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In this segment, the speaker builds on Inga’s earlier points to argue that limiting a business to a single, small geographic area is a missed opportunity in today’s fast‑moving, global market. He uses a high‑school English teacher’s anecdote—standing on chairs to view the room differently—as a metaphor for adopting fresh, outside perspectives. The speaker urges businesses to seek advice and experience beyond their local region, broaden their knowledge, and expand their reach. He claims that this broader outlook will grow the business, increase profit margins, and ultimately put more money in the owners’ pockets.

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