Thomas Anglero explains how Facebook positioned itself at F8 2017 as the operating system for augmented reality. Using Pokémon Go as an example, he traces how AR will layer digital information over the physical world, and why Facebook wants to own that platform.
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I'm walking by this stream and I get this thought that right over there, there's a Pikachu. Pokémon Go introduced us to this augmented reality world. I don't think anybody understood what happened. And that on this beautiful stream over here and up that path over there, we see just dirt, but if you put a mobile phone there, there'll be a Pokémon. There's a whole other layer of a digital reality. And Facebook announced at F8 in 2017 that they really are not developing— they said they're creating a platform. They're actually creating the operating system for the augmented reality world. Windows created our operating system for our current physical reality. Facebook's creating the operating system for augmented reality reality.