31:41

Podcast/video (July 29, 2021) where Mark J. Podolsky and Scott Todd interview Trevor Mock (Carrot.com) about generating quality leads for real estate, with emphasis on land investing. Key takeaways: inbound/organic leads (Google/search/authority sites) tend to be more motivated and convert 2–5x better than outbound (Facebook/direct mail) though outbound (direct mail) can activate latent sellers and produce higher volume; estimated metrics mentioned include ~3–5% response rate on direct-mail offers with ~1% close after due diligence, and ~1 in 10 organic land leads turning into a purchase. Trevor describes evergreen marketing (set-and-forget content/authority hubs), building buyer lists (tens of thousands of buyer leads cited), using credibility elements on landing pages to raise conversions, and an actionable habit-tracker resource (carrot.com/habits). Sponsor: Flight School (16-week program, 180-day tuition guarantee).

Chapters

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