A sales framework uses three steps: generate leads, convert them to conversations, then place customers in groups. Track metrics like lead volume and conversion rates to spot bottlenecks and keep groups full.
So to keep your groups full, you need a predictable, repeatable, scalable process. You need mile markers to know how you're doing. So what am I talking about with the mile markers? Like, well, okay, what do you think the steps are of a process, right? So I have a lead, I talk to them and close them, and then I put them in a group. That's kind of 3 steps in a way. Well, let's just say that was or is your 3 steps. A mile marker would be as well, how many leads do I get and how many leads convert into a conversation?
