37:14

Roundtable podcast led by Mark J. Podolsky (The Land Geek) recorded Dec 19, 2018, with Mimi Schmidt, Eric Peterson, Mike Zaino, Aaron Williams, Tate Litchfield and Scott Todd. The group discusses how they plan and prepare their land-investing businesses for 2019: reflecting on the past year, setting attainable-but-ambitious goals (10x vs realistic), quarterly/12-week goal models, hedging marketing roles, and tracking KPIs (mailings, ads, leads-to-sales ratios). Practical recommendations include reverse-engineering passive-income targets, focusing on daily/weekly leading metrics (mail volume, ads posted, leads generated), cross-training marketing roles, and using visual KPI dashboards. Announcements: a San Antonio bootcamp in January and promoted Flight School/training; Scott Todd reports ~250–275 deals year-to-date.

Questions this video answers

January 10th or 13th (bootcamp dates announced).

landgeek.combootcamp (as read in transcript).

Over 250 deals so far, likely close to 275 (Scott Todd estimate).

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