What Is The Best Marketing Strategy? Create Zombies!

Hey, it's Mark Podolski, the Land Geek with your favorite niche website, www.thelandgeek.com. and before we talk to today's guest, I'm gonna put on my anchorman voice for that, for this one, because our guest, Scott Todd is a big deal. I have to be. I'd be remiss if I didn't properly introduce my co host, Six Sigma. You know him, you. You love him. Landmodo.com scotttodd.net and most importantly, if you're not automating Your Craig listings. PostingDomination.com the Land Key Scott Todd. How are you, Mark?

I'm great. How are you?

I'm great. I'm not even going to, like, go into anything. Let's just go.

No, we need to go. This is important.

All right, Today's guest on the Art of Passive Income. If you're driving, this is going to be one that you might want to take notes for. So I'll just quickly introduce him. It's Peter Shankman. And you're probably thinking to yourself, wait, the Peter Shankman from Help a Reporter Out. Peter Schenkman? Yeah, that Peter Shankman. He is best known as the de facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be coded media. But that's just one of the of the things that Peter does. He's basically a PR star who knows everything about new media and then some. That's what the New York Times called him. What really is interesting right now is he's working on the top ADHD podcast. And Peter, that podcast, where can we find that? That's on itunes. And Stitcher, right?

It's everywhere. Yeah, it's at faster than normal.com, the number one podcast for ADHD where we're really sort of flipping the concept of ADHD on its head. It's not so much disability or disorder as it is a gift if you know how to manage it. And so we've interviewed people ranging from Seth Godin to the Mayor of Boston, the chief of staff, the mayor of Boston, to, you know, celebrities, CEOs, all of whom are sharing how they use their ADHD to their advantage because they believe it's beneficial.

Yeah, we're really going to have to dig deep into that. But you're also an author. Zombie Loyalists is on Amazon. You got a bunch of books. Entrepreneur, corporate keynote speaker, a worldwide connector. Look, you know what they say, Peter? They say that you're the average of the five people you hang out with the most. Right. So the fact that we get to hang out with you today is really going to just increase all of our business IQs to the next level. And you're an advisor at Nassau, is that right?

I am an advisor. Nasty. Yeah, they had a civilian advisory council which I was on, which was just a great honor.

So let's just get into it. Peter, how the heck are you so prolific? You've got Shank Minds community, you're the author of five books, you've got, you know, your podcast, you're traveling all the time, you're a keynote speaker. Peter, your parents proud of you? Like, how did he become you?

You know, I wish I knew. I am just someone who never really. I got bored really quickly and it was really difficult for me to sit there and sort of do nothing. I'd always have something to do. I'd always have to do something. I always have to find something to do. And so my parents always said I was always very intrigued. The world worked. And you know, I realized at a really early age, probably like my, after my first job at a college, that I just didn't work well with other people and it would probably be better if I just did went on my own. And so October of 98, I started my first company. And it's been 20 years next year and I haven't looked back yet.

If we had to, you know, rewind the tape, right, and you could go back in 1998 and. Or even just looking back at all all the things you've done. Is there one aspect or two aspects or a few habits or rituals that you could kind of point to and say, this is the secret of the way that I'm so able to get so much done and be so successful?

Yeah, I mean there are several things, you know, I'm a big believer in rituals. I'm a big believer in understanding how you work and figuring out sort of what works best for you and then giving yourself the freedom to do. You know, I am well aware that I don't do well in the morning unless I've had worked out first thing in the morning. So. But having a child, I don't necessarily have all the time to do that. And so if it matters to me that I have to work out, so then I make sure that I do it when I have the time. So you will find me at the gym or running 10 miles, whatever, most days at 3:30 in the morning, because that is the only time I have to do it. And for me, it's about making sure that the things that matter to me, you find the time for, you know, we all have the same 24 hours in the day. It's just a matter of what we find important and what we find worth using.

Yeah. And for somebody with adhd, would you find that that's more difficult or do you find that as kind of a superpower?

I find not doing it is the problem. You know, if I don't. If I let myself go for one day, one day becomes two days, two days becomes a week, week becomes a month, and I haven't done anything. So for me, it's very much about finding time to do what matters and get it done as much as possible. Because if I don't do that, that's when things start to go bad.

So, you know, Scott and I were talking before the podcast, and Scott's like, I think I have adhd, Right? So, Scott, talk about your ADHD for a second.

Well, they have adhd, I think. I think. I think I would have more of the ADD and really, really more about, you know, my ability to, like, hyper focus on things. When something is, you know, like when I find something very interesting or when I want to. When I. When I can channel that energy and I hyper focus on it, I could sit there and literally do it for hours and hours and hours and hours and hours.

And then there's, you know, like, for me, I don't. My. So my last book, my last four books have all been written on airplanes. I've had two bestsellers. They've all been written on airplanes. And because I don't have the ability to sit down and write something in. In my office or in my apartment or whatever, and if you tell me, oh, just write every day, you know, get a page done, you'll be fine. I can't do that. So for zombie loyalists, I actually booked a flight to Tokyo. I had nothing to do but fly to Tokyo. I had no reason to be in Tokyo, so I booked a flight to Asia. I wrote chapters one through five on the flight out. I landed, I went to the lounge, took a shower, I had a cup of coffee. I got back on the same plane, same seat, two hours later, wrote chapter 6:10 on the flight home. That's how I work.

That's a great story because I just finished reading Deep Work by Cal Newport, and he discusses you in that book and the fact that you had to go in such an extreme measure, but it's not really that extreme measure, because let's look at the math on it, let's say that cost you four grand to book that flight. You got a book done in that time.

Yeah, it's totally worth it because that is how I work best. And so again, it's about knowing the way you work and being able to master that in such a way that you do it well.

I mean, it's really like embracing those things that, you know are your strengths and then, you know, building your strengths from that.

Yep.

So, Peter, what, what actually allowed you to kind of think to yourself, okay, I'm gonna, I'm going to start a podcast on adhd. I mean, how does that even happen? Like, most people, I would think, are kind of closeted about having ADHD or ADD and aren't kind of, you know, celebrating it in a way.

Well, I've always, I mean, I've always said that a lot of my success is due to the fact that I have it. And so one day I held a. I held a podcast, like, let's hold, let's not podcast. A webinar. A webinar about. About what's happening, how I use my ADHD to my advantage. And I did that. And within, I think three hours after promoting the webinar, I had like 4,000 people signed up. And so it was pretty ridiculous in that regard because it was like, okay, well, I guess everyone wants to find this out. And I did this hour long podcast. It went really, really well. I said, well, if that's the case, maybe there's way that I can share this with the world on a regular basis. And that became, that became the podcast. The podcast really started taking off from there. I get a book deal out of it, so faster than normal. The book is coming out in October. Yeah, it's pretty exciting. I'm actually hosting a. We have a course now, FTNCourse.com so it's pretty crazy.

So I want to pivot from that and talk about Shank Minds. What is Shank Minds?

So Shank Minds is a mastermind community. I'm of the belief that I've had a little bit of success, not a lot, but a little bit success in my life. And I believe that if you have any modicum of success, you have the, you have the right and the responsibility to give it back. And so for me, my logic was, let's see how I can give that back. You know, people are always like, hey, can I pick your brain? Can I do this? So I'm like, let's figure out a way to make that easy, easier, as it were. So I created this Mastermind. It is a membership based community we charge about, I think it's $80 a month where we can basically ask any questions. We're all entrepreneurs, we're all dealing with our own entrepreneur issues, things like that. And so it's a great way for entrepreneurs to get, you know, entrepreneurship is a lonely road, right? And so this is a great way for entrepreneurs to really get the help they need on any questions, anything they want to talk to. And so it's done really well. We launched it, I launched it about nine months ago. We're now at about150,560 members. So it's growing really well. A lot of fun.

That's fantastic. I mean, I know for like the Land Key community, with our land investing niche, one of the greatest things I've ever done was start the Mastermind community. And we actually have, we have two communities. We have one free and one paid for our coaching clients and our students. But it's, you know, the collective intelligence. A mastermind cannot be sort of, you almost have to experience it, really understand the value of it. Because even just one tip, just one little, you know, tip can really move the needle in your life.

We've had people on that rippled their business, tripled their revenues in under a year since joining. So it's pretty crazy.

Now, do you limit the number of people that can be in there at one time or is it really kind of this ever growing thing?

Because what we do is, we do. We're capping too much people because we do monthly call weekly calls as well. We do an hour of a weekly call twice a week, one hour weekly calls twice a week. And anyone can, anyone in the group can join. We usually about 30 to 40 people who join Super Call. So our goal is to keep it at a certain number so it's that it's still manageable.

Very cool. Very cool. Okay, let's talk about Zombie Loyalists. Your latest book for a second. Is it okay?

Yep.

Zombie Loyalists. What the heck is a Zombie Loyalist? Peter Shankman.

What's your favorite restaurant? What's your favorite.

Oh, what's my favorite restaurant? Oh, I thought you said it's the name of a restaurant like New York.

No.

Oh, my favorite restaurant is I love the Slanted Door in San Francisco.

So when people say, hey, you want to go out and get food? You know, do you try to sort of send them over to that place.

If they're gonna be in San Francisco? Absolutely, yeah.

So you're a Zombie loyalist for the Slanted Door. The premise behind a zombie loyalist, someone who is so in love with what they. With a brand, with a product, with whatever, that they want to share that with the world. Because essentially no one believes how great you are. If you're okay, if you can get other people to do it based on credible service, well, you're fine. And because we expect crap service on a regular basis, then I don't need you to be awesome. I just need you to one or two levels of crap. I don't need you to go out and, you know, do massive amounts of extra work. I just need, you know, when I'm getting an airplane, tell me to make sure the plane's at the right gate when you say it's going to be, and smile. I don't need more.

Yeah. So how do you create Zombie Layla's Peter, like, in your own business?

I think the premise for me is, you know, like I said, things like going above and beyond and talking to the, you know, you want to meet with me? You want 10 minutes? You want to chat? Sure, let's talk. Happy to do it. Can we, you know, you want to have coffee? So the key for me is just being accessible and making sure that I'm around, making sure people can share things, making sure that I'm willing to provide content and information that benefits the people who are in my audience, essentially. Understanding. I understand the premise that having an audience is a privilege. It's not a right. So knowing that, I try to make sure that everyone who is in my world, in my audience, is benefited somehow by the information I'm getting.

I could hear somebody saying in the back of their mind listening to this and saying, you know, Peter, you're traveling all the time. You've got all these things going on. I mean, are you really that accessible? I mean, Peter Shankman doesn't scale. How do you do that on a.

In a way, it takes five seconds. I carry my phone with me everywhere I go. I'm constantly checking my email. I'm on it. I'm working. The only time you really get me is when I get into that level of focus for writing. But other than that, I am pretty much available.

Yeah. I mean, it reminds me of Scott. Remember that story you were telling everybody at boot camp when you had a customer and you made a video for them of doing the paperwork? Can you tell that story?

You mean the. Where we were trying to get him, like, show him how to do it and everything?

No, he was buying the property from you, and you went above and beyond. Like, you did the transaction, like, 30 seconds.

Yeah, yeah, yeah. So, you know, essentially, what the story goes, you know, we had a guy that was kind of hesitant to do business with us because, you know, we were doing it online, and he was kind of nervous about the transaction. So essentially what. What we did was we treated him with white glove service above and beyond anything. It was just a small little transaction, but obviously to him, it was. It was something large. So we went in and created a video of what we were doing with the paperwork and, you know, documenting everything for them. You know, spent an enormous amount of time creating even a video for him, showing them how to. How to even get to the property, because it wasn't. You needed to have some gps, you know, coordinates, and it was a little off the beaten track.

But that's just the basic, you know, the bait. What you see is just doing a little bit more, you know, they were thrilled with. Because who does that? Most people don't do that. Yeah.

And then it was, you know, white glove service all the way through. All the way through to, you know, hey, it's recorded with the county. Here's a video of it. You know, you can see it on the county's website, all this stuff. And from there, you know, it's. It's. This guy has been a raving fan ever since. You know, it took a lot of time, but it was. It was a nice transaction. And, you know, it's reaped benefits all the way through.

And that's the thing, you know, you do that, they will turn into these amazing loyalists who will share it with the world about how awesome. Share how awesome you are.

Yeah. I mean, Peter, is there a company or two, like a case study that you use? Is it like these. This company is doing it, right, because they're doing X, Y and Z, and they're creating zombie loyalists on a daily basis. Like, how can we learn from that?

Yeah, I mean, you know, look at. Look at little things. I mean, there's, you know, Morton Steakhouse is a. When you go out from Morton Steakhouse, you call and you ask for a reservation, and they. They ask you if you're celebrating anything. They say, okay, we see you Friday, 8pm Are you celebrating anything? Yeah, it's my. It's my wife's birthday. Great. What's her name? Her name is Michelle. Great. We'll see you and Michelle there at 8pm you show up at 8pm and the first thing that happens is that they say, okay, great, here's your table. And you sit down at the Table. And they go. They go. You look at the menu, and on the menu, it's a little piece of paper that says Happy Birthday. It's a printed menu, and on the top it says, happy Birthday, Michelle. So what happens? Michelle looks at that, spends the next 45 minutes Instagramming the crap out of that, shares it with all her friends. Oh, my God. My name is the menu. This is the coolest birthday ever. You know, if you're Michelle's friend, well, you want the same thing, right?

Yeah, absolutely.

It's literally that simple. What did it cost them? What did it cost them to. Nothing came on the menu.

Nothing. That's a great example. That's a great example. When you consult with these big Fortune 500 companies, what are they asking you? Peter.

A lot of times they're asking sort of what we're doing in terms of the premise of the social economy. So just what I told you, you know, where it's no longer about telling people how great you are, it's about people telling others how great you are. They want to learn how to get to that point. And so for me, you know, a lot of times I'm working with these companies and just explaining to them that, hey, look, you don't have to be awesome. You just need to be a little bit above crap. Let's show you how to do that.

I love it.

A little bit above crap. A lot of times it has to come down to. It has come down to upper management buying in, as well as. As well as every employee, from the customer service guy all the way to the CEO needs to know that they're important and that they. They matter. Yeah.

So, you know, what does Peter Shankman do to keep your. You know, to stay innovative? Right? Like, who are your people? What are you reading? How are you staying ahead of everybody?

I read everything hands on. I really enjoy. I enjoy being surprised by new technology. I enjoy being surprised by it. You know, I'll read the most random things in the world. I'll read things like. God, I'll read things like, you know, Rifle and ammo or whatever. Just, you know, things to take me out of my comfort zone and teach me about new ways of doing things. On the flip side, I do things to up my endorphins and kick my butt up in that regard. I'm a licensed skydiver, Right? So for me, I'm all about buying new things and trying different things to be able to sort of change the status quo. Normal is boring. And your comfort zone, your comfort zone is A great place to work, but nothing good ever comes there. Nothing. Nothing good ever grows in your comfort zone. So your job is to constantly get out of it.

So because you're so busy, are you scheduling things in your schedule and saying, okay, this block of time, I'm going to get out of my comfort zone. I'm going to do X, Y, and Z. Are you consciously, intentionally doing this?

Well, again, it comes down to exercise. You know, again, exercising in the first thing in the morning is the best thing you could possibly do. That usually sets the tone of my day. I am also, like I said, I'm a licensed skydiver. So I'll take a Saturday and go jumping. And that'll be my. That'll be my entire day on Saturday. And I'll have enough endorphins out of that to be incredibly awesome for, like, the whole week. The goal, really, is to live your life in such a way that you're constantly staying. You're constantly staying excited and busy with new things.

Scott. Todd, I mean, what are you doing every day to get out of your comfort zone?

Well, you know, like, I do try to learn something new every day. And I'll tell you, it is so easy to run back to the comfort zone. You know, even when you're learning something new, you know, like, you're trying something, and then it really takes this major step to move forward, and. And it's so easy to run back. I think you. You have to jump out of a plane to move it forward. Right? Because, you know, once you've lived on the edge like that, you realize, like, there. There's not really any going back, because going back is boring.

Yeah. You know. You know what I tried the other day on this Friday was. I went to one of those rest spas, and you go into, like. It's like a. Like a thousand pounds of Epsom salt, and you float.

I love that. Have you done that, Peter, since Dead tanks? Yeah, those are a lot of fun. I also go on. I love. I go to something called cryo, which is you stand in a tank of cold, of negative 423 degrees Celsius air.

Whoa. Is this a New York thing? I've never heard of this.

No, it's New York, Louisiana. It's all over the world. And it's great. It totally. It just completely kicks in your. Kicks your metabolism up, kicks your endorphins in. It's pretty amazing.

Are you one of these cold shower guys?

Yes.

Okay, walk me through the cold shower. I've tried it now. I'VE tried it both ways where I'll go hot and then at the end of the shower I go really cold, and then I'll start really cold and then I'll go hot. What do you do?

So what I do is I actually fill up the tub up until up over my feet with ice cold water. And then I get in and it's a little warm. The water's warm from the shower, but the ice cold feet are great because it helps my feet recover from like a run or whatever. And then, you know, wash up as I do my hair. I wash my hair and that's when I turn it ice cold. And so I wash my hair and then as I'm coming out, that allows me to sort of adjust. And by the end of the day I'm fine. Or by the end of the shower, rather, I'm fine. And so I get out, I get dressed, I'm awake, my pores are tight. It's great. I love it.

I mean, living on the edge, right? I mean, I guess I got to do it. I guess I got to try to get outside my comfort zone.

But it sounds cold. Best way to take a shower in the cold is to, is to think about the fact that it's not cold. So I don't. If I say, oh my God, I'm going to a cold shower, it's going to be terrible. It's going to suck. So I don't do that. I go into a cold shower and I say, it's gonna be a shower. It'll be warm.

It's like, it's like going to the pool.

I convince myself that it's warm and I get it.

I've been doing it and I love it. You know what's interesting is that I live in Scottsdale, Arizona, and I used to complain all the time about being cold, which is a weird thing because, like, my skin's, or not my skin, my blood's thin from being out here, right? So, like it's, you know how it's like a dry heat. It's a dry cold.

It's cold.

And so this year I've. I've vowed not to complain about anything. Like, you're not complaining that it's cold. You're not cold. But I've been taking these cold showers and I think it's helping me. I'm not cold as much. Have you seen that, Peter?

Yeah. I mean, again, if you get out of that, if you get out of what you're used to, you know, how bad could it be to Be in a cold shower or how bad could it be when you're walking outside and it's 74 degrees and you're freezing and if you just survived a cold shower.

Yeah, it's fantastic. Let me ask you a little bit about social media and marketing, because a lot of people listening, you know, we're selling a commodity that's tough to sell. Well, it's not tough for us, but it could be tough. If you're listening to this and you're not doing it, you might think it's really tough. Raw land, right? And right now, one of the hot ways to sell raw land is these buy sell groups on Facebook. Right? How are you using social media for your marketing? And are you on every platform? Do you focus on just one platform? Do you measure it like, what's the Peter Shankman way of marketing on social media?

From where my audiences are. So the first thing that you have to understand is where your audience is. If you don't know where your audiences are, you're wasting your time. So the first thing I can recommend is understand where your audiences are. Once you do that, then you can start figuring out what kind of content they like. This isn't rocket science, but to sit there and post stuff that they couldn't care less about is pointless. Your goal is to figure out what your audience is into and go from there. How do you do that? What's the best way to do that? The best way to do that is to listen to what your audience wants, ask them questions, find out what they're doing, and understand, you know, sort of what they want and then give them that they will be. It's just amazing. It's amazing how easy it is to make your audience happy simply by doing the things that they want and that they desire.

And if you don't have an audience, where do you start?

Everyone has an audience. Even if they're just people you're hanging out with online, they an audience. Start there first.

Okay, so you start there, start asking questions, and then you go to where your audience is.

It's, I'll tell what you want. They'll tell you what they want to hear.

Interesting. When you started to help a reporter out, is that how you started it? Did you start asking people or asking reporters, what do you want? How can I help you?

I knew a lot of journalists. I knew a lot of sources. They would all tell me where I want. You know, hey, we're doing a story on whatever. Who do you know? And over time, like, there's gonna be A better way to do this. And I said, you know, I talk to everyone. And because I talk to everyone, I know a lot of people. And that's how Haro started. Literally. It started as a, as a mailing list for me and some friends and it blew up into this multi million, multimillion dollar company.

It's pretty crazy, Peter, is, I mean, like someone trying to put their name out there, you know, build, build some credibility for their company. Is that, is that still a very viable way to go? You know, is it better to invest their time kind of building their audience on social media? What's kind of the best way to.

Attack that on what the company is? I can't tell anyone how to play with their own audience because they don't know what their audience is. Right? I don't know what your audience is. I can't. People ask me all the time, you know, where should I, where should I be? You know, where should my, where should I be? Advertising or marketing? I don't have a clue. You're the one who knows your audience, right? I can't tell you that. All I can tell you is, you know, listen to your audience and figure out what benefits them and they will tell you what to do and how to do it.

It's so simple.

It really is.

It's so simple. You make it sound so simple, but I think it is simple. I think, I mean, I ask you, do you think that we over complicate things in business? When you're looking at your startups or, you know, when you're investing in a VC or whatever, do you see that a lot? I mean, what major mistakes do you see out in the marketplace today?

I know for a fact that companies try way too hard to do ridiculously easy things. It is a, it's a shame really, because a lot of companies sort of ruin their entire marketing plan by just trying too much. The beauty of social media and the beauty of online is that you can listen before you do anything and within five seconds you'll get an answer and you'll learn what you need to do. It's always amazing to me how many companies don't bother to listen and they just say, oh, this is what we should do. Well, how do you know that? Right, 50 years ago, sure, I get that it wasn't easy 50 years ago to sort of understand your audience. But you know what? Today it's ridiculously simple. And how do you not do that?

Yeah, I agree 100%. And so if you were going to advise somebody is just Starting out in business and they're getting to know their audience, they're asking these questions and they're, they're building it right as far as the, the marketing aspect of it. Would you start with print? Like, would you blog about things?

I can't tell you that. I don't.

Okay.

I don't know. I can tell you that if you are doing, if you run a company that caters to people who like tropical fish, right. Go find the tropical fish website, start reading what people are talking about there. Start figuring out how you can complement information about that, how you can add to it. But, you know, if you don't have, if you don't, no one can tell you where your audience is or how to get them other than you. You know your audience better than anyone else. And you know, again, I just, I can't tell you that. I could tell you that, you know, blogging is a great way to do it. Writing articles is a great way to Being quoted as a source, you know, using help a reporter, whatever. That's a great way to do it. But again, I can't tell you what to do because you, you. It depends on what your audience wants and where they are. Mark.

I think that's where a lot of people struggle, is that they struggle to understand who their audience is. And then they don't connect with that audience because they're trying to rush the relationship building as opposed to kind of doing the research to find their audience first and then proceeding to start building that social media platform or the blog or whatever it is. They just try to say, well, let me try this avenue. And then they don't connect because they're not in the right place or with the right message either.

Yeah, I mean, you could have your own niche just for people that like to ride quads and just sell land to people that are, you know, hanging out and talking about quads, riding quads and be the land quad guy. Right. So it just. I think what Peter's saying is deceptively simple, but not a lot of people start that way, which is really interesting. So, Peter Schnachman for 2017. What are you most excited about? What project or projects are you most excited about for this year?

I think Faster than Normal, the book I'm thrilled about that's going to be coming out soon, in October. I can't wait for that. What else? I'm excited about continuing to grow shank mines. I'm excited, excited about my corporate keynote speaking. I'll be doing a lot more influencing for companies Like Huawei and specialized bikes and things like that. I have a pretty big racing schedule coming up. I have another Ironman this year, as well as a bunch of half Ironman and some marathons. So it should be a lot of fun. Looking forward to it.

You'd be like a nightmare at a high school reunion.

Actually, not true. I went to High School of Performing Arts, the Fame School, and so I'm competing with Omar Epson, Marlon Wayans and Jennifer Aniston. So not so much.

No way. No way. So you're friends with like Jennifer Aniston and Marlon Wayans? Love those people.

Omar, Jennifer, she kind of moved to Hollywood and forgot about most of us.

Oh, okay, okay. That would make sense.

So.

But that's. That is kind of cool. Alright, well, we're at that point now, Peter, where we're gonna put you on the spot and ask you for your tip of the week. A website, a resource, a book, something actionable where the art of passive income listeners can go right now, improve their businesses, improve their lives. What have you got?

I'm a huge fan of, we talked about this earlier, of learning things that I didn't know before. And I find that one of the best, one of the best ways to do that without fail is a website called, that everyone knows, called Reddit. Reddit is awesome because Reddit allows for you to learn anything that you possibly want, right? There are topics on everything on Reddit. I mean, literally every conceivable thing known to man exists in Reddit. So for me, anytime into something interesting, I want to learn something interesting. Whatever. I go there, I just take five minutes, scan around.

You like Reddit better than Quora.

I hate Quora.

Why do you hate Quora?

I just see no value. I don't like, I don't know, I see no value at Quora. I'd much rather, I don't need to ask because I. Quora's kind of like an echo chamber. You're asking people who are in your network already. Reddit I love because I don't know any of these people. There are people posting things from Switzerland and Sweden and whatever. It's great.

That'S cool, I love it. Reddit. Scott Todd. Tip of the week. Mark.

It's. It's one I'm sure I used about a year ago, but they have a new revision or in a new update. It's process street, Process St. They've updated the platform and if you want a place that you can build your processes, document them, build your workflows so you can Turn the work over to va. They've got some incredible new tools, new platform. Check it out.

You know we're having Vinay, the founder of Process street, on the podcast. Yes, we'll get to talk to him all about 2.0.

I had to steal that before you got to it.

Yeah, yeah. So my tip of the week is going to be learn more about peter schenkman@shankman.com and Peter, I also have show notes for shankminds.com I'll have a link to zombie loyalists and your Amazon books and everything else. You're doing the cry. What's that thing called? The Cryo chamber.

Yeah, it's Kryo. Cryolife is the website.

Cryolife. I'm gonna check out Cryolife.

Awesome.

I mean, that's so cool. So is there any questions that we. We should have asked you that we didn't ask you?

I think you pretty much covered it. Again, my goal is, at the end of the day, is just to know I had a lot of fun during the day, and if that's the case and I'm just doing all right, I love it.

I love it. Well, I want to. I want to thank you for taking time out of your extremely crazy schedule to share your wisdom with our audience. And I want to just remind the listeners, look, the only way. The only way we're going to get the quality of guests like a Peter Shankman to come on this podcast is if you do us a small favor and simply subscribe, rate and review the podcast. And if you send us a screenshot of your review, we're going to send you for free the $97 passive income launch kit. So please do that. Today's podcast has been sponsored by lonegeek. Lonegeek IO Automate your payments with your borrowers. Peter Shankman, thank you so much. It has been a true pleasure. I've been, you know, following you from a distance for many years, and this was just a personal thrill for me. So thank you so much.

Sorry about that. Myself, had a lot of fun. I'd love to do it again.

All right, well, fantastic. We'll try to book you again for sure. Scott Todd, thank you. And let freedom ring. Let freedom ring. Thanks, everybody.