A retention method where members evaluate their copy options during onboarding and pick the one with the most impact, recording it on a processing sheet. The habit of choosing meaningful copy builds clarity and keeps people around longer.
So determining the most important copy is one, a technique to increase your retention. So you have them literally think through all of their copies and choose which one is going to make the biggest impact. So helping them to choose the best and most meaningful, impactful copy is really critically important, and that you teach them how to do that when you have onboarded them as a member. And using the processing and issue sheet that we have, which, you know what, I can include in this episode in the episode notes. Many of you are completely familiar with that, but being sure that until they get into the habit of choosing the most impactful copy, that they fill that sheet out for their own use to get clarity on what's the right one to bring.
