Brad DiNardo, CEO of National Bank of Blacksburg, says sponsoring customers for the LX program builds loyalty by creating meaningful experiences. The interactions also expose gaps in what customers understand about banking, which he uses as teaching moments to improve service.
I'm Brad DiNardo. I'm President and CEO of the National Bank of Blacksburg. You know, if we sponsor people and they join and they value the experience with LX, they're going to appreciate us for giving them that opportunity. And if they didn't appreciate it and think it was valuable, they wouldn't come. I do learn about what's on their mind. It also helps me to understand what they don't understand about banking, and I can take that back and use that as a teaching tool, and that's, that's been very helpful.
