Thomas Anglero explains why global expansion fails: companies send the wrong people. You need team members who understand local culture and nuances, not just business skills. Without that fit, markets collapse fast and quietly.
you have to send the right person with the right background, with the right mindset, who's maybe had a girlfriend or boyfriend, maybe in that region of the world that sort of, the nuances. It's like a new relationship with someone you fall in love with, the nuances of culture. So that whole thing, let's just send our Superman or Superwoman, gotta be politically correct, right? It's much more complicated in global expansion, you know? 'Cause you will fail insanely fast and have no idea why you did.
IBM Watson AI Lab for Cancer presentation to Ullern HIgh School / Thomas Anglero
Will You Lose Your Job to AI / Oslo Business Forum / Thomas Anglero & Richard Qwest
