Thomas Anglero argues startups should skip the ego trip of chasing big markets like the UK or US. Instead, pick smaller, less glamorous markets where you'll actually learn, grow your business steadily, and build real maturity before going after the flashy wins.
There's a pull there, but you're ignoring the pull because your ego is saying, I want to go into these bigger markets. And what I've seen is that sometimes you need to go the other route because there's a lot of maturity that you, your people, your business model has to take. And after you go that route, and that route is not as glorious, you won't be in as many, you know, tweets, and people won't write about you and take pictures on Instagram, but you're learning and you're growing. And then when it's more natural, then you'll be able to go to UK, US, and things like that. Is just not as sexy. But all of us as startups, you know, I want to expand, I want to be on stage, da da da da da. And in reality is what's really pulling you, but your ego's saying, "Nah." That's so— I mean, after how many times we've got burnt, probably sometimes, not most, most of the time, you know, give attention to that pull that's not as sexy.
IBM Watson AI Lab for Cancer presentation to Ullern HIgh School / Thomas Anglero
Will You Lose Your Job to AI / Oslo Business Forum / Thomas Anglero & Richard Qwest
