cash. I need to sell this for cash. Like, well, it doesn't matter what you want. It's what the market wants. And as soon as he changed the pricing to terms, it flew off the shelf. Otherwise, he was sitting there for 30 days waiting on this cash price that. That never came. I had the same experience on a deal in Texas. I mean, I bought, you know, the whole subdivision. And it's got power and it's got water, and there's roads, and I got a sweetheart deal. And I'm not going to. And I'm going to sell this. These lots for $10,000. Because you couldn't even develop this for that, for that low anymore, Right. Like you were paying these for 20, $30,000 back in the day. So I advertise at $10,000. Crickets, right. I lowered it to eight crickets. Lowered, lowered, lowered. Next thing you know, my sweet spot was like two grand to sell. But that's what the market deemed worthy of those lots. Mike, how about you? How are you offering your terms?

Well, when we do the wholesaling, a lot of times we'll do the same. It's the same idea really, is we show people what the returns can be. So we'll have some sales examples that we've had. And. And you're going to make 4 or 500%. So then they'll be showing the. Then we back into the cash price, and the cash price shows them how they could buy it and they could make that same return. So I guess, in essence, we do the same thing wholesale, and we give them that example of a term sale and how much money they can make on that. And then we back in and they see what a value of the cash deal is as wholesale. Now, when it comes to the same thing on ebay, like this property I just sold, we've done this a number of times where, okay, he bought it for 2000 on terms I may back down and say, hey, if you want to, just so you know, I'll offer you a quick cash price if you would like to. If you'd like to make this real simple, and I'll give him a discount, and he may or may not jump on it. So we do the same thing. Ebay, when we sell on terms, will go back in as soon as the deal is closed. And right at that point, give them an opportunity to save a bunch of money and pay it off cash, which will still be a large return for us. Won't be the same as three years of $50 a month, but it's still, you know, we do that same philosophy.

Nice, nice. Moving on. Are we good with pricing? Is there anything else we want to discuss, Scott?

I think so.

We're good.

We have three spots left for June flight school. Three spots left for June flight school. And Scott. What? You've got a class tonight.

Yeah.

Tell us what. Give us a little insight into flight school. Like last week's, you know, call, and then this week's call.

Yeah, you know, we're in the. In the May class, which is on. Which just started the beginning of May. So we are. We're into the last week. We were into the or two weeks ago. We're actually into the due diligence piece. And what's really cool to me about the due diligence piece is that basically we were able to go out and do, you know, perform actual due diligence on a property. So it's really about, you know, here's a property, go do the due diligence on it. And we break them up into rooms. Now, remember, this is a digital class, right? Like, this is a remote class. And we're able to take them and, like, break them into work groups, okay, breakout rooms. And they go through the power and magic of technology. They just go somewhere. I don't even know where they go, but they just go somewhere. And there's like three or four people in a group, and they're able to talk, they're able to share their screen, they're able to interact. They're able to work together and solve this problem of due diligence and go through it. And then at a certain point in time, I bring them all back, I close down those rooms. Through the power and magic of technology, they reappear.

It's amazing to me.

And then they show back up. And then we go through the clip, we go through it, and I show them a deal that I actually bought. And I talked to him about, okay, this is. This is a deal that I bought. Here's what I was thinking. Here's what I was seeing. Here's what was holding me back. And it really allows them to go back into use tools in the marketplace and actually perform due diligence in real time. And that's something I think is missing from the, you know, whether it's the investors toolkit or really any info product is the fact that, yeah, you're gonna go do it, but then you've got to figure out, okay, well now it's time to do due diligence. So how am I going to do it? And you're not able to have someone kind of looking over your shoulder to show you like, hey, this is how I did it. Tonight's class is actually on marketing. So what we're going to do is we're actually going to take them and they're going to kind of, we're going to talk about marketing as a whole. And then again, through the magic of technology, they're going to disappear and they're going to actually look at a property that I have available for sale. They're going to basically write an ad and figure out how to market this property, headline and all. And then they're going to work together with their group and then they're going to come back and they're going to present their findings and it's a little bit of a competition. So basically it's really cool from that perspective that they're able to go back and, you know, execute and get and learn from others, but actually doing the work as opposed to just reading or hearing someone talk about it.

Yeah, I mean it takes, you know, your, the embracing the suck philosophy. And now we're doing it as a group, right? And we're making you do it as opposed to, you know, like, I know like when I get some of these digital courses and they're so big, right? Like I look at, I'm like, oh, I don't want to take this on. And then I, you know, maybe I'll read a little bit and I'll start doing it. And my, like my, my, my tolerance for frustration now is like, like a two year olds, like, like, ah, why is this so hard for me? Like everything should be so easy and it's hard. Then I'm like, oh, it feels so much better if I can do like Zaino was having a hard time with it, right? But like, okay, now I can talk to Zano about, you know, how does he conduct his due diligence. Let's create this checklist together. It's like, you know, it's like boot camp together, right? Like you got like these army buddies in A way like we're all going through this together. We're all doing it in real time together. And you know, I think it's great. Eric Peterson, what do you think?

Yeah, I mean, I didn't go through flight school, but you know, hearing Scott talk about that, a couple things come to mind that are beneficial in a number of ways. I mean, first of all, just putting people in these groups and making them work together gives them connections to be able to go back to in the future as they're, you know, working their own businesses and say, hey, you know, I got a question about this. Well, who could I reach out to? Well, you know, so and so that was in my group, you know, I know him, so or her. And I can, you know, reach out to them pretty easily. And you've already got that connection and background to be able to kind of bounce ideas off them. So I think that's actually a huge benefit compared to, you know, just downloading the investors toolkit and you know, trying to go through it by yourself.

Oh, yeah, absolutely. Absolutely. I mean, Mike Zane, I was like the difference between working out on your own and going to like a group exercise class. Yeah.

You know what? Exactly. And I think what Todd, Scott. Todd is talking about here is what I really bring up to people. This is an action orientated experience. This is closing that execution gap. This is like you're. And I tell people, the people that are out there right now that are going to take these three last spots, they're the people that really know that they want to move the needle. You don't have to. This is not something that we sell people on. This is something that people, they know, they need, they know that they're ready to take this step. And I tell them unless they're 110% ready to go, don't do it. Because once Scott gets his hands on you, it's all action, it's all you're moving forward and there's no more pontification. You're not thinking about it. It's like deals that's happening right from the day one, you and your mailings. So it is action orientated and you have to be ready for that. And the people that jump in there are ready for it and that's why they have results. I mean, we talk about even if you're going to do the toolkit, you're going to get maybe one to three deals over the next six months or whatnot. You're going to 10x that with the flight school because you're going to Take all that you have and make it. And if you're going to do no deals, well, then you're going to do some deals. So that's even better, right?

Absolutely. Tate Litchfield's on the call. Hey, how are you doing?

Well, sorry about that scheduling mistake on my end, but happy to be here.

No worries. No worries. You know, all you missed was, like, we were talking a little bit about pricing. You know, Scott saw some mistakes in the marketplace. Now we're talking about the, you know, three spots for flight school. But our next topic is one that's right up your alley.

Oh, bring it on. Let's do it.

Okay, let's say you're starting today, right? And you're going through, and you're in flight school. You got the toolkit, and you're, you know, you're sending out your first batch of offers, right. And you're going to create your first process, your first system, your first thing you want to delegate to a va. What would it be?

Ooh, that is a really good question. For me, I'm going with some of the basic due diligence stuff. That's what I'm looking to outsource because, I mean, I hate being on hold. And anybody who's ever called the county knows that, you know, being calling the county involves being on hold for long periods of time. And so I'd rather have somebody do that for me, that verify the information for me. So for me, due diligence, that's what's getting outsourced to someone I trust, of course.

Eric Peterson. What would you outsource first?

I think big one would be list scrubbing. Just, you know, once you know how that process works, finding someone else to do it, because it's not fun.

Yeah. If Bart Simpson says imacros one more time, Scott Todd's head will explode. List scrubbing. I like that. I like that. Mike Zeta, what about you?

Well, if you're following what we teach you and Scott's 20 mailings a day, you're gonna start exploding with accepted offers. So I'm right on there with Tate. You need to have a way to handle that.

It's.

Your life is going to change. If you start these mailings and you continue with the consistency, your life is going to change. There's going to be deals, like we say, more deals than you can handle. And you can't be on the phone all day calling the county. As Tate said, you may not even want to dealing with the people calling in. You may someone to kind of step in the Middle and accept, you know, these accepted office. Take a look at them, do the due diligence, find out if they're worth pursuing them. And you can right away. We'll teach you right away, you know, in our system, how to know if the deals are going out from the beginning. So there's a couple quick things a VA can do for you and then take it from there even further down the road with due diligence if you're going to pursue it. So, yeah, that is definitely something that you would want to get a handle on sooner than later.

I love it. Scott Todd, when you first started, what was the first thing you delegated?

The very first thing was Frankenstein. The list, you know, scrubbing the list and all that stuff. Like, I did that for about three weeks. And like, I think. I think people are amazed to find out that literally for three weeks I sat behind a computer for three hours a day, cutting and pasting, cutting and pasting, cutting and pasting. Maybe not three, maybe two hours a day doing that to build my list so that I could mail. But that's what I did, is I did that for three weeks in a row. Then I'm like, you know what? I'm done with this. If I do it one more time, I'm quitting. And went out and got a VA.

To go do it.

And I never looked back.

Yeah. And I love the litmus test of, I have to do this one more time. I'm quitting. As far as, like, okay, now I have to, you know, I have to. I have to delegate this. And so it starts, I think, with the list scrub, right? Then it goes to due diligence. Then it goes to what? Posting ads.

Writing ads, man.

Writing the. Writing the ads. You actually outsource writing the ads?

Yeah.

Yeah, right. Oh, Eric Peterson saying, yes, you outsource writing the ads.

Yeah, I do.

I. That's another area that I. It just. I spend way too much time if I do it myself. So, yeah, I outsource that. And it works really well.

I just go to Scott's website, copy paste. I'm done.

Yeah, I got a little ninja tactic. I can't. I can't share, but, yeah, it's copy paste.

What the heck, Tate?

I was gonna say I outsource my ads to Scott Todd, but he doesn't know that until right now. Sorry, Scott.

Yeah, he just copied my stuff. Huh.

How do you think my ads are so good?

Right?

Yeah, no, yeah, Good artist copy. Great artist deal.

Mark, I got a question for you and the group on Here. Cause this is something that I've noticed when people are writing ads, I feel like a lot of people spend way too much time writing their ads. I think they're going for that, a quality of work. And in reality, people got to start thinking that get degrees when it comes to Craigslist, you know, it's all about just getting ads out there. They don't have to be perfect. Right. If you get that B average going on, that's gonna get clicks, and clicks are gonna make leads, and leads are gonna create sales.

So I'm surprised Mike Zano's shaking head. No, it looks crazy. Lara Zano's ads are, like, amazing. You do your own ads, Mike. Ads in the beginning.

I'm loving what he said. This is the same thing about the mailings. People want a perfect mailing. Oh, I got to have the most perfect mailing. But that's not what's going to get you deals. Consistent. Okay. Mailings. You're going to get a ton of deals. You don't have to have, like, the best mailing. You know, it's okay if you screw up. Who cares? Recover and make a deal.

Average.

Right. How do you get over the. How do you get over the mental hurdle of perfectionism? Eric Peterson? You kind of have, like that perfectionist type of, you know, vibe about you. Like, you know, his hair is always looking really good. He's a fit guy.

The guitars.

He's got the guitars going. He's doing really well. Eric, what's your mental. How do you get over that mental hurdle of, like, is this is good enough to ship?

That's tough for me.

You know, I pecked him.

Yeah. I mean, I really like things to be spot on. You know, as a graphic designer, the aesthetics of things matter. So, yeah, I mean, I tend to probably take a little more of a, I guess, thorough look at everything. More so than probably most. But, yeah, I mean, it's, it's. It's a battle for me because I do want things to be right and perfect and look the way I want them to look. So I, you know, I don't know if I have a good solution for it. It's something that I'm always kind of fighting against.

You don't give yourself a deadline and say, if it's not done by this time, I'm. I'm shipping.

I do sometimes it depends on the task, but yeah, I mean, sometimes I've got to do things like that. Other times I've just got to let it go and have someone else take care of it. So it depends on the situation.

And Mike Zano, in your day job of saving lives, Right. There's no, really a lot of room for error. Right. So how do you get over the fact in business you can't be perfect? Like, what's your mindset?

Well, even on the fire department, I always say that it's all about recovery because nothing's ever the same. There's never one fire, one medical one. There's always something different. There's always a new variable. So it's really the art of recovery. How quick can you recover? How quick can you get back to what you have to do when you're kind of life or the situation takes you off? So I take the same approach to the business. I think a lot of the stuff that we're talking about, it builds character. And in the beginning, I think it's important, this whole listen to Scott Todd's story about cutting and pasting for three weeks. I mean, that builds character and determination that you don't do it anymore. But I think the whole business is like that. There's a grocery store in town that has a chain and they have a number of stores. And the person that takes over, the future owner, the grandson went on, has to start pushing carriages and he has to start bagging, and he has to do every single job in that supermarket before he becomes the general manager because you have an appreciation and understanding of all aspects of it. I think our business is the same way. So, yeah, there's not going to be perfection, but. And also let go of the fact that, you know, nobody can do it better than us because we get that right. I'm the best ad writer. I'm the best copy and paster. But, you know, there's people out there that can if we let them do better. And we have to just find them. So I don't know, it's all about recovery. There's nothing. There's unfortunately nothing perfect in this world, but we just keep recovering and getting back on the path.

Yeah, it's such a good answer. In fact, I just wrote a. An email about that. I was talking, by the way, speaking of emails. Danielle's like, mark, you write too many emails. And so I actually have to do like a survey, like, how many emails should I be writing? But I'm kind of like, look, I love them. You like them.

I love stories.

Eric. Too many emails?

No, I don't think so.

Oh, his voice just went up. That's a big yes. I'm not sure about that tape. Too many Emails?

I don't know.

Nah. I mean, yeah, that hat looks good on you, Mark.

I enjoy the ones I read, Mark.

Oh, I don't know what that means.

Wow. Wow, Mark.

There'S your boy.

Oh, and there's not too many. It goes back to the philosophy, right? You're either going to be top of mind or you're out of business.

Right?

So, yeah, I like the grant Cardone approach. I'm going to ignore Danielle's advice and just keep emailing. Danielle's pretty smart, and that's the problem, is she's pretty smart, so maybe I shouldn't, you know, it. And that kind of gets you to the point where, like, I'm certain of being uncertain. Right. So you got to try things, Scott, Todd, what's your. What's your mindset as far as shipping and. And not being perfectionist?

I would rather get something out there and then tweak it from feedback.

Right.

Like, to me, done beats perfect every time. Okay. And so I would rather just, you know, put something out there and, you know, if. If it's not perfect. I don't think we live in a perfect society. I don't think that we live in a time where. Where everything has to be perfect. We. We accept a lot of things. Right. And, you know, as long as it's solving a problem for me, I think it's. It's all good.

I love it. Tate, what about you?

Same thing. I mean, you know, I could. You can always fix it. So recovery is the key here. Don't worry about offering too much. You can always renegotiate, right. If you pick a bad area, guess what? It's a learning mistake. But it's not a waste of time because now you know not to mail there, right? So every mistake that you make is actually just something that you're going to build on and learn from. So I think that you also have to just accept the fact that if I have to make every one of the things that I do perfect, I'm not going to be efficient and I'm not going to reach my goals ever.

But, yeah, I mean, absolutely. One of my favorite boot camp stories is Mimi Schmidt. It's like I sent out offers of no offer, and she still got deals. I mean, it was. It was insane. So, you know, there you go. All right, gentlemen, we're at that point in the podcast now where I get to put all of you on the spot and ask you for your tip of the week. A website, a resource, a book, something actionable where the art of Passive income listeners can go right now through their businesses, improve their lives and also hopefully subscribe, rate and review the podcast because they love the Land Geek Roundtable podcast. Mike Zana, let's start with you. What do you got? Oh, you're on mute, Mike. There you go. Well, okay. There you go.

Okay, I'm back.

Right? You're back.

So I'm gonna just give a quick 2 second parable and relate it to the land business. So maybe you've heard this before, but these two monks are walking and they come to a riverbank and there's a woman standing there and she's having a hard time getting across. So one of the monks, the older monk takes the woman, puts her on her back on his back and walks her across the river. Now these monks had taken a part of their vows was no contact with women. So he puts the woman down the other side and they along and the younger monk who's, you know, the older monk carried the woman across. The younger monk finally can't take it. After about half an hour he says, I can't take it. We have vows that you can't get near women. And you picked that woman up and brought her across the river. And the older monk looks at him and says, well, I put her down a half hour ago. You're still carrying her. And I think that relates to the land business that if you have a good deal or if you have a bad deal, don't get over crazy over the great deal and don't get over depressed about the bad deal. Just continue forward with the mailing, continue forward the marketing. Don't hold on to these things that are going to stagnate you or you're going to end up having the paralysis by over analysis because you're stuck thinking about this one deal that either went great or went bad. It doesn't matter. This is a business where the deals are going to continue to come. None of us have made our business on one deal or lost our business on one deal. It doesn't matter. You just got to continue with the, with the process of mailing and marketing.

That's a great tip. Great tip. Eric Peterson, what's your tip of the week?

All right, I've got an iPhone app today. Jot Note Pro is basically a little scanning app for your phone. You can take a photo of a, of a receipt or a document, what have you. It, you know, converts it into a PDF, you can email it to yourself or whatever you need to do with is 499 but been using it for a long time. It works well for me.

I mean, Scott, Tide. I use Turbo scan.

Okay?

So that's what I use. Can you make an argument why it's better? I don't know.

I've never used turbo scan, so I can't.

I love TurboScan, but I haven't seen this other one. I'll look at it.

All right, well, good. Look good. I mean, should I say good tip? Average tip. Fair. Fair tip. Next week you'll up your game a bit.

Next week I got to do two.

Next week you got a two. Two, exactly. We didn't say these roundtables were going to be easy. For the. For the panel. Tate Litchfield, what's your tip of the week?

Oh, man, I've been struggling this week, but I started thinking about, like, what my top websites that I use and I think this is something that we haven't talked about. So my tip of the week is going to be Wistia. And yeah, I know you're shaking your head. You like it, what it is, it's basically a website where you can upload videos to. And it's a Secure network, unlike YouTube, so you can see who's going to watch the videos. And I use it a lot for, like, VAs and stuff. If I'm assigning them a task and I want to make a video example of how I want them to do it, I can record my screen using Zoom and then upload it to Wistia and boom, they can watch it. It also will show me if they viewed it or something like that, so I know if they. They actually watched the video or something. So I really like that. There's a lot of other platforms out there for this, but I think it's something that is necessary. Some sort of video upload website.

Yeah, and WHISI has a cool iPhone app too. They probably don't an Android one, but I know they have iPhone for sure. Wow. I got away with that one. Scott. Todd, what's your tip of the week?

All right, Mark, there's two things that drive me crazy. Number one, iMacros, especially when people are like, not doing their mailings because they're trying to figure out iMacros.

Okay?

So my tip of the week is to stay away from Imacros. No, the other thing that drives me crazy is when people spend too much time worrying about, like, what should my logo look like? You know, all this logo stuff. Look, logos don't sell land, okay? Logos are like, to make you feel good and make you feel proud, but A logo. It drives me insane when people go and they're like, hey, what do you think of this logo? Why don't we go get land first? Why don't we go get a business first and then we'll figure out the logo piece second. But if you're hung up on that, I want to make it very simple. Check out logopony.com. logopony calm.

Alright, I'm. Check it out.

Okay, so you've heard of like 99designs, all this other stuff. Look, you can go. You can go get a logo, okay? For. For as little as like $19, maybe $49. And you know, you go and they'll.

Create it for you.

Professional designers, you own the copyright. It's up to you. Unlimited edits. Now, before you say, well, Scott, why don't I go to Fiverr? See, Eric, that's how you do it. You had them off, Scott, why don't I just go to Fiverr and get someone on Fiverr? Because at Fiverr, you gotta find somebody. And that's just wasting time that you could be mailing. So what you gonna do? You're gonna go to Logo Pony or some other logo site, pay $19 and have someone design you a logo? And you don't even have to worry about finding somebody?

You know what? I have no problem with that. I mean, as long as. Here's the corollary or here's the thing. As long as you've done your first deal, then I would say you have permission to go get a logo. If you haven't done your first deal, that should be your focus.

Yeah, it's insane because no one has ever looked at my logo, said, oh man, it's a nice logo. I'm gonna buy a piece of land from that guy. That's not it. It's not about the brand. It's it really. This business is not necessarily about building a brand. It's about the basic, which is sell land.

Yeah, I mean, I know a guy who makes 400 grand a year. He's been doing this forever. He doesn't know HTML. His ads look disgustingly ugly. It's all text. He has like two pictures. But he's the best pricing and he gets land cheap. So he just hustles and people like buying land from them, all cash. It's crazy. He's been doing it forever. Tate Litchfield. You want podcast.

Fantastic podcast. I love these things. They're so fun. If anybody's not listening to them, I mean, they really don't know what they're Missing, right?

Yeah. My tip of the week, by the way, is a good one because it's really for the people that are traveling or they know they're gonna travel. They want that virtual mailbox, but they don't want to pay an arm and a leg for it. So if you go to phoenix, digitalmailbox.com it is the. Scott, give me a second. It is. It is my shipwright. And if you tell Catherine, the owner that the land geek referred you, she's going to, you know, do something. I'm not sure exactly what, but she said, mark, you can. You can tell people to come here. I use the app. Tate, is the app amazing.

That's fantastic.

It's just an app. It's. It's a monthly fee. They don't nickel and dime you unlimited scans. The only thing you pay for is the monthly fee. And if you forward mail, if you deposit checks, that's it. It's super easy. Scott, what's wrong? Why don't you, like.

How is this any different than your tip of the week last week?

We've already talked about this, too. I did this tip of the week, like in podcast number two, because I'll tell you why.

Because it's a website now that she just updated and said, mark, you can tell people to go here. I didn't have the right site.

I think that was your tip last week, though.

Phoenix Digital Mailbox was not my tip, was it? Yeah, no, I think that was on a.

We certainly talked about it recently.

Yeah, we've talked about this a bunch.

I'm about to go to the record, Mark. I. I don't know. I. You better start working on another tip.

I think it was in a mastermind call.

No, I think it was the mastermind.

No, no, no, no, I remember it. It was on a round table.

Here it is here. I got it right here. I got it right here.

Let's see.

Mark's tip of the week last week. Up was. Was landing lion.

Aha. Oh, yeah.

Okay. Okay. All right. See the record. The record. Setting you free, man.

Thank you. Yeah, I did. I did put it in the Facebook group.

Okay.

Okay.

I think somewhere else, though, too.

Well, Asok wanted to know, and I responded to him. Phoenix digitalmailbox.com it's all good. It's all good.

Mark, it's okay. We have to harass you. I'm just getting back. I'm getting you back for.

For Eric, you know, I mean, come on, Jot. Not pro. Really.

I'm not saying I agree. I disagree with you. I'm just saying, you know, like, you know.

All right, fine.

I'm done. I'm not giving any tips anymore.

Eric, we kid because we love. What are you reading these days? A book is always easy.

I gave my tip. I'm done.

I promise we won't mock what you're reading next week. If you're reading, like, a comic book, like, it won't be mocked.

He's reading how not to get Paper Cuts. Okay.

I've been messing around with air table, though, and I've been loving it.

Eric's like an air table guru, man. He's like a ninja over there.

Airtable is changing lives, and that was my tip, so I think I should get some air table love, by the way.

Hey, in the last week, tip of the week, check out airtable for Scott. That's what it says. And then Danielle wrote, oh, no, he didn't.

Oh, my goodness. All right, so I do want to remind all the listeners we're having a good time here, but please subscribe. Please rate, please review the podcast, Send us a screenshot of your review. To support thelandgeek.com we're going to send you for free the $97 passive income blueprint. Also, go to thelandgeek.com training. Just scroll down, book a call with Mike or David and get one of the three spots left for the June class. And actually soak in the Obi Wan knowledge of Scott Six Sigma. Todd. Do you like that, Mike Zaino?

I love it. And I think it's important to note we're having fun because land actually is fun.

Yeah. If you're not having fun, it's. Yeah, exactly. Like, you can still make money and have fun. I think that's the ideal combination and help people, which is even the most important.

Absolutely.

By the way, I had a bad dream the other night. I was at the Apple store because my kids cracked their iPhones. And then that night, I went to bed and I literally had a nightmare that I was hired by Apple and I was going to the job and I didn't know how to navigate, like, dealing with the company politics because I haven't worked for anybody in 16 years. And I was, like, stressing out. I'm like, oh, my gosh, what do I do here with this report? And I had a boss, and it was, like, woke up like, oh, that's so nice. I don't have to go to Apple. It was great. All right, well, I want to thank everybody. Thanks, guys, for being on the panel. We'll see everybody next week for the Land Geek roundtable. And should we try to do it as a group? Let's try it.

Let's go.

I will do it. On Scott's count. I watch his hand.

1.

1, 2.

3.

Let freedom ring.

Come on, Mike.

But that was good.

I pointed at everything I thought it was good. I liked was it was a jot not pro type of effort.

It wasn't the turbo scan.

It was not turboscan. By the way. I don't even know why we're hazing him. It's not like I'm sure John Outpost. Great.

Because we have to.

Somebody's got to be get the short end of the stick.

Yeah.

Yeah. It's like every roundtable we have to make fun of someone's coming to youth next date.

I know it. I'm a long overdue.

You're gonna go back to the big Poppy?

Yeah.

Big.

All right.

Time to end it. Let's end it.

All right. Thanks guys. All right, we'll stop recording. Here we go. Thanks, everybody.