Focus on deep personal relationships instead of chasing leads. Share challenges, opportunities, and ideas with peers to build trust that naturally leads to referrals, rather than approaching networking as a transaction.
Chapters
The one thing I always talked about, Tina, is— big point, you know— is being a net giver. And so, you know, we talked about their challenges, opportunities, problems, and ideas, but I said, you know, if you're just coming in this thing for just to get leads, this isn't for you, because it's more depth than that. So you're gonna have career development, you know, you're gonna have— go over your challenges, opportunities, problems, ideas, but you're also gonna— obviously you need to make money on this, and so You know, business is going to come, but if you're not going to stand up there and say, hey, you know, Joe's opening up a garage down the street— it's not that type of thing. It's people get to know each other in a more personal aspect, and they're a lot more comfortable referring business.