Tina Corner StolzLXCouncil | The Global Leader in Peer Advisory Councils · Founder of LXCouncil - the leading global educator for peer advisory councils

How to Expand Your Business Network Beyond Your Inner Circle

Name: How to Expand Your Business Network Beyond Your Inner Circle
Uploaded: 2024-07-01T07:30:14+00:00
Duration: 59 s
Channel: Tina Corner Stolz
Description: In this monologue, the speaker advises entrepreneurs and professionals that the key to growing a business is figuring out how to generate revenue and…

1 Jul 2024 · 1 min

Watch on YouTube

0:59

In this monologue, the speaker advises entrepreneurs and professionals that the key to growing a business is figuring out how to generate revenue and make sales, not just relying on friends or existing contacts. They stress that business development is challenging and that assuming a small circle of acquaintances will fill a client group is unrealistic. The speaker highlights the need to reach beyond one's core network for sales, especially in professional services like law or consulting, where technical expertise is common but sales ability may be lacking. They urge honest self‑assessment of one's sales skills, noting that failure often stems from an inability to sell rather than a lack of technical competence.

Chapters

The second thing I would say, and I say this to anybody starting a business or an endeavor, is how are you going to make money? Like, how are you going to make sales? Meaning business development is a lot harder. And if you think you have 20, 30 business owners that are friends of yours and they're all going to want to join your group, I just tell you, you won't even fill a group. It just won't happen. And so the question is, is how are you going to get outside of your core network to go and do business development? And that might be for, you can, for any business. I, I, it's, it's just an important question because there's always a technical aptitude that I find that people have. And again, especially in professional services, whether it's law firms or, or consulting firms or, or what, or, or, um, peer councils, there's a technical capability and smartness to people who wanna do this. But the question is, is can they sell? And, and I think you just have to be honest with yourself. Um, mm-hmm. Because that's where the failure's gonna come from. It's exactly right.