ROUND TABLE—Paid Traffic Marketing—Why It Doesn’t Make Sense For Land Investing

Hey, it's Mark Podolski, the land geek for their favorite niche real estate website, www.alangeek.com. and for this week's roundtable, I'm excited. We got the Big Papa. I love it when you call me Big Papa. Tate Litchfield. Tate, how are you?

I'm doing well. Happy to be on the podcast again.

Same here. We got the irascible Eric Peterson. What's up, Eric?

Nothing much. Just hanging out with you guys.

We love it. I know. You know, Eric's got a jump off a little short on this roundtable, so we're gonna pick on him as much as possible before he jumps off. We've got the Bearland Grrland.

Grr.

A big roar to everybody.

What's up? We've got the terrorist hunter. She's the scariest woman in the country. Mimi Schmidt.

Hello.

How's it going?

Hi, Mimi.

Hi.

Are we safer.

Today? Yeah, I think so. New software works better.

That's good. Breathing in the mailing, breathing out the marketing. The zen master, Mike Zaino. Mike, how are you doing?

Phenomenal. How are you?

I'm good. I'm good. And then last but not least, you know you love him. Scott Todd from Scott todd.netlandmodo.com and the automation himself. Posting domination.com thelandgeek start automating your Craigslist and your Facebook postings. Talk about today. Let's just get into it. Why? Here's the topic. Why don't we use paid traffic for our marketing? Why don't we teach it? Why do we go to these other sort of more organic routes? Why not, from the very outset, start using paid traffic? Because, let's face it, we can all list the benefits of paid traffic, right? It's not. If you. If you lock down paid traffic and you have paid leads coming in every single day, right? Your business won't be lumpy. It'll just be consistent. It's like a money machine. Why not do that? Tate Litchfield. Why don't we teach paid ads? Google adwords, Facebook ads, YouTube ads. Bring in those leads, man.

You know, I think the first thing that you gotta recognize is it's not the cost, right? There is a cost associated with paid traffic, but that's not the primary reason why, you know, I personally don't focus on paid traffic. The main reason for me is, number one, it takes a lot of time to narrow in on that audience that you want to target. And if you're not targeting the right people, well, you're throwing good money after bad. And So I think, I think there's a lot to do with that. You know, it's just, it's difficult to do correctly.

Okay, that's a good answer. Eric Peterson, why aren't you doing Google AdWords? Six bucks. Six bucks a click, you know, bid on those AdWords, man.

Yeah, I think it's, it sounds really good, right? You know, you can spend pennies and bring people to your website or to a specific property, but the fact of the matter is you have to be very precise, very targeted and really know what you're doing to do it right. I mean, it's so easy to spend 100 bucks, 50 bucks, whatever it is, and just spend it all in a couple days and have no results. I think probably most of us have played around with paid traffic on occasion, but I mean, it's a whole skill set in and of itself ultimately. And I think that it's probably more easy to waste your money doing that than it is to, you know, I just feel like your money spent better in other areas, I guess.

Yeah, I mean, barely. And Aaron, you're played with any paid traffic. AdWords, Facebook ads, YouTube ads, Instagram ads.

Not with the land business, but with other things I have, I didn't have a lot of luck with them, honestly. I reached a ton of people and can't really speak for any major result that ended in a sale, you know, and I think like everybody said that it requires so much targeting and finding that right person that. Not that it can't be done, but there's people that build whole businesses around that, you know, and I don't want to be in the, the SEO ad targeting business. I want to be in the land business, you know, so in order to do that, you know, you almost need to hire somebody and then it actually is an expense issue, you know, to do it right, because you're not just paying for the ads, you're paying for somebody who's spent years gaining the knowledge to do that. Right. And for the certain kind of business that might be the way to go. Drive them to your website, where the website can sell them on a product and they can click through and buy it and so forth. But you know, honestly, we want to get people on the phone, we want to have a conversation with them and we want to, you know, sell to them on a one to one basis in the way they want to be sold, you know, by them telling us what their hot buttons are and so forth. And really that's tough to do by just driving them to your website. You Know, we really don't sell on our website. It happens, but that's not the purpose. You know, we want to get them. You know, we want to have relationship with them, and that's. It's tough to do effectively while doing the adwords and the paid advertisements. You know, the other routes we take are much more effective at our goals in this land business.

Absolutely. Mimi, how come you're not spending $1,000 a month on paid ads?

Well, I was spending money on land and farm, and that was a waste. Right. So honestly, what's the purpose now? If I can generate all kinds of ads through Craigslist or leads through Craigslist and more leads than I can manage in Facebook, what's the point? And as a business owner, my goal is to hire SME subject matter experts to do these things for me. So just like I have a SME that does ad posting for Craigslist. If I want a SME for paid ads on Facebook, I'll just go get a land Moto subscription and have Scott, who's specializing in that, he can go do that for me, and I'll just get the subscription and leave that. That expertise on how to focus those ads to a particular market, to someone who knows it better than myself.

Yeah, Yeah, I agree 100%. I mean, Zen master Mike, why don't you just, you know, meditate on it and spend a couple thousand bucks and start making millions of dollars on paid ads? Easy. It looks like it's so easy.

Well, I think there's a lot of things out there that seem easy. Right. But I think it's a quality versus quantity. I think that. I think. Mimi, hit the head. Hit it right on the head. You know, it's. We have so many leads that we can keep up with our salespeople through just traditional Craigslist and doing things of our own efforts. I think it's a quality quantity. I don't know how well that would work for us, honestly. And what we're doing works very well. It produces a ton of sales. So I don't know. I just don't see the need for it. I don't know. I'm not going to act like I'm an expert on that stuff. I'm definitely not. But I know that what we do works really well and gives us more leads than we can pretty much handle. Almost right through that, you know, posting on Craigslist and a kind of. Yeah. So quality quantity. I don't know if that necessarily would work for us.

Yeah, yeah, Scott. Todd, why don't you spend 10 grand a month on paid ads, you're gonna get a 10x return. It's a hundred grand. It's just like a money machine, very easy to do. Run a campaign, just do some ab testing. How hard can it be? Everyone's doing it.

Well, Mark.

Unfortunately, when it comes to like real estate or land, I don't, I kind of disagree because what happens is those names that you're getting, they're cold traffic, right? They don't know you. You just interrupted their day. It's a pattern interrupt. And when you pattern interrupt somebody who's not even thinking about land, now what you need to do is you need to warm them up to like why they even want to buy land. I mean, just, just imagine like, you know, you're, I mean you, you put a billboard on the side of the road, hey, buy land. And someone's like, I don't want to buy land. But then you're like, wait, you got to buy land. The next billboard says, wait, you got to buy land. Because 1, 2, 3 is all these great things. And now you might have attracted someone attention, but it doesn't mean that they're going to convert into a buyer. You see, there's, there's a, there's a warm up period that goes in there. So what you have to do is you have to find, to me, in my experience, you have to find where the warm leads are, where are the people that are interested in land, where are they at today? Then go and jump in front of that traffic as opposed to kind of just jumping in front of them anywhere. It doesn't mean that you won't have some success. But essentially what's going to happen is you're going to spend money, you're going to have to tweak your message. You, I mean, you could buy the leads very cheaply. But you know what? Like I'm going to admit last summer I did this program where I did this thing and I don't even want to talk about it because it was like a disaster. But I got like all of these email addresses and I can tell you that all these email addresses are basically garbage, okay? Like they're garbage. So I wasted about a month trying to get all these email addresses. It's not there. So what I'm doing is now I'm building that traffic. I'm building that warm traffic. I'm kind of finding them, I'm getting them agitated, their problem agitated. I'm going back to kind of, you know. Copyright 101 Agitate Their Problem A little bit. And then bam, all of a sudden, now you have a warm lead. It's someone that wants to buy. But I. You need to know your metrics. You need to know your cost. You need to know, like, you know what your conversion rate is. And it's easy to say, well, let's just tweak the conversion. Let's just tweak the conversion. It's not about tweaking the conversion. It's about truly knowing what that customer is going to convert to in terms of dollars. And then it's not as easy as it sounds. It's not simple math. It's a. It's a lot more than that.

Right. So you really hit it on the head, right? And that is, what's your conversion rate? And if you're starting off, you don't know your conversion rate. So essentially, are you willing to spend thousands upon thousands of dollars for cold traffic that won't convert? You will lose money. Guaranteed you'll lose money. And Scott said it again, it's cold. They don't know you. So now are you willing to invest a lot of, you know, let's say maybe 50 grand on a copywriter? That's. There's still no guarantee that they'll be able to warm up your traffic enough. So your best option then, if you're starting out, is to go where the leads are and they're on platforms. People are looking for land on Craigslist, show it to them, it doesn't cost anything. They're looking for leads on Facebook, Marketplace, show it to them, it doesn't cost anything. If they're doing a search on Google and you want to do a Google adword, you better know your conversion rate. You better be willing to lose lots of money up front to have this back end where you're going to make money. Nobody is going to buy piece of property from you cold. That's $5,000, $10,000. I'll buy a $40 gadget that, you know, they've targeted me on Facebook. Sure, I'll do an impulse buy on Facebook. I might go to a webinar on Facebook, but I'm not gonna spend anything more than that on Facebook ads. Certainly not Google AdWords. When's the last time you. You did a search on Google and bought something from a sponsored ad?

You can get traffic that way, right? You can get traffic, Mark. But I think you kind of. What you just said, too, is where's the dollar? This is not an e commerce play. You know, someone gonna go to a Website and buy, buy something that costs. I mean, I don't care like, you know, whether it's, whether it's $1,000 or you know, 10, $20,000. They're not just gonna go, oh, there's an ad, Boom. Let me just spend 10, $20,000. Even though you're asking for 100, 500 down. That's not the way that it works. In fact, I would just challenge everybody listening to this podcast. When was the last time you looked at an information product? Let's just say it was $250 or $500. You didn't just go $500, no problem. Boom. No, what did you do? You researched it, you googled it, you went back to it 10 times, 20 times, you did all this stuff. They probably retargeted you. It took you some time to build. And that's what, like a thousand dollar course or $1,000 piece of investment. What would you do for 10?

Yeah, exactly. So for as long as I've been doing this, I've never run paid ads because I'd rather put my money on the platforms that are already spending millions of dollars or hundreds of thousands of dollars to bring in the traffic that I want. So why on earth would I spend a dollar on paid traffic to come to front for people to come to frontier properties that don't know me, don't like me and don't trust me. I might as well throw a bonfire in the backyard and start burning money. It would, at least that would be more practical because I'd generate some heat.

So, Mark, now in all honesty, and in transparency land, Moto does run paid ads, okay?

Now they should. That's a platform.

A platform, right? Now what I, what I did was before Lanmoto was a platform, I did that like I did paid traffic, okay? And you may not have the volume that you need to support it. And I would tell you that even today, Lanmoto still doesn't have the volume to support. Because guess what we get, we get people that are looking for ads or land in like Pennsylvania, Michigan, like places that we don't cover. And even though you even target like a certain state and you know, you geocode it, you do all this other stuff, they still find their way to you and they're like, what? And then it's like if you could just hear this big like toilet flushing, right? Because I don't have anything there today. The bounce rate, you just see like when they go there and it's not there, the bat. Just go look at your analytics, look at the bounce rate of your website. Bounce rate. They hit it and then they go. That's the bounce rate. Right? Like Land Moto used to be. Like before we were a platform, the Land Moto bounce rate was like 60%. Today it's down to 4 because we're getting better, we're getting coverage. But 4% bounce rate, that means they hit the website and then they left immediately. Boom, boom.

Okay.

Like if you don't have what they're looking for on a pay per click, they're just not going to leave an email address. They're going to leave and there goes the money.

Yeah, I mean, honestly, like, we all know the people who make the most money online are the people teaching other people how to make money. Online marketing is this multi billion dollar business and the bottom line is because nobody knows. And so it's always changing and they're always trying new things. They're saying, and they can always come up with a case study. Well, this company did X, Y and Z, but you're not that company. You don't know what their copy is, you don't know their conversion rate is, you don't know what their product is, you don't know what their offer is until you know all these metrics. Maybe you've got a million in revenue. That's the only way I would even start to think about doing paid ads. Once you get to a million in revenue, call me now, I'll be like, okay, let's talk about spending some money and doing some experiments. Paid ads. It's not that I'm totally against it. It's I'm against it until you know your numbers cold and you know your offer cold, you know what it converts at and you're willing to spend the money up front to have that back end money pay off down the line, then it's fine. But in the beginning, you're better off getting a premium ad on Land Moto that already is paying for the traffic. Tate, what are you going to say?

Oh, I was just going to, I was going to elaborate on that. Like, you know, marketing, it's such an ever changing process that what works today might not work tomorrow.

Right.

You've always got to be looking at ways to improve it. But you know, if somebody says this is guaranteed to work, you should run away from that because you know, it's probably outdated by the time they typed it up and told you what it was. So that's why I think it's important to be, you know, cast the widest net you can, you should be on every platform. You should be on land Moto, you should be on Craigslist. You should try any of these services that you can because you're touching as many people as possible. And I think that's the key to marketing, is be everywhere.

Right, Right. Eric Peterson, what are your thoughts?

Yeah, I mean, just in closing, I think that, you know, the paid ad stuff works really well for, you know, little gadgets, small products, what have you. That's, you know, it's more of an impulse buy. So it's a lot easier to make that conversion if you have a good offer. But when we're talking about land, I mean, it's a whole different ballpark. So, you know, the most we're trying to get in that scenario is, well, ultimately a sale. But we want to get their email. But, you know, I think it's, it's still a stretch for even that. And then, you know, as Scott was talking about, you've got to warm them up over time then. And it's just, it's a lot of money that could be spent better elsewhere.

Yeah, absolutely. I had a marketing guy that I hired, he was one of my mentors and he, I mean, I can't say the names, but he literally, he had one guy who was like, we all know who he is. He worked with him and they would, their, their ad budget was over a million a month on Facebook. And this guy really knew, like, he was like one of the top people in the country running Facebook ads. And so I talked to him about my metrics and this and that. He's like, you're just gonna waste money. He's like, you're not ready for paid ads. I'm like, I'm not ready for paid. He's like, no, definitely not. He's like, you need to do this, this, this, this place and you gotta be willing to lose this much money up front to even know in experimenting what's going to convert. He's like, are you willing to lose that much money? I'm like, no. He's like, then keep doing what you're doing and just keep warming people up and you're doing just fine. There's no reason to spend good money after bad leads when you don't have all that in place. He's like, this guy has it all in place because everyone already knows him. He's a brand new, so he's top of mind and he can convert. And his products aren't expensive at all, but his back end products are super expensive. So that's why it works. Mimi, what are your thoughts?

I like the point about gaining trust. It's so hard for us to warm folks up, right? So my biggest sales challenge is developing that rapport and that credibility. So if I can use a platform to help me get there, why wouldn't I. Why wouldn't I make that easy on myself?

Mark, I don't want to pass by something you said and you just skimmed over just a little bit, but it's so dang important. And it's the back. You said the word back end, right? Like, you see when a lot of these companies, when you see their ads for something, well, you're seeing the front end, okay? Like, you see. And I'm just trying to think, like, you know, let's say that you offered something that they could buy for. Pick the number. $19 or $9, whatever it is, or a free something. Free. Pay for shipping only. I mean, these ads are all over Facebook, right? Like, hey, buy the book. The book is free. Pay $99 for shipping. Okay, well, that $9 shipping covers the cost of the book, and it covers the ad cost, right? That's the customer acquisition piece. But then once you. That's the top of the funnel, right? Very top. And then once you start going through the whole thing, well, then they're going to have something you can buy for $19, for $99, for $497, $1,000, $5,000, $10,000, $100,000, right? Like, there is a whole value chain that's there. And it all starts with a free book where you pay for shipping and handling. That's the way that it works. Everything. Go back to the ages when before the Internet. And you'd look at those CDs, remember those CD clubs, man? You'd get like nine CDs for a penny. Tate's like, no, I don't know what you're talking about.

First of all, cd.

Take notice what a CD is.

Floppy disk.

Is that what you're talking about? Which is. Hey, it's the Columbia house. Google it. Columbia House.

I've never heard of that either.

Penny gets you, what, nine CDs. And then you're on the CD of the club month and you got up, you commit to buying so much, right? It's. That's the back end. But what's the front end? The front end is, oh, look, I get all these CDs for free. Yeah, but then you paid, what? You paid, like, top dollar for these CDs. And then if you forgot to check it off, or close it out. Guess what? You still got the crap that you didn't want and you're like, no, no, how do I stop this thing? Okay, so yeah, you can do pay to traffic, you can do these things. But like it goes back to what we said. You better know those numbers, man, because you better know what percentage is going to upgrade, what percentage is going to do this, what percent is going to convert. Because when you don't know that, man, just go flush your money down the toilet. It'd be more entertaining.

Now if you've got a, you know, million dollar ad budget and you're a big land seller and you can afford to spend that kind of money on that experiment, nothing wrong with it. It might be a great investment. But for as long as I've been doing this, I know of two companies that do Google AdWords and they don't spend that much to drive traffic to their sites. But what they do is a lot of SEO, right? And they kind of game the system that way. And then Google changes their algorithm and then they call me crying, saying business is slow for the next three months while they try to figure out the algorithm. So it's, it is not for the faint of heart, it is not for newbies. Even the most advanced people in this business don't do paid ads for all these reasons. But maybe Mike Zano has a different approach. Mike?

No, no, I was just saying the biggest thing I'm taking away from this, I think everybody else was leverage your time and money, right, Due to something like Landmoto, let them do all that paid traffic and just reap the benefits of it. So I mean it's other than that, you know, what we teach and what we use in our day to day business with our postings and whatnot, it generates a ton of traffic that's very specific to what we need. And it's I guess what you're referring to as warm traffic as opposed to just being people that are coming to us, totally not knowing, you know, anything. This, this is very. We get the right people doing what we do. So I think it's great discussion. I, I don't really have much to add in terms of value other than some extremely good points as to why we don't use it.

Yeah, barelyn. Aaron.

Yeah, I'm kind of with Mike. Not a lot to add to that, but you know, this is obviously why we don't use it. You just gotta know too much and it's not our business to do that, you know, so go where, Go where the People are. Don't try to, you know, go through the brain damage of roping them in to come to you.

Yeah, absolutely. I mean, you're better off sending out an email deal of the week and selling property to your buyers list than you are paying for paid traffic. Now, if you want to build that buyer's list a little faster, you know, I could see this as a strategy on maybe Facebook, where they come to your website from some, maybe Craigslist, and then you have a retargeting pixel on your website. That retargeting pixel then fires. When they go to Facebook, they might see an ad for the deal of the week with some type of irresistible offer that expires. So you've got the urgency, you've got the scarcity. They're already warm because they recam your. Your site. Maybe that, that would work. Maybe again, you could experiment with it and see what your conversion rate is. Again, very, very tough. Eric Peterson had a drop off. But is there anything else we want to talk about as far as the irresponsibility of newbies getting into paid traffic in land? I don't think so, no. Okay, let's move on to another topic as we get into the dog days of summer. 110 here now, 105 by 7 o'. Clock. I take a cold shower. I'm ready for bed. I'm just drained from the heat. It's really rough. And what we're seeing is generally that summer slowdown. Sales might be slowing because parents are, you know, getting ready for their summer vacations or their kids are going to sleep away camp. You know, people are occupied with the beginning of summer, and you could see some seasonality there. My question is, Tate Litchfield, are you seeing a slowdown?

Let me look at the numbers real quick. No, we're not seeing a slowdown. We've had deals. We're moving property, moving inventory. We're not buying as much as I'd like to be buying. It could be for a number of reasons. But I do think that the business ebbs and flows. I've said it for years that certain areas are going to be hotter as far as demand than others at certain times of the year. And selling a piece of property right now in Arizona might not be as easy to sell something in the highlands of Colorado. Right. Nobody wants to go camping on a piece of property when it's 115 out in the middle of the desert with no water, no air conditioning, no electricity, but all of a sudden, 7,8000ft above sea level sounding really really enjoyable right now. So I'm not personally seeing a big slowdown. Normally June's not a very hard month for us, but the month's not over, so we might not hit our goals. So I don't know yet.

Mimi, what about you? How's sales?

How are sales are good. Buying is a little slower than normal, but when I'm choosing my counties, I'm looking at the seasonality of sales. The way I have them now, they counterbalance each other fairly well. So kind of like what Tate says, look at the seasonality of the counties you're in. So August, summer is not a slow time for me. Usually just focus my time in a different area.

Brilliant. Brilliant. Bear light. Aaron, what are you seeing out there?

Having a little trouble buying right now. Just started to increase our mailings. I added 10 a day to just try to bump them. You know, the quantity getting out there up a little bit. We'll see if that works. Other than that, you know, I might try some pricing changes, but we'll see how that goes right off the bat. But yeah, a little bit trouble buying right now. But I've seen, I've seen our, I don't know, I guess the market move to some of those higher elevation kind of states and everything. So. And that is somewhere we're trying to buy. But I think now that more other people see the same thing, so they've also moved there. So it might just make it a little bit more competitive market right now to try to buy and also to sell. So, you know, we're dealing with the people in our business also, you know, kind of doing the same thing. So might be time to be a little bit creative and, you know, maybe not be contrarian, but try some creative approaches to both buying and selling in those areas as well as some others.

Zen Master, how about you?

Well, I think it kind of brings up a really good point because as you said, with the temperature even here in New England, it's getting hot. Right? So we're in the 90s yesterday and I think it makes us just as normal people a little more lethargic. Right? I mean, we just don't want to do as much. So I think, I think this kind of all points towards the idea of we always talk about the niche within the niche. The fact that we scale the business, right? We're all, we're all like land investing is. We're talking about. But then why we say we have this micro niche is that we don't do it right. We build a team of people that are in many cases, you know, they're more intelligent in the particular areas we hire them for and they're actually more dedicated because that's their job. If these systems are underway, then you can remove some of that seasonality, I think, by consistency. I think that's a good thing to look at. You can experience seasonality in your business, but you probably experience it more if you're relying on yourself to do everything. Because you're going to want to take a vacation, you're going to want to go to the beach, you're not going to want to be doing all these things. If you leverage your business and you scale it and you use the tools we have in place, LG Pass or Geek Pay or Land Mode, if you use these tools, they're going to leverage your business and allow you to actually be lethargic and still make deals. So I don't know, I kind of think of it that way when you bring up that question today, because it is really hot around here. And honestly I don't feel like doing a lot of things. It's my day off in the fire department. I want to go lay in the pool. So, yeah, I mean, but I have a team in place that's doing all the necessary processes. So I kind of. I don't know if that's the question you asked, but I kind of feel that way when you. That's the kind of response I feel like saying when you bring it up.

I love it. I love when you say it's a team sport. You know, I was listening to one of my favorite podcasts is Malcolm Gladwell, Revisionist History. So before he sort of gets into his whole thing, him and Adam Grant. Adam Grant wrote Give and Take. And he's like this, he's like the organizational psychologist of, you know, of our time and this young guy and just brilliant professor. And so they're talking about fit and how important it is to have these teams that, you know, fit. And how when you sort of examine these small teams, they're using Google as an example, the most, you know, profitable teams are sort of these small two to four person teams. And what was interesting about that model for them was, well, why do we then not hire in teams and why do we then individually sort of promote people? Why don't we just promote the entire team? Because the entire team is doing so well. It was really interesting subject and a lot of it was just sort of corporate logistics, why they can't do that. But it sort of kind of gets you thinking about business in General. And how important it is to have a really strong team. And Mimi, this will be interesting to you. When they look at FAA safety, the most dangerous crews are the ones that fly for the first time together. That is the most dangerous time to be on a plane. You could take a crew that has been completely sleep deprived and they are flying more safely than a brand new crew.

That's so interesting.

Yeah.

Can I say something? I will say, in software development, we're selling teams now. We sell in agile teams for a. Sell for a capability. Right. If you're gonna go build something, you bring in an entire agile team that's worked together, that they know each other's, how, you know, can work well together, know each other's skills, their strengths and weaknesses and can help each other.

Right? Absolutely. And so I, you know, if you want to check out an interesting podcast, check that one out. Because they kind of debate each other. It's. It's really interesting. And they bring up the NBA, which I love. Scott, Todd, what's going on with your seasonality?

I was just looking and, you know, we're down a little bit, you know, from. I mean, this is like the. This has been so far the slowest month of the year so far, but the months not over with, and we've had a good year so far. So sometimes you get those little bit little dips, and then the next month they shoot back up again.

It's just something.

And, you know, I know that when you're starting out, then, you know, you know, like when you're starting out, that little, little dip kind of hurts. But, you know, when you've been doing it for a while, it's like, okay, that's just the way that it is.

All right, great, great. Well, we're at that point now in the podcast where we get to put the Zen master on the spot. Ask him for the tip of the week. A website, a resource, maybe a quote, a book, something actionable where the art of listeners can go improve their businesses, improve their lives. Mike Zana, what do you got?

Wait a minute. Oh, there we go. Thank you, Scott. I just had to wait for Scott to remove himself from the screen because he just. He loves these quotes so much that I think that he gets captivated. And then I just. Anyway, so we kind of already talked about it. It was kind of, you know, this whole idea. I'm going to kind of kind of springboard off of land investing being a team sport, because I say that quite a bit, but I really believe it. I think we all have these fuds, right? These fears, these uncertainties and these doubts, right? And those can cripple us, right, at times, especially in our business and not in our life as well. But you know, when you have a team and you assemble people that are very skillful in their particular areas, then these fears, these uncertainties and these doubts begin to remove. I mean, in the fire department, you know, we have, we have teams that work well together. We all have a job, we all have a mission. And you know, one's inside the building fighting the fire, then it's getting really hot and now it's unbearable. So all of a sudden there comes a hole in the roof and the heat and the steam is relieved and they can continue on. And so there's this whole process of working together in a team. And I think in land investing, another thing that's important is us as a team, meaning all of us here on this podcast, all of us part of the land geek. Because, you know, this people that have fuds, fears, uncertainty and doubts when they come to the land investing, right? They come here and they wonder if this is going to work, this and that, if they don't dedicate themselves, their time, their effort and put. Because it does take, it's a simple buy low, sell high, how hard can it be? It's a simple model, but this micro processes that we all know can beat you down. But when you work with people that have overcome those, then you begin to feel empowered. So I think we as a team, when I say the landing, we are a very strong team and we assist people in removing their fears, their uncertainty and doubts. So I think the whole idea of that team sport really is huge. And I was thinking about what you said there. I realized that we have four key players in our land investing team. Now they may have some micro VAs that work for them and help them with individual areas, but there are four really good A level players that make up our team. And I think that's interesting. I didn't think of that until you brought that up, Mark, with that case study you were talking about. But I just think that team sport, the whole idea, leverage it in all areas of your life, right? If you're not unsure, if you're unsure about something, you're not completely confident, then get some people around you that are. These are the best friends I have right here in the virtual world because I surround myself with people who are better than I am at what I'm trying to do because then I get better. So I love it. I love that. Whole team aspect. Never been a big sports player, but I'm happy to be part of this team. See, I finally made it to a team. You can come back now. Scott's afraid to come back. Scott, Is he gonna come back? Did I scare him away? Atlanta bashing. Truly, it's a team sport. Come on, Scott. You like that one, right?

Very good, Mike. Very good.

So if you want to join the next July flight school team and you want to start taking action on this in real time with Scott Todd, please schedule a call, go to landgeek.com training, get on a call with the Zen master or Scott Bossman and let them walk you through how to eliminate the fuds of land investing in our 14 week land intensive training class, which also includes the investors Toolkit. By the way, people are starting to like Dirt rich. We got 77Amazon reviews. And if you haven't gotten your copy yet, just go to thelandgeek.com Dirtrich and go there you can order Dirt rich. It's like 299 on Kindle and get over $500 worth of bonuses with that Kindle book. The audiobook is coming out. I'm working on it. And so if you have listened to the book or listen to the book, if you've read the book, you like the book, please leave an Amazon review, send us a screenshot supporthelangi.com I'd love to send you a paperback copy out from me, signed, and just to thank you, please do that. And also, the podcast needs some love. You gotta subscribe, you gotta rate, you gotta review the podcast. Scott Todd's not gonna. It's just gonna stop coming here if we don't give him some love. So please do so. Send us a screenshot supporthelandgeek.com with your podcast review. We're going to send you for free the passive Income launch kit, our $97 course. So please do that. Tate, are we good?

Oh, yeah. This was a really, really, really good podcast this week. I hope everybody likes it.

I think so too. Mimi, are we good?

We're good.

All right. By the way, speaking of Mimi, she's coming to Scottsdale Bootcamp. We only have a few seats left. Go to thelandgeek.com bootcamp get registered. Mike, we good?

We're great.

Great. All right. Awesome. Bear Land. Aaron.

Absolutely.

All right, Scott, anything else?

We're good, Mark.

All right, well, I want to thank all the listeners. And ready? One, two, three. Oh, my gosh. So me, I don't know if Mimi knows this, but we never really stop recording after the podcast.

Is Aaron on, like, some sort of. Are you on some sort of protest?

No, no, no. You haven't been here in a while. Apparently, I'm the reason for the jagged sign out. I abstain because of some slower Internet. I don't know. I mostly. I just don't want to be razzed by Scott Todd, I guess.

That's funny. Yeah, he does. He hasn't participated. I did notice.

He says he's abstaining, but in reality, he's not invited.

Man, that's cold.

Scott was going to pick up his son from camp in Pennsylvania, and he's going through Amish country. He's boxing me. He's like, I'm in bearland. Erin Country. I just saw a horse and buggy. Scott.

Mark, the. The. We're driving through this. I'm driving through this town, talking to you. It's like Mifflinburg or something like that. Pennsylvania. And I'm driving. I'm like, you gotta get. Stop, stop. I gotta stop. I gotta go back. Because on the side of the road, you know, like, the roadside attraction said it was the buggy museum. Like, the buggy museum. Man, that sounds thrilling.

I have to tell you, though, I wish there was, like, an Amish country camp. I'd love to send my kids there for, like, two weeks. No technology, no cars. Just totally unplug. Get your hands dirty, build something, churn some butter. I think it's. It might be the way to go.

Well, they do that on the East Coast. We send all our kids, like, to Asheville, North Carolina. We send them up to the. To the mountains in New York. They all go West Virginia, and they have to unplug. They do horseback riding, canoeing. That's kind of a big thing here. Send your kids away for two weeks to go do that stuff.

Yeah.

So I picked up the kids, and the Internet connection isn't that great out there. I picked up the kids, and I'm driving back. My. My son's friend says, I think what I missed the most was the Internet.

That's crazy, Mark.

Speaking of which, I've got an app you got to download. Okay.

All right, I'm gonna go.

It's called. It is called moment. M O M E N T Moment. What it does, you download it onto your phone, and what it does is every time you are on the phone, like, you're getting screen time. It's recording your screen time in terms of the number of minutes that you've used. So, like, today, I downloaded this morning, after I heard about this, I've used 35 minutes of screen time on my phone because now I'm of it. But it tells me that I also have picked up my phone and hit the little button to turn it on 24 times today. The average person heard this this morning. The average person is using their phone four hours a day.

Yeah, I got to get this on my kids.

10 years old, and we are already using it a quarter of our waking hour. And this app will help, you know, like, how bad it is, how bad you're addicted to it.

I love it. I'm doing it. I'm gonna get out my husband and my kids.

I'm really scared to use this.

Yeah, I was just gonna say.

So.

You know, what I've done is I told my wife. I'm like, that's it. I'm gonna get better. So I've got my iPad here, and I don't have it on there.

Doesn't that count?

You don't have it on. You don't count the iPad?

Well, my wife says it's cheating, but I'm like, this is. I'm working on here.

Yeah, I work on my iPad.

Well, I do it on the iPad.

That's totally cheating.

Wait, wait. I'm working on my phone all the time, but my wife's like, 35 minutes not working.

35 minutes on the phone, three hours on the iPad.

Does it break it down? Like, will it show phone time versus game time at all?

No, it. Well, listen, here's what it doesn't do, okay? Just. Just. So if you're talking on the phone, it does not count that against you.

Okay, good.

Okay.

If you are listening to a podcast or audible, it does not count that against you.

Okay?

It counts it when that screen is turned on.

Okay? And you're looking on my family's app and not tell them. And then, hey, pull it out tomorrow night at dinner.

What?

Out.

Let's see what you guys did.

Wait a minute. Wait a minute. It says, for technical reasons, moment needs to also track the places you go. Automatically track your screen.

Well, just turn it off. Turn that off.

Don't.

If you're.

If you're untrustworthy, you know.

Of the app.

If you're untrustworthy of yourself. Mike, if you don't want app to know where you. You've been because you're hiding something.

I think it already knows.

Listen, you don't need an app. You got a wife. She knows where you are. Even when you think she doesn't.

She does oh, she knows. Oh, she knows.

That's right.

I have a different app for that.

That's hilarious. All right, well, I'm going to go eat some leftover Chinese food.

Were we going to talk about something? Did you mention something at the beginning of the podcast we were going to talk about afterwards?

Oh, I mean, you know, by the way, when we stop recording Mimi, we don't really stop, so we always like to say goodbye. You're like. You, like, hang up and, like, that was really abrupt. So you can hang off another minute.

This is so rude. They just hang up.

I get it. You know, it's okay.

I'll learn.

All right, well, thanks, everybody, and see everyone next week.

Bye.