Why Your Marketing Isn't Effective

Hey, it's Mark Podolski, The Lane Geek. Withlanegeek.com let's have another virtual cup of coffee together. So marketing is tough, right? Well, it's not tough. It can be really fun. But the problem with marketing is that we just never know, right? We don't know exactly what's in our customers heads until we get it out there, until we test it. So I really strongly recommend that you check out a site called optimizely. And what optimizely does is it helps you create your marketing ads and use a B split testing, right? So let's say to 100 people on your list you're going to send out this offer and it might read one certain way and it might be a certain price and then to another segment of your list you're going to change one thing. That's going to be your B test. You've got your A test and your B test and you're going to see which one your customers prefer and then you're going to go to that one and then you're going to split test another offer or promotion and see which one your customers prefer and you're going to get inside your customers heads and you're really going to be able to maximize your offering or your promotion for that piece of property. So I really highly recommend that you split test almost everything you do with your marketing. And check out. There's lots of sites like this, but check out Optimizely. I like it. I think for the first two weeks it's free. So check it out. If you want more tips, tricks, techniques on how to make an incredible income actively or passively buying and selling raw land, go to www.thelangeek.com, download the passive Income Blueprint, get the ebook how to Avoid the three Fade of Land Buying Mistakes and of course get the always informative and engaging Land Geek podcast delivered each week to your email inbox. This is Mark Podolski, the Land Geek. Thanks again for having another virtual cup of coffee with me. I'll see you next time.