Tina Corner StolzLXCouncil | The Global Leader in Peer Advisory Councils · Founder of LXCouncil - the leading global educator for peer advisory councils

How to Calculate Member Retention: The Ultimate Formula

Name: How to Calculate Member Retention: The Ultimate Formula
Uploaded: 2024-08-28T07:30:00+00:00
Duration: 50 s
Channel: Tina Corner Stolz
Description: In this instructional segment, the speaker explains how to calculate member retention using a simple formula. The process begins by selecting a specific…

28 Aug 2024 · 1 min

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In this instructional segment, the speaker explains how to calculate member retention using a simple formula. The process begins by selecting a specific time period (e.g., the previous year). Then, you count the number of members at the end of that period, subtract the number of new members acquired during the same period, and divide the result by the number of members you had at the start of the period. Finally, multiply by 100 to express the retention rate as a percentage. The speaker repeats the formula for clarity, emphasizing its straightforward, step‑by‑step nature.

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which— how in the world do you calculate retention? And I'll give you a formula, um, so if you're not calculating it, think about how this is how you calculate it. The basic theory is you choose a period, okay, of time. So maybe you choose all of last year and you look at how many members you had at the end of that period. You minus out how many members you acquired during that same period. Okay, so number of members at the end of the period minus how many new members you had, divided with how many members you started at that time, then times 100. Number of members at the end of the period minus how many you acquired, divided by how many you started with, then times 100.