How to Re Engage Absent Members and Boost Membership Value
In this segment, the speaker outlines a proactive, personal approach to re‑engaging members who have become absent or disengaged. The core advice is to initiate direct contact—through a call, meeting, or coffee—to openly discuss the member’s current experience and the value they receive from the membership. The speaker stresses the importance of bringing the membership’s benefits to the forefront of the conversation, especially when the member’s engagement is in question. Additionally, the speaker identifies key red‑flag indicators—such as stress, poor time‑management, and related challenges—that signal a risk of member attrition. When such issues are observed, leaders are urged to address them collaboratively (referred to as “co‑processing”) to resolve the underlying problems before the member decides to leave.
