Tina Corner StolzLXCouncil | The Global Leader in Peer Advisory Councils · Founder of LXCouncil - the leading global educator for peer advisory councils

Unlocking Lifetime Conversations - The Tremendous ROI Strategy

Name: Unlocking Lifetime Conversations - The Tremendous ROI Strategy
Uploaded: 2024-07-15T07:30:09+00:00
Duration: 48 s
Channel: Tina Corner Stolz
Description: In this segment, the speaker argues that every single conversation with a prospect or member should be treated as a potential lifelong client…

15 Jul 2024 · 1 min

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In this segment, the speaker argues that every single conversation with a prospect or member should be treated as a potential lifelong client relationship. She explains a mental framework she uses before calls: she calculates the prospective client’s lifetime value by multiplying the annual dues by the average membership length, which often results in a figure of thousands of dollars. By visualizing this huge potential revenue, she stresses the importance of approaching each call with the mindset that the ROI is massive. Consequently, she emphasizes the need to genuinely get to know the person and develop a strong, ongoing relationship, rather than treating the interaction as a one‑off transaction.

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So when you think about one conversation for a lifetime, the ROI on that is tremendous, tremendously positive. So keep that in mind. A lot of times when I— right before I get into a call, I put in my head, I go, okay, dues are this, this is what this means, annual times the average length of my member. So this is a thousands and thousands and thousands and thousands of a dollar client potential opportunity I have in front of me right now, and I need to treat it that way. And therefore, to know that I am going to enjoy a relationship with this client, I have to get to know them. I have to develop a relationship with them as a member.