Tina Corner StolzLXCouncil | The Global Leader in Peer Advisory Councils · Founder of LXCouncil - the leading global educator for peer advisory councils

Stand Out or Fade Away: Essential Strategies for Leaders

Name: Stand Out or Fade Away: Essential Strategies for Leaders
Uploaded: 2025-06-02T15:45:02+00:00
Duration: 58 s
Channel: Tina Corner Stolz
Description: In the closing segment of the YouTube episode, the host asks Leo for a final piece of advice for leaders and entrepreneurs. Leo emphasizes the importance…

2 Jun 2025 · 1 min

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In the closing segment of the YouTube episode, the host asks Leo for a final piece of advice for leaders and entrepreneurs. Leo emphasizes the importance of not replicating existing offerings but instead identifying a clear differentiator for any new service or organization. He warns that copying what others do forces a race to the bottom on price, which attracts low‑value, transactional clients who are quick to leave when prices rise or cheaper alternatives appear. By focusing on what makes the offering unique, leaders can avoid price‑based competition, attract higher‑paying clients, and build sustainable relationships.

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So as we end every episode is that one piece of advice, and it could be on anything that would be really helpful to our listeners that are out there also running their groups or aspiring to. So Leo, what would you share?
I think what's key is to not reinvent, um, to, to not do more of the same that already exists. When you start your thing, you have to think, what am I gonna do different? And this applies in every service, in every, organization. If you are just doing the same as everybody else, you're basically setting yourself up to compete over price. The cheaper you sell, you know, you might, you might grab a client or something, but basically you're gonna have the wrong clients that are not, you know, able to pay much, and they're gonna see you very transactionally. Like, the moment that you raise your price or somebody else comes into the market that charges a little bit less than you, 5% less than you, they're going to leave you. So why take that path? It just doesn't make any sense.