The Land Geek Podcast #16

Welcome to the Land Geek Podcast, your resource for information and tips to making money by buying and selling land. Let the Land Geek show you how to make a passive income by working smart, not working hard. Learn strategies and tricks to make money buying and selling raw land today. And here is the man that's going to help you do that. The Land Geek.

Hey, it's Mark Podolsky, the Land Geek from your favorite website that you've bookmarked thelandgeek.com and today I'm honored, privileged and very excited to actually have one of my coaching students on that has a very unique background in my favorite area of business marketing. Jim Lewis From Dana Point, California has built three major sales organizations for three different direct selling companies over a span of 20 years. He has recruited, trained, motivated and supported over 40,000 distributors in 12 countries. He is a big marketing hitter. And Jim, thanks so much for taking time out of your busy schedule to talk with us about marketing today.

Happy to be here, Mark. Thank you.

Let me ask you a question. How did you get started in marketing?

Well, I guess out of necessity into the marketing side of things. I was a business major out of school, got the typical kind of corporate sales job here in Orange County, California where I live. This is back 20 years ago. I just felt like I was a little bit sick and tired of sitting on the freeways or in a cubicle working for somebody else. I just had more entrepreneurial real blood in me that was not being expressed. I remember very distinctly the day I literally just quit my job, called and began working from home. I just wanted to be around my kids. I wanted to be or my at that time, one year old daughter who's now in college by the way. But I knew I wanted to be a part of my kid's life and to have freedom and flexibility of calling my own shots and being an entrepreneur. I figured if I was going to work hard for somebody, I may as well do it for myself and reap those rewards. And out of a necessity to build whatever it is I was going to build and grow, I had to become a real student of marketing and sales techniques and then just get in the trenches where I've been ever since. And it's just been a heck of a great journey.

Isn't that so funny? Because when I, that's really how I started. You know, I think babies do something to your brain.

Yeah.

Because my son was one when I made the leap from being a, a business broker to just going on my own. And I remember, you know, being just scared you know, every single day, like, what am I doing? And. But kind of just, you know, pushing on because, you know, you got this little baby at home you gotta. You gotta take care of. And things just worked out. It's weird. I mean, was that really the impetus for you? Like, I just want to spend time with my kids and I'm just gonna work hard or.

Exactly. And I kind of put myself in the mindset of, I burned my bridges, I burned boats, and there's no going back. You gotta make it work and pick a field you want to dive into and then just be the very best you can be in that field.

Right.

And it took a lot of work. It took a lot of long hours of studying and implementing things and not being afraid of rolling up your sleeves and jumping in. I mean, for me, there was just no option. There was no way I was going to go back to any kind of a corporate job or gig. It just, for me at that time and going forward, this is what I wanted to do.

That's great. That's great. So you somehow. How did you find me? How did you find each other?

You know, it was kind of funny. I was putzing around on Fiverr, one of my. My newest little obsessions.

I love Fiverr.

Yeah. And I don't know if I searched it or somehow, but your little thing came up. And I'm a big real estate fan. I have a brother who's a developer in Utah, and we do a lot of projects together. I do a lot of consulting for him. And so I have a, you know, kind of a real love for real estate. And I thought, well, that's an interesting title. And course I bought it. I bought the thing and read through it and studied it. And I think that night I looked at every one of your YouTube videos. I pulled down all your podcasts, and I'm like, I got to meet this guy. And I think I sent you an email or something as I was leaving town to go back to Utah. I go back and forth. And then we connected on the phone.

That's right. And I remember I'm looking at Jim's marketing background, and it just kind of hit me because I'm like, am I hiring him or is he hiring me? How is this going to work? Because, you know, your skill sets are exactly what I really need in. In my business, whether it's, you know, frontierpropertiesusa.com or the landgeek.com because you can have the greatest land in the world. You can have the greatest teaching course in the world. But if no one knows about it, what good is it? So marketing is such a core piece of the business puzzle that, you know, you've got to constantly be trying new things and iterating. And honestly, I just, you know, that's really what I want to spend. 90% of my time is on marketing, But I'm so to the mindset that if I can find someone who's better at it than me, do that. And Jim's clearly better at it than I am.

Well, I remember that conversation. I was like, whoa, am I hiring you? You hiring me? I remember that conversation. I remember thinking, well, I don't know, Mark. All I know is we just needed to at least meet each other and get to know each other, and we'll find out where this goes.

Right? Right. So you started showing me some of your Craigslist ads that you were doing for your brother, and I was blown away.

Thank you.

By the marketing piece. You know, the titles were catchy where, yeah, this is something I want to click on. Then you'd read it, and it was. It was literally like the difference between the New York Yankees and Little League. So everyone else's ads on Craigslist are like Little League. And then all of a sudden, you've got this professional ad with these gorgeous pictures and this incredible copy that was so compelling. I'm like, oh, man, this is the guy. Jim's the guy.

Yeah. Well, thank you very much. That's just. It's been a journey of learning and studying this stu like crazy. I mean, you and I have talked. I mean, you know how many late nights I put in. And I want to get to a point where I'm. I'm the best. I want to be the best and have the best and have all. I don't know, just maybe an obsession of just really standing out. And that's kind of a marketing thing, I suppose. But. So when it came to, like, creating some ads for some of my brother's properties that he's busy as a developer and has to wear so many hats. One of the last hats he gets to wear is the marketing hat. So I come up and I'll sit with him and spend a few weeks. And it's good for us to spend time together. We're best friends, and my mom lives up there, so it works out really well. And I can just sit there and create this stuff utilizing a lot of the ad copy background that I have and as well as a lot of the technical things behind the scenes in Craigslist to Number one, get your ad visible and eye catching as well as incredibly attractive. The Internet has turned into more of a visual palette. It's more visual today. Facebook, same thing. It's more visual. And there are still so many ads and so many people. They don't use photographs, just the basic photographs. There's a lot of technical things that you and I have talked about where you can really enhance that visual display combined with your ad copy, combined with a little bit of easy, basic HTML coding to make things really stand out. The whole point is when people are cruising through, I want them to find my ad and I want them to be attracted to it and click on something or make a call.

Right. So you have a goal in mind when you're making that ad. And so for your brother's properties, it's I want them to read the ad and pick up the phone, Is that right?

Yes.

Okay, so when it comes to other areas that you're marketing, let's say, you know, silver coins, is that always the same goal or is it different each time? Is the call to action always the same? Pick up the phone or is it an email? Is it a landing page? Walk me through your process.

I put a lot of thought into that question. When I create something and a lot of times it is, I want to think like what the prospect is thinking. Are they going to want to call me? Are they going to want to just go to a website and register? In the silver business, for example, I was consulting for up until recently, we would send people to an opt in page through the Craigslist ads and then they would opt in, give us their name, phone number and email address. And I got literally thousands of these things and that created a prospect list which then I could drip on. I actually, we had a system where we would actually call these people and have very short, brief, non threatening kind of conversations. I mean, non threatening meaning like a non salesy kind of call call. And it broke the barriers down. It created bridges and friendships, so to speak, at least a business relationship. And now when I email them or communicate with them, they at least know who I am and there's interaction. So in the case of my brother's things, for example, I created a sense of urgencies of property. There's one of a kind, or there's only a handful of this unit available. First come, first serve, call me. Now. Here's something else that I found that's been kind of interesting is if you use a cell number in your ad, a cell phone number, first of all, you have to kind of code it a little bit differently so people don't. So the robots don't pick that stuff up and start dialing you. I haven't had that happen, but others have. And so I always code my phone numbers. Maybe instead of a 2A number 2, I'll just spell out tw O. But anyway, put in there, call or text if you have a question or want to come up and take a look and you'd be surprised. You know, I kind of fought it for a long time, but texting is really prevalent in today's world. Why not give your person a very simple, easy path to communicate with you? Not just the reply function in the Craigslist ad. Give them a phone number, give them a text number. And I do that with a lot of my little stuff that I sell around the house, call or text. And almost 100% of it's text or a phone call.

You know, it's interesting that you brought up text because I've been kind of going back and forth on that as far as. Because you know, on the frontier properties side of it, when I have a customer that buys land from me, I get all their information. I mean, I've got their legal name, I've got their address, I get their phone number, I've got their email address. But typically I just want to put them into my aweber customer list. Right. And then, you know, occasionally throw out a promotion here, information there. But I do have that their number. I could text them, you know, a promotion.

What's.

What do you think about that? I mean, I don't know. I mean, do you really want a company? Like I don't know if I want a company texting me. I feel like it's so intimate when I get that text. It's like right away it's an intrusion. If you get the person the wrong day, you could really upset some people. What do you think? That's why I go back and forth. But it's also like everyone's going to look at it. You're going to have an unbelievable response rate.

You can ask for that permission when you're building your list or when you're communicating with people early on. One thing we're about to do, and this will be real interesting as I have a lot of text numbers of buyers and people that have inquired over the last year or so with my brother stuff and we've collected this database. So I'm about to send out a mass text and it's going to be real simple and it's Going to say, hey, it's John from Lewis homes. I've got a really interesting offer. Opportunity. Sending you an email later today. Be on the lookout. Something maybe less wordy than that. But basically it's just more of a heads up courtesy text. I'm not pitching them anything.

They've opted in. They're giving you permission. It's not just I have this information, I'm going to text you somehow. It's in some software package that they've opted into. Is that right?

No, I've just collected it from the various channels and. And we've already maybe had a little bit of communication. This will be new. It'll be new to send the text for sure. But I think if I come at it from a very nontrusive, more of a courtesy heads up. Got something interesting I want to show you. Going to email you here in a little bit or check your email, something like that. Or I could just. Even more direct, I could say something like. And I'm thinking this on the fly really, because we're about to do this and I've got to figure it out. But it would maybe be something like I've got a special opportunity on my last two buildings. Reply back to me if you have any interest at all.

Okay. That's interesting.

Okay.

Yeah.

And obviously you don't want to do that every five minutes. I got a local business here where I literally. I did sign up for text messages. I suppose I did. It's a deli and I get text messages like five times a day. Come eat here. Come eat here. Special, you know, come on. Too much? It's too much.

Yeah, yeah, yeah. Sometimes I get that with my aweber stuff too. I would get people unsubscribe and it's always, you know, inevitably, you know, they'll leave a comment, you know, too many emails. So, you know, it's, it's, it's interesting how that works out. But I don't know, you know, there's. You don't know what the special sauce is sometimes with if it's too little, it's too much for what people want. So you just got to test it.

You have to test it and do it with a small group. And you know, I think having kind of a core buyers group, if you were to send them a text that said, hey, I've got something special I'm working on, I wanted you to be first to know about it. Look in your inbox here in the next hour.

Right.

I think they're going to be totally appreciated Appreciative of that.

I would try that. I think I'll try it with a very, very small group and see how it goes. Okay, so let's talk about platforms. What are your favorite platforms for marketing right now?

I love Craigslist. I love Facebook.

Okay, so which one does your. You know, we've been talking about Craigslist this whole time, but what do you like about Craigslist and what do you like about Facebook?

Well, obviously, Craigslist allows you to place just incredible ads all over the country. There's a gazillion little nuances to that.

Yeah, see, that's the thing is when you say that it's not easy to do because they want you. Craigslist wants you to market in your city.

Correct, Right.

Traditionally. So if you're going all over the country, there's like a science and an art to this. Correct?

There really is. I mean, there are some advanced stuff we won't get into on this call, but you could. You can go anywhere you want if you want to. I actually spend most of my time pretty much here in my backyard with what I'm doing on Craigslist. I do go outside of the boundaries once in a while. But even within the local confines, there's so many little nuances that you can put your time into to get your ad noticed, to get it to rank high, to get it to come up in searches. I'll give you a quick example. Most ads, like 95% of the ads I see have zero keywords.

Isn't that interesting?

Yeah. And yet people use Craigslist like a search engine.

Right.

There's a search bar. And most people just don't sit there and blindly kind of scan through hundreds and hundreds and hundreds of ads. But like, if you put an ad up on in a real estate section, in 30 minutes, you're on page two. At least here in the major cities, L.A. orange County, San Diego, San Francisco, New York, you're going to be on page two in less than a half hour. Page three to another half hour. And now you're buried. Right. Because there's a thousand ads a day at least going in.

Right.

So how do you. How do people find you? And that's using relevant keywords. And that's a whole nother conversation. You need to do your research. You need to, you know, figure out what the best search item, search words are for your particular offer. Whether it's real estate or whether it's auto repair, you know, or snowman building services. I don't know.

Yeah, yeah. Exactly. All the keyword research is analyzing what people are searching for.

Right.

That's all it is. I mean, there's books on keyword researching, isn't there? I mean, it's like a whole thing in and of itself. How to do like Google. AdWords, for example, is a little niche people do to make money. They put up these little Google Ad. Google Ads on Google. They pay something per ad and then they get paid. I don't know exactly how it works, but I know there's been books on it for doing that. I don't know if you ever tried to do anything like that. But you don't prefer Google, right?

No, I've done a little tiny bit of that. It's a big. It's a huge learning curve. I mean, all these things are. But some more than others. And everybody I've talked to says they've just spent an absolute fortune learning that learning curve in Google. So I've been really hesitant about going down that road. And frankly, I've had just as great, if not more luck using Facebook. Pay per clicks, which is kind of the same concept, but in Facebook you can really drill down into your niche market and that makes all the difference in the world. I mean, I get great response once I get an ad crafted that seems to have good pull and drives them correctly. I get all the leads I want and I'm spending a fraction of what I would probably spend over on Google. And Facebook is the number one site. It's the most trafficked website on the planet.

Billion people. Would it be the third largest country in the world.

Behind India and China?

Yeah, it's unbelievable. And yet, I mean, I talked about this in a past podcast, how I was going to do this social media test and really spend time on LinkedIn, Facebook, Twitter. And I have spent more time on it, but not as much as I probably should. What do you suggest as far as time spent on these platforms?

Well, you know when people want to know about what you're doing and they've kind of jumped into the pool, okay, who is this land geek guy? Who's this Mark guy? Or what about this property, Frontier Properties? They're going to, they're going to go to the places where they can try to pull up some information. And that's YouTube, that's going to be Facebook. They're going to look for a fan page, they're going to look for some sort of interaction. They're going to want to just know about it.

Right.

It was the exact same process I went through the moment I bought your course and I started reading. I'm like, I got to get to know this guy and what he's all about and learn from him as it pertains to flipping land. And so I went to those platforms and you had some presence there and you've got obviously YouTube videos and podcasts and that's what drew me in and gave you credibility and it created a sense of trust and I understand. You know what I mean? I mean, all that makes a huge difference. If you're not on any of that stuff, it's going to be hard for people to get to know you. LinkedIn, another great example. I probably don't use it as much as I probably should, but right now it's a place where people can go and just kind of almost sort of read a resume looking thing and just sort of see who I am or who a person is. And I've worked really hard to get a lot of my contacts and people that are affiliated with me to write testimonials. That's another area on LinkedIn and we're jumping all over the place. Mark, I'm sorry, but LinkedIn, for example, testimonials at the bottom, what they call recommendations, and those are golden. And you want as much of that as possible on all your platforms. I work with people on their VRBO vacation rent by owner sites and some of these people have 0 or 1 or 2 or 3 maybe reviews and they're all good, but they've had a hundred people stay in their units and they're not asking for a review. And so I've created a little letter that I give people and they send it out and they get reviews 100% of the time and they're almost always, always, always really, really good. So as a user exploring whether I want to do business with this person, they're going to look at those kinds of things.

It's interesting. Okay, so let's say that I'm a newbie and I just, I have something that I want to market, right? And I come to you and I hire you as my consultant. What's the first platform that you would recommend? Or does it just, is it, is it industry specific? How do you, what do you typically like to start with? For me, for land? I would think I would push people towards the platform of Craigslist first. Because it's free.

Yeah, I would agree. I would say that would be a fantastic starting point. It gets your presence out there in a active mode. In other words, you're looking for a buyer. Whereas if you put up a Facebook fan page that's going to be more of a credibility builder.

Right.

And as same as YouTube, those are all ancillary pieces to the whole credibility piece. Whereas Craigslist, you can get active right now. Let's get some ads up there and let's generate some interest. Get the phone to ring.

Let's get the phone. Yeah, exactly.

Build the other stuff later.

Right.

As time permits.

Exactly. So start bringing in.

And that's what I did with my brother. I mean, he had zero of this stuff set up just a month ago. And the first thing I did, I came in is I started creating Craigslist ads for much of his stuff as well as there's another local classified, free classified in the state of Utah that's very popular. I use that. And then as we started getting phone calls and traffic, once that's set up, I can put it on autopilot. I went over and started building his fan page and posting pictures and updates and links every single few days. And I started noticing a lot of people starting to hit that now and looking and checking and, you know, all that stuff. Started to build up his YouTube page same way.

Yeah. And I remember when I. When we first got started, I was so embarrassed to show you my Craigslist ads because your ads were so much better.

I don't think I've seen your ad yet.

I thought, I thought I sent you some ads from my land that my virtual assistant was posting. Maybe I was really embarrassed. I didn't even send them to you. It's possible. Did I send you the. What I said to my. My va. As far as how to post.

Yes. Okay.

What did you think of that?

I liked it a lot. I'm looking at it right here.

Was I putting it. Did I miss anything in there? You know, I had the cash cleaner software.

Yeah. And that's something I hadn't used before. I don't know if I was. If it was causing me an issue or not, but. C, you know, C cleaner. CC cleaner.

Right.

I looked it up, I downloaded it and I used it. Last couple of days it's been. Seems to, you know, clean it out real well. It definitely freed up a lot of ugly space that was being cached on my computer.

Right.

So. No, you did. This is, this is really, really helpful. I have it sitting right here on my desk.

Okay, great, great. So, okay, so there's. So there's Craigslist and then for a Facebook ad, how much would you recommend that you start with as a test? $100 $1,000. I mean, how do you know if you're getting, if your ad's getting results?

20 bucks.

20 bucks?

Yeah.

Wow.

I started out with $5 ads. Five dollar budget.

A five dollar budget?

Yeah.

And so what, what is a five dollar budget? How big a pool does that give you?

Well, I mean you're like, I allocate five bucks a day.

Oh, okay.

I got it as high as 20 bucks a day.

Okay. And how quickly does that go through?

I'll hit five bucks sometime during the day.

Okay.

And so at the end of the week, you know, I get a bill for 25, 30 bucks, something like that. I can pause my ad if I need to so you're not locked in. You can really watch it. And then what I look at is cost per click. So as I'm building my ad, I will bid. Here's a little tip. If anybody has gotten this far within the system to get your ad to really show in the area that you're selecting or the interest area that you're selecting, it'll give you a suggested bid. Let's say it's 25 cents to a $10. And you think, oh my God, $1.10 a bid a click. I can't do that. It'll, you know, wipe me out in five clicks. Well, put $1.15 as your maximum bid. And what that'll do is it'll push you to the top of their list as far as priority as to when it's going to show. And the reality is you're not going to be paying that.

You're not?

No, you end up paying cost per click, probably 25, 30, 35 cents.

Okay, okay.

But it pushes you to the top of the priority list. Just a little trick that I learned and it seems to be working. I've never paid what I've max bid at it at ever.

So what's your conversion rate on Facebook right now?

Well, what I've done recently for let's say this silver company I was consulting for, I had ads that converted incredibly high click through rates to an internal Facebook page. It was a fan page, all about their product and the industry of silver and collecting. And you know, it was all kind of like an interest group. And we drove people from the click ads to that page and encourage them to click like. And we drove the likes straight through the roof. But when they do that, every time I put something on that page as whether it's an advertisement or an interest article or even just a photograph of the product, I may have another Tagline in there of if you're interested in this call or go here. It shows up on their wall and they're. And that it gives me a constant way to keep dripping on them constantly. I mean, I put up something just for fun on the land geek up there, and I've had 50 to 100 people look at it and click on it.

Yeah, yeah, it's been going great.

And those are people that I, you know, got off a click ad six months ago.

Yeah, yeah. I mean, Jim's in the Investors Toolkit right now, but he's also becoming an affiliate because once you invest in the Investors Toolkit, you can also become an affiliate right away and you get 50% of the sale. And yeah, I mean, Jim's getting free information from me because it's going to pay for itself, which is great. Which is really the way I like it.

I think everybody wins.

It's a win, win, win for everybody. So I know we're getting, we're, we're down to time. What is your tip of the week? And I know I'm putting it on the spot, but you've listened to the podcast, so.

Yeah, I'm surprised, but I guess I'm not surprised.

Right.

Am I prepared? No. Be just like Duran. Right, sorry, Duran.

Yeah.

Tip of the week. Well, let me give you one that, that I use in Craigslist, and this helps create clickable images within your ad. So when you're in your Craigslist creating your copy and you've got your, you're typing in, you know, your description of your property. Let's say we're doing property, you can then embed some code where a photograph shows up. And so I use, first of all, you take your photograph and we're going to place it on a photo bucket or a Flickr account.

Okay.

They're free. That's not my tip, by the way, but I think most people can get that far pretty easily. Just sign up for a Photobucket account. It's free. And then you can upload as many pictures on there as you want. And then when you click on that picture within Photobucket, it gives you the option of a few different tags or not tags, but codes. I would click on the HTTP forward, Forward. Www. In other words, what's the address of that code?

Right.

It's copied to your clipboard at this point. And then here's the tip. Go to a website called myspacegens myspacegens.

G E N S dot com. I'm going there now.

MySpace Gens.

Okay. Generators, codes Layouts, games, graphics, image uploader.

Yeah, it's a crazy site. The only thing I've ever done on it is right there at the top. Link.

Okay.

Link generator. Yep, link generator. And then right in the middle there, it'll ask you, is it a text link? I toggle that down to image link. I put my URL on the right that I just copied from my photo bucket. I place it in there. And then if I want them, when they click that picture, if I want them to go to, say, my land website.

Right.

Right below it says Click Options link, URL. Type in frontierproperties.com right there.

Okay.

And then toggle from same window to new window.

Okay. So I'm doing that now. So I'm going new window. And then I'm putting in my link and hit submit, USA.com, submit.

And then there'll be.

And there's a code.

There'll be a code. And you just grab that code, copy it.

Okay.

And place it right in your Craigslist ad. And what will happen is that photograph will show up beautiful, big and beautiful in your ad. And if a person clicks on the photograph, they'll go to the website that you designated them to go to.

Wait, Jim, I did something wrong. It shows href. And the code. My. My website font size. And then target equals. And then it says blank. Is that where I put the blank is.

You probably didn't put a photo bucket.

Yeah, yeah, I didn't put a photo bucket link in there. Okay. That's what I did wrong. Okay, so this is really easy.

It totally is. Yeah.

You know what's funny is there's actually on Fiverr, people learn how to do this for five bucks. Like, this guy has a Fiverr gig that's incredibly popular, just teaching people how to do this, how to make clickable ads in Craigslist.

I'll send you an invoice for $5. Okay.

I'll pay it. It's fine. That's great.

Yeah.

What was. So my tip of the week is also going to be. I'm stealing it from Jim.

Okay.

The hit. What was it? Hit counter.

Oh, yeah, hit counter.

Hit counter.com. and you like that? I love it. And what.

Hit counter does hit web Counter.

Yeah. Hit web. Okay. Yeah. Www.hitwebcounter.com. and it just creates. It's free and it just creates a little hit counter for Craigslist. In this way, you'll know. You know, I was going to ask you this. Do you do page views or unique visitors on this website.

Page views.

You do page views. Okay. So you just, you just put in the page name and you can create the starting count, number of digits, you create a category, and then you get your counter code and you just put that in your Craigslist ad. And this way you'll know how effective your ad is and how many people are looking at your ad. And if it's, you know, you do a split test, right? And you can see if you know this at this subject line is doing better than that subject line. And you just test it in your categories. Is that what you typically do, Jim, with the, with the hit web counter?

Yeah, there's been a few. A word of warning. A lot of these external links like Photobucket, Flickr hit counter. Sometimes Craigslist will identify a URL and ban it from their site. So I've had that happen with another kind of click counter that I was using, and they shut the guy out. This seems to work so far. And so I use that. I embed it at the bottom of each of my deals so that. Or at the end of each of my ads. And then I can just go in and look and see how many hits has it had over the last day.

All right, fantastic. So if I wanted to hire you to manage my Craigslist campaigns and my Facebook campaigns and my marketing campaigns, how do I do that? What do I do?

Well, I guess we should probably talk. And I'll be honest, I have an extraordinarily busy schedule and I just have a lot on the plate. But I love marketing so much and I love real estate and all of this, so I'm finding time for stuff here and there for sure. But I would say just give me a call, contact me. Let me see what you've got going where I can help out, you know, how I can direct you. And if I need to manage something A to Z, then, you know, we'll have to figure that out as time permits. So.

So, So I just go to Jim Lewis.com and learn more.

Yeah, I've got that one actually directed, I believe, to my brother's Lewis Homes. It's. It's our company's real estate page. But you can go there.

You know, what I think we're going to do is you can put it.

In the show notes or something.

We're going to leverage Jim's time because he's so busy. We're going to create a program, and it's going to be a Craigslist program and a Facebook program teaching people step by Step how to create really effective Craigslist ads that convert and Facebook ads that convert. And Jim, don't you think that's going to be a better way to leverage your time?

Well, for sure. And maybe beyond that course, if you need one on one time, it'll be more effective for you and cost effective for you and what have you. I'm going to get real technical and I don't mean technical in an over your head technical, but I'm going to get real specific and give you guys like the real down and okay, here's a tip that's going to blow your competition out of the water. That kind of webinar mark, when we put that thing together. I mean, I've got. Let me give you one. I've been working on this in my head and on paper here last couple of days. But you know, there are ways that when people go into Craigslist and search for them to find you like every time and put you at the top of the list every time. And it that way you don't have to Keep posting ads 50 times a day, which you can't really do anyway.

Right, Right.

But there's some little tricks there that nobody does. I mean, one in a gazillion know how to do that. And you know, for now that's great. I mean that's we're not going to have competition.

It's fantastic. So listen, email me or send me a comment if you're interested in that course. It's going to be three courses, right? So you're going to have the Craigslist course, you're going to the Facebook course, and then you have the bundled if you want both Craigslist and Facebook.

Okay.

And so email me now after you listen to the podcast if you have interest in learning more about how to use these tips that Jim has mastered to really get your marketing to that next level on these platforms and be so much more effective and save you so much time and money with virtual assistants and trying to figure this stuff out. Not getting your ads ghosted and not having ineffective ads. You could spend $1,000 testing ineffective ads, not knowing what you're doing. It's like what you don't know, you don't know, which is a killer in business. Wouldn't you agree?

Yeah, 100%.

All right, so if you guys would leave us a comment. But do me a favor, if you want to learn more, download the Passive Income Blueprint at my site, www.thelandgeek.com and of course, as always, Joanne would kill me if I didn't mention ruralpropertyfinder.com list your property there. See Duran, I'm giving you a shout out. And look, buy some wholesale land. Why Not Frontier Properties USA.com Jim Lewis Dana Point, California I know you want to hit the beach. Thanks so much for taking the time and sharing with us. Your Yoda like wisdom in these marketing platforms. I really appreciate it, Jim.

Yeah, you're so welcome. Having fun here for sure.

We should do another podcast soon about just Facebook because we kind of hit just Craigslist today.

Yeah.

What do you think?

Absolutely. Let's do it.

You'll schedule me in? I know you're busy.

Of course.

Can we get it in August?

Yeah, we'll get it next week.

All right. Jim Lewis, I appreciate it. Thank you and see everybody next time.

Thank you for listening to another episode of the Land Geek. Next time for more tips, secrets and information that will help you succeed. Stay connected with the Land Geek on facebook@facebook.com thelandgeek.